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BizReport | Advertising May 16, 2013

UK luxury marketers to spend more on rich media, online video

Research in the UK by media and advertising company Martini Media reveals that marketers targeting consumers of luxury items plan to spend twice as much on rich media and online video that their counterparts marketing to the mass market. ... >>

BizReport | Social Marketing February 14, 2013

Vizu: 64% of advertisers plan paid social media ad spend rise

Social media is no longer a free ride for marketers. According to Vizu's recent survey of more than 500 ad agencies and advertisers, almost two-thirds (64%) plan to increase their spending on paid social advertising. ... >>

BizReport | Advertising July 04, 2012

33Across: Focus on Facebook vs. the rest of the Web

Have you reassesed your Facebook strategy lately? Many have. A new survey from social and interest graph operators 33Across reveals that more agencies and brands are shifting their attention from Facebook towards "the rest of the Web". ... >>

BizReport | Social Marketing January 21, 2009

IAP: British ad industry must prepare for customer-led world

Just one-third of British agencies are 'ready and waiting' for a social media landscape, reports the Institute of Practitioners in Advertising, which could be detrimental to growth over the coming years.... >>

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