News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
5 Tag Results
5 result(s) displayed (1 - 5):
In an attempt to bring consistency to the measurement of social media campaigns, the Interactive Advertising Bureau has released a document detailing social media metrics and definitions. ... >>
The most popular iPhone and iPod Touch application has been downloaded by a third of all users, according to comScore, and almost half of the top 25 applications are games.... >>
comScore is addressing the need for marketers to be able to track the reach of distributed web content by significantly extending their existing Media Metrix service.... >>
The complex management and technology needed to run large search advertising campaigns is impeding the growth of the category, according to recently released research from Marin Software/JupiterResearch. ... >>
A couple of Internet entrepreneurs are launching an ad network for Facebook applications, giving advertisers access to the social network’s millions of users.... >>
- Cardiff University beats prestigious Oxford in online presence stakes
- Report: SMBs missing out on mobile commerce
- Reports: Consumers want television everywhere
- SMBs: The marketplace is getting tougher
- Platforms hope to push interactivity
- How password security is changing ecommerce
- Gracenote releases video APIs
- Enhanced data, engagement behind 3 new releases
Featured White Papers
- How to Drive More Traffic Without Increasing Budget
Counterfeiters are adept at mimicking top brands' digital marketing strategies by building pay per click (PPC) campaigns that exploit both...
- Explain What You Do: How a simple explainer video increased online conversion by 20%
In this case study we examine the explainer video for Inbenta, a natural language processing service operating in a highly...
- 7 Reasons To Consider Responsive Design For Your Companys Next Generation Website
In this white paper, learn the 7 reasons to consider responsive design for your company's next generation website. With the...
- Forrester Report: Digital Customer Experience Trends to Watch 2013
Digital touchpoints support an increasingly large percentage of the overall customer experience. 2012 saw the emergence of several important digital...
- Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a...
- Beyond Last Touch: Understanding Campaign Effectiveness
Understanding what drives customers to take action is critical to your advertising investments. However, with a flood of available metrics...
- Display Ad Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. Consumers most likely to click on...