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BizReport | Advertising October 24, 2016

Expert: Why brands must manage channel data

Customer and advertising data can help businesses better target campaigns and increase revenue, but improper management of data can do a lot of harm. One expert believes channel data management is key for businesses. Here's why. ... >>

BizReport | Advertising October 21, 2016

Expert: Where retailers should focus this holiday season

With less than a month until the Thanksgiving Weekend and the official start to the holiday shopping season, one expert offers retailers advice on where to focus their advertising efforts for the remainder of the year. ... >>

BizReport | Advertising October 20, 2016

Online ad viewability in UK remains below 50%

Advertisers wasted around £154 million in the third quarter of this year due to less than half of online ads meeting minimum viewability thresholds, according to ad verification firm Meetrics.... >>

BizReport | Advertising October 18, 2016

Top 3 tips to make more from your holiday ad spend

Before finalizing those holiday ad budgets, one expert offers three tips that could help brands make the most of the upcoming holiday shopping season. ... >>

BizReport | Advertising October 14, 2016

Yahoo data IDs how Hispanic consumers prefer to communicate

Recent Yahoo data about the Hispanic consumer base in the US could be helpful to brands trying to engage; among the more interesting findings is that more than half 'actively look' for content that is tailored to their heritage. ... >>

BizReport | Advertising October 14, 2016

Top 3 tips to improve personalization

While more businesses are attempting to personalize ad campaigns, customer experiences, and branded content, many are also falling short. This shortfall has a lot to do with how businesses use personalization; here are three tips to a better personalization strategy.... >>

BizReport | Ecommerce October 13, 2016

Travel Roundup: Travelers using multiple devices, not just interested in hotels

When it comes to traveling, consumers aren't just looking at hotels, and they aren't only looking from their desktop devices. ... >>

BizReport | Advertising October 13, 2016

Study: Multiple placements key to ad engagement

Marketers have long held that consumers need more than a single ad to engage with a brand. That theory has been backed up in new data from Bospar, which found that both men and women are more likely to click... >>

BizReport | Advertising October 12, 2016

Expert: How Personalization 2.0 is impacting brands

Personalization has been key to many brands' online and offline marketing efforts for several years, but personalization itself has changed. Here's what brands need to know about Personalization 2.0. ... >>

BizReport | Mobile Marketing October 12, 2016

UK: Mobile phone obsession drives ad spend to record levels

The effect of British consumers' obsession with their smartphones on advertising budgets has been revealed in the latest Internet Advertising Bureau UK / PwC Digital Adspend report.... >>

BizReport | Advertising October 11, 2016

Ad Roundup: Integrations to solve connectivity

Online or offline, brands connecting to their employees and to their customer base can be complicated. Two releases into the online space this week should help ease those connections. ... >>

BizReport | Advertising October 07, 2016

Expert: BTS trends that will impact holiday advertising

With October in full swing, marketers are finalizing strategies for the upcoming holiday shopping season. According to one expert, there are trends from the back to school shopping season that could impact where and how brands advertise for the holidays.... >>

BizReport | Ecommerce October 07, 2016

Reports: Holiday spending to increase 3%, social key

According to the National Retail Federation, holiday spending will increase just over 3% this year, to land at $655.8 billion. On average, holiday spending has increased just over 2% for each of the past ten years. .... >>

BizReport | Blogs & Content October 07, 2016

Top 3 tips for a strong programmatic creative strategy

While many businesses have tested programmatic advertising as a way to better control campaign costs, there is another trend in the programmatic space - that of programmatic creative. ... >>

BizReport | Advertising October 06, 2016

Ad Roundup: Video tools set to engage

Two releases into the video space this week should help brands create more engaging, branded content. ... >>

BizReport | Advertising October 05, 2016

Study: AM key for video engagement

Timing is everything, especially in the video advertising space. That's the key takeaway from new YuMe data which finds that consumers are the most receptive to video ads in the morning hours. ... >>

BizReport | Advertising October 05, 2016

Ad Roundup: A partnership and a team engine

In today's advertising roundup: an integration and a tool to help brands better control their costs in the digital space. ... >>

BizReport | Advertising October 04, 2016

Ad Roundup: New tools for personalization, calling

In today's advertising roundup, new releases from Marketo and DialogTech should help brands better connect with and measure digital campaigns. ... >>

BizReport | Advertising October 03, 2016

Report: Shorter is better for native ads

Advertisers may want to change the 'keep it simple' mantra for advertising to 'keep it short' - at least in one format. According to new data out from Jumpstart Automotive Media, shorter ads are showing much higher completion rates in... >>

BizReport | Blogs & Content October 03, 2016

Expert: How to use 8 seconds to engage

A recent study found that the average attention span for consumers is now 8 seconds. That means brands have to do more with less - and video may be one way to get the word out quicker. ... >>

BizReport | Advertising September 30, 2016

The effect of clutter on ad gaze time and viewability

A new study reveals the effect of cluttered environments on ad gaze time, and warns about the dangers of optimizing campaigns for viewability. ... >>

BizReport | Social Marketing September 29, 2016

39% turn blind eye to branded social media posts

While brands are increasing their activity on social media, more than a quarter of consumers are turning a blind eye to branded social media posts, according to research from Kantar TNS.... >>

BizReport | Advertising September 27, 2016

Ad experience improves but ad blocking still rising

As marketers attempt to hold back the tide of ad blockers by improving the ad experience, new research from Adobe suggests there is no quick fix. ... >>

BizReport | Social Marketing September 26, 2016

Expert: How brands can use social data

Recently, WhatsApp decided to share user data with Facebook; the implications for this can be beneficial to brands who know who to use this type of data. One expert explains. ... >>

BizReport | Advertising September 22, 2016

Native ads: Position of disclosure can affect click-through rate

How do publishers approach the business of including disclosure within native advertising on mobile? That's a question Polar seeks to answer in a new report. ... >>

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