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BizReport | Mobile Marketing July 09, 2015

Study: Category targeting effecting mobile CTRs

Brands return on investment for mobile campaigns may have more to do with proper category targeting than placement. That according to new data out from StartApp. ... >>

BizReport | Mobile Marketing August 21, 2013

Top 3 tips to more deeply engage app users

In a world where consumers have so many ways of engaging - or not - with brands, content and entertainment, publishers and advertisers need to know more about these consumers than ever. Knowledge will help the brand better connect on... >>

BizReport | Mobile Marketing August 20, 2013

Brands: Why mobile efforts need better targeting

Brands are pushing more and more ad dollars into the mobile space, specifically the app space. But many of those dollars are falling in an abyss. Mobile consumers aren't converting or aren't turning into loyal customers. One expert explains how... >>