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BizReport | Mobile Marketing October 13, 2020

Study: App usage up 25% YoY

Mobile consumers are even more engaged with their apps. That is a key takeaway from new App Annie data. Their Q3 2020 Global Market Index Ranking Report finds that people increased their app usage by 25% YoY. This increase is... >>

BizReport | Mobile Marketing May 13, 2020

Reports: Streaming, apps continue to garner user attention

Three new reports highlight how user behaviors have changed throughout the pandemic, and may indicate where things are headed in the digital space now that restrictions are beginning to loosen in the U.S. ... >>

BizReport | Mobile Marketing April 09, 2020

Report: Consumers spending more time in-app

Even before countries around the globe began issuing shelter-in-place and stay home orders, people were spending more time with apps. That is a key takeaway from new App Annie data which shows that Italians increased their time spent in-app by... >>

BizReport | Mobile Marketing December 26, 2019

Top 3 Tips for making your App Retargeting Creative Perform

Since the first banner ad ran 20+ years ago, there have been those in the marketing industry saying that digital ads couldn't be creative. So with the smaller screens on mobile phones, app retargeting ads definitely can't be creative, right?... >>

BizReport | Advertising archives November 21, 2019

Top 3 tips for global marketing over 2019 holidays

With Chinese E-commerce giant Alibaba generating more than $38 Billion on Single's Day - November 11th - more than e-tailers will make on Black Friday/Cyber Monday weekend, marketers should be looking around the globe for customers and opportunities. For doing just... >>

BizReport | Mobile Marketing October 17, 2019

Study finds phone addiction real, loyalty moving mobile

Consumers the world over are more attached to their phone every day. To the point that, according to one report, more than half of people will reach for a phone first thing in the morning, even before speaking to another... >>

BizReport | Ecommerce archives October 15, 2019

Top 3 Tips to retargeting success in Q4

Just over a month away from America's Black Friday, the unofficial kick-off to the holiday season, but there is still time for merchants and brands to set themselves up for success. Here's how brands can better use retargeting and reengagement... >>

BizReport | Mobile Marketing August 28, 2019

How publishers can capitalize on app user LTV

The lifetime value (LTV) of a consumer has always been important to merchants and brands, but lifetime value, especially in the digital space, can be hard no only to measure but to strategize. Here are three tips to improve the... >>

BizReport | Mobile Marketing February 20, 2019

Report: Video pushing in-app monetization

Mobile video continues to be a key player for marketers. According to new PubMatic data video, along with header bidding, are pushing in-app monetization. ... >>

BizReport | Mobile Marketing September 10, 2018

Reports ID mobile trends, lifecycle for brands

Mobile continues to take up a larger percentage of consumers' digital time, whether that time is spent with social media, video streaming, or shopping. Two new reports identify key mobile areas which are key for brands' mobile strategy. ... >>

BizReport | Mobile Marketing January 12, 2018

Mobile struggling with stalled growth

Although mobile continues to be a beacon in terms of consumers' product research, two new reports underline some growth issues for the sector. Primarily in the areas of app installs and push notifications. ... >>

BizReport | Mobile Marketing June 26, 2017

Study finds uptick in time spent in-app

As mobile technology has improved, so has the amount of time many people spend on their phones - both in-app and via browsers. One recent report shows a significant uptick in the time consumers are spending in their apps -... >>

BizReport | Mobile Marketing June 01, 2017

Study: Games rule app installs

New data is out from AdColony, and among the more interesting findings is this: 75% of developers responding to their study were mobile game developers, with about 64% using playable formats to engage consumers. ... >>

BizReport | Mobile Marketing April 06, 2017

Mobile Roundup: Ad formats and analysis

In today's mobile roundup, a trio of announcements for the mobile space, that may help businesses better engage across mobile devices, apps, and browsers. ... >>

BizReport | October 17, 2016

Holiday Roundup: Mobile to impact holiday shoppers

A trio of recent surveys indicates 2016 may be a mobile holiday. ... >>

BizReport | Mobile Marketing September 29, 2016

How brands can use chat apps to engage

With the recent WhatsApp move to share data with social network Facebook, many brands are wondering how chat apps and social data can work for them. One expert explains. ... >>

BizReport | Mobile Marketing August 24, 2016

Study: Time spent with top 100 apps up 10%

The time consumers are spending in apps, specifically those in the Top 100 apps, continues to increase. That's the word from new OperaMediaworks data which indicates that the average mobile user is now spending more than 33 minutes per day... >>

BizReport | Mobile Marketing August 19, 2016

Expert: How in-app guides can help brand

In-app guides are becoming a new way for brands to engage, offering highly targeted content, in the mobile space. But, what is the best way for brands to begin using in-app guides? ... >>

BizReport | Mobile Marketing August 03, 2016

Mobile Roundup: Ad services and mobile support

In today's mobile roundup, two new ad options are launching into the mobile space, while a new same-day support module should simplify how businesses work across devices. ... >>

BizReport | Mobile Marketing May 18, 2016

Reports: App usage on the up

Two new reports are breaking down how consumers are engaging with apps over time. ... >>

BizReport | Mobile Marketing May 17, 2016

What the app explosion means for marketers

In the past, experts have decried app growth, with many insistent the mobile web was the most important aspect of the mobile space. Instead of the death of apps, however, we're seeing more and more apps and more app usage.... >>

BizReport | Mobile Marketing May 13, 2016

Reports highlight app usage, engagement

App usage continues to rise, but keeping apps in-use for longer periods of time continues to be a problem for developers and brands. Two reports highlight how consumers are now using apps. ... >>

BizReport | Mobile Marketing April 19, 2016

Report: Entertainment leading app revenue

Mobile consumers like to be entertained. That's one of the big takeaways from new AppAnnie data which indicates entertainment and music continue to lead app revenue. The biggest growth area in entertainment is from streaming video apps. ... >>

BizReport | Mobile Marketing April 05, 2016

Mobile Roundup: Solutions for apps, mobile campaigns

In today's mobile roundup, an acquisition and a new release that each promise to put mobile brands in touch with in-market consumers. ... >>

BizReport | Mobile Marketing March 04, 2016

Study: App spending up 155%

The interest from business for apps continues to grow. That is the takeaway from Kenshoo's new Mobile App Advertising Trends Report which shows a 155% increase (YoY) in app spending. And, from a consumer standpoint, business investments are being returned... >>

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