RSS feed Get our RSS feed

News by Topic


BizReport : Tags : Tag Results

Tag Results

Search this site:

Tag Results

Pagination:

25 result(s) displayed (1 - 25):

BizReport | Advertising March 24, 2017

New Realeyes' research links emotional response to sales impact

Emotional responses are related to sales, according to a new study from emotion tracking company, Realeyes, and confectionery firm Mars. ... >>

BizReport | Advertising March 24, 2017

Coalition for Better Ads releases new guidance to curb consumer annoyance with ads

As the battle between advertisers and ad blockers continues to play out, The Coalition for Better Ads has released new guidance in a bid to curb consumer annoyance with ads. ... >>

BizReport | Social Marketing March 24, 2017

Instagram's focus on business tools attracts SMB advertisers

Advertisers have been flocking to Instagram and the social platform reveals that the majority of those advertisers are small businesses. ... >>

BizReport | Advertising March 23, 2017

Traditional external agency model failing to meet marketers' needs

A need for speed, coupled with closer collaboration, deep sector knowledge and data confidentiality, is driving more and more brands in the U.K. to consider establishing in-house and on-site agencies. ... >>

BizReport | Advertising March 21, 2017

Study: Digital strategy not properly defined

New data out from PointSource indicates the digital strategy of many brands isn't serving it's purpose. Researchers with The Executing Digital Transformation study found more than 40% of industry pros do not feel their digital strategy is defined with good... >>

BizReport | Advertising March 21, 2017

Expert: User engagement trumps viewability

Viewability - the placement of ads so that they will be seen - continues to be a strong force in the digital advertising space. But, according to one expert, viewability is not the holy grail of advertising. User engagement is.... >>

BizReport | Advertising March 21, 2017

Combining contextual marketing and demographics gives 3D-view of consumer

Move over demographic data, today's marketers favor contextual data and insights to define their campaign strategies, according to new research from ExchangeWire in association with xAd. ... >>

BizReport | Advertising March 21, 2017

Ad Roundup: Tools for content, collaboration

In today's advertising roundup, a trio of launches for the digital space that should simplify content creation and collaboration. ... >>

BizReport | Advertising March 20, 2017

Ad Roundup: Data, ecommerce tools

In today's advertising roundup, a new purchase tool is launching, and an enhanced partnership to offer deeper data to advertisers. ... >>

BizReport | Advertising March 19, 2017

'Upbeat' consumers more receptive to online, mobile ad content

Advertisers are familiar with the mantra of reaching the right people, on the right device, at the right time, but what about when consumers are in the right mood? In what Yahoo calls the most comprehensive study ever done on... >>

BizReport | Advertising March 17, 2017

Top 3 tips to engage during March Madness

March Madness, the NCAA Men's Basketball Tournament, is underway, and millions of fans are streaming video, tuned to television sets, and reading about their favorite teams. Here are three tips to better engage fans during March Madness. ... >>

BizReport | Advertising March 17, 2017

4 trends to watch in travel

People will always travel, and they will always pre-plan those trips. Here are four trends that travel brands should watch this year. ... >>

BizReport | Advertising March 17, 2017

Global online ad fraud far higher than ANA estimates

The findings of a recent survey suggest that global online fraud, dubbed the bank robbery of the digital age, could top $16bn this year, far more than the Association of National Advertisers' annual estimate. ... >>

BizReport | Advertising March 16, 2017

How to use sports to reach shoppers

Sporting events like the Olympics, the Super Bowl, and the NCAA Men's Basketball Tournament are growing their viewership - online and offline - every year. Still, it can be hard to reach these viewers with relevant ads. One expert explains... >>

BizReport | Advertising March 16, 2017

Study: Bringing sense of touch to mobile ads raises awareness, recall

Haptic ads bring a new dimension to mobile advertising campaigns, as well as drive higher engagement and purchase intent, according to recent research. ... >>

BizReport | Advertising March 15, 2017

Ad Roundup: Data key for new releases

In today's advertising roundup, a trio of new tools releases to the digital ad space put data analysis at the forefront. ... >>

BizReport | Advertising March 15, 2017

Forecast: Ad growth to slow this year

Although global advertising increased just over 4% in 2016, experts believe ad growth will decelerate this year, thanks to economic and political worries. That's the key takeaway from PQ Media's new Global Advertising & Marketing Revenue Forecast 2016-20. ... >>

BizReport | Advertising March 15, 2017

Rise of the backseat gamers to drive eSports, Let's Play revenues

New figures released by Juniper Research put revenues from eSport and 'Let's Play' $3.5 billion come 2017, with advertisers reaping the rewards. ... >>

BizReport | Advertising March 14, 2017

Ad Roundup: Series of releases to simplify campaigns, business

In today's advertising roundup, two releases set up to help brands bring advertising campaigns more quickly to market, and a cloud offering giving more cloud options to business. ... >>

BizReport | Advertising March 13, 2017

Thinkbox: 94% of video ads viewed on live television

According to new research from Thinkbox, the marketing body for commercial television in the UK, live television accounts for the major chunk of video ad viewing.... >>

BizReport | Advertising March 13, 2017

Expert: Look to wearables for new ad options

Over the next few years, ad revenue from smartwatches is expected to skyrocket - according to one report the market will reach at least $68 million in 2019. This expected growth means now is the time for brands to build... >>

BizReport | Advertising March 13, 2017

Expert: 3 key trends for video in 2017

Video continues to make strides into the digital space, especially where advertising is concerned. One expert identifies key trends for video in 2017. ... >>

BizReport | Ecommerce March 10, 2017

Ad Roundup: Engagement tools for retail

In today's advertising roundup, a trio of releases geared toward helping retailers better engage with their customers. ... >>

BizReport | Ecommerce March 10, 2017

Top 3 tips to improve online security

We're nearly halfway through March, and many New Year's Resolutions have fallen by the wayside. The thing is, we don't have to wait for January 1 to make changes, either to businesses or personal security; that can happen on any... >>

BizReport | Advertising March 08, 2017

Top model agency responds to baby boomer spending power

The growing buying power, and lust for life, of the post-war baby boomer generation has led to one of Europe's leading model agencies to launch a new division - RETRO. ... >>

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10