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BizReport | Advertising February 11, 2014

Google partners with comScore to attract big brand advertising

Google has been working on an ad measurement system for a number of years. However, the company has this week announced a partnership with comScore to make real-time audience metrics available to its DoubleClick clients.... >>

BizReport | Research November 07, 2012

Optimal makes Audience Matrix public

Getting a handle on your social audience just got a little bit simpler. Beginning today Optimal's Audience Matrix is available for public use. The platform is set up to help brands better identify customers so that the right message can... >>