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BizReport | Mobile Marketing January 26, 2015

Reports: Mobile economy flourishing

Mobile devices are helping shoppers find new products on store shelves. That is the takeaway from a new Ninth Decimal report which finds most shoppers (70%) are trying new products/brands after seeing mobile ads for those products.... >>

BizReport | Mobile Marketing August 29, 2013

Tapjoy, Zuuka partner for kid-safe app environment

We've all seen the headlines: Parents Complain Children 'Tricked' Into Buying Content. In the mobile world, most kids don't understand that in some app's 'leveling up' or even opening another book costs real-world cash. A new partnership between Tapjoy and... >>

BizReport | Mobile Marketing July 30, 2013

App releases focus on monetization for developers

Let the measurement begin. This week two established app metrics hubs release new tools into the mobile space, setting up app publishers and developers with increased analytics.... >>

BizReport | Mobile Marketing January 06, 2010

Apps for everyone with PointAbout's AppMakr

It will soon be apps for everyone, if mobile developer PointAbout has its way. The company has launched a tool which allows everyone to create and launch apps, a hot property in the mobile world, for about $199. To this... >>

BizReport | Mobile Marketing July 22, 2009

TapJoy, PinchMedia partner for mobile app platform

iPhone application developer Pinch Media is partnering with TapJoy on another way for mobile app publishers and providers to monetize their offerings. The new platform helps mobile developers improve their apps, increase the consumer base and monetize the apps; developers... >>

BizReport | Blogs & Content July 22, 2009

Virtual currency platform introduced by TrialPay

Incentive based ad platform TrialPay is offering even better incentives to consumers - virtual cash for actual purchases. The new platform allows the publishers of social applications, games and virtual worlds to offer consumers 'virtual currency' to consumers in exchange... >>

BizReport | Mobile Marketing June 29, 2009

Offerpal, Tapjoy partner for app monetization

Social monetization platform Offerpal Media has partnered with Tapjoy to give iPhone app developers another way to monetize their apps. The platform allows app developers to sell virtual goods through mobile apps.... >>

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