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BizReport | Trends & Ideas December 16, 2015

Johnnie Walker connected bottles rolled out in Thailand trial

Alcohol is now part of the Internet of Things, thanks to a new bottle developed for Diageo's Johnnie Walker brand that has just rolled out in a test in Thailand.... >>

BizReport | Advertising December 14, 2015

Social media exposing children to alcohol advertising

Industry self-regulation to prevent children from being exposed to alcohol advertising does not seem to be working, according to a new study out of Texas A&M University.... >>

BizReport | Advertising March 27, 2015

400% rise in alcohol advertising not turning U.S. into country of drunks

While the amount spent on alcoholic beverage advertising has risen dramatically over the past four decades, consumption has not, according to new research released by the University of Texas at Austin.... >>

BizReport | Social Marketing March 05, 2012

Twitter feature allows age-restriction screening

Some brands that cater to exclusively adults need to make sure their audience is of the right age no matter where they are targeting them. A new Twitter feature for such brands has been launched to ensure Tweets are only... >>

BizReport | Internet December 19, 2011

'Tis the season to be drunk online

Don't for one minute think your drunken antics at the company Christmas bash will forever remain within the confines of the office. A new survey in the UK reveals that over three-quarters of tagged photographs on Facebook pages are of... >>

BizReport | Ecommerce December 08, 2011

Inebriated Brits to splash out $3 billion online this holiday season

'Tis the season to be merry but, according to some seasonal stats from Kelkoo, not while sat in front of the computer. Being drunk in charge of a mouse may well lead to some unexpected arrivals. ... >>

BizReport | Search Marketing November 05, 2008

Google relaxes alcohol keyword restrictions

Beer retailers can raise a glass to Google who has lifted its ban on beer-oriented keywords, according to recent reports, bringing Christmas cheer to the masses.... >>

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