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BizReport | Ecommerce September 11, 2014

Convenience, price drive affluent travelers to use travel service providers instead of OTAs

According to a new survey by market research company MMGY Global, almost half of affluent Americans prefer to use the services of travel service providers rather than online travel agencies to book travel.... >>

BizReport | Ecommerce August 18, 2011

Wealthy 'Super Greenies' trade sandals for a Lexus

The stereotypical image of a "green" consumer doesn't usually conjure up images of bling and luxury cars but a study by Scarborough Research shows that the greenest consumers of all are also some of the wealthiest. ... >>

BizReport | Trends & Ideas May 28, 2009

UK Study: In-game ads reach affluent, brand-literate young men

It's been widely reported that gamers actually quite like ads in their games. Many (65%) believe in-game ads add to the realism of a gaming environment and 55% go so far as to say ads "look cool". ... >>

BizReport | Mobile Marketing September 04, 2008

Ipsos Mendelsohn: Use mobile to target rich

The well off spend more time online than those with average and lower incomes, according to a new survey from Ipsos Mendelsohn, and the richer they get the more time they spend online.... >>

BizReport | Ecommerce April 16, 2008

Affluent Americans comparison shop online

Even affluent Americans use the Internet to comparison shop, finds a new study by American Express Publishing and Harrison Group, especially during periods of economic downturn.... >>