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BizReport | Advertising archives March 23, 2017

Traditional external agency model failing to meet marketers' needs

A need for speed, coupled with closer collaboration, deep sector knowledge and data confidentiality, is driving more and more brands in the U.K. to consider establishing in-house and on-site agencies. ... >>

BizReport | Advertising archives August 05, 2016

Creatives not being given data needed to inform personalized, relevant ad campaigns

New research from digital agency Turn reveals the frustrating gap in the flow of data between brands and their creative and media teams. ... >>

BizReport | Social Marketing December 17, 2015

IAB: Social media still has a lot of growing up to do

Social media still has a lot of growing up to do, say marketers from both agencies and client-side, of which 3 in 10 say they do not believe social media yet has in important role in the overall marketing function.... >>

BizReport | December 05, 2012

Survey: Australian agencies and advertisers embrace affiliate marketing

Australian affiliate network, dgmAustralia, has released the findings of their latest benchmark survey which shows 3 out of 5 retailers have increased their affiliate marketing spend.... >>

BizReport | Social Marketing April 11, 2011

Over a quarter of firms outsource social media tasks

Social media can be time consuming - engaging in real-time with consumers and creating content on social networks, blogs or platforms such as Twitter. Many businesses are tempted to outsource these tasks and recent research from SocialMedia Examiner shows outsourcing... >>

BizReport | Advertising archives February 03, 2009

Agency CEO Survey: Clients cutting budgets

A recent survey of agency executives asked for their predictions on what direction their clients' advertising budgets were heading over the coming year. Overall, most were pessimistic but online marketing continues to cut through the doom and gloom.... >>