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BizReport | Advertising February 05, 2016

Ad viewability levels down across Europe

Ad verification company Meetrics has released the latest ad viewability benchmarks across Europe which reveal viewability across many European countries dropped in the final quarter of 2015.... >>

BizReport | Ecommerce February 04, 2016

ECommerce Roundup: Platforms to simplify shopper interaction

Two new releases into the online space should make business simpler for etailers. The first will link ads with customer visits while another should simplify consumer payment or business banking experience. Details in today's ecommerce roundup. ... >>

BizReport | Advertising February 03, 2016

Ad Roundup: Platforms to extend reach, targeting

In today's advertising roundup, two new releases which should give marketers better insight into their customer bases. ... >>

BizReport | Advertising February 03, 2016

Super Bowl: Just how engaged are viewers?

With Super Bowl 50 only days away, advertisers are hoping their ad dollars will show big benefits. But, according to two new studies, many of those dollars will be wasted. ... >>

BizReport | Mobile Marketing February 03, 2016

Mobile Roundup: Mobile clicks 'accidental'

Mobile is growing in use by both consumers and marketers, but one new report indicates much of the mobile spend may be wasted. ... >>

BizReport | Advertising February 03, 2016

Mobile users show no love for accidentally clicked ads

It appears that ads are still getting in the way of mobile users, with six in ten respondents to a survey by location-based mobile platform Retale admitting that most of their clicks on banners ads when using a smartphone are... >>

BizReport | Mobile Marketing February 02, 2016

Mobile boosting profits for Facebook

Facebook has announced another quarter of revenue and profit growth and they can thank mobile ads for the success.... >>

BizReport | Social Marketing January 29, 2016

What Facebook's earnings mean for businesses

This week Facebook announced Q4 and full year earnings for 2015 - all solid numbers. The social network reports $1.62 billion in profits, which exceeds the forecasts; they attribute the growth to increases in mobile and video advertising across their... >>

BizReport | Research January 28, 2016

Report: Top 4 Millennial trends to watch

The Millennial generation is diverging from Gen Y and X and especially Baby Boomers. Here's what marketers need to know about Millennials. ... >>

BizReport | Advertising January 28, 2016

Trial of new tool sees re-engagement of 40% of ad blockers

Unique SaaS technology is now available to publishers that enables them to fight back against ad blockers courtesy of Oriel Ventures. ... >>

BizReport | Social Marketing January 28, 2016

Brand Networks reveals pace and scale of investment in Instagram ads

Social advertising and content marketing firm Brand Networks expects to deliver more than 1billion Instagram ad impressions per month by the end of the first quarter of 2016. ... >>

BizReport | Advertising January 27, 2016

Intrusive pre-roll ads prompt ad blocking software installation

More than 4 in 10 people are motivated to install an ad blocker by what they perceive to be the most intrusive advertising format of all - pre-roll ads. ... >>

BizReport | Advertising January 25, 2016

Ad Roundup: Tools for targeting, budget control

Three new releases into the digital ad space should give brands more insight into their consumer base, and better control over budget. Details in today's ad roundup. ... >>

BizReport | Advertising January 22, 2016

Google reveals just how many bad and click-to-trick ads they blocked last year

A combination of computing power and human review enabled Google to block more than three-quarters of a billion bad ads in 2015. ... >>

BizReport | Advertising January 22, 2016

Reports: Brands banking on programmatic, personalization

Nearly one month into 2016, two trends are becoming clearer: programmatic advertising and personalization are getting a lot of attention. The authors of two reports believe brands will continue banking on the two P's throughout the year. ... >>

BizReport | Advertising January 21, 2016

What to expect from SuperBowl ads

In just a few weeks most US televisions and streaming devices will be tuned to the SuperBowl, and as with every year, the viewers will be tuning in to the commercials as much as the game. What we'll see will... >>

BizReport | Trends & Ideas January 21, 2016

Is 'digital detox' the fad for 2016?

While online advertisers and marketers are keen to get their messages in front of as many people as possible, if the fad of 'digital detox' takes off their reach could be stunted. ... >>

BizReport | Advertising January 20, 2016

Ad Roundup: Releases to improve data

Data is expected to play a bigger part in marketers' success than every this year. Two new tools in the online space may help those marketers better understand their customers. ... >>

BizReport | Advertising January 20, 2016

4 in 10 publishers believe up to 30% of visitors block ads

Content compensation platform Sourcepoint has published data that graphically illustrates the problems facing publishers as the ad blocking threat increases. ... >>

BizReport | Advertising January 20, 2016

Bot fraud will eat up $7.2 billion of advertising dollars in 2016

The Association of National Advertisers (ANA) has released a study revealing the extent to which advertisers will lose out to fraudulent ads in 2016, and the picture is not good. ... >>

BizReport | Advertising January 19, 2016

How to avoid these top 3 marketing mistakes

According to one expert there are three key mistakes marketers are continuing to make in the online space. Here's how to avoid them. ... >>

BizReport | Advertising January 19, 2016

Google disallows body type targeting in Gmail ads

Google is feeling the heat after referring to body type attributes used in a Gmail advertisement as 'negative'. ... >>

BizReport | Advertising January 15, 2016

Borrell: Local advertising growth in double digits in 2016

Local advertising in the U.S. will exceed usual single-digit growth this year, according to new data from Borrell Associates, thanks to state and local election advertising. ... >>

BizReport | Advertising January 15, 2016

3 Tips to improve brand interaction

Engagement is key to conversion. But did you know interaction is key to engagement? According to the Sprout Social Q4 2015 Index, shoppers are 7 times more likely to engage with branded promotions if they've previously interacted with that brand.... >>

BizReport | Advertising January 13, 2016

Ad Roundup: Tools for better connection

In today's advertising roundup: a trio of tools that should give brands better contact with their customers. ... >>

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