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BizReport | Advertising May 05, 2016

Advertising Roundup: Analytics and mobile engagement

In today's advertising roundup, two releases that cater to brands' access to data, and another which should simplify remote work problems. ... >>

BizReport | Search Marketing May 05, 2016

51% of Brits can not spot ads in search results

They have the word "Ad" alongside them, highlighted in bright orange, yet according to a recent study in the UK by Ofcom, half of adults in the UK are unable to identify which Google search results are paid ads. ... >>

BizReport | Advertising May 04, 2016

Bing rejected 250 million ads in 2015

Bing has released data showing they rejected millions of ads and blocked thousands in its attempt to steer consumers clear of "questionable actors" and low quality and malicious content. ... >>

BizReport | Advertising May 03, 2016

Ad Roundup: Releases focus on data

In today's advertising roundup, a trio of releases that are focused on the data and targeting side of online advertising. ... >>

BizReport | Advertising May 02, 2016

'Adblockalypse' now?

Are we heading towards an 'adblockalypse'? A new survey from Unruly reveals there is a real risk of consumers abandoning advertising if brands do not pay heed to the signals and adopt new strategies. ... >>

BizReport | Advertising May 02, 2016

Mobile drives fastest UK digital ad growth rate in 7 years

The Advertising Association/Warc Expenditure Report is out and it reveals, perhaps unsurprisingly, that Internet ad spend growth was mainly driven by mobile. ... >>

BizReport | Blogs & Content April 29, 2016

Report: Video is video regardless of screen

Since streaming video began to take off, experts have categorized viewing as via a specific device - TV, mobile, desktop. Now, new research indicates that, for the viewers, the screen being viewed is irrelevant - it's the content that matters.... >>

BizReport | Advertising April 28, 2016

Ad Roundup: New solutions for personalization, collaboration

In today's advertising roundup: two new releases to the online space. The first, looks at increasing personalization while the second could lead to better collaboration. ... >>

BizReport | Advertising April 28, 2016

How data impacts marketing automation

While many brands have quickly adopted marketing automation, many don't have the systems in place to get the most from automation. One expert explains why and offers tips to help. ... >>

BizReport | Advertising April 27, 2016

Ad Roundup: Releases to increase data offerings

In today's advertising roundup, three releases that will enable brands to focus in on data. ... >>

BizReport | Advertising April 27, 2016

Study: Predictive analytics key for growth

For B2B brands, it isn't enough to measure what has happened in the past, marketers need to be able to better predict future growth and revenue numbers. That is the takeaway from new Radius research, which finds that when predictive... >>

BizReport | Advertising April 27, 2016

Google's new YouTube video ad format short but unskippable

Starting in May, a new ad format will hit YouTube videos - an ad format that is not skippable and last just six seconds. ... >>

BizReport | Research April 26, 2016

Surveys: Moms have plans for Mother's Day

When it comes to Mother's Day shopping, moms may be getting their own gifts this year. That's the takeaway from a new Ebates survey which found half of moms pick their own gifts 'at least sometimes'. ... >>

BizReport | Advertising April 26, 2016

Survey: Ad network payment issues problematic for publishers

For the most part, when we think about payment issues, we're thinking of issues between the consumer and the retailer or service. But one new survey indicates payment issues are driving a wedge between publishers and their ad networks. ... >>

BizReport | Advertising April 26, 2016

3 trends for brands to do more with marketing automation

Marketing automation can be a huge help to brands, but it isn't the immediate cure-all for advertising problems. One expert offers three ways businesses can do more and do better with marketing automation. ... >>

BizReport | Advertising April 25, 2016

Radio rules for commuters

Turns out, radio remains relevant. According to new research out from Edison Research most commuters (90%) listen to terrestrial (AM/FM) radio on their daily commute to work. ... >>

BizReport | Mobile Marketing April 25, 2016

Expert: Why Millennials are so keen on text

Teens and young adults aren't letting go of their phones so much as letting go of talking on their phones. That's the takeaway from new OpenMarket data which indicates most believe texts are more convenient than talking on the phone.... >>

BizReport | Advertising April 25, 2016

Mobile-first offering brands solid returns

2015 marked a strong growth period for retailers, but it isn't only retailers who are finding more green because of mobile opportunities. New data out from comScore underlines just how important mobile has become for brands across the spectrum. ... >>

BizReport | Social Marketing April 21, 2016

Report: Social spend up 86%

The social spend is showing a marked increase over 2015, and it's no wonder: clicks from paid social ads increased 54% from Q1 2015 to Q1 2016. The overall rise is social spending (86% YoY) is credited to the rise... >>

BizReport | Advertising April 21, 2016

Report: Look for more ad dollars to hit brand activation

There is a new trend in marketing and it is all about brand activation - or pushing advertising dollars into an area that uses customer behaviors and actions to engage across channels. According to a new report brand activation spending... >>

BizReport | Advertising April 21, 2016

Ad Roundup: Tools for mobile, omnichannel engagement

In today's advertising roundup, two new releases into the online space should give brands more options for customer engagement. ... >>

BizReport | Advertising April 20, 2016

Expert: How to use emojis in marketing

Emojis are becoming common place in most mobile communications between consumers, but should they be used by brands, as well? According to one expert: maybe. ... >>

BizReport | Advertising April 18, 2016

Report: 40% would pay to remove ads

Consumers finding ways to get around advertisements is not new, but new technology is making it simpler, and could change the way business is done online sooner rather than later. That's the takeaway from a new Accenture report which indicates... >>

BizReport | Advertising April 18, 2016

UK ad viewability levels still lag other European countries

The latest ad viewability levels released by ad verification firm Meetrics reveals they are the highest for 18 months thanks to more awareness of the issue and low-viewability in programmatic being addressed. ... >>

BizReport | Advertising April 18, 2016

Videa increases programmatic TV options

New partnerships with supply side programmatic Videa, will bring more programmatic buying options to television. Videa is a Cox Media Group property. The new partnerships will increase their scale for both supply side and demand side options. ... >>

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