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BizReport | Blogs & Content September 26, 2012

Want to engage affluents? Try the younger generation.

According to a recent study from Ipsos MediaCT, targeting affluents these days is less about the Baby Boomer generation than the Millennial generation. According to the data one in five adults in 'affluent' households is from the Millennial or Generation... >>

BizReport | Loyalty Marketing January 24, 2012

Brands: Why you need 'Affluencers' in your stream

There is a new breed of consumer out there and they aren't called 'affluencers' because they have a lot of money. Although they do have plenty to spend. This group is increasingly online to research products, share brand information and... >>

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