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BizReport | Mobile Marketing April 17, 2018

Study: Ad completion key to engagement, spending

Rewarded advertising may have a bigger impact on consumer engagement than many brands have previously thought. That, according to new data which shows that the more app users complete rewarded ads, the more they spend and the more they return... >>

BizReport | Mobile Marketing June 27, 2017

Forecast: App Economy to surpass $6 trillion in 2021

Look for more out of apps. That is a key takeaway from App Annie's new Market Forecast; their experts suggest that by 2021 the global app economy will surpass more than $6 trillion. ... >>

BizReport | Mobile Marketing December 13, 2016

Study: Fraud high in uncertified apps

Malicious and fraudulent traffic is beginning to hit the app space, and it's hitting hard. That's the word from new Sizmek data which indicates that more than half of uncertified apps are experiencing ad fraud and fraudulent traffic. ... >>

BizReport | Mobile Marketing May 08, 2015

Brands: How to engage through mobile without overloading

There are hundreds of thousands of apps in the mobile space - everything from productivity enhancements to games and even social networking options. All that connection can be a boon for brands - unless they bombard their customers with too... >>

BizReport | Mobile Marketing July 09, 2013

Study: Mobile ROI higher than traditional models

New data out from Fiksu may have more brands looking to the mobile space to engage and interact with consumers. According to their new report, mobile is returning more on the ad investment, especially in terms of engagement and cost-effectiveness.... >>

BizReport | Research archives June 04, 2013

How to increase app download numbers

In the mobile space, apps are becoming more important. While many of the top apps continue to be games, there is a growing segment of the mobile community engaging with productivity apps, content apps and shopping apps. Which are the... >>

BizReport | Social Marketing May 23, 2013

uTest's Apphance shows 10 times more sessions

Last fall uTest acquired Apphance, believing that the mobile application tool would push appeal to a global base of app developers. In the months since, the platform is showing significant growth rates, with ten times as many sessions now as... >>

BizReport | Mobile Marketing May 01, 2013

App developers: AppJam challenge now open

A new competition for app developers is now open for submissions. From Viggle, the AppJam competition is looking for submissions which create companion apps for television; the apps are used with the Viggle platform.... >>

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