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BizReport | Mobile Marketing August 03, 2016

Mobile Roundup: Ad services and mobile support

In today's mobile roundup, two new ad options are launching into the mobile space, while a new same-day support module should simplify how businesses work across devices. ... >>

BizReport | Mobile Marketing April 19, 2016

Report: Entertainment leading app revenue

Mobile consumers like to be entertained. That's one of the big takeaways from new AppAnnie data which indicates entertainment and music continue to lead app revenue. The biggest growth area in entertainment is from streaming video apps. ... >>

BizReport | Mobile Marketing July 09, 2015

Study: Category targeting effecting mobile CTRs

Brands return on investment for mobile campaigns may have more to do with proper category targeting than placement. That according to new data out from StartApp. ... >>

BizReport | Mobile Marketing May 07, 2015

Brands: How to ensure app engagement

By 2017 experts say more than 268 million apps will be downloaded. For consumers it means that there's an app for every possible need and more, but for developers there is the burden of standing out in the app space.... >>

BizReport | Mobile Marketing March 13, 2015

How the Apple Watch may change advertising

This week Apple announced their new product lines - including the much-anticipated Apple Watch. While Apple's explanations were quite clear on what consumers can expect from the smart device, one expert says there are also opportunities for advertisers.... >>

BizReport | Mobile Marketing July 22, 2013

Arkadium offers HTML 5 gaming environment

Game developers, check this one out. Arkadium has released an HTML 5 based gaming platform for casual gaming. Arkadium has one of the largest libraries of casual games. The platform is set up to allow all brands access to HTML... >>

BizReport | Mobile Marketing July 09, 2013

Study: Mobile ROI higher than traditional models

New data out from Fiksu may have more brands looking to the mobile space to engage and interact with consumers. According to their new report, mobile is returning more on the ad investment, especially in terms of engagement and cost-effectiveness.... >>

BizReport | Mobile Marketing September 27, 2010

Apps: Who's using, who isn't

It may seem as if everyone is using apps, but the facts are that most apps are not used more than one month past the download date. This makes advertising in or through apps a questionable tactic unless the marketer... >>

BizReport | Mobile Marketing August 23, 2010

Need more app exposure? Try this!

The developers behind one of the iTunes App Store's big hitters has plans to push their marketing strategy to other developers. textPlus, a free texting app ranked in iTunes' top 100 for over a year, is releasing a new platform... >>

BizReport | Ecommerce archives December 03, 2009

Offerpal launches gaming rewards platform

A new platform and program for virtual goods and currency is just the latest blip on the virtual advertising screen. But, it is also a sign that virtual goods/currency is still growing and still a place where marketers can increase... >>

BizReport | Mobile Marketing November 24, 2009

Greystripe launches PPD platform for app developers

Unless you've been hiding under a rock for the past year, you know that 'app' is one of the newest words in the online space. From teens downloading game apps to seniors downloading accident form apps, everyone with a smartphone... >>

BizReport | Mobile Marketing July 22, 2009

TapJoy, PinchMedia partner for mobile app platform

iPhone application developer Pinch Media is partnering with TapJoy on another way for mobile app publishers and providers to monetize their offerings. The new platform helps mobile developers improve their apps, increase the consumer base and monetize the apps; developers... >>

BizReport | Mobile Marketing June 29, 2009

Offerpal, Tapjoy partner for app monetization

Social monetization platform Offerpal Media has partnered with Tapjoy to give iPhone app developers another way to monetize their apps. The platform allows app developers to sell virtual goods through mobile apps.... >>

BizReport | Mobile Marketing June 09, 2009

Is it time to app?

Unless you've been hiding under a mobile rock - or ignoring your kids - you know all about apps. Applications for mobiles that allow the user to play a game, find a local retailer, file an insurance claim...and the list... >>