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BizReport | Search Marketing May 13, 2014

One-third of Google search users fail to realize ads labeled as ads are ads

A recent study from UX firm Bunnyfoot, published by eConsultancy, reveals that more than one-third of Internet users do not realize that Google Adwords are paid-for advertising units. ... >>

BizReport | Advertising archives March 11, 2014

New AdWords format includes detailed consumer opinion data

Google AdWords features are evolving along with consumer behavior. As more Internet users rely on reviews and opinions of others to help them make purchasing decisions, so Google has now begun rolling out consumer ratings annotations, a new format of... >>

BizReport | Advertising archives January 20, 2014

Google intent on breaking bad ads and advertisers

Google pulled almost 1 million 'bad' ads per day from its system last year in an attempt to stem the tide of suspect downloads and other malicious online activities. ... >>

BizReport | Search Marketing July 16, 2013

New: List of top Product Listing Ad advertisers on Google

Who are the top 20 advertisers using Google's Product Listing Ads (PLAs)? AdGooroo has released a list of the Top 20 Google PLA advertisers by impression, a list on which Walmart sits at the top but Amazon is way down.... >>

BizReport | December 04, 2012

Cloud-based software fine-tunes PPC ads to local weather

How can advertisers avoid displaying ads for bikinis during brass monkey weather or raincoats during a heatwave? The answer lies in the real-time adjustment of ads and promotions to take into account local weather conditions. Here's how. ... >>

BizReport | October 26, 2012

Google's disappointing Q3 earnings good news for advertisers

Almost $11 billion in revenue wasn't enough from Google to keep Wall Street happy, and shares have taken a bit of a tumble since Wednesday but, according to Wordstream's Larry Kim, a closer look at the data reveals some positives... >>

BizReport | Advertising archives January 04, 2012

New AdWords newsletter sign-up format NOT new

There are many ways to tempt an Internet user to sign up for a free newsletter but Google has another channel to throw into the mix - AdWords. While generally being touted as a new feature the format has already... >>

BizReport | Advertising archives September 26, 2011

Optimize mobile landing pages for better AdWords quality score

Want to up your AdWords quality score? Optimize your mobile landing pages, says Google, as they announce changes to ad quality scoring that will ensure consumers get the best possible mobile experience.... >>

BizReport | Search Marketing June 27, 2011

Google increases AdWords reach with 'interest categories'

After two years in closed beta testing Google has finally rolled out a service that enables advertisers to target consumers in search based on their previous behaviour and search history.... >>

BizReport | Advertising archives March 16, 2011

Google ramps up efforts to collar counterfeit advertisers

Google has today announced three initiatives that it hopes will help weed out advertisers who try to use its AdWords system to sell counterfeit goods online.... >>

BizReport | Search Marketing November 05, 2010

Google Instant has positive impact on CTRs, ad impressions

Google Instant has had a positive impact on click-through rates and ad impressions, according to recent research by Marin Software, despite earlier concerns the fast page displays would decrease traffic.... >>

BizReport | Mobile Marketing August 02, 2010

New Google AdWords format for maps guides mobile users to your door

Google has developed yet another way for businesses to drive traffic to their bricks-and-mortar stores and websites. A new AdWords location extension has been released that geo-targets mobile display ads to both the iPhone and Android phones. ... >>

BizReport | Advertising archives June 21, 2010

Google creates umbrella brand for ad buying platforms

All of Google's ad initiatives have been lumped together under an umbrella brand to move the company further toward a one-stop-shop for all Google marketing activities.... >>

BizReport | Mobile Marketing April 06, 2010

Google AdWords advertisers can reach iPad users

Want in on the iPad ad goldrush? Never fear, Google's here and they're busy developing new formats aimed specifically at iPad users. ... >>

BizReport | Advertising archives March 25, 2010

Louis Vuitton's case against Google goes to hell in a posh handbag

Google's practice of selling brand-name keywords to competitors doesn't violate trademark law ruled the European Court of Justice in Luxembourg yesterday. ... >>

BizReport | Advertising archives March 24, 2010

Google introduces 'search funnels' reporting feature for AdWords

Google has launched a new AdWords reporting feature that it says will enable advertisers to make better, more informed keyword, ad group and campaign decisions. ... >>

BizReport | Mobile Marketing February 01, 2010

Google AdWords adds click-to-call service for mobile marketers

After a successful beta trial, Google has added its click-to-call service in AdWords, which allows consumers to simply click on a telephone number from an ad to be connected to a local outlet.... >>

BizReport | Advertising archives October 01, 2009

Google introduces view-through conversion tracking

Google have introduced a new feature for those running display ad campaigns on their Content Network. Now, not only can advertisers track conversion from clicks, but also from an ad view.... >>

BizReport | Advertising archives September 01, 2009

SpotMixer offers video ad creation for AdWords advertisers

Video marketers have one more way to attract attention through Google's AdWords platform. A partnership between SpotMixer and Google will place SpotMixer's video creation technology in Google's In-Stream Video Ads through AdWords. This gives marketers the ability to quickly create... >>

BizReport | Search Marketing August 19, 2009

Google: Conversion rates not linked to AdWords ad position

A team at Google has researched whether AdWords ad conversion rates improve the higher up in the ranking an ad is displayed. Their conclusion? Don't stress over where your ads appear, instead concentrate on a quality execution.... >>

BizReport | Advertising archives August 04, 2009

Google adds AdWords Bid Simulator feature

If you've always wanted to know what would have happened had you followed a different AdWords bidding strategy, then Google has just the feature for you.... >>

BizReport | Search Marketing June 12, 2009

AdWords suggests additional keywords to marketers

A new addition to the AdWords platform could help search marketers get more from their campaigns. Although similar to the old "Optimization" tab, Goggle has added an "Opportunities" tab.... >>

BizReport | Advertising archives March 20, 2009

Google AdWords introduces new coupon template

The use of coupons usually rises in times of financial hardship and while stores have seen their usage rise, online is seeing its fair share, too. Now Google is bringing coupon-style creative to AdWords templates. ... >>

BizReport | Mobile Marketing February 25, 2009

Google Analytics shows website traffic from iPhones

Do you know how much traffic your website gets from iPhone visits? Now you can. Google Analytics' most powerful feature - Advanced Segmentation - now includes a new option to filter traffic data to see how many visits your site... >>

BizReport | Mobile Marketing December 09, 2008

Google launches AdWords for the iPhone/G1

This week sees the launch of AdWords for the iPhone and T-Mobile G1. Advertisers now have the option of displaying their Internet text and display ads on the iPhone, G1 and other mobile phones with full HTML support. ... >>

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