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BizReport | Mobile Marketing June 10, 2016

Report: Smart messaging increasing retention

There is a struggle in the app space in keeping consumers engage. According to several reports, most consumers stop using apps within the first week, some within the first 72 hours. But, new data out from Kahuna suggests smart messaging... >>

BizReport | Mobile Marketing May 25, 2016

Survey: Brands leaving app money on the table

Not updating apps could be costing businesses money. That's the takeaway from a new Apptimize survey which indicates only one-third (32%) of businesses offer fresh - weekly or bi-weekly - app content. That lack of fresh content could be keeping... >>

BizReport | Mobile Marketing May 17, 2016

What the app explosion means for marketers

In the past, experts have decried app growth, with many insistent the mobile web was the most important aspect of the mobile space. Instead of the death of apps, however, we're seeing more and more apps and more app usage.... >>

BizReport | Mobile Marketing April 29, 2016

Study: US mobile app experience low

Mobile apps aren't performing the way many brands need them to engage. That's the takeaway from new Aptiligent and STL Partners. According to their new Mobile Network Experience Index, a quarterly report, US mobile brands are performing far under brands... >>

BizReport | Mobile Marketing June 01, 2015

Study: Apps not on SMB radar

Don't look for small businesses to push budget dollars into developing their own apps. That's the takeaway from a new Clutch study which shows that while about 15% of SMBs have a dedicated app and 18% are considering app development,... >>

BizReport | Mobile Marketing November 28, 2014

Brands: How to protect yourself in the app space

Mobile apps are easy to create and, through an ever widening network of app stores, easy to distribute. The public has an almost insatiable appetite for mobile apps that promise to save them time or money, and that is where... >>

BizReport | Mobile Marketing July 10, 2014

New tool makes app development searchable

With more consumers turning to mobile devices, most businesses are building apps, advertising in apps and developing app content. Offering an assist to app developers is the new DEVSBUILD.IT solution which creates a search engine for the industry.... >>

BizReport | Mobile Marketing August 27, 2013

Maximizing user experience will increase rankings in Apple's App Store

App marketers and developers can no longer rely on massive download numbers to get them to the top of the Apple Store rankings. Instead, a positive app experience generating high app ratings will play a significant role.... >>

BizReport | Advertising July 08, 2013

App developers frustrated with advertising, marketing options

Three quarters of app developers would rather do their own marketing than hand the job over to media planning agencies, according to new research, citing a lack of clarity and trust as major frustrations... >>

BizReport | Research June 04, 2013

How to increase app download numbers

In the mobile space, apps are becoming more important. While many of the top apps continue to be games, there is a growing segment of the mobile community engaging with productivity apps, content apps and shopping apps. Which are the... >>

BizReport | Social Marketing May 23, 2013

uTest's Apphance shows 10 times more sessions

Last fall uTest acquired Apphance, believing that the mobile application tool would push appeal to a global base of app developers. In the months since, the platform is showing significant growth rates, with ten times as many sessions now as... >>

BizReport | Mobile Marketing March 13, 2013

Convenience, speed, and ease of use puts apps ahead of mobile websites

It's a question often asked - which do consumers prefer - apps or mobile websites? The answer, according to technology performance company Compuware, is apps, by a long shot.... >>

BizReport | Mobile Marketing January 16, 2013

AppDirect, Small Business Web partner

A new partnership in the small business space should give SMBs more access to cloud offerings. The partnership puts AppDirect and Small Business Web into an agreement to power a directory that will connect small businesses to cloud-based software.... >>

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