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BizReport | Mobile Marketing August 18, 2015

Decisions, decisions: Mobile app or mobile website?

As businesses increasingly divert resources into creating apps, research reveals that in the UK mobile users are frequently deleting them. So how can businesses prevent their investment being wasted?... >>

BizReport | Trends & Ideas August 13, 2015

Parents relying less on social for back-to-school shopping

A new survey from Deloitte reveals that social is no longer the place for back-to-school shopping.... >>

BizReport | Mobile Marketing July 28, 2015

Number of Mobile Addicts up 59% YoY

Messaging and social apps are what mobile addicts are using most, according to new research from Flurry that reveals the significant growth in the number of mobile users launching apps 60 times per day or more.... >>

BizReport | Advertising July 28, 2015

Massive mobile ad fraud uncovered

A report by fraud detection firm Forensiq has found thousands of malicious apps in official app stores that are carrying out ad fraud. ... >>

BizReport | Mobile Marketing July 02, 2015

Research highlights effectiveness of in-app messaging

Are you using in-app messaging in your apps? If you don't, you could be missing out on significantly higher rates of user retention and app launches, according to new research by Localytics. ... >>

BizReport | Ecommerce June 25, 2015

Study highlights powerful role of apps and cross device in purchase cycle

The latest Criteo State of Mobile Business study reveals that mobile-optimized website convert almost three times more than non-optimized as mobile is set to become the dominant ecommerce platform in the U.S., U.K., and most of Asia before the end... >>

BizReport | Mobile Marketing May 04, 2015

Millennials want convenient, functional and relevant mobile app experience

How Millennials view a company and its products can be significantly influenced by the app experience it provides, according to a new report from Oracle. ... >>

BizReport | Mobile Marketing March 30, 2015

Is TripAdvisor a gateway app?

Travel apps are seeing big increases in their installed base and, according to a new report from Strategy Analytics, TripAdvisor may be the key to finding an engaged app audience.... >>

BizReport | Mobile Marketing March 24, 2015

Bank customers will pay to use their lender's mobile app

Banks have had a tough time growing revenue in light of low interest rates, and more people are adopting mobile payment technology negating the need to visit branches and ATMs. However, new research from SNL Financial shows that banks may... >>

BizReport | Email Marketing March 13, 2015

Beware the digitally savvy and unforgiving 'Deletist Consumer'

Consumers that are bombarded with badly targeted and irrelevant marketing messages are cutting subscriptions and closing down accounts, according to new research findings released by the Aimia Institute. ... >>

BizReport | Mobile Marketing March 02, 2015

Consumers not impressed by engagement of branded apps

Most consumers do not believe branded apps are engaging and are instead just a means to push content leading many to delete such apps after just one use.... >>

BizReport | Trends & Ideas February 26, 2015

Barclays Bank launches Twitter payments

Banks are fighting off competition from digital payment providers such as PayPal by slowly adopting their own digital banking processes. Barclays Bank in the UK has joined with Twitter to become the first in the country to allow payments via... >>

BizReport | Mobile Marketing February 10, 2015

Lack of trust hinders mobile commerce and app download volume

A lack of trust is limiting the number of apps downloaded by mobile users, according to a new report from mobile commerce community MEF and anti-virus firm AVG. ... >>

BizReport | Mobile Marketing January 12, 2015

Fiksu predicts an Appy New Year

Recent figures from Fiksu shows just how much the app environment is growing with 42% growth recorded in November 2014 as downloads hit 8.1 million.... >>

BizReport | Social Marketing January 09, 2015

WhatsApp monthly userbase outstrips Twitter, Instagram combined

With 30 billion messages every day and 700 million monthly active users, WhatsApp now has a monthly active user base larger than Twitter and Instagram combined.... >>

BizReport | Mobile Marketing October 16, 2014

Teens comfortable with voice search, adults feel like 'geeks'

If I were to ask you to perform a search on your smartphone right now, would you type it or speak it? A recent study by Google into voice-search habits in the U.S. suggests that if you type in your... >>

BizReport | Mobile Marketing October 10, 2014

Mobile shoppers struggling with apps and want in-app customer care

Consumers are increasingly using mobile apps to help them in their shopping journey but, according to new research from Contact Solutions, those mobile shoppers have high expectations when it comes to customer care.... >>

BizReport | Mobile Marketing October 07, 2014

Global study reveals Android gaming preferences by country

Businesses looking to gamification to lure in consumers have a huge market to target, as do game developers, but new research shows that where your gamers are located has a huge bearing on the types of games they enjoy.... >>

BizReport | Mobile Marketing October 06, 2014

Mobile increasingly important to air travel passengers

Mobile devices are increasingly becoming an integral part of air travel, according to new research from airline technology firm SITA, with the vast majority of travelers carrying such devices and wanting to use them to improve the travel experience both... >>

BizReport | Mobile Marketing October 02, 2014

Millennials: Speed and high-quality images the difference between bounce or buy on mobile

New insights from Instart Logic's latest consumer survey among Millennials provide retailers with priorities for their mobile commerce programs in the run up to the festive shopping season.... >>

BizReport | Ecommerce October 01, 2014

Consumers turning from coupon clipping to coupon clicking

Consumers are increasingly moving from clipping coupons to clicking coupons, as the findings of a new in-app ScanLife survey reveals.... >>

BizReport | Mobile Marketing September 19, 2014

Consumers prefer SMS to apps for brand communications

Findings of a global study reveal that most consumers consider SMS to be a quick and convenient way for brands to communicate with them.... >>

BizReport | Blogs & Content September 16, 2014

Survey reveals general reluctance to pay for online content and apps

A survey conducted in the U.S. and U.K. aimed at finding out consumer attitudes to online content and apps reveals a general reluctance to pay despite intolerance for advertising.... >>

BizReport | Mobile Marketing September 15, 2014

Apps are asking users for too much personal data and providing too little privacy information

Improvements are needed in the way mobile apps access and use users' personal data, according to a new survey by the Global Privacy Enforcement Network.... >>

BizReport | Mobile Marketing August 19, 2014

UK app market reaching saturation point?

Average monthly downloads of mobile apps has fallen during 2014, according to a new report from business consultancy Deloitte, signaling the market may have reached saturation point.... >>

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