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BizReport | Mobile Marketing July 18, 2015

Expert: Why mobile brands must be content-savvy

According to Nielsen, Americans spend an average of 37 hours a month using their smartphone apps, using only 27 apps on average. This means brands have to compete for customers - there is no room for a user interface that... >>

BizReport | Mobile Marketing April 09, 2015

Top 5 tips to engage via branded apps

Branded apps are one way businesses can stay in touch with their shoppers, but maintaining engagement through those apps can be hard. Here are our top five tips. ... >>

BizReport | Blogs & Content archives June 14, 2013

Gracenote releases video APIs

New from Gracenote: the release of developer program video APIs, tools which developers can use to tap into video metadata to push the engagement level of their apps. The new APIs include television listing, cover art/imagery and content recognition technology... >>

BizReport | Mobile Marketing February 03, 2012

For apps, it's all about the relevance

Although apps aren't new to the mobile space brands are still trying to figure out how to best utilize apps to drive traffic, purchases and customer engagement. A new arrival to the app world, Appguppy, helps small businesses create, customize... >>

BizReport | Mobile Marketing December 13, 2011

Those incentivized apps? Not driving engagement, finds study

In the iTunes app store, arguably the largest app store in the mobile space, sixteen of the twenty-five top-grossing apps are free. These apps depend on advertising for revenue. A new study finds that incentivized apps - the kind which... >>

BizReport | Mobile Marketing December 07, 2011

SMBs: You may need an app for that

3- and 4G service may be expanding across the US, but the ability and versatility of apps remain a strong selling point for many businesses. In small business climes, however, the cost of creating a full-service app has kept many... >>

BizReport | Mobile Marketing August 11, 2011

Mobile tools may make app process simpler

Two new releases in the mobile space may help brands engage with consumers at a more economical cost. Both toolsets are made up to create mobile applications for branded content, products and information; with more consumers connecting through mobile devices... >>