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BizReport | Advertising archives December 03, 2012

Platform promises to increase reach, sales for online brands

A new release out from Aggregate Knowledge is putting brand connections to the test - and guaranteeing results. Out today, the Media Intelligence Platform (MIP) is set up to manage media and audience data in real time. Aggregate Knowledge promises... >>

BizReport | Research archives November 07, 2012

Optimal makes Audience Matrix public

Getting a handle on your social audience just got a little bit simpler. Beginning today Optimal's Audience Matrix is available for public use. The platform is set up to help brands better identify customers so that the right message can... >>

BizReport | Research archives August 15, 2008

comScore amends reporting of ad network reach

Starting with August 2008 data, comScore will make changes to the way in which it reports an ad network’s reach. The new data will reflect both “potential reach” and “actual reach”. ... >>