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BizReport | Mobile Marketing July 29, 2016

H1 2016's most-used and most-downloaded apps

What were the most-downloaded apps in the first half of 2016? SurveyMonkey Intelligence reveals all.... >>

BizReport | Mobile Marketing July 20, 2016

Financial service firms must up their app game

New research released by Episerver reveals that financial service providers are not meeting consumer expectations when it comes to the mobile experience. ... >>

BizReport | Mobile Marketing July 08, 2016

Euro 2016 drives time spent in sports magazine apps

Time spent in sports magazine apps, as well as sport gaming apps, as risen significantly as a result of Euro 2016, according to mobile analytics firm, Flurry.... >>

BizReport | Mobile Marketing July 08, 2016

Mobile app analytics - Amazon catching up to Google

A new report from business software review platform G2 Crowd reveals who is the best for mobile app analytics software.... >>

BizReport | Mobile Marketing July 04, 2016

Few app users make in-app purchases

In-app spending, the hook on which most app developers hang their hopes of revenue, has been analyzed by mobile analytics firm AppsFlyer and finds that it continues to be a very small number of mobile users that make in-app purchases.... >>

BizReport | Advertising June 22, 2016

TV ads boost mobile app unique visitors 25%

A new study from the Video Advertising Bureau finds that mobile apps depend on television advertising to boost traffic. ... >>

BizReport | Mobile Marketing June 06, 2016

App users spend more on in-app purchases than upfront payment

Once an app has proved it value, consumers will find it easier to spend on in-app transactions, and spend more on those transactions than on upfront app payments, reveals a new survey.... >>

BizReport | Mobile Marketing May 12, 2016

Erosion of spare personal time driving growth in on-demand apps

New survey findings from equity crowdfunding platform Seedrs points to the erosion of spare personal time as the driver behind the growth in development of on-demand apps.... >>

BizReport | Mobile Marketing April 20, 2016

Mobile ticketing volume to double by 2020

The number of tickets purchased via mobile will more than double by 2020, according to the latest figures published by Juniper Research. ... >>

BizReport | Mobile Marketing April 13, 2016

Travel website traffic increasingly from mobile

Mobile is increasingly being used by consumers for retail browsing and purchasing, and the same goes for travel. According to a new study from Business Insider, the majority of travel websites are now seeing mobile account for more than half... >>

BizReport | Mobile Marketing April 11, 2016

Retailers failing to maximise power of apps to drive consumers in-store

Mobile and online commerce is not the death knell for in-store shopping as some might predict, according to mobile app developers Apadmi. Instead, mobile - and apps in particular - can play a significant role in bringing consumers back into... >>

BizReport | Trends & Ideas April 05, 2016

Consumers happier with wearable devices than with associated apps

As a new owner of a Fitbit Blaze a new report from Argus Insights caught my eye. They have found that consumers are much happier with their wearable devices than they are with the apps associated with them. ... >>

BizReport | Mobile Marketing March 29, 2016

Mobile games dominate U.S. iPhone users' app spend

U.S. iPhone users spent an average of $35 on app downloads and purchases last year, with more being spent on games than any other category, according to new data released by app marketing firm Sensor Tower. ... >>

BizReport | Ecommerce March 07, 2016

Travel: Trust in online travel agents falling, use of mobile apps rising

New research from digital hotel marketing firm Fuel reveals consumer's trust with Online Travel Agents is waning leading to more people booking direct and the benefits to hoteliers of a mobile app.... >>

BizReport | Mobile Marketing February 11, 2016

Mobile app shoppers generate more revenue than mobile website and desktop shoppers

New data from ecommerce cloud platform Poq reveals that those shopping via a mobile app generate a lot more revenue for retailers than those shopping from mobile websites or desktop.... >>

BizReport | Mobile Marketing February 10, 2016

Retail: In-app purchases increasing as a percentage of digital sales

A recent report from Urban Airship reveals that retail is leading the way in mobile commerce with half saying half their sales now come from mobile devices. ... >>

BizReport | Loyalty Marketing February 09, 2016

Research reveals number of mobile loyalty schemes to double by 2020

As more consumers shop via apps loyalty cards will increasingly become mobile-only or integrated into mobile apps, according to a new study from Juniper Research. ... >>

BizReport | Mobile Marketing February 03, 2016

Research reveals differences in transport, travel preferences between iOS and Android users

Analysis of searches made on UK mobile search engine Gopili reveals key differences in the travel and transport preferences between iOS and Android users. ... >>

BizReport | Mobile Marketing January 26, 2016

Quarter of mobile app users require in-app support

Is in-app customer support needed? According to extensive research by a team of data scientists, the answer is a resounding 'yes'. ... >>

BizReport | Advertising January 22, 2016

Google reveals just how many bad and click-to-trick ads they blocked last year

A combination of computing power and human review enabled Google to block more than three-quarters of a billion bad ads in 2015. ... >>

BizReport | Mobile Marketing January 13, 2016

Hospital patients losing patience with disappointing mobile app experiences

Hospitals across the U.S. are learning a valuable mobile marketing lesson, that simply having a mobile app is not enough, according to new research from Accenture. ... >>

BizReport | Mobile Marketing January 08, 2016

Number of app users reluctant to share personal data is rising

Consumers are increasingly concerned about privacy and security when using mobile apps and this has become the biggest barrier to grown across the mobile ecosystem, according to a new report released by the Mobile Ecosystem Forum (MEF). Many mobile users... >>

BizReport | Mobile Marketing November 19, 2015

Proximity marketing initiative drives half a million store visits

Lifestyle magazine ELLE took on board retailers' requests to help them get more people into their stores. The result was a hugely successful experiment that combined editorial product endorsement with location-based notification and voucher apps. ... >>

BizReport | Mobile Marketing September 16, 2015

Time spent with apps outstrips time watching TV

In the second quarter of 2015, Americans spent more time using mobile apps than they did watching television, according to new figures released by Flurry. ... >>

BizReport | Mobile Marketing September 01, 2015

Smaato: Spending on mobile web ads soars

Ignore the mobile web in favor of apps at your peril. According to mobile publisher and app developer ad platform Smaato, use of the mobile web is soaring. ... >>

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