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BizReport | Advertising October 23, 2014

In a digital age Out of Home advertising memorable and complementary

Even the most digitally obsessed have down time and, when they're not glued to a device they take time to look around and absorb their surroundings. It's during that time, found a global research study, that Out of Home advertising... >>

BizReport | Advertising October 22, 2014

Zendesk: Brand promoters talk less, detractors talk more

Brand promoters and detractors are almost equally as likely interact with brands via social media or websites, but according to new research out from Zendesk brand promoters will talk less than detractors. The data shows promoters are most likely to... >>

BizReport | Advertising October 21, 2014

Ad Roundup: Mobile video and retargeting solutions

Mobile continues to be a heavy hitter, and two releases should help brands better utilize their mobile presence. ... >>

BizReport | Advertising October 21, 2014

Internet ad revenues hit landmark high in first half of 2014

Internet ad revenue rose 15% to $23.1 billion during the first half of 2014, a landmark figure according to the latest IAB Internet Advertising Revenue Report.... >>

BizReport | Advertising October 21, 2014

Report: Product placements can recoup commercial losses

New data out from INFORMS shows product placements can curb audience loss during commercial breaks by up to 10%. According to researchers product placements reduce the amount of time television viewers 'turn away' from programming during commercial breaks.... >>

BizReport | Advertising October 20, 2014

Study finds the moments ads will most likely garner attention

Turns out there is an exact moment when, if an ad is delivered, it has a better chance of engaging the consumer. What's better a new study had identified just when the timing is most likely to result in customer... >>

BizReport | Advertising October 20, 2014

Brands: Why you need to connect social and cross-platform marketing objectives

For the consumer, well-targeted ads can provide opportunities for discounts, promotions, gift ideas and new inspiration for things like travel destinations. Inaccurate data coming from their usage patterns often leads to ads that contradict, fail to reflect past purchase behaviors... >>

BizReport | Advertising October 17, 2014

Top 3 tips to create a multi-channel strategy that works

Communication from online brands to consumers can often feel impersonal - without face-to-face interaction, they struggle to connect with their audiences on a personal and meaningful level. Brands often have to rely on consumers accepting and then acting upon messages... >>

BizReport | Advertising October 17, 2014

Top tips to improve ad performance

In a recent study Yahoo researchers found ads with premium placements outperformed ads without those placements. This underlines the importance of premium ad placements and of online brands working with partners or solutions that can make the buying processes more... >>

BizReport | Advertising October 17, 2014

Facebook ad revenue and bug bounty increase

Facebook's users may not be too thrilled at the plethora of new ads making their way on to timelines but, according to marketing software firm Kenshoo, marketers have embraced new ad opportunities on the social network. ... >>

BizReport | Advertising October 16, 2014

How to properly measure opt-ins to improve campaigns

Brands have used opt-in strategies for decades - opting in to newsletter and magazine, opting in to email marketing lists and rewards clubs are all proven strategies. But many brands are still missing part of the opt-in strategy.... >>

BizReport | Trends & Ideas October 15, 2014

Yahoo: Premium placements crucial for brands

In a recent study Yahoo found premium ad placements have stronger emotional resonanace and higher fixation rates than non-premium placements. Researchers believe these responses are based on the visual and editorial quality of the ads.... >>

BizReport | Social Marketing October 15, 2014

Ad Roundup: Social media and increased analysis

Two funding rounds will help online brands better tackle the social aspects of their marketing plans, and an acquisition positions one hub with better analytics. ... >>

BizReport | Advertising October 13, 2014

Facebook launches ads with hyper-local focus

Facebook has introduced new ads that will make targeting more precise and increase reach by allowing businesses to select a radius in which they want to advertise. ... >>

BizReport | Advertising October 13, 2014

Expert's advice to better use programmatic

For the past couple of years businesses around the world have begun pushing more of their ad dollars into the programmatic space - bidding on ads to keep budgets in check, bidding on ad placements and even content-based placements have... >>

BizReport | Advertising October 07, 2014

Top 3 2015 prep tips

Halloween is right around the corner and before we know it, 2015 will have arrived. One expert offers his top 3 tips for marketers to get ready for the New Year. ... >>

BizReport | Advertising October 03, 2014

Why attribution is important in cross channel strategy

Brands must begin to implement a cross-channel attribution model that allows insights across all channels, apps and devices. That being said, it's still the early days in mobile marketing, particularly on the attribution front. There is still work to be... >>

BizReport | Advertising October 02, 2014

Ad RoundUp: Ecommerce deployments key in on data

More signs of the increasing importance placed on data: three ecommerce platforms which will integrate more data options for retailers and brands.... >>

BizReport | Advertising October 01, 2014

Attention - the new way to measure digital video ad effectiveness

Getting the attention of your target audience is easier said than done. But, according to new research from IPG Media Lab and digital video company YuMe, there is a way to ensure an attentive audience and that's to engage them... >>

BizReport | Advertising September 30, 2014

Ad RoundUp: Tapping into data solutions

Two partnerships and a new mobile release may give online brands more data and functionality for online campaigns.... >>

BizReport | Advertising September 24, 2014

Study reveals high level of fraudulent traffic in CPG vertical

As CPG advertisers increase spending on mobile, so fraudsters are following the money, according to new research from Solve Media which shows mobile bot traffic increasing in this vertical.... >>

BizReport | Advertising September 24, 2014

Online Roundup: Rebranding to better reach businesses

The online space is constantly changing - right down to the names of companies. This week two rebrandings in the online space are underlining how businesses are changing to meet consumer growth and advertisers' needs in the online space.... >>

BizReport | Advertising September 23, 2014

Report: 1 in 4 execs want more transparency

Lack of transparency continues to top the list of reasons advertisers are leery about the online space. That's the takeaway from a new report out from Marin Software which indicates that while most (88%) of advertisers surveyed use retargeting strategies... >>

BizReport | Advertising September 19, 2014

Ad Roundup: Partnerships and acquisitions to improve platforms

This week two partnerships and an acquisition are helping online platforms shore up on the data front. Here's how the breakdown may affect advertisers and brands: ... >>

BizReport | Mobile Marketing September 17, 2014

Location accuracy analysis reveals improvement for mobile ad campaigns

The latest Location Score Index from location-based ad network Thinknear is good news for mobile marketers with a marked increase in accuracy recorded.... >>

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