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BizReport | Social Marketing September 03, 2013

Researchers concerned alcohol brand Tweets reaching underage audience

Twitter is an efficient platform on which to promote products. However, researchers from an Australian University believe the social marketing of one product in particular should be far better regulated - alcohol. ... >>

BizReport | Social Marketing July 16, 2012

Opt-in Twitter feature allows brands to restrict age of (honest) Followers

Some brands that cater to exclusively adults need to ensure their audience is of the right age, no matter where they are targeting them. Help is at hand for brands using Twitter thanks to an age screening tool released by... >>

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