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BizReport | Advertising November 29, 2016

Platform uses hidden audience segments to connect

Earlier this Fall, Telmar released Audience Effects, an advanced application that helps planners tap hidden audience segments that offer the greatest potential to enhance a brand's performance. The system identifies the best audience segments and how to reach them across... >>

BizReport | Advertising September 10, 2014

Advertising RoundUp: Platforms to push better data, experience

This week two new releases will up the targeting and personalization options available to online brands. Here's how:... >>

BizReport | Advertising November 12, 2013

Expert advises: Know your customers this holiday season

In retail, data has become a huge influence in how campaigns are created and how ad space is purchased. Still, there is a lag between truly engaging campaigns and customers - and that lag in many cases is due to... >>

BizReport | Trends & Ideas May 31, 2013

General Sentiment offers additional matching targets

New from General Sentiment - additional layers of analysis to better match audience members to brands and products. For the General Sentiment MediaMatch platform, the upgrades match audiences based on discussions from both the audience and industry sectors.... >>

BizReport | Advertising April 23, 2013

Report: Cost to reach job and car minded consumers rising

Blame it on the changing weather patterns if you must, but the cost to reach certain population segments is heating up - right along with the weather in North America. According to new data out from ChoiceStream, the advertiser cost... >>

BizReport | Advertising October 31, 2012

Report: More businesses to use audience data in 2013

Look for more brands to get into the data business in the New Year. Using 'Big Data' to better target content and ads will be a big trend for 2013 according to a new report from eXelate and Digiday. One... >>

BizReport | Advertising December 07, 2011

Adometry integrations should free more customer data for marketers

A big buzzword heading in to 2012? Data. Knowing what pages consumers have clicked to, what brand information they've shared through social networks, the number of emails they've forwarded to friends..the list goes on and it all counts. New partnerships... >>

BizReport | Advertising December 06, 2011

Demandbase tool offers personalization assist

Personalized advertising has become a key phrase in 2011 marketing campaigns, but as the year has worn on brands have realized personalization is about much more than adding names or knowing how consumers have engaged in the past. A new... >>

BizReport | Advertising November 21, 2011

comScore validates eXelate data

Purchase intent data has become more important to online brands through 2011; this type of data allows brands to see which consumers are most interested in their products. eXelate, a leader in purchase intent data, has announced their purchase intent... >>

BizReport | Advertising November 03, 2009

Nielsen's PRIZM hooks up with online data platform

Proven offline techniques are finally being made available to online marketers to help increase the sophistication and accuracy of online consumer targeting.... >>

BizReport | Advertising April 17, 2009

New Quantcast tool to enhance segmentation

Audience segmentation is the latest buzz phrase to hit online marketers. Rather than target ads based on age or content, segmenting the audience allows marketers to target within specific targeting categories. A new tool from Quantcast could help marketers increase... >>

BizReport | Advertising September 19, 2008

Personifi's new tool deepens audience segments

Targeting contextually is becoming mainstream but just targeting to context isn't quite enough. To serve ultra-relevant ads, marketers need to take into account who is reading the context and, to some extent, why. The new Audience Manager from Personifi could... >>

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