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BizReport | Social Marketing November 29, 2016

Experian, SpotRight team up to provide Social Media Analysis

Experian has teamed up with SpotRight to provide brands with actionable insights into the behavior of their customers on social media. ... >>

BizReport | Trends & Ideas archives August 15, 2016

UK: Marketing, PR firms least likely to embrace analytics

A survey of business owners and marketers across the UK reveals that marketers and PR firms are the worst at measuring the ROI of their digital activities.... >>

BizReport | Internet October 09, 2015

3 ways analytics may be clouding your strategy

Analytics are a great thing. Surveys, customer behaviors, interests and even the time of life a person is in can be crucial in targeting the right message at the right time. The problem? According to one expert the dearth of... >>

BizReport | Mobile Marketing February 16, 2015

iPhone 6 Plus: Bigger screen equals bigger bills

A recent mobile analytics report suggests iPhone 6 Plus owners use a lot more data than other iPhone users.... >>

BizReport | Loyalty Marketing February 02, 2015

Data-driven marketers rewarded with competitive advantage

Recently released research reiterates what most marketers already know - data-driven marketing gives brands the competitive edge.... >>

BizReport | Search Marketing January 21, 2015

Predictive analytics platform a 'crystal ball' for online ad campaigns

A new predictive analytics platform can tell advertisers how much they should spend, in what online channel and what return they can expect thanks to sophisticated statistical models. ... >>

BizReport | Advertising archives December 04, 2014

Google: An ad served does not equal an ad viewed

Online ad viewability is not a new problem, but a new study released by Google underlines just how many display ads are never seen by human eyes and highlights those factors that affect viewability.... >>

BizReport | Social Marketing December 01, 2014

Sharing via 'dark social' outstrips all social channels combined by three-to-one

Just how much online sharing activity takes place via 'Dark Social' channels? A significant amount, according to new research from RadiumOne. So much so that marketers need to pay attention to such behavior to get a better insight into their... >>

BizReport | Social Marketing August 27, 2014

Pinterest gives businesses a deeper peek into their Pinners

Registered business users of image-sharing social network Pinterest now have access to analytics allowing them to discover more about the people who engage with them. ... >>

BizReport | Social Marketing May 27, 2014

Pinterest Business Insights API released

Pinterest is making it easier for businesses to know what's working on the image-based social network with the addition of the Business Insights API which will run alongside the free analytics currently on offer.... >>

BizReport | Internet April 22, 2013

Google: Web pages bigger but web speed faster

Google has long recognized the need for speed. The company's latest research reveals that despite web pages getting bigger, the web is getting faster. ... >>

BizReport | Mobile Marketing April 04, 2013

Flurry: 80% of mobile time spent with apps

Americans spend more time using apps on their mobile devices than they do the mobile web, according to new figures released this week by app analytics firm Flurry.... >>

BizReport | Mobile Marketing February 26, 2013

Distimo: App Store tough environment for new developers

App developers all want in to the App Store but, as new data from Distimo reveals, newcomers are finding it increasingly difficult to get their foot in the door.... >>

BizReport | Advertising archives October 10, 2012

Visible Technologies upgrades offering for better analytics

This week upgrades from Visible Technologies to their social media toolset should give marketers better understanding of what - and potentially who - they are influencing in the social space. Along with monitoring options, the platform now includes social scoring,... >>

BizReport | Social Marketing August 04, 2011

Marketers dissatisfied with social media monitoring tools

A priority for marketers using social media is to keep track of online chatter about their brands. However according to a recent survey from digital agency Web Liquid few are enamored with their current social analytics tools. ... >>

BizReport | Mobile Marketing March 16, 2011

26% of app downloaders become loyal users

Consumers are quick to download an app, and just as quick to discard it. That's why, says mobile analytics provider Localytics, brands leveraging mobile apps should measure success in terms of more than just downloads. ... >>

BizReport | Social Marketing November 30, 2010

Facebook rolls out Insights to Pages big and small

Good news for businesses who can't boast over 10,000 Likes on their Facebook Pages. The social network is rolling out analytics to even the smallest among them. ... >>

BizReport | Mobile Marketing January 22, 2010

Mobile marketers not employing mobile-specific analytical tools

Mobile marketers risk wasting time and money on ineffective campaigns due to a lack of campaign analytics and performance monitoring, according to a report published this week by mobile analytics and payment specialists, Bango.... >>

BizReport | Email Marketing November 23, 2009

CMO: Demonstrate insight and intimacy to engage via email

Brands that continue to send irrelevant, mass mailings either by mail or email risk alienating consumers by demonstrating a lack of insight and intimacy, reveals a new poll from the Chief Marketing Officer Council and InfoPrint Solutions.... >>

BizReport | Search Marketing June 09, 2009

Google Local woos offline local businesses with analytics

Google is encouraging offline small businesses to claim their listing profiles on Google Local by giving them access to a free Google Analytics-esque dashboard.... >>

BizReport | Email Marketing April 07, 2009

eROI: Email marketers fail to track results

Almost 20% of email marketers in the U.S. have no way of knowing whether or not their email campaigns have been successful, according to a new survey from interactive and email marketing agency eROI. ... >>

BizReport | Internet March 19, 2009

YouTube provides better insight into viewer engagement

If you have video content on YouTube and you want to know more than simply how many views it's had, you're in luck. The video content site has recently introduced a new set of analytics to YouTube Insight - "community... >>

BizReport | Internet March 09, 2009

Google launches free online analytics training

Google has launched the Google Analytics Individual Qualification (IQ) program for those who want to hone their knowledge of how to implement, interpret and manage analytics to their best advantage.... >>

BizReport | Research archives February 23, 2009

Less than half of marketing pro's use analytics

With the number of channels a marketer has to manage and monitor increasing, you'd think technology would be employed to make their job easier. Not so. It seems marketers are foregoing analytics to measure their online marketing campaigns, found analytical-led... >>

BizReport | Social Marketing March 29, 2008

YouTube gives content publishers Insight

YouTube content publishers and marketers have long been requesting further details about the traffic to their videos. Finally a toolset has been added that goes some way to appeasing them.... >>

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