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BizReport | Social Marketing May 06, 2009

IAB releases standard definitions for social media metrics

In an attempt to bring consistency to the measurement of social media campaigns, the Interactive Advertising Bureau has released a document detailing social media metrics and definitions. ... >>

BizReport | Mobile Marketing April 20, 2009

comScore: Top iPhone app is a game

The most popular iPhone and iPod Touch application has been downloaded by a third of all users, according to comScore, and almost half of the top 25 applications are games.... >>

BizReport | Trends & Ideas archives October 31, 2008

comScore adds distributed web content tracking

comScore is addressing the need for marketers to be able to track the reach of distributed web content by significantly extending their existing Media Metrix service.... >>

BizReport | Search Marketing October 16, 2008

Lack of search advertising technology "Archilles heel"

The complex management and technology needed to run large search advertising campaigns is impeding the growth of the category, according to recently released research from Marin Software/JupiterResearch. ... >>

BizReport | Social Marketing July 30, 2007

A new Lookery at advertising on Facebook

A couple of Internet entrepreneurs are launching an ad network for Facebook applications, giving advertisers access to the social network’s millions of users.... >>