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BizReport | Mobile Marketing August 24, 2016

Study: Time spent with top 100 apps up 10%

The time consumers are spending in apps, specifically those in the Top 100 apps, continues to increase. That's the word from new OperaMediaworks data which indicates that the average mobile user is now spending more than 33 minutes per day... >>

BizReport | Mobile Marketing May 18, 2016

Reports: App usage on the up

Two new reports are breaking down how consumers are engaging with apps over time. ... >>

BizReport | Mobile Marketing May 18, 2016

Expert: Look for more from mobile apps

It's no secret that the mobile space is blowing up, but it is interesting to note that through the skyrocketing of usage, the app space continues to push forward as well. One expert says that growth will continue to be... >>

BizReport | Mobile Marketing May 17, 2016

What the app explosion means for marketers

In the past, experts have decried app growth, with many insistent the mobile web was the most important aspect of the mobile space. Instead of the death of apps, however, we're seeing more and more apps and more app usage.... >>

BizReport | Mobile Marketing May 13, 2016

Reports highlight app usage, engagement

App usage continues to rise, but keeping apps in-use for longer periods of time continues to be a problem for developers and brands. Two reports highlight how consumers are now using apps. ... >>

BizReport | Mobile Marketing May 10, 2016

Screen size matters to app engagement

Size matters when it comes to app engagement. At least, that's the take out from mobile engagement platform Localytics' latest research;. ... >>

BizReport | Mobile Marketing March 10, 2016

Study: Brands should allow app content in search results

When it comes to branded content in apps, brands are missing out. That's the takeaway from new Searchmetrics data which indicates fewer than half of apps have Google app indexing support. ... >>

BizReport | Mobile Marketing March 02, 2016

Top 3 tips to develop apps the global audience will love

With apps driving more and more mobile engagement, many brands are looking into app development or sponsorship opportunities. According to one expert the driver for app engagement is intimacy. Here are his top 3 tips to create apps the global... >>

BizReport | Mobile Marketing February 10, 2016

Forecast: App economy to surpass $100b by 2020

Look for the app economy to see significant growth over the next four years. That's the takeaway from a new AppAnnie forecast which predicts the app economy will reach at least $50 billion this year and should exceed $101 billion... >>

BizReport | Mobile Marketing February 08, 2016

Report: Time spent on mobile skewing to apps

According to data from comScore nearly all (87%) of time consumers spend on mobile is via mobile apps. AppsFlyer's new State of App Marketing sheds further insight into the app space. ... >>

BizReport | Mobile Marketing December 02, 2015

Smartphone users see significant room for improvement in retail apps

Retail apps aren't impressing UK smartphone users, according to a study by mobile app developers Apadmi, with most saying there is room for improvement in shopping and loyalty apps. ... >>

BizReport | Mobile Marketing November 26, 2015

How to convince wary app users to share location data

More than eight in ten app users say that location is a pivotal part of their app experience, yet a recent study by Skyhook Wireless found that nearly four in ten aren't keen to share their location. Find out how... >>

BizReport | Mobile Marketing October 12, 2015

U.S. mobile users spent 70 hours using apps in June this year

Despite spending hours using mobile devices that have many apps installed, according to comScore's latest U.S. mobile app report, users in the U.S. focus most of their time using just three of them. ... >>

BizReport | Mobile Marketing July 07, 2015

Mobile users are banking on a date

Mobile banking technology is allowing consumers to manage their finances while on the go, and more people are taking advantage of this today than ever before, even while they are on a date.... >>

BizReport | Mobile Marketing June 04, 2015

Brands: Are enterprise apps for you?

Everyone is talking about apps lately - apps for productivity, apps for shopping, apps to connect remote workers to the company. Which app is right for your company, and how can you tell? ... >>

BizReport | Mobile Marketing April 16, 2015

Study: Utility apps take most of ad spend

When it comes to the app marketplace much of the advertising spend is going to utilities, not games. That according to new data out from PapayaMobile's AppFlood. Based on numbers from Q1 2015, AppFlood found that 60% of the ad... >>

BizReport | Mobile Marketing February 23, 2015

'Appdiction' on the rise

Smartphones are changing lives. However, there are concerns that rising addiction to mobile phones is altering real-life relationships as 'appdiction' increases and more people find themselves unable to detach from their device. ... >>

BizReport | Mobile Marketing February 04, 2015

Study: In-app service linked to customer satisfaction

A new study indicates mobile, specifically apps, may be more important to brands than many have thought. For the past couple of years experts have insisted that mobile website need to be optimized and mobile data cultivated, but new data... >>

BizReport | Mobile Marketing January 13, 2015

appFigures: Google passes Apple in apps race

Over the past year the various app stores have shown significant growth. In fact Amazon grew their app store by 90% (293,000 apps), but they still lag far behind both Apple (1.21 million apps) and Google (1.43 million apps). ... >>

BizReport | Mobile Marketing December 18, 2014

Experts: App usage will change in 2015

Most people think of mobile in terms of SMS messaging or even mobile browsers, but some data suggests 2015 will become the year mobile turns to 'app first', especially on the retail front. Retail apps have been gaining popularity throughout... >>

BizReport | Mobile Marketing July 10, 2014

New tool makes app development searchable

With more consumers turning to mobile devices, most businesses are building apps, advertising in apps and developing app content. Offering an assist to app developers is the new DEVSBUILD.IT solution which creates a search engine for the industry.... >>

BizReport | Mobile Marketing February 06, 2014

Reports: Mobile hopping for advertisers, developers

Look for more strategy in the app space. That according to new data out from Millennial Media which indicates more app developers will be strategizing for better monetization over the coming year. This as more consumers switch or upgrade into... >>

BizReport | Mobile Marketing January 06, 2014

In-App Buys bigger than paid apps

For a while paid apps led the revenue segment for many developers, and for many it still does. But in 2013, a change has begun - at least for the app stores. According to new data from Distimo, in-app purchases... >>

BizReport | Mobile Marketing December 24, 2013

Report: Many can't function without apps

From waking up in the morning to knowing what to have for lunch and even staying in contact with their church, a growing number of Americans can't function without their apps. That according to new data from Apigee. According to... >>

BizReport | Mobile Marketing December 17, 2013

Report: One-third will download apps Christmas Day

2012 may have been the Holiday of Mobile, but app brands can expect another hot downloading and buying day this Christmas. According to a new SOASTA survey one-third of mobile consumers plan to download apps on Christmas Day - likely... >>

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