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BizReport | Advertising December 09, 2016

How to use payments as a marketing tool

Did you know payments can be more than, well, payments? According to one expert, payments can also be used as marketing tools, giving consumers new ways to pay for items, and businesses new ways to engage those same shoppers. Here... >>

BizReport | Advertising December 09, 2016

Expert: How to improve personalization strategy

There is a fine line to personalization the customer experience, placing native and programmatic ads, and creeping out customers. Here's how businesses can take the creep factor out of personalized emails, ads, and content. ... >>

BizReport | Advertising December 08, 2016

Ad Roundup: Partnerships and a new release

Two new partnerships may make it simpler for brands to advertise and to collect payments online; and a new release offers up productivity options. Details in today's advertising roundup. ... >>

BizReport | Advertising December 08, 2016

Expert: Tipping point for personalization is near

For the past 8 years, we've heard that personalization was reaching the mainstream tipping point; within the last three years Apple has released Siri, Amazon the Echo, and now Google is releasing Home. Are we now at the tipping point?... >>

BizReport | Advertising December 07, 2016

Top 3 tips for chatbot, CSE integrations

Chatbots may quickly become the future for customer service. Here's what brands need to know to ensure there is a strong strategy in place for customer service, chatbot usage, and the integration of chatbots within CSE. ... >>

BizReport | Viral Marketing December 07, 2016

Video Roundup: New formats mean new opportunities

In today's video roundup, two new video releases will give advertisers more options when it comes to creating and serving video content. ... >>

BizReport | Advertising December 07, 2016

Facebook trumps YouTube for Christmas TV ad discovery

The battle for views of the UK's Christmas TV ads began last month and new data suggests that when it comes to interactions and views, Facebook trumps YouTube. ... >>

BizReport | Advertising December 06, 2016

Forecasts: Programmatic, Native on the up

Two forecasts indicate a strong growth period is in the works for both Programmatic and Native advertising. Here's how it breaks down: ... >>

BizReport | Advertising December 02, 2016

Consumers more likely to click on ads featuring user-generated photography

Consumers put more trust in photos featuring "real people" than those used in traditional advertising, according to new findings from visual commerce and marketing platform, Olapic.... >>

BizReport | Advertising December 01, 2016

Ad Roundup: Acquisition, launch to add layers of control

In today's advertising roundup, a new acquisition and a platform launch that should give brands more control over their ad spend, creative, and monitoring. ... >>

BizReport | Advertising November 30, 2016

How use data to improve customer service

While brands have a plethora of data available to better engage and convert customers, in the customer service space, many are not using data wisely. . .or in some cases at all. That, according to one expert, is a big... >>

BizReport | Advertising November 29, 2016

Nielsen: Mobile ad targeting has improved to match desktop

New data from Nielsen reveals that mobile ads are now on a par with desktop ads in terms of on-target percentages. ... >>

BizReport | Advertising November 29, 2016

Platform uses hidden audience segments to connect

Earlier this Fall, Telmar released Audience Effects, an advanced application that helps planners tap hidden audience segments that offer the greatest potential to enhance a brand's performance. The system identifies the best audience segments and how to reach them across... >>

BizReport | Advertising November 28, 2016

Marketers increasingly reflect diversity in campaign image selection

Images depicting racial and sexual diversity are increasingly being chosen by marketers for their campaigns, according to new research from stock photography provider Shutterstock. ... >>

BizReport | Advertising November 28, 2016

Experts: Make ad dollars go farther in 2017

Radio and newspaper, digital banners, mobile geo-fences, SMS - there are a plethora of ways brands can reach consumers. Three experts weigh in on how brands can better use their ad dollars in 2017. ... >>

BizReport | Ecommerce November 25, 2016

4 Questions with AerServ

Holiday ads have been all over television and the internet for weeks, and shoppers are even now hitting stores in droves looking for holiday gifts. How will consumers determine where to shop? And how can retailers get their fair share?... >>

BizReport | Ecommerce November 25, 2016

Expert: Retailers must get attribution right

Omni-channel shoppers can come to a purchase in a myriad of ways - digital store, a geo-targeted mobile text, physical window shopping, social media suggestions - but if merchants don't know just how Customer A landed in their digital or... >>

BizReport | Advertising November 25, 2016

Consumers 'seriously consider' just two brands during purchase process

Consumers embark on their purchase journey aware of many brands, but only seriously consider up to two, according to recent research from Quantcast. ... >>

BizReport | Advertising November 24, 2016

Expert: Ad trends that will impact 2017

With the holiday shopping season in full swing, many experts are turning their attention to 2017 advertising plans and budgets. Here are three trends that could impact where and how ad dollars are spent. ... >>

BizReport | Advertising November 24, 2016

Trends to watch in MarTech through 2017

Martech and Adtech, according to two experts, will not only continue to be crucial to marketers, but the lines between will continue to blur. Here's what brands need to know, as we head into 2017. ... >>

BizReport | Advertising November 23, 2016

Expert: Trends that could make your New Year brighter

Looking ahead to 2017, most experts are optimistic about business prospects. There are four trends, however, that could make 2017 even brighter for some. Our expert explains. ... >>

BizReport | Advertising November 22, 2016

Two trends to watch from performance marketing

Look for performance marketing to diverge into a couple of different trend lines as we move into 2017. That's the word from two experts who believe following these trends could help brands perform better in the new year. ... >>

BizReport | Advertising November 18, 2016

Hook in Millennials with video ads

Video ads are key to engaging Millennials as new research reveals this age group are more likely to make a purchase after exposure to this format.... >>

BizReport | Advertising November 17, 2016

Ad Roundup: Partnerships and a new release

In today's advertising roundup, a new SnapChat-like ad unit, and two partnerships that may help businesses better connect with consumers. ... >>

BizReport | Advertising November 16, 2016

Ad Roundup: Tools to help understand, monitor shoppers

Two new releases into the digital space should give brands more insight into their customer base. ... >>

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