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BizReport | Advertising June 22, 2017

Ad Roundup: Announcements key in on consumer buying, data

In today's advertising roundup, three new partnerships which should help brands better understand data, which should help them better target and convert shoppers. ... >>

BizReport | Social Marketing June 22, 2017

Top 3 tips to a better social strategy

Facebook, Instagram, Snapchat. Consumers are spending more and more time in social, but it can be difficult for businesses to engage in the social space. Here are three tips to help brands better connect. ... >>

BizReport | Email Marketing June 21, 2017

DMA Response Rate Report finds email CPA lowest

Email marketing continues to be a top profit generator for marketers, according to the Data Marketing Association's latest Response Rate Report, and the channel in which investment is expected to rise. ... >>

BizReport | Advertising June 20, 2017

Ad Roundup: Announcements could simplify brand contact

In today's advertising roundup, a trio of announcements that could simplify how brands connect and engage with customers, in the online, mobile, and social spaces. ... >>

BizReport | Social Marketing June 20, 2017

Trends to watch in social

Live video, original images, user generated graphics. Knowing what to use as a brand in the social space can be difficult. Here are a few trends to watch. ... >>

BizReport | Advertising June 19, 2017

More than decade later, people still don't like ads

A new survey by Nielsen Norman Group has found that little has changed in the past decade with regard to people's views on digital ad formats. People still don't like them. ... >>

BizReport | Advertising June 19, 2017

Study: UGC key to engagement

While state of the art cameras, overlays, and other tools are important for a strong video campaign, brands shouldn't count out the power of user generated content (UGC). That, according to new TurnTo Networks data which found UGC is influencing... >>

BizReport | Advertising June 19, 2017

What other brands can learn from insurance industry

Millennials can be a tough nut to crack for advertisers because they're 'always on'. Some of the most innovative - and engaging - campaigns geared toward Millennials are coming from insurance brands. We chatted with an expert to find out... >>

BizReport | Advertising June 16, 2017

Ad Roundup: Releases to add new options for brands

In today's advertising roundup, a series of releases aimed at giving brands additional options in the digital ad space. ... >>

BizReport | Social Marketing June 15, 2017

Survey: Look for more publishers to add video

With more consumers engaging with video - both on and off social media - more publishers are looking to cash in. That's the word from new Wochit data in which researchers found that three-quarters (75%) of publishers plan to increase... >>

BizReport | Advertising June 15, 2017

Ad Roundup: Partnership announcements in digital

In today's advertising roundup, new partnership agreements should help digital and mobile advertisers better use data to engage and to fight fraud. ... >>

BizReport | Mobile Marketing June 15, 2017

Report reveals our smartphone obsession

Be honest. How tethered are you to your smartphone? Do you check it every half an hour or every five minutes? An in-depth survey of smartphone users from around the globe reveals just how obsessed people are with their phones.... >>

BizReport | Social Marketing June 14, 2017

Expert: What Facebook's side-by-side video feature means

Facebook recently changed how video rolls on the social network with a side-by-side feature. While consumers have shown interest in the new feature, it may not be such a great option for businesses. Here's why.... >>

BizReport | Advertising June 14, 2017

Expert: Why digital needs data normalization

Programmatic touches the entire digital advertising ecosphere including brands, agencies, ad tech vendors, ad networks, and publishers. One of the challengers is that each player tends to have its own data set which may or may not be compatible with... >>

BizReport | Advertising June 14, 2017

Advertisers in media and entertainment category most confident of business growth

A new survey by digital agency Zenith reveals that the category in which advertisers are the most confident about business growth this year is media and entertainment. ... >>

BizReport | Advertising June 13, 2017

Offensive content could kill brands

Consumers are more conscious of the content associated with brands, so much that many say they would switch brands if their ads are placed near something offensive. That's the word from the CMO Council. The new study "How Brands Annoy... >>

BizReport | Advertising June 13, 2017

Ad Roundup: Tools for traffic, ad placement

In today's advertising roundup, a trio of new releases into the digital space which should help brands better detect traffic sources, get their information to customers, and optimize content. ... >>

BizReport | Advertising June 12, 2017

Research reveals role of video ads in Millennials' perfume purchase process

Video advertising is more influential than television advertising when it comes to influencing Millennials' fragrance purchases, according to a brand new report by outstream video firm Teads and Global Web Index. ... >>

BizReport | Advertising June 12, 2017

Study finds half of execs believe ecommerce disruptive

There is no denying that more consumers are buying online - or at least researching products, brands, and services online - and according to about half of marketers and retail executives surveyed believe ecommerce is 'disruptive or hugely disruptive' to... >>

BizReport | Advertising June 12, 2017

Father's Day Roundup: What dad wants, what dad gets

Father's Day is just around the corner, and many retailers are hoping to reach into the wallets of moms and kids to get their fair share. The problem? Many retailers and brands aren't sure what dad's are most interested in.... >>

BizReport | Advertising June 09, 2017

Ad Roundup: Data behind new release, name change

In today's advertising roundup: data. It's key to two new announcements in the digital space: one, a name change, and the other a new tool for businesses. ... >>

BizReport | Internet June 09, 2017

Experts weigh in on impact of Google's upcoming 'filter'

Just a week ago Google confirmed there would be an addition to their Chrome web browser which would filter out or block ads which didn't offer a good customer experience. While no one knows - yet - what exactly the... >>

BizReport | Advertising June 07, 2017

Ad Roundup: Releases for video, data

In today's advertising roundup, two new releases into the digital space, with both data and video at their core. And, a name change for an omni-channel experience platform. ... >>

BizReport | Ecommerce June 07, 2017

Study: Virtual Assistants pushing ecommerce

While virtual assistants like Apple's Siri, Amazon's Echo, and Google's Home have been shown to impact how all consumers shop, men are the most likely to be influenced by their virtual assistants to make purchases while women are more likely... >>

BizReport | Advertising June 06, 2017

Study bridges gap between in-store and online

New data out from Cuebiq may bridge the gap between retailers' online advertising and in-store purchasing. Called the Footfall Attribution Benchmark, the new report measures the impact of ad exposure in driving in-store visits, and also looks at trends in... >>

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