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BizReport | Advertising July 28, 2015

Massive mobile ad fraud uncovered

A report by fraud detection firm Forensiq has found thousands of malicious apps in official app stores that are carrying out ad fraud. ... >>

BizReport | Advertising July 27, 2015

Brands: Why you need to improve on location

In real estate experts tell us, "location, location, location". One expert says a similar mantra - one of location data - could be used with online marketing. Brands need to up their location game, says one expert, if they want... >>

BizReport | Advertising July 24, 2015

Radio most effective channel driving sales for Amazon's Prime Day

Analysis of how advertising helped Amazon to success in its inaugural Prime Day sale event reveals that radio was the most effective channel at converting awareness. ... >>

BizReport | Social Marketing July 24, 2015

New Twitter tool enables advertisers to plan ahead for big events

Twitter has increased its appeal to marketers with the unveiling of a new way to connect with users surrounding big events and holidays. ... >>

BizReport | Advertising July 23, 2015

Ad Roundup: Releases focus on interaction, location

In today's advertising roundup: two new releases looking at customer interaction and location to boost brand's revenue. ... >>

BizReport | Advertising July 23, 2015

Programmatic ad buying rises in UK as ad viewability falls

According to European ad verification firm Meetrics, while programmatic ad buying has many benefits to advertisers, there is a big question mark about inventory quality. ... >>

BizReport | Ecommerce July 23, 2015

Get real: Ditch soulless stock photography for user-generated content

Perfect teeth on well-groomed models with flawless figures. Big smiles while eating salad. The stuff of stock photography. But do these images resonate with today's consumers? ... >>

BizReport | Advertising July 22, 2015

Ad Roundup: Acquisitions and partnerships to give marketers more info

In today's advertising roundup, a trio of announcements regarding partnerships and acquistions that should set up brands with more insight into their customer bases or their infrastructure. ... >>

BizReport | Advertising July 22, 2015

Experts: How SMBs can achieve early success

Small businesses have a lot of hurdles these days - there is website design, there are larger brands taking up more online space, there are shoppers who are 'ad blind'. Six experts are offering their top tips to help SMBs... >>

BizReport | Advertising July 21, 2015

Ad Roundup: Tools to focus on business knowledge

In today's advertising roundup: new tools in the online space could set businesses up to better understand their customers. ... >>

BizReport | Advertising July 21, 2015

Top 3 tips to build a strong marketing team

Marketing teams are becoming more important every day. No longer are these teams relegated to developing advertising campaigns, in many cases marketing teams are also social media experts, they plan both online and in-person events and sometimes liaise between departments.... >>

BizReport | Advertising July 16, 2015

Ad Roundup: Using relevance and personalization to engage

In today's advertising roundup: two new releases that focus on customer engagement, and how an ad agency's 'yes' pitch to non-profit donors landed a big award. ... >>

BizReport | Ecommerce July 15, 2015

Reports: BTS shopping will be strong

In just a couple of weeks moms and dads across the US will begin back to school shopping for their K-12 and college aged kids. New jeans and backpacks, computers and mobile devices as well as paper notebooks and pens... >>

BizReport | Advertising July 15, 2015

Ad Roundup: Platforms to personalize content

In today's advertising roundup: a trio of releases setting up publishers and marketers to serve more relevant, personalized ads to consumers. ... >>

BizReport | Advertising July 15, 2015

Top 4 tips to improve customer experience through data

The customer experience is becoming more important to retailers and marketers every day, and that experience must be equal across devices as well as in stores. One expert offers advice on how to use data to improve the customer experience.... >>

BizReport | Advertising July 14, 2015

Ad Roundup: Platforms to help control ad costs

In today's advertising roundup: a new option that would enable brands to better control video spending as well as a platform partnership and an ecommerce announcement that underlines the health of etailing. ... >>

BizReport | Advertising July 14, 2015

Which European cities attract the highest suggested bid amount on Facebook?

While London, Paris and Monaco may be the most expensive places to buy property, all but London falls outside the top ten most expensive places to buy Facebook advertising, according to new data released by Kenshoo.... >>

BizReport | Advertising July 13, 2015

Billions of ads fail on mobile. Why? Flash.

iOS devices have never had native support for Flash, and Android has not supported it for the last few versions, yet according to a study published by open ad management firm Sizmek, many advertisers continue to use Flash for mobile... >>

BizReport | Advertising July 10, 2015

Facebook announces CPC change that will please advertisers

Advertisers who care about clicks more than engagement via Likes and Shares will be more than happy with Facebook's recent changes to how they charge. ... >>

BizReport | Advertising July 09, 2015

Ad Roundup: Platforms to protect data, give answers

Today's advertising roundup includes details of a new funding round for a data protection agency as well as a CRM platform that gives customers quick answers. ... >>

BizReport | Advertising July 08, 2015

Ad Roundup: Platforms to increase relevance

In today's advertising round-up a trio of announcements setting online brands up for better engagement through translation, experience and relevance. ... >>

BizReport | Advertising July 08, 2015

Advertisers must rethink ad creative to connect with today's fathers

Today's dads view their roles very differently from those of previous generations and advertisers must change how they are portrayed in advertising and marketing campaigns in order to better connect with them, according to new research from Yahoo.... >>

BizReport | Advertising July 08, 2015

Marketers want better measurement of ROI before they allocate more dollars to digital

If there's one thing holding back online ad spending it's measurement. According to a new study from Millward Brown Digital, marketers would up their spending on digital programs if they could better measure return on investment. ... >>

BizReport | Advertising July 06, 2015

Report: Data scientists spend bulk of time cleaning up

It turns out a lot of data scientist aren't spending their time analyzing data but in cleaning up data. That's the takeaway from a new Xplenty report which shows between 50% and 90% of business intelligence (BI) workers' time is... >>

BizReport | Advertising July 06, 2015

Ad Roundup: 3 solutions to power brand engagement

In today's advertising roundup: an email integration that should improve both personalization and optimization for brands, as well as a partner portal option and cloud-based software services.... >>

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