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BizReport | Mobile Marketing February 08, 2011

Conduit's mobile release offers compatibility

The 'there's an app for that' phrase is quickly changing. Now developers are more concerned with compatibility and how quickly apps can deploy across the mobile space. A new offering from Conduit offers a solution to deployment problems, putting developers... >>

BizReport | Mobile Marketing September 20, 2010

Report: Mobile apps engaging in short term

Although mobile is a hot topic among advertisers, it seems that consumers may be disconnecting with apps. New research from Borrell Associates finds that, although 500,000 apps are downloaded per hour, most of those apps are quickly discarded by consumers.... >>

BizReport | Mobile Marketing May 31, 2010

JiWire: Half of mobile consumers act on app ads

When it comes to those small text ads or screen-takeovers on mobile apps, consumers are engaging. According to JiWire's Q1 report about half of mobile consumers surveyed said they had acted on an app-vertisement in the past. Nearly 20% reported... >>

BizReport | Advertising May 26, 2010

Tablet market skyrocketing, opportunities for marketers abound

Marketers looking for the Next Big Thing with which to capture consumers' attention may want to look a little more closely into the tablet computing market. Not to develop or invest in the development of tablets, leave that to the... >>

BizReport | Mobile Marketing May 01, 2009

Compete: Smartphone users pay bank for apps

If you're looking for the best way to engage the mobile audience it may not be simply in advertising but in app-vertising. According to new research from Compete, smartphone users are rapidly increasing the number of apps purchased for their... >>

BizReport | Social Marketing April 15, 2009

Buddy Media's Builder could help app-vertise

A new social tool could help marketers better create and manage online campaigns. Buddy Media's new Builder tool is, thus far, the only social media development platform; it allows social campaigns to be branded and rapidly deployed across all social... >>

BizReport | Social Marketing February 27, 2009

Social calculator could help marketers rein in budgets

Do your online campaigns, especially the social marketing campaigns, seem to get out of control very quickly? A new tool from Buddy Media could help. The so-called 'social calculator' gives marketers the ability to manage their budgets by giving a... >>

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