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BizReport | Mobile Marketing August 13, 2020

Expert: What Apple's WWDC20 means for developers, advertisers

At this year's Apple WWDC instead of large changes to Apple's hardware, most big changes were slated for system updates including a transition from Intel processors to Apple Silicon. But, while there won't be any big devices for consumers to... >>

BizReport | Advertising archives September 19, 2016

SAP adds function to HANA platform

A significant update to SAP's HANA platform is being released which should give digital brands increased functionality to build and extend their app offerings. ... >>

BizReport | Mobile Marketing July 04, 2016

Few app users make in-app purchases

In-app spending, the hook on which most app developers hang their hopes of revenue, has been analyzed by mobile analytics firm AppsFlyer and finds that it continues to be a very small number of mobile users that make in-app purchases.... >>

BizReport | Mobile Marketing July 27, 2015

Top 3 mistakes of app developers

Getting an app to market is a tough thing, and ensuring it is visible to consumers is even harder. But, one expert says some of the things app developers are doing to get apps to market are actually hindering them.... >>

BizReport | Mobile Marketing January 13, 2015

appFigures: Google passes Apple in apps race

Over the past year the various app stores have shown significant growth. In fact Amazon grew their app store by 90% (293,000 apps), but they still lag far behind both Apple (1.21 million apps) and Google (1.43 million apps). ... >>

BizReport | Mobile Marketing August 12, 2014

Apigee: Mobile apps a stumbling block for businesses

Businesses across the online space are failing in the mobile space, specifically in the app space. That is the takeaway from new data out from Apigee, which indicates fewer than 10% off IT decision makers are having success in building... >>

BizReport | Mobile Marketing July 10, 2014

New tool makes app development searchable

With more consumers turning to mobile devices, most businesses are building apps, advertising in apps and developing app content. Offering an assist to app developers is the new DEVSBUILD.IT solution which creates a search engine for the industry.... >>

BizReport | Mobile Marketing August 20, 2013

Study: App developers need to up their testing

The big takeaway from a new study commissioned by SOASTA: that app developers need to do more testing. While many developers do test apps for crashing, functionality and user experience, new data from their study indicates a majority of app... >>

BizReport | Mobile Marketing June 26, 2013

Grow Mobile Platform soothes headaches of mobile app promotion, tracking

The promotion and tracking of mobile games and apps can be a real headache for developers. However, a San Francisco-based start-up could help reduce the pain with the launch of a new mobile app marketing platform. ... >>

BizReport | Mobile Marketing May 17, 2013

App Store hits 50 billion milestone, Google Play not far behind

Apple this week announced they had reached a major milestone - 50 billion apps have been downloaded from their App Store. Meanwhile, Google reveals that it isn't so very far behind. ... >>

BizReport | Mobile Marketing March 13, 2013

Convenience, speed, and ease of use puts apps ahead of mobile websites

It's a question often asked - which do consumers prefer - apps or mobile websites? The answer, according to technology performance company Compuware, is apps, by a long shot.... >>

BizReport | Mobile Marketing January 25, 2013

Partnership could open mobile to more developers

A new partnership between Appcelerator and SOASTA could set up mobile developers for a better reach into the mobile space. Through the agreement the Appcelerator Titanium 3.0 product will integrate with SOASTA's TouchTest solution.... >>

BizReport | Mobile Marketing September 21, 2012

Record high in U.S. mobile app downloads

Research conducted by Frank N. Magid and Associates for the Application Developers Alliance reveals a record high in mobile app downloads in the U.S. ... >>

BizReport | Mobile Marketing June 22, 2012

Facebook announces Likes for mobile apps

Over the last few months, Facebook has been upping its mobile game. This week the social network further expanded its reach with the mobilization of the Open Graph "Like" action. ... >>

BizReport | Mobile Marketing May 17, 2012

Mobile users aren't parting with cash for apps

Smartphone users love apps and the number per device increased signifcantly last year, found Nielsen. However, according to new findings from ABI Research, most people aren't prepared to part with cash for an app. ... >>

BizReport | Mobile Marketing August 11, 2011

Mobile tools may make app process simpler

Two new releases in the mobile space may help brands engage with consumers at a more economical cost. Both toolsets are made up to create mobile applications for branded content, products and information; with more consumers connecting through mobile devices... >>

BizReport | Mobile Marketing June 29, 2011

Small and local businesses catching mobile train

With local mobile ad revenues forecast to skyrocket to $2.8 billion in 2015, small and local businesses are quickly looking for their way in to the marketplace. According to data from BIA/Kelsey, local mobile ad revenues in the US will... >>

BizReport | Mobile Marketing May 13, 2011

APA: iPad users want more branded apps

The majority of iPad owners prefer branded apps over non-branded paid-for apps, according to new research from the Association of Publishing Agencies.... >>

BizReport | Mobile Marketing February 08, 2011

Conduit's mobile release offers compatibility

The 'there's an app for that' phrase is quickly changing. Now developers are more concerned with compatibility and how quickly apps can deploy across the mobile space. A new offering from Conduit offers a solution to deployment problems, putting developers... >>

BizReport | Mobile Marketing February 03, 2011

Google enables Android developers to further monetize apps

If you're in the business of developing apps for Android you will be delighted with the latest announcement from Google that they will now support in-app purchases.... >>

BizReport | Ecommerce archives September 08, 2010

Platform enables app developers to use virtual currency

On the horizon there is another use for virtual currency: app development. This week social media monetization platform gWallet releases a tool that will enable app developers to use virtual currency to monetize apps through branded offers and installs. The... >>

BizReport | Mobile Marketing April 29, 2010

MerchantCircle launches location-based app service

MerchantCircle has added another way for merchants to connect with consumers and with other merchants. Their Content Application Programming Interface (API) gives merchants within the network the ability to create apps using MerchantCircle's database of information.... >>

BizReport | Advertising archives April 26, 2010

App-vertising tips from Conduit's Adam Boyden

First it was search marketing and then display and now there is rich media. And a wealth of options that can be tricky for marketers to grasp. Today's online marketer must use the tried-and-true methods of advertising, but branching out... >>

BizReport | Mobile Marketing March 31, 2010

Motally launch allows simpler app changes and updates

When it comes to app development, one of the most frustrating areas is changing or updating the app because that process, usually, includes re-submitting a previously approved app into a queue that may keep an app out of commission for... >>

BizReport | Social Marketing March 02, 2010

Vitrue gives social marketers mini-app option

Atlanta-based social marketing firm Vitrue has one more option for marketers targeting Facebook users: mini apps. For most marketers in the Facebook space, targeting consumers on the news feed is nearly impossible because of the amount of content on that... >>

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