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BizReport | Advertising archives August 12, 2014
Platform extends audience targeting to friends
An extension to the Pursway platform should give marketers the ability to extend their reach across the online space. Pursway's platform helps brands bring targeting to scale by allowing them to target consumers who 'look like' their base of customers.... >>
BizReport | Advertising archives June 06, 2012
TruSignal, eXelate partner for audience targeting
Online advertisers may benefit from a new partnership between TruSignal and eXelate. Through the partnership the TruAudience High Value Consumer Segments suite of tools will be available to integrated media platforms through eXelate. ... >>
BizReport | Advertising archives August 16, 2011
eXelate taps comScore for audience segment verification
A new collaboration between eXelate and comScore may offer brands a more secure feeling in their data transactions. comScore will now be analyzing and verifying eXelate's audience segments giving advertisers more confidence in the process.... >>
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