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BizReport | Internet August 04, 2014

Study reveals the privacy issues behind the Internet of Things

A worryingly high percentage of Internet of Things devices have security vulnerabilities that, instead of making life easier, could cause more problems than they are worth.... >>

BizReport | Mobile Marketing August 01, 2014

Young mobile users annoyed by ads in apps

Youth insights consultancy Voxburner surveyed students in the U.K. to see what they find most annoying about mobile apps. One element stuck out more than others - ads in apps. ... >>

BizReport | Mobile Marketing July 24, 2014

Power Users + Loyal Users = App Stickiness

Not all apps have the same rate of engagement and loyalty, as a new study from analytics and mobile marketing company Localytics confirms. ... >>

BizReport | Mobile Marketing July 18, 2014

Swrve: Report reveals one third of apps get only one minute of attention

New benchmarks for mobile app performance have been released by mobile marketing automation platform Swrve, and they reveal just how important the initial app experience is to retention. ... >>

BizReport | Internet July 08, 2014

British Banking Association reports on Britain's banking 'revolution'

Contactless cards, payment by mobile and SMS balance alerts are just some of the mobile and Internet banking features that the British public is adopting in what is being dubbed a banking revolution. ... >>

BizReport | Mobile Marketing July 08, 2014

Nielsen reveals how much time mobile users spend engaging with apps

There are so many different apps to choose from, and many mobiles have screen upon screen of them, but how many apps, on average, does a typical user engage with on a monthly basis?... >>

BizReport | Mobile Marketing July 07, 2014

Consumers quick to uninstall apps when push notifications are not relevant, interesting

Push notifications in apps are a great way to keep consumers up-to-date and engaged but, according to new research conducted by the Direct Marketing Association in the UK, they need to be relevant and interesting or risk alienating users. ... >>

BizReport | Advertising July 03, 2014

ASA upholds complaint about 'misleading' free-to-play mobile game ad

When is a free-to-play mobile game not a free-to-play mobile game? Electronic Arts recently found out, courtesy of the UK independent regulator the Advertising Standards Authority.... >>

BizReport | Blogs & Content June 27, 2014

Digital news consumption in the UK overtakes printed newspapers

Ofcom's annual news consumption study reveals that the number of people in the UK heading online to keep abreast of news and current affairs is now greater than those reading print newspapers. ... >>

BizReport | Mobile Marketing June 26, 2014

Hotel booking app unlocks the power of NFC technology

In an industry first, last-minute mobile-only hotel booking app HotelTonight has launched new features that allow users to check-in to their hotel and unlock their hotel room. ... >>

BizReport | Mobile Marketing June 23, 2014

Apps: Beware consumers' short attention spans

Mobile apps now play a significant role in many mobile users' lives and are central to the burgeoning digital economy. However, users' attention spans are getting shorter and businesses that rely on their apps and website must ensure they provide... >>

BizReport | Mobile Marketing June 18, 2014

iBeacon data reveals increased app usage in-store

The launch of beacons had many concerned that mobile users would become frustrated and inundated and end up deleting the relevant apps but new statistics released by iBeacon third-party supplier inMarket reveals this is not the case.... >>

BizReport | Mobile Marketing May 28, 2014

ScanBuy reveals 20% increase in QR Code scans

Mentions of QR Codes in the marketing press seem to have calmed down in the last six months or so after mixed reviews of their marketing effectiveness and consumer adoption. However, new figures released by mobile engagement solutions firm Scanbuy... >>

BizReport | Mobile Marketing May 27, 2014

Apps in the workplace boost worker productivity

Worker productivity can be boosted by apps, according to new research from salesform.com. Six out of ten British employees now use apps on mobile devices for work-related tasks.... >>

BizReport | Mobile Marketing April 24, 2014

Keyword carelessness inhibiting UK travel brands' discoverability in App Store

Many of the UK's top travel brands could improve their discoverability in the Apple App Store if they fixed a few problems, including their spelling. ... >>

BizReport | Ecommerce April 14, 2014

Retailers lose a third of consumers through in-store smartphone use

European shoppers' purchasing behavior is significantly swayed by their use of mobile devices in-store, according to new research released by performance marketing firm Tradedoubler. Similar research reveals that shoppers want retailers to provide them with a 'useful' app to boost... >>

BizReport | Mobile Marketing January 22, 2014

Half of British holidaymakers don't trust mobile apps

British holidaymakers don't put much faith in mobile apps for booking accommodation and travel, according to a recent survey by budget holiday company Sunshine.co.uk.... >>

BizReport | Mobile Marketing January 03, 2014

Deloitte: Tablets popular among older mobile users

If you were asked which age group was the fast-growing adopter of tablet devices this year, would you have guessed it to be the older generation?... >>

BizReport | Mobile Marketing September 17, 2013

Juniper's mHealth forecast has a healthy glow

New research points to a fast-paced period of growth for smartphone-based mHealth and mobile fitness apps and hardware devices over the next five years.... >>

BizReport | Social Marketing August 28, 2013

Facebook removes requirement for third-party apps in promotions

Great news for Facebook marketers and users. Significant changes to how promotions and contests are run on the social network does away with the need for third-party apps.... >>

BizReport | Mobile Marketing May 21, 2013

Google Play in-app sales rise 700% YoY

Consumers are finally becoming comfortable making purchases inside apps, as the latest figures released by Google at its annual I/O Conference reveal.... >>

BizReport | Mobile Marketing May 09, 2013

Inadvertent app purchases costing British parents $47m a year

Brits download an average of 29 apps for their smartphone, but pay for very few. However, parents are finding their free apps can become very expensive when younger members of the family get hold of their mobile devices. ... >>

BizReport | Mobile Marketing May 07, 2013

Arbitron: U.K. smartphone users spend most time with mcommerce apps

U.K. smartphone users are much more active users of mcommerce apps than their counterparts in Europe and America, according to a new report released by Arbitron this week. ... >>

BizReport | Mobile Marketing April 29, 2013

Cartoon Network survey reveals growing influence of apps on Australian kids

The Cartoon Network's latest "New Generations" survey was released this month and a key take-out for marketers is that game console use has dropped considerably and the use of apps has doubled.... >>

BizReport | December 07, 2012

No more free Google Apps for small businesses

No more free Google Apps for businesses, announces Google in one of its most significant changes yet, as the company aims to provide a more consistent user experience to all business customers. ... >>

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