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BizReport | Search Marketing June 26, 2008

AdGooroo: Top ad placements not always most profitable

A search marketing firm has found that achieving top AdWords placement positions isn’t necessarily the most profitable spot for advertisers. So, where is?... >>

BizReport | Advertising March 27, 2008

Improved ad targeting for AdWords advertisers

Advertisers can now target ads demographically with a new bidding feature, announces Google AdWords.... >>

BizReport | March 10, 2008

AdWords: Load time metric confirmed, exclusion tool expanded

After much online chat about Google’s addition of page load time to Quality Score metrics, the search engine confirms and explains its moves, while also making another change to their services.... >>

BizReport | Search Marketing February 27, 2008

Google beta spends advertisers' budgets

Google has selected various advertisers to participate in a beta for a new AdWords feature that will ensure daily ad budgets are spent.... >>

BizReport | Social Marketing November 06, 2007

Advertisers target online influencers, conversations

The online advertising industry’s first ad system that targets influencers and consumers engaged in conversation about a product, brand or service has been one of many big announcements at ad:tech. ... >>

BizReport | Search Marketing September 25, 2007

New tool and update from Google

A new tool has been launched by Google AdWords that will automate the process of monitoring and adjusting cost-per-click (CPC) bids to enable advertisers to achieve more conversions for a lower cost.... >>

BizReport | Search Marketing September 24, 2007

AdWords moves landing page quality goalposts

Certain types of websites are unlikely to be able to achieve high scores for the quality of their landing pages after Google recently announced some AdWords changes.... >>

BizReport | Mobile Marketing September 17, 2007

Google enables AdWords for mobile search

Google has opened up AdWords to Google Mobile Search, but if you don’t want to take advantage of this new opportunity you need to opt out. ... >>

BizReport | Search Marketing August 10, 2007

Google alters top ad placement formula

In the coming weeks, Google will be changing the algorithm that determines which ads will feature in the top placement spots, above the organic search results.... >>

BizReport | Search Marketing July 31, 2007

AdWords clients given Campaign Optimizer tool

Google has released a new tool for their AdWords clients that will analyze advertising campaign settings and report back on what has, and what hasn’t, been working.... >>

BizReport | Advertising July 18, 2007

AdWords advertisers given access to 225 offline newspapers

After a successful limited test, Google is throwing open the Print Ads gate to a new universe of publishers for its AdWords advertisers.... >>

BizReport | Search Marketing June 21, 2007

Google opens PPA feature to more AdWords users

Google has opened its pay-per-action pricing model to more of its AdWords advertisers around the globe.... >>

BizReport | Search Marketing June 12, 2007

Google gives advertisers more control

Google is giving advertisers more control with the introduction of a new report giving them an insight into where in the Google network their ads are being shown.... >>

BizReport | E-commerce April 05, 2007

Google's Website Optimizer now available worldwide

Google has announced that its Website Optimizer™ application is now available to AdWords advertisers across the globe.... >>

BizReport | Advertising March 02, 2007

Google releases more click fraud data

Google has announced more information about just how much click fraud goes on throughout its network.... >>

BizReport | Search Marketing February 19, 2007

CPC a new option for some Google advertisers

Starting next month, some Google advertisers will be able to choose cost-per-click (CPC) advertising options for their display advertising campaigns. The CPC option will be for AdWords customers to place display ads on specific websites.... >>

BizReport | Search Marketing February 16, 2007

Google to change AdWords formulas

Online marketers will need to brace for a change next week, when Google changes their quality score algorithm. The search giant will also add a column for AdWords advertisers to see their own quality score for keywords.... >>

BizReport | Search Marketing December 11, 2006

Google Offers Free Hosting

Small businesses have another reason to love Google today. The online giant is offering free web hosting for Adwords advertisers. ... >>

BizReport | Search Marketing November 09, 2006

Google Changes Landing Page Scoring

Online marketers need to bring their landing pages up to speed – quickly – or face paying more in advertising costs. Back in July, Google said they would begin factoring in landing page quality to their search ad bidding algorithm.... >>

BizReport | Trends & Ideas September 06, 2006

U.S., Europe: Test Subjects for Google

Google is testing mobile ads again, this time in the U.S. and Europe, according to a spokesman. The company began testing mobile ads in Japan earlier this year. Now they are testing the same in the U.S., U.K. and Germany.... >>

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