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BizReport | Mobile Marketing July 15, 2014

easyJet to trial iBeacon at select European airports

Just as iBeacons can help shoppers navigate a store and personalize the experience, that same functionality may soon become prevalent in airports following a scheme being put into place by airline easyJet.... >>

BizReport | Loyalty Marketing March 20, 2014

Price ousts airline brand loyalty

A survey among online travel agent Wotif's newsletter subscribers reveals that airline loyalty is fickle and price is the most important factor when booking a flight. ... >>

BizReport | Email Marketing May 07, 2013

American Airlines email takes off with abandoned cart trigger program

The creation of an automated abandoned shopping cart trigger email program has proved highly successful for American Airlines with conversion, open, and click-through rates substantially higher than for standard fare sale campaigns. ... >>

BizReport | Ecommerce archives May 06, 2013

Airlines outselling online travel agents

Times are changing for online travel agents. Once upon a time they had a 4-point lead in the U.S. over the number of travelers booking airline tickets via suppliers but, according to travel consultancy PhoCusWright, that is no more.... >>

BizReport | Loyalty Marketing January 28, 2013

63% of travelers don't want to engage airlines, hotels via social media

Today's travel bookers and travelers aren't using social and mobile to interact with brands and book a vacation. New research from Deloitte reveals that it's the tried-and-tested online methods that remain popular today. ... >>

BizReport | Social Marketing February 28, 2012

KLM partnering passengers via social networks

The anxious wait to see who you'll be sat next to on a long-haul flight could soon be over thanks to social seating programs such as KLM's 'Meet & Seat'. But social seating could hit some privacy turbulence. ... >>

BizReport | Internet June 03, 2009

YPartnership study reveals online travelers' first port of call

What's the first site that holiday makers visit when selecting which destination to head for, which airline to use or which hotel/resort to stay at? New findings from YPartnership shine a light on online travelers' use of the Internet to... >>