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BizReport | Advertising May 23, 2016

Survey: Though ads influence, relevance is key

While many consumers agree that seeing product advertisements does influence their purchasing decisions somewhat, the relevance of ads is key to engagement. That's the takeaway from a new Rapt Media survey which found most (95%) are blocking ads because of... >>

BizReport | Internet May 23, 2016

Brands: What you need to know about the 3 leading cyberattacks

Cyberattacks on businesses will never completely cease, but there are ways to combat the attacks if a brand knows what to look for. One expert has identified 3 leading types of attacks. Here's how businesses can recognize them. ... >>

BizReport | Advertising May 20, 2016

Ad Roundup: Releases focus on omnichannel

Two new releases should give brands more play across channels. Details in today's advertising roundup. ... >>

BizReport | Advertising May 20, 2016

Top 3 tips for better personalization

Experts agree that personalization is key to creating a loyal customer base. With better data, brands have been able to better personalize both ad campaigns and shopping experiences, but some consumers say this personalization feels 'creepy'. One expert shares three... >>

BizReport | Advertising May 20, 2016

Top 3 tips to increase localization

Localization and transcreation (creating entirely new content for the right cultural fit) must be used in conjunction with translation to deliver native brand experiences that reflect more than an audience's language. One expert explains how to deliver better localized content.... >>

BizReport | Advertising May 19, 2016

Expert: How to personalize without the creep factor

Personalization has always been important for marketers, but with the advent of social media, consumers now want hyper-personalization - a web or mobile experience built just for them. The problem with hyper-personalization is that it can also lead to what... >>

BizReport | Advertising May 19, 2016

Ad Roundup: Personalization solutions

Personalization is the keyword for two announcements this week in the online space. Both Smartling and Grey Jean Technologies are pushing farther into the personalization realm. ... >>

BizReport | Advertising May 18, 2016

Optimal: The cost of ad blocking

Analytics firm Optimal forecasts that ad blocking will take almost $4 billion out of the digital ad industry this year as millions of people in the US use ad blocking software. ... >>

BizReport | Advertising May 17, 2016

Ad Roundup: Solutions aim to give retailers more insight

In today's roundup, micro-influencers, increased target and a payments/reward system are up and running for marketers and brands. ... >>

BizReport | Advertising May 13, 2016

Top 3 tips to build your brand

Building a brand is about building you employees as well as making connections with consumers. One expert offers her top three tips on brand-building while also building up a company culture. ... >>

BizReport | Advertising May 12, 2016

Ad Roundup: Data center of new releases

In today's advertising roundup, three new releases that put the focus on data. ... >>

BizReport | Advertising May 12, 2016

Poll: Personal data high on consumers watch list

When it comes to having personal information stolen during a security breach, consumer say they'd rather 'break a bone'. That according to new data from Feedzai, which also found more than half of consumers believe it is 'never acceptable' for... >>

BizReport | Advertising May 12, 2016

Study: Video ads getting the shares

Millennials are notorious for being 'always on', but that always on mentality could result in good things for marketers. According to new data from Unruly, Millennials are more than 100% more likely to share video ads than other consumer groups.... >>

BizReport | Advertising May 11, 2016

Ad Roundup: Releases for increased security, ad options

In today's advertising roundup, a trio of releases that will increase brand's online control. ... >>

BizReport | Ecommerce May 10, 2016

Study: Brands investing in the journey

The customer journey has become a buzz phrase for marketers both online and offline, and one new report indicates the customer journey is beginning to take up more marketing dollars. ... >>

BizReport | Advertising May 10, 2016

Ad Roundup: Solutions for extended reach

In today's advertising roundup, three new solutions that are set up to help brands better reach their consumers, wherever those consumers are - online or in mobile. ... >>

BizReport | Advertising May 10, 2016

Ad blockers more likely than average to pay for content

Adblockers may be the bane of publishers online, but they are not averse to coughing up for content they want to watch, read, or hear, according to new figures released by GlobalWebIndex. ... >>

BizReport | Advertising May 09, 2016

Reports: Video interest continues to rise

Two new reports - from Yahoo and Positive Mobile - underscore the importance of video content in both the online and mobile spaces. ... >>

BizReport | Advertising May 09, 2016

Expert: How to protect your business from malvertising attacks

Malvertising attacks have been a problem - for brands and consumers - for years, and the threats continue to become more sophisticated. One expert explains how brands can better protect themselves. ... >>

BizReport | Advertising May 09, 2016

Social is not the place to target younger generations

Brands may want to reconsider targeting younger generations in their social media feeds, according to new research released by customer experience firm Lithium Technologies. ... >>

BizReport | Trends & Ideas May 06, 2016

69% of consumers excited about experiencing virtual reality

Virtual reality is catching the eye of the brands and marketers the world over. It promises the opportunity of making deeper and more meaningful connections with audiences than ever before and, according to new research from the Advanced Imaging Society,... >>

BizReport | Advertising May 05, 2016

Advertising Roundup: Analytics and mobile engagement

In today's advertising roundup, two releases that cater to brands' access to data, and another which should simplify remote work problems. ... >>

BizReport | Search Marketing May 05, 2016

51% of Brits can not spot ads in search results

They have the word "Ad" alongside them, highlighted in bright orange, yet according to a recent study in the UK by Ofcom, half of adults in the UK are unable to identify which Google search results are paid ads. ... >>

BizReport | Advertising May 04, 2016

Bing rejected 250 million ads in 2015

Bing has released data showing they rejected millions of ads and blocked thousands in its attempt to steer consumers clear of "questionable actors" and low quality and malicious content. ... >>

BizReport | Advertising May 03, 2016

Ad Roundup: Releases focus on data

In today's advertising roundup, a trio of releases that are focused on the data and targeting side of online advertising. ... >>

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