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BizReport | Advertising April 20, 2015

Targeted ads give Internet users the creeps

Consumers feel that targeted ads that follow them around the Internet are too personal and worry how the data for such targeting was collated, according to research conducted at Ithaca College.... >>

BizReport | Mobile Marketing April 20, 2015

Smartwatches: time for a new ad format

They may be small and users may only engage with them in short bursts, but smartwatches are set to attract millions in advertising spend within the next four years, according to a new forecast from Juniper Research.... >>

BizReport | Advertising April 19, 2015

Playlists the perfect target for brands on Spotify

Brands advertising on Spotify can now better target their ads to the mood of the listener with a new feature called Playlist Targeting.... >>

BizReport | Mobile Marketing April 16, 2015

Banks missing out by focusing mobile banking ads on television

Research from advertising network BuzzCity reveals that mobile payments are soaring despite banks' failure to inform customers of the mobile facilities available to them.... >>

BizReport | Advertising April 16, 2015

Top 3 tips to add personality to your targeting

Behavior and context are crucial to brands understanding what their online customers want and need. But, according to one expert, there is more to targeting that context and behavior, he says brands also need to take into account the personality... >>

BizReport | Advertising April 16, 2015

Study: Tech making it simpler for brands to connect

Technology is changing the way brands approach advertising and engagement. That according to new data out from Experian Marketing Services. Their new study finds that brands are implementing more data-centric marketing initiatives like audience segmentation, data hygiene and campaign testing.... >>

BizReport | Advertising April 15, 2015

Ad Roundup: TV, mobile and B2B tools

In today's advertising roundup: a B2B brand is re-branding while two new partnerships should smooth the way for advertisers in the TV and mobile spaces. ... >>

BizReport | Research April 14, 2015

Survey: Brands believe salespeople are key but aren't training

Turns out there is a disconnect between salespeople, training and feedback. According to new data out from Corporate Visions while most brands agree that salespeople need training to ensure their messaging is articulated well (85%) fewer than half are having... >>

BizReport | Ecommerce April 13, 2015

Marketo, Neustar partner for precision targeting

A new partnership in the online space may open the conversational lines between shoppers and brands by capturing data in real time and offering up the most relevant content at the right time.... >>

BizReport | Advertising April 10, 2015

New Zealand sees significant growth in mobile advertising

New Zealand, a small country at the bottom of the world, is making news headlines around the globe thanks to its huge growth in mobile advertising. ... >>

BizReport | Advertising April 10, 2015

Advertisers increase spending to keep up with tech adoption

As more Brits own more digital technology, advertisers have upped their spend online and on mobile to reach them, as new figures released by the IAB UK illustrate. ... >>

BizReport | Ecommerce April 10, 2015

Ecomm Roundup: Partnerships abound

In today's roundup three new partnerships have been announced for the online space to improve brands' ability to target shoppers and optimize spending. ... >>

BizReport | Advertising April 09, 2015

Ad Roundup: Event and content management

In today's roundup: new releases to help brands better manage and monetize their content and events in the online space, and some new data surrounding app costs. ... >>

BizReport | Advertising April 08, 2015

Expert: Why brands must consider native programmatic

Over the next three years native programmatic advertising is expected to skyrocket, with some predicting the category will reach at least $5 billion in spending by 2018. Which is why one expert believes brands need to take a harder look... >>

BizReport | Advertising April 07, 2015

2015 global ad spend to exceed half a trillion dollars

Marketers are predicted to spend more than half a trillion dollars globally in 2015 despite the lack of boost brought about by major events. ... >>

BizReport | Advertising April 07, 2015

Ad viewability: 70% a reliable threshold

The IAB's viewability recommendation of using a threshold of 70% of impressions across a campaign as a reliable benchmark for ad performance turns out to be right on the mark, according to new research conducted by Sizmek Research.... >>

BizReport | Advertising April 03, 2015

Top 3 tips for data analysis

More brands are beginning to think of data not as an issue for IT departments to deal with, but as an area that everyone - from sales and advertising to PR pros - need to be able to deal with.... >>

BizReport | Mobile Marketing April 02, 2015

10% of top UK brands advertising on mobile without mobile-optimized sites

Among the UK's top 250 advertisers, mobile is now a top priority. However, many continue to advertise on mobile without providing mobile optimized sites.... >>

BizReport | Advertising March 31, 2015

How to use native, RTB as complimentary options

From search to mobile, there are a plethora of ways to use different advertising units and buying options to compliment one another. According to one expert native and RTB are another of those complimentary combinations. Here's how brands can better... >>

BizReport | Advertising March 30, 2015

Ad Roundup: Partnership, targeting to give brands more insights

In online advertising campaigns are only as good as their targeting. In today's advertising roundup, a new partnership and a new targeting option could set up to help brands better connect with their audience members in the online space.... >>

BizReport | Loyalty Marketing March 30, 2015

Expert: Why surveys may not offer all advertisers' questions

There seems to be a disconnect between how consumers are answering survey questions on spending and how they are actually spending. That disconnect, says one expert, means merchants need to dig deeper than simple if/then type questions. ... >>

BizReport | Advertising March 30, 2015

Expert: Look for native to continue strong growth

Although some say native advertising as an unknown entity, it isn't slowing the adoption of the ad format. Rather, according to one expert, native is seeing strong growth that point to even higher adoption rates.... >>

BizReport | Advertising March 27, 2015

Ad Roundup: Partnerships to increase viewability, deflate fraud

In today's roundup: new partnerships setting up to help marketers and brands better connect with customers while taking on fraudulent activities.... >>

BizReport | Advertising March 27, 2015

400% rise in alcohol advertising not turning U.S. into country of drunks

While the amount spent on alcoholic beverage advertising has risen dramatically over the past four decades, consumption has not, according to new research released by the University of Texas at Austin.... >>

BizReport | Advertising March 25, 2015

Ad Roundup: Tools to help SMBs connect, target

In today's roundup, a trio of releases that are geared toward helping businesses better connect with their targets.... >>

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