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BizReport | Mobile Marketing August 25, 2017

Report: App Install Fraud costing $300m

Mobile marketers are getting hit hard by app install fraud. DataVisor has studied the area and found that this area is costing mobile brands about $300 million per year. ... >>

BizReport | Mobile Marketing March 04, 2016

Study: App spending up 155%

The interest from business for apps continues to grow. That is the takeaway from Kenshoo's new Mobile App Advertising Trends Report which shows a 155% increase (YoY) in app spending. And, from a consumer standpoint, business investments are being returned... >>

BizReport | Research June 04, 2013

How to increase app download numbers

In the mobile space, apps are becoming more important. While many of the top apps continue to be games, there is a growing segment of the mobile community engaging with productivity apps, content apps and shopping apps. Which are the... >>

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