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BizReport | Social Marketing September 29, 2016

39% turn blind eye to branded social media posts

While brands are increasing their activity on social media, more than a quarter of consumers are turning a blind eye to branded social media posts, according to research from Kantar TNS.... >>

BizReport | Advertising September 27, 2016

Ad experience improves but ad blocking still rising

As marketers attempt to hold back the tide of ad blockers by improving the ad experience, new research from Adobe suggests there is no quick fix. ... >>

BizReport | Social Marketing September 26, 2016

Expert: How brands can use social data

Recently, WhatsApp decided to share user data with Facebook; the implications for this can be beneficial to brands who know who to use this type of data. One expert explains. ... >>

BizReport | Advertising September 22, 2016

Native ads: Position of disclosure can affect click-through rate

How do publishers approach the business of including disclosure within native advertising on mobile? That's a question Polar seeks to answer in a new report. ... >>

BizReport | Advertising September 22, 2016

The state of Internet traffic in Europe

Internet traffic is nearing saturation point in Europe and, as a result, many European websites are decreasing in size. So, what tactics are those sites that continue to grow using?... >>

BizReport | Advertising September 21, 2016

Study: Most find ads annoying

When it comes to ads on social media sites, apps, and even news aggregators, most Americans (85%) say the ads are 'annoying', and about one-third would rather go to the dentist than see them. That's the takeaway from new SOASTA... >>

BizReport | Blogs & Content September 20, 2016

High-quality, targeted content key to staying off the spam list

The importance of creating original, interesting content that won't be mistaken for spam has been highlighted in the latest Ad-Rank Media report. ... >>

BizReport | Advertising September 20, 2016

Ad Roundup: Native video, personalization releases

In today's advertising roundup, new releases in the digital spaces that should help marketers better personalize across the digital spectrum, including in native video. ... >>

BizReport | Advertising September 20, 2016

Expert: How to properly use 2nd party data

Second-party data strategies are largely executed programmatically; in the programmatic world, marketing strategies and performance metrics are often misaligned. How can brands ensure they are properly using 2nd party data? ... >>

BizReport | Advertising September 16, 2016

Report: Pols hitting up digital to reach voters

This election cycle the digital space is proving to be the hot ticket. That's the word from new Wise Data Media, which found that both the Republican and Democratic parties are pushing more ad dollars into the online space. ... >>

BizReport | Advertising September 15, 2016

Ad Roundup: Creative tools released

In today's advertising roundup, three new releases that are focused on how brands create content for both online and offline purposes. ... >>

BizReport | Advertising September 14, 2016

92% want online video ad experience improved

European consumers are not happy with the online video advertising experience they are currently subject to and they want things to change, according to new research released by online video solutions provider, Brightcove.... >>

BizReport | Mobile Marketing September 14, 2016

Study: App install spending up 54%

Brands and spending more for app installs. That's the word from new Kenshoo data which shows that the app install ads for Facebook and Instagram increased more than 50% globally between 2015 and 2016. In Q2 2016 total clicks for... >>

BizReport | Advertising September 13, 2016

Ad Roundup: 3 releases focused on analysis

In today's advertising roundup, three new releases to the digital space, all of which offer brands better insights into campaigns. ... >>

BizReport | Advertising September 12, 2016

Travel industry loses standing as leader in moment marketing

The travel industry has lost its place as the top digital sector for moment marketing, according to TVTY's latest survey, as rising ad costs motivate other sectors to adopt the marketing method. ... >>

BizReport | Advertising September 09, 2016

Ad Roundup: Solutions for data, billing

In today's advertising roundup, two new data solutions and a billing option that will give digital brands more flexibility. ... >>

BizReport | Ecommerce September 09, 2016

Study: Vacationers want to buy now, pay later

Travel brands would be smart to begin offering payment options for vacation planners. That is one takeaway from a new Worldpay study which found that most travelers (75%, globally) want payment options when it comes to paying for an upcoming... >>

BizReport | Trends & Ideas September 09, 2016

Ads in podcasts have massive reach, influence - but hard to measure

The power of podcasts has been revealed in recent research. Now, in the run up to the Interactive Advertising Bureau's second podcast event, new research reveals how podcasts affect the purchase intent of listeners. ... >>

BizReport | Advertising September 07, 2016

Ad Roundup: Solutions put focus on data

In today's advertising roundup, two new announcements that shine the spotlight on the importance of data collection and analysis. ... >>

BizReport | Advertising September 07, 2016

5 tips for better personalization

Hyper-personalization has become a big push for many digital brands, but there is a fine line between personalizing content and ads...and freaking out shoppers. Here are five tips that will help brands better hyper-personalize. ... >>

BizReport | Advertising September 06, 2016

Ad Roundup: Video, programmatic tools launched

In today's advertising roundup, a programmatic tool and a video analysis tool that should give brands deeper insights into customer engagement. ... >>

BizReport | Blogs & Content September 05, 2016

Talent agency reveals the cost of influencer endorsement

Internet influencers, celebrities and YouTube personalities are raking in almost $200,000 per sponsored video, according to a talent agency. ... >>

BizReport | Advertising September 02, 2016

5 Steps to Better Banners

While banners may be the first thing people see when visiting a website, most consumers agree they are also the most distracting and irrelevant. Banners can be relevant and engaging, though. Here are five steps to improve banners. ... >>

BizReport | Internet September 01, 2016

Expert: Digital trends to watch through Q4 2016

The digital space is changing quickly. One expert explains what brands need to watch for through the remainder of 2016 and moving into 2017. ... >>

BizReport | Mobile Marketing September 01, 2016

Facebook urges mobile advertisers to speed up or risk reach

Brands on Facebook are being urged to build better, and faster, mobile experiences or risk a drop in their reach.... >>

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