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BizReport | April 06, 2017

Data reveals significant global rise in demand for audience data

Based on its view of the global market, Eyeota's second Annual Index Report found a 66% overall increase in the use of audience data for digital ad campaigns. ... >>

BizReport | Trends & Ideas archives February 17, 2017

Brexit, Trump leave marketers skittish about targeting

Brexit and the U.S. presidential election have made many marketers pause for thought. Do they really know their audiences? ... >>

BizReport | Social Marketing June 07, 2016

Facebook algorithm change negatively affects media brands

Media companies have been negatively impacted by recent changes to Facebook's algorithm, according to recent research from SocialFlow.... >>

BizReport | Mobile Marketing March 09, 2015

Mobile provides channel to target hard-to-reach students

Today's University students come from a generation in which mobile has always been a part of their lives. Mobile has made this traditionally hard-to-reach audience far more accessible, according to new research from mobile audience experts adsquare.... >>

BizReport | Social Marketing March 24, 2014

4.1million UK mums on Facebook

March 30 is Mother's Day in the UK and Facebook has taken the opportunity to reveal some statistics about how many mothers are on the social network and how active they are.... >>

BizReport | Social Marketing May 06, 2013

Study identifies 3 simple tactics to boost Twitter Follower numbers

Be happy, don't talk about yourself, and rein in hashtag use. These three Twitter tactics to boost Followers come from a first-of-its-kind study from researchers at Georgia Tech.... >>

BizReport | November 02, 2012

Over half of consumers happy with volume of email marketing

Email marketers appear to be getting their email volumes just right, according to new research from consumer email marketing management firm Blue Kangeroo, although many find trawling through their inbox a chore.... >>

BizReport | Advertising archives October 19, 2009

Do ads focusing on the recession turn consumers off?

Does making reference to the recession in an advertisement make consumers feel drawn towards it or turned off? A new survey from Adweek Media and Harris Interactive finds that, on the whole, consumers don't really care. ... >>

BizReport | Advertising archives October 09, 2009

Is targeting consumers by ethnicity racist?

Do you consider a potential customer's ethnicity when developing your marketing campaigns and promotional material? If not, new survey findings from Practical eCommerce may compel you to reconsider.... >>

BizReport | Internet March 19, 2009

YouTube provides better insight into viewer engagement

If you have video content on YouTube and you want to know more than simply how many views it's had, you're in luck. The video content site has recently introduced a new set of analytics to YouTube Insight - "community... >>

BizReport | Research archives November 17, 2008

Thousands in revenues lost due to pirated content

Original content published on sites other than those it was intended for appears to have an audience 1.5 times larger than on its original destination site, according to a study by content monitoring firm, Attributor Corporation.... >>

BizReport | Advertising archives October 03, 2008

Are your video ads hot or not?

To find the most popular part of a book you simply let it fall open and it will part on the most-read page. But what can you do to discover which part of your online video or video ad is... >>

BizReport | Research archives February 05, 2008

Podcasting: A word in their ear

A new report from eMarketer analyzes the current and future podcasting audience in the U.S., and discovers that the numbers are sufficient enough to make marketers sit up and take notice.... >>

BizReport | Research archives January 07, 2008

Daytime audience for online marketers

The amount of time web users spend online during work hours is astonishing, and one wonders how any work gets done. But, for marketers, it’s an opportunity to target what is being called the “online at work” Internet population.... >>

BizReport | Advertising archives July 12, 2007

IAB to standardize online video audience measurement

As Nielsen//NetRatings announce their new web audience tracking metrics the Internet Advertising Bureau seeks to address the standardization of reporting the size of online video audiences. ... >>