News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
5 Tag Results
5 result(s) displayed (1 - 5):
In an attempt to bring consistency to the measurement of social media campaigns, the Interactive Advertising Bureau has released a document detailing social media metrics and definitions. ... >>
The most popular iPhone and iPod Touch application has been downloaded by a third of all users, according to comScore, and almost half of the top 25 applications are games.... >>
comScore is addressing the need for marketers to be able to track the reach of distributed web content by significantly extending their existing Media Metrix service.... >>
The complex management and technology needed to run large search advertising campaigns is impeding the growth of the category, according to recently released research from Marin Software/JupiterResearch. ... >>
A couple of Internet entrepreneurs are launching an ad network for Facebook applications, giving advertisers access to the social network’s millions of users.... >>
- In-store pricing versus online: Getting the price right at the right time
- Investment in the online shopping experience paying dividends for retailers
- Survey: Mobile a sore spot for luxury brands
- Study: Switching economy could cost US brands $1 trillion
- Does your business send packages? USPS postal rates change
- Localytics: App engagement up, retention declines
- Knowledge of marketing automation low among senior-level marketers
- Study: Data tools don't stop cross-channel challenges
Featured White Papers
- Worksheet: Are You Ready for Marketing Automation?
Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good...
- Benchmark Report: Data Drives Social Media Performance
After analyzing 1.6 M posts on Facebook, Twitter and Google Plus, we've concluded that how you distribute your social posts...
- What Your Website and a Great Book Should Have in Common
With real-time personalization, your website can share many of the same characteristics of a best-selling novel - including the ability...