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BizReport | Advertising archives May 16, 2019

Study: Marketers still unsure of their AI tech

Marketers continue to make inroads into the adoption of artificial intelligence for things like targeting and data analysis, however one new report finds that while using AI many businesses remain unsure if this tech supports their strategies and objectives. ... >>

BizReport | Advertising archives July 13, 2018

3 Things AI cannot do for marketers

While AI can be a huge help in breaking down data and even optimizing ad categories, artificial intelligence is not a general fix-it for marketers. To help brands better solidify their AI strategy, here are three things AI cannot do... >>

BizReport | Blogs & Content archives February 05, 2018

Investment plans shine light on future of AI in business docs

This week Innotech Capitals, an international private equity and venture capital fund, is expected to announce it has made a seed investment in Glever.com that uses AI technology to make resume writing as simple as several mouse clicks. But the... >>

BizReport | Email Marketing January 23, 2018

Big brand turns over email subject line copywriting to AI

Would you trust AI with your brand voice and email subject lines? That's exactly what Virgin Holidays in the UK has done, and with promising results, too. ... >>

BizReport | Internet December 07, 2017

Expert: Bots may be a marketers new best friend

Bots continue to be a big part of marketers' business within social media, especially Facebook. Some data shows that most (80%) of businesses have bots on their wanted list by 2020, to help with customer service and engagement. One expert... >>

BizReport | Email Marketing July 28, 2017

Expert IDs pitfalls to avoid in using AI in email

While many marketers are finding behavioral insights  provide essential customer and audience insights that work well when modeled with machine learning, there can be problems, too. One expert explains. ... >>

BizReport | Email Marketing July 27, 2017

Why email marketers need machine learning

A lot has been said about the potential for machine learning - AI - for display, social, even native ad campaigns. But, according to one expert, the potential benefits for email marketers may be bigger. ... >>

BizReport | Advertising archives July 21, 2017

Expert IDs trends to watch with AI

From voice activated personal assistants to AI used in ad targeting, 2017 has been rife with new potential for the AI space. One expert identifies trends to watch in artificial intelligence. ... >>

BizReport | Advertising archives July 06, 2017

Expert: Why machine learning automation is crucial for brands

Many marketers still have trouble defining machine learning, let alone harnessing the technology for their own customer engagement strategies. While daunting, machine learning can serve as an essential tool for commerce companies. Not only does it help to free up... >>

BizReport | Trends & Ideas archives June 07, 2017

Biggest stressor in U.S. workplace is fear of losing jobs to AI, new tech

Losing jobs to new technology or artificial intelligence is the biggest fear in U.S. workplaces, according to new research from online learning platform, Udemy, prompting many to invest their own money in professional development. ... >>

BizReport | Ecommerce archives May 30, 2017

45% of retailers to up use of AI for customer experience in next 3 years

In a bid to improve the customer experience, more and more retailers intend to begin implementing artificial intelligence within the next three years, according to retail management consulting firm BRP. ... >>

BizReport | Trends & Ideas archives May 22, 2017

Number of installed digital assistants to exceed earth's population by 2021

Technology research firm, Ovum, forecasts that the installed base of digital assistants will be on a par with the population of the earth by 2021, with Google dominating the voice AI-capable device market. ... >>

BizReport | Advertising archives May 19, 2017

Ad Roundup: AI at the heart of 2 announcements

In today's advertising roundup, two announcements that could increase how brands use artificial intelligence in ad campaigns, and a move that will increase the 'TV anywhere' trend. ... >>

BizReport | Loyalty Marketing May 11, 2017

Brands: How to use AI to increase customer loyalty

Consumers want more personalized experiences online, and according to one expert, AI is one way to increase the personalization level - and increase customer loyalty. ... >>

BizReport | Advertising archives April 13, 2017

Ad Roundup: AI key to new releases

In today's advertising roundup, artificial intelligence. AI is key to three new releases and announcements from digital brands. ... >>

BizReport | Trends & Ideas archives March 31, 2017

The future of banking UI is AI

Within the next few years, artificial intelligence tools will be the primary way in which banks interact with customers, according to a new report by Accenture. ... >>

BizReport | Ecommerce archives March 22, 2017

Consumers prefer human touch for insurance buying, claims

While much has been made of insurtech of late, new research suggests that most consumers prefer to purchase insurance, and make claims, via a human agent. ... >>

BizReport | Ecommerce archives March 03, 2017

Expert: Chatbots poised to change how people browse

While some experts believe chatbots are only - and will be only - a customer service or search type tool, one expert says chatbots will do more. Specifically, that chatbot will change the way people interact with the Internet at... >>

BizReport | Trends & Ideas archives January 23, 2017

Marketers believe AI will revolutionize industry, but lack understanding

Most marketing leaders believe artificial intelligence will revolutionize marketing within the next few years yet, according to a recent survey by Demandbase, in conjunction with Wakefield Research, few understand it and even less are using it. ... >>

BizReport | Internet January 23, 2017

Expert IDs trends to watch in IT

IT is a constantly changing space, but there is one trend this year that could be a game changer for many organizations. That is the addition of AI Ops - or algorithmic IT operations. Here's what you need to know.... >>

BizReport | Trends & Ideas archives January 06, 2017

AI to replace Japanese insurance workers

Artificial intelligence has caused concerns about job losses and, while such technology replacing workers is currently rare, it is certainly happening, as news out of Japan illustrations. ... >>

BizReport | Advertising archives October 26, 2016

Ad Roundup: Data key to new launches

Two new releases into the digital space are using artificial intelligence to help brands control costs while creating a better experience for shoppers. ... >>

BizReport | Trends & Ideas archives October 13, 2016

UK government warns not enough being done to prepare for A.I. future

British members of parliament are concerned that the Government is failing to prepare for how robotics and artificial intelligence could affect people's lives in the near future. ... >>

BizReport | Trends & Ideas archives October 12, 2016

Consumers optimistic about the future of tech support experiences

New research from Support.com reveals that, while tech support is improving, customer expectations are high with intelligence-driven technologies expected within the next five years.... >>

BizReport | Trends & Ideas archives October 03, 2016

UK consumers believe robots will provide better customer service than a human

More than a quarter of consumers in the UK believe that robots will provide a better customer service experience than a human, according to new research from OpenText. ... >>

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