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In an attempt to bring consistency to the measurement of social media campaigns, the Interactive Advertising Bureau has released a document detailing social media metrics and definitions. ... >>
The most popular iPhone and iPod Touch application has been downloaded by a third of all users, according to comScore, and almost half of the top 25 applications are games.... >>
comScore is addressing the need for marketers to be able to track the reach of distributed web content by significantly extending their existing Media Metrix service.... >>
The complex management and technology needed to run large search advertising campaigns is impeding the growth of the category, according to recently released research from Marin Software/JupiterResearch. ... >>
A couple of Internet entrepreneurs are launching an ad network for Facebook applications, giving advertisers access to the social network’s millions of users.... >>
- Expert: Why marketers should watch augmented reality
- Top 6 tips to set retailers up for the 2014 holidays
- Expert: How to better leverage content via mobile
- Blogs play an important role in the path to purchase
- Black Friday, Millennials, shopping, standing in line and... spiders
- Amazon strikes a pose with huge fashion photography studio in London
- How does $1-$3 per month sound for an ad-free Internet experience?
- Study: How mobiles are influencing moms
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