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BizReport | Research February 05, 2008
Podcasting: A word in their ear
A new report from eMarketer analyzes the current and future podcasting audience in the U.S., and discovers that the numbers are sufficient enough to make marketers sit up and take notice.... >>
BizReport | Research January 07, 2008
Daytime audience for online marketers
The amount of time web users spend online during work hours is astonishing, and one wonders how any work gets done. But, for marketers, it’s an opportunity to target what is being called the “online at work” Internet population.... >>
BizReport | Advertising July 12, 2007
IAB to standardize online video audience measurement
As Nielsen//NetRatings announce their new web audience tracking metrics the Internet Advertising Bureau seeks to address the standardization of reporting the size of online video audiences. ... >>
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