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BizReport | December 04, 2012

The iPhone 5 effect on app downloads

The launch of the iPhone 5 in September is a major contributor to the dramatic increase in app downloads in October, according to app marketing start-up Fiksu.... >>

BizReport | October 30, 2012

Adobe: 0% like ads in apps, prefer ads on TV

Consumers believe adverts on television are more effective than those online, according to a new poll from Adobe, although more than half say most marketing is just a bunch of B.S. ... >>

BizReport | Mobile Marketing June 29, 2012

Apple app downloaders 52% more loyal than Android

Consumers who download apps to an iPhone or iPad are far more loyal to those apps than users of smartphones and tablets running Google's Android, according to new data from mobile app analytics firm Localytics.... >>

BizReport | Mobile Marketing May 04, 2012

Mobile: Quarter of Germans have used QR codes

QR codes are gaining acceptance in Germany with nearly a quarter of the population having used one, according to a new survey from market research firm SKOPOS.... >>

BizReport | Ecommerce April 24, 2012

IMRG: UK mobile shopping up 254% YoY

The latest data from the IMRG Capgemini e-Retail Sales Index shows healthy growth in UK ecommerce in March and a growing mobile channel. ... >>

BizReport | Mobile Marketing November 10, 2011

Mobile groceries, headed to an app near you

Busy people alert: a new iPhone app allows you to grocery shop from home or work through an application interface. Sound to 22nd Century to be true? It isn't, and it's one more way for CPG/supermarket brands to engage with... >>

BizReport | Blogs & Content June 20, 2011

How to make your app a must-have

In the mobile app space, content providers and advertisers are looking for a way to break the download-and-delete cycle. According to some data, about half of mobile consumers delete apps within the same month they buy the app; for the... >>

BizReport | Mobile Marketing June 13, 2011

4 Questions with Ad:60's Alex Matjanec

To app or not to app? That is the question facing brands intent on entering the mobile space. Although mobile is booming, many brands aren't sure if mobile advertising is better than app development or vice versa. Alex Matjanec with... >>

BizReport | Mobile Marketing December 16, 2010

IdentityMine: What to expect from mobile, apps in 2011

As 2011 speeds toward us, many are wondering what will happen in the mobile arena - from apps to actual devices because these pieces of equipment are becoming standard for many workers and students. In 2011, smartphones and other mobile... >>

BizReport | Ecommerce September 01, 2010

Rise in smartphone use for travel-related tasks

Travel marketers need to ensure information on their websites is also available in a format compatible with smartphones, according to new research undertaken by travel marketing firm Ypartnership and Harrison Group.... >>

BizReport | Mobile Marketing August 13, 2010

App allows consumers to review in real time

Consumers talk. It is no secret, but the Internet has made it simpler for consumers to connect - with one another and with brands - through reviews. A new app may give brands a better handle on reviews by making... >>

BizReport | Mobile Marketing June 08, 2010

Games most-used smartphone apps

Year-on-year smartphone ownership grows, as does the frequency and volume of app downloads. Nielsen's recent "App Playbook" survey reveals which apps are the most-used. ... >>

BizReport | Mobile Marketing May 31, 2010

JiWire: Half of mobile consumers act on app ads

When it comes to those small text ads or screen-takeovers on mobile apps, consumers are engaging. According to JiWire's Q1 report about half of mobile consumers surveyed said they had acted on an app-vertisement in the past. Nearly 20% reported... >>

BizReport | Mobile Marketing May 21, 2010

MocoSpace launches chatting app

There's a new way for consumers using Android phones to connect: a chatting app from mobile social network MocoSpace. The company launched its first Android-based chat app this week, giving consumers more ways to connect with favorite social hubs and... >>

BizReport | Mobile Marketing November 24, 2009

Greystripe launches PPD platform for app developers

Unless you've been hiding under a rock for the past year, you know that 'app' is one of the newest words in the online space. From teens downloading game apps to seniors downloading accident form apps, everyone with a smartphone... >>

BizReport | Blogs & Content May 14, 2009

Got Apps? They do

While applications (apps) are a fast-growing obsession with many online consumers, most marketers are still a bit in the dark about how to go about creating and installing an app that will engage the consumer rather than turning the consumer... >>

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