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BizReport | Mobile Marketing June 09, 2016

Mobile to fulfil major roles in Euro 2016

Smartphones will be playing a major role among those following the Euro 2016 football championships being hosted in France. As well as being a second-screen, they will also play a role in alerting those attending matches about potential terrorist attacks.... >>

BizReport | Ecommerce April 13, 2016

44% of top international retailers fail to offer iPhone app

Consumers are increasingly using mobile and apps to browse retailers and make purchases, yet according to research from Episerver, nearly half of top international retailers still do not offer an iPhone app. ... >>

BizReport | Mobile Marketing January 29, 2016

Mobile app serving up success for McDonald's

While fast-food giant McDonald's may have been slow to serve up a mobile coupon app, it appears that their offering has proved a recipe for success.... >>

BizReport | Advertising November 19, 2015

App marketing firm sees mobile app TV ad bookings surge

A company that specialises in helping app developers advertise their products on television has reported a huge surge in the number of ad slots booked for the holiday period compared to last year.... >>

BizReport | Advertising June 04, 2015

Enable spontaneous purchases via multiple media, including radio, with PowaTag

The ability to make purchases immediately from any media at any time is becoming a reality. Now, consumers can even make purchases via mobile through audio ads on the radio thanks to PowaTag.... >>

BizReport | Mobile Marketing April 03, 2015

Are you an app-nesiac?

How many apps have you installed that you later forget about? Brits forget about one in five apps they have downloaded and installed, according to new behavioral research from Google.... >>

BizReport | Advertising February 26, 2015

Facebook: 2 million advertisers milestone and new mobile ad manager

Hot on the heels of news of a significant milestone for Facebook in terms of advertiser numbers comes the launch of a new mobile ads manager app.... >>

BizReport | Mobile Marketing February 02, 2015

Do smartphone users prefer to shop via mobile website or app?

Do smartphone users prefer mobile websites or apps for shopping? New research from Siteworx provides the answer.... >>

BizReport | Mobile Marketing January 15, 2015

Research shows 2014 Android mobile app sales growth significant

UK shoppers were significantly more mobile this festive season as new figures released by mobile apps specialist NN4M reveal.... >>

BizReport | Mobile Marketing October 14, 2014

Google app aims to help marketing newbies learn the basics

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BizReport | Mobile Marketing October 09, 2014

Lack of mobile tech costing restaurants millions per year in revenue

Restaurants that fail to implement technology to speed up bill payment, personalize service and increase loyalty are missing out on millions per year in revenue, according to new research commissioned by Edelman Berland and released by Velocity.... >>

BizReport | Mobile Marketing September 23, 2014

Excessive use of in-store beacon technology decreases app use

The overuse of beacons in-store can lead to a significant drop in app use, according to a new report from mobile platform firm inMarket.... >>

BizReport | Trends & Ideas September 04, 2014

World's first emotion detector on Google Glass launched

German researchers have developed a Google Glass app that can tell you a lot about the person you are interacting with, on an emotional level. ... >>

BizReport | Mobile Marketing July 21, 2014

European Commission forces Google, Apple to make users aware of 'true cost' of an app

Google has agreed that no app downloads that push in-app purchases will be labeled as 'free' in Europe as of the end of September this year, following criticisms by the European Commission. ... >>

BizReport | Mobile Marketing July 18, 2014

iBeacon firm offers free hardware and installation to UK retailers

iBeacon technology is becoming popular with both consumers and businesses. A UK-based iBeacon technology firm is offering free iBeacon installation and deployment to retailers in the run-up to the valuable festive season.... >>

BizReport | Mobile Marketing June 19, 2014

Rewards key to in-app ad engagement

By respecting the mindset of mobile users, advertisers can more effectively leverage their in-app presence using rewarded advertising, according to new findings released from a commissioned study conducted by Forrester Consulting on behalf of Tapjoy.... >>

BizReport | Mobile Marketing May 09, 2013

If you're happy and you know it, tell your phone

Facebook may ask you how you're feeling, but a new app developed by scientists at the UK's Cambridge University uses smartphone sensors and psychological feedback to tell you how you're feeling. ... >>

BizReport | Ecommerce March 04, 2013

Satisfaction gap between mobile and traditional websites narrowing

A recent survey of visitors to 40 of the UK's largest mobile retail websites and apps reveals that the gap in customer satisfaction between mobile and traditional retail websites is narrowing. ... >>

BizReport | Social Marketing January 17, 2013

The Facebook phone is here and it's already in your pocket

As the Internet fizzes with news of Facebook's Graph Search, the social network has slipped in another new feature which, while hotly anticipated for some time, hasn't materialized in quite the format expected.... >>

BizReport | December 18, 2012

New Android app helps you spend a penny

I don't know about you, but I tend to leave my smartphone well alone when I'm in the toilet. However, if I had a few thousand dollars to spare, I could be persuaded to fiddle with my phone in the... >>

BizReport | Mobile Marketing April 17, 2012

Impressive stats revealed on Foursquare Day

It's Foursquare Day and the location-based tool is celebrating with the announcement of its latest user and check-in statistics.... >>

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