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BizReport | Blogs & Content June 15, 2018

Expert: Why free isn't free and how publishers can educate consumers

Facebook is rumored to be considering a paid subscription for the world's largest social network, a move that would allow social network users to avoid all the ads that clutter newsfeeds. While this move may be celebrated by consumers, it... >>

BizReport | Ecommerce June 14, 2018

Study: Future of Retail is choice

New data out this week indicates that shoppers are more inclined than ever to buy online, but it isn't just the convenience of e-shopping that appeals to many consumers. Choice also tops the list, and the ability to shop from... >>

BizReport | Email Marketing June 13, 2018

Report: Smartphones driving email orders

Smartphones are key for purchases driven by email campaigns. That's the word from new Yes Lifecycle Marketing data which finds that smartphones are down driving about half of all email-driven orders. Smartphones are also responsible for nearly one-third (35%) of... >>

BizReport | Social Marketing June 12, 2018

Expert: What businesses need to understand about hashtags

When it comes to social media, consumers love hashtags. The problem, for brands, is that in many cases consumers are more apt to use a brand's hashtags than a brand's handle, making it harder for other consumers to find the... >>

BizReport | Loyalty Marketing June 11, 2018

Survey: Consumers find rewards programs "broken"

While many consumers continue to sign up for rewards programs from their favorite merchants and restaurants, nearly half (43%) say there are too many restrictions put in place as to where or when or how rewards can actually be redeemed.... >>

BizReport | Email Marketing June 08, 2018

Expert: Why email will continue to be key for marketers

Both Gmail and Yahoo have announced upgrades to their mail platforms recently, with most of the updates being made with consumers in mind. However, happier customer can equate to better email campaign performance. We asked a digital expert how these... >>

BizReport | Advertising June 06, 2018

Report: Merchants banking on LBS to convert

Merchants are keying in on finding that location based ads and services can better help convert shoppers. That, according to new data sponsored by Blis, in which researchers found nearly three quarters of merchants are using location based ad campaigns,... >>

BizReport | Advertising June 04, 2018

Survey: Truth more important than marketing

According to one new report, consumers are less interested in marketing campaign buzzwords and more interested in the truth of how a product works. Which could mean marketers need to reevaluate how they are trying to reach these shoppers. ... >>

BizReport | Loyalty Marketing June 01, 2018

Report shows repeat customers more valuable

While many campaigns are keying in on getting consumers to first visit a store - be than an online hub or a brick and mortar retailer - new data suggests it could behoove marketers to invest a bit more in... >>

BizReport | Advertising May 31, 2018

Top 3 tips to use online data to influence offline consumers

Collecting data is the easy part of a marketers job, the hard part is putting data in to action. This is made even harder when utilizing both online and offline data. Here are three tips to improve the use of... >>

BizReport | Law & Regulation May 30, 2018

Experts: GDPR is live, now what?

Though the European privacy initiative GDPR in effect, many businesses are still getting themselves up to speed, and still others are wondering just what the GDPR means for them. We asked some digital experts what this 'right to be forgotten'... >>

BizReport | Internet May 29, 2018

Report: Data breach could cost $1M per business

From loss of brand trust to the time a business is down, the cost of a data breach continues to rise on a global basis. In fact, according to new data out from Kaspersky Lab, on average, data breaches cost... >>

BizReport | Law & Regulation May 25, 2018

Most businesses to comply with GDPR post-launch

GDPR is here but businesses aren't. That's the word from new data which indicates that despite the long lead-up to the EU's new privacy laws going into effect, many businesses are still not ready. ... >>

BizReport | Mobile Marketing May 23, 2018

Report: App impressions up 84% for Q1

Mobile continues its steady pace, with some areas of mobile seeing significant growth over the past year. According to data just released by PubMatic, global app impressions increased more than 80% from Q1 2017 to Q1 2018.... >>

BizReport | Advertising May 21, 2018

What Google's changes to political advertising rules mean for businesses

With Primary season in full swing in the US, many brands are noticing some changes to the rules surrounding political advertising. Google has rolled out changes into how they verify political advertisers, in the hopes that the new transparency will... >>

BizReport | Law & Regulation May 17, 2018

Expert: What brands can expect from GDPR

The official rollout of Europe's GDPR is only a week away. While most businesses have done what they can to comply with the new privacy and advertising rules, some are still wondering just what the GDPR means for them. We... >>

BizReport | Social Marketing May 10, 2018

Expert: Facebook isn't free

Recently, Facebook announced plans to explore a paid subscription model for the social network. By paying for use of the giant, consumers could avoid the sometimes ad-heavy newsfeed, going straight to content from friends, family, and other content they've 'liked'... >>

BizReport | Ecommerce May 07, 2018

Brands: How to make your connection with data providers seamless

Consumers are demanding better data protections. This, in turn, is pushing brands and marketers to increase their data transparency. But, how can marketers create a more seamless connection with third party data providers? We asked Allison Stern of Tubular Labs... >>

BizReport | Advertising May 03, 2018

Expert: Security settings brands should implement now

With news out that while Americans haven't left Facebook in droves after the Cambridge Analytica data scandal, but that these consumers do want enhanced security measures from brands, BizReport asked one digital expert which security settings should be implemented. ... >>

BizReport | Search Marketing May 02, 2018

Study: Search spend, engagement up

New data indicates search marketing isn't going anywhere. In fact, thanks to improvements in search targeting, researchers expect to see the overall search spend continue to grow. ... >>

BizReport | Social Marketing May 01, 2018

Reports: How Americans are reacting to Cambridge Analytica

Just over a month since news first broke about the misuse of Facebook customer data by Cambridge Analytica, and many businesses are still trying to figure out just what the news means for them. For consumers, though, there is a... >>

BizReport | Advertising April 30, 2018

Expert: Brands must increase customer privacy

If the Cambridge Analytica/Facebook scandal has taught us anything it is this: that customer data privacy is lacking. That, according to one expert who believes businesses must begin prioritizing customer's privacy. ... >>

BizReport | Internet April 26, 2018

Expert IDs mistakes SMBs make about privacy

Data privacy is top of mind for most businesses these days, but some common misconceptions about just what data privacy is - and isn't - may be leaving small businesses open to problems. We asked an expert to explain. ... >>

BizReport | Advertising April 25, 2018

Forecast: Video ad spend to increase

Nearly all businesses are pushing more ad dollars into the video spend; this despite the fact that many aren't certain of the results of their current video ad campaigns or strategies. ... >>

BizReport | Advertising April 23, 2018

Top 3 tips to improve personalization without infringing privacy

While the Facebook/Cambridge Analytica scandal remains top-of-mind for many marketers, at least one believes the industry attention may have jumped the shark, so to speak. That's because,it hasn't put a focus on protecting consumer privacy and has instead added limitations... >>

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