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BizReport | Blogs & Content October 03, 2016

Expert: How to use 8 seconds to engage

A recent study found that the average attention span for consumers is now 8 seconds. That means brands have to do more with less - and video may be one way to get the word out quicker. ... >>

BizReport | Ecommerce May 26, 2009

QVC study suggests optimal product video length

Many online retailers plan to incorporate product videos into their websites over the coming year, but what length should they be?... >>

BizReport | Ecommerce December 05, 2008

Shorten add-on product lists says HP physicist

E-commerce sites often display long lists of related items and recommendations aimed at encouraging add-on product purchases. Is this method particularly effective considering the short attention spans of online shoppers? New research from Hewlett Packard's Social Computer Lab suggests less... >>

BizReport | Advertising November 29, 2008

TubeMogul: Online video viewers have short attention spans

For advertisers to be sure their online video advertising has been seen by viewers, it appears the ads need to be shown within the first 30 to 60 seconds of the start of the presentation. For online video producers, keeping... >>

BizReport | Research November 07, 2007

Web surfers' attention spans shortening

Marketers have yet another hurdle to get over when seeking attention from online consumers. Attention spans are shortening and Internet users have one eye on the Internet and the other elsewhere, so what's the answer?... >>

BizReport | Research March 29, 2007

Study: Not all news surfers are skimmers

According to a new study by Poynter’s, online news readers read more, and more deeply, than their newspaper browsing counterparts.... >>