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BizReport | Advertising archives November 05, 2013

Ad Roundup: Analytics abound in new releases

Analysis of advertising campaigns becomes more important each day as more people logon to the World Wide Web, stay engaged with content and social networks via mobile devices and use devices in-store to research products.... >>

BizReport | October 17, 2012

YouTube launches new audience engagement analytics tool

YouTube has introduced a number of new tools to their analytics suite, including the ability to see how long viewers spend watching video content. ... >>

BizReport | Ecommerce archives September 25, 2012

Consumers spend less time but more money on ecommerce sites

Consumers are spending less time on a website but more money, according to new research from data visualization startup SumAll. ... >>

BizReport | Advertising archives May 22, 2012

Genome: Yahoo's answer to big data analytics

With the purchase of interclick in December last year, all the pieces were in place for Yahoo's upcoming ad solution that crunches big data - Genome.... >>