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BizReport | Mobile Marketing April 05, 2012

Greystripe releases Audience Mapping

The ability to connect with consumers through PC and mobile and tablet devices is becoming more necessary for most brands. Because consumers are interacting with content and ads not just at a PC or through a newspaper ad any longer,... >>

BizReport | Internet May 19, 2011

Nielsen reveals online video viewing measurement tool

A new tool aimed at helping advertisers in the UK more accurately target specific viewers of online video has been launched by Nielsen. ... >>

BizReport | Advertising archives April 11, 2011

Datran Media releases audience maps

The buzz around audience targeting, in all of its forms, is growing in 2011. From audience targeting to audience mapping, advertisers are looking for better ways to connect. Datran Media has released a new Aperture tool, Audience Mapping for Publishers,... >>