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BizReport | Advertising archives March 27, 2008

Use of alternative media to rise

PQ Media predicts that, by 2012, one dollar in every four will be spent on alternative media as advertising strategies change along with consumer habits.... >>

BizReport | Advertising archives August 30, 2007

As consumers turn to alternative media, so should advertisers

There is new evidence that advertisers should increasingly turn to alternative media. According a recent report from Veronis Suler Stevenson (VSS) the communications ad spend will begin turning from traditional media - newspapers, television and radio - in favor of... >>