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BizReport | Advertising July 18, 2018

How marketers can win with AI

In today's customer-centric world, it's more important than ever to be organized, responsive, and helpful when engaging with customers online. Artificial Intelligence makes this simpler for many businesses, especially in the social space, but AI can also seem unintuitive for some... >>

BizReport | Ecommerce July 17, 2018

Study: Cost could slow subscription economy

While subscription services continue to launch for everything from meal planning to beauty products, one new report indicates there could be a slow-down ahead. That slow-down, according to data from Fetch, will come because of the costs of subscription services.... >>

BizReport | Ecommerce July 16, 2018

How merchants can compete with Amazon

Amazon Prime Day is here, and with it comes a flood of merchants wondering what they can do to cash in on one of the biggest shopping days of the year. According to data from Walker Sanda nearly half of... >>

BizReport | Advertising July 12, 2018

Forecast: In-store key for BTS shoppers

While many parents will be researching back to school (BTS) purchases online this summer the bulk of BTS purchases will be made in-store. That is a key takeaway from a new Deloitte forecast which suggests that shoppers will spend $28... >>

BizReport | Advertising July 11, 2018

Survey: Google, Facebook most influential

Don't turn away from Google or Facebook ads. That is a key takeaway from new data out from Choozle. Researchers for their 2018 Digital Advertising Trend Survey found that about half of consumers continue to list Facebook and Google as... >>

BizReport | Advertising July 09, 2018

Top 3 strategies for SMBs post net neutrality

The end of net neutrality could have a devastating impact on small businesses which rely on equal access to internet bandwidth in order to deliver their product. And one of the most frustrating aspects of the whole situation is that... >>

BizReport | Email Marketing July 06, 2018

Study finds Open Rates, CTRs steady

Email remains an important part of marketers' overall strategy, and consumers continue to engage. That's a key takeaway from new DMA and dotmailer research which found email open rates and click-through rates holding steady from 2017 through 2018. ... >>

BizReport | Law & Regulation July 05, 2018

What businesses need to know about net neutrality

While many headlines have lamented the end of net neutrality, many small businesses aren't sure exactly what net neutrality is or how it could affect their business. We asked on expert what SMBs need to understand about the changes to... >>

BizReport | Ecommerce July 02, 2018

Study: Invest in store experience to sway customers

New data suggests that browsing in-store is now the leading way for consumers to find and try new products. This, despite the digital space where many brands are investing large portions of their advertising revenue to on influencer and other... >>

BizReport | Law & Regulation June 29, 2018

Expert: How digital has changed post-GDPR

It's been a month since the European switch-over to GDPR, an effort to protect consumers' identities and data and to allow consumers more say into the type of advertising they see. In the US, many forward-thinking brands also made changes... >>

BizReport | Mobile Marketing June 27, 2018

Report: Bot attacks going mobile

There is a new threat in the digital space: mobile bot attacks. According to a new report out from Distil Networks nearly 6% of all mobile devices are being used in bad bot attacks. These bots can be used to... >>

BizReport | Loyalty Marketing June 26, 2018

5 Tips for IT to Better Manage the Customer Experience

Customer experience is no longer just a business-to-business (B2B) and business-to-consumer (B2C) strategy for winning and retaining customers. Thanks to "consumerization" - where employees are bringing their often-superior personal-life experiences of services, support, and customer service into the workplace -... >>

BizReport | Advertising June 25, 2018

Expert: Brands missing mark in data, retargeted campaigns

Recently, the Wall Street Journal released findings of a new study which found, among other things, that consumers are feeling more spammed by brands than ever. This, according to one expert is partially because of the disconnect between brands, consumers,... >>

BizReport | Ecommerce June 22, 2018

Report: BTS driven by in-store buys

While kids may be in the forefront of researching products online and adopting new retail technology, their parents are still counting on physical stores to make the final purchases. That's the word from new Cardlytics data which shows that most... >>

BizReport | Blogs & Content June 15, 2018

Expert: Why free isn't free and how publishers can educate consumers

Facebook is rumored to be considering a paid subscription for the world's largest social network, a move that would allow social network users to avoid all the ads that clutter newsfeeds. While this move may be celebrated by consumers, it... >>

BizReport | Ecommerce June 14, 2018

Study: Future of Retail is choice

New data out this week indicates that shoppers are more inclined than ever to buy online, but it isn't just the convenience of e-shopping that appeals to many consumers. Choice also tops the list, and the ability to shop from... >>

BizReport | Email Marketing June 13, 2018

Report: Smartphones driving email orders

Smartphones are key for purchases driven by email campaigns. That's the word from new Yes Lifecycle Marketing data which finds that smartphones are down driving about half of all email-driven orders. Smartphones are also responsible for nearly one-third (35%) of... >>

BizReport | Social Marketing June 12, 2018

Expert: What businesses need to understand about hashtags

When it comes to social media, consumers love hashtags. The problem, for brands, is that in many cases consumers are more apt to use a brand's hashtags than a brand's handle, making it harder for other consumers to find the... >>

BizReport | Loyalty Marketing June 11, 2018

Survey: Consumers find rewards programs "broken"

While many consumers continue to sign up for rewards programs from their favorite merchants and restaurants, nearly half (43%) say there are too many restrictions put in place as to where or when or how rewards can actually be redeemed.... >>

BizReport | Email Marketing June 08, 2018

Expert: Why email will continue to be key for marketers

Both Gmail and Yahoo have announced upgrades to their mail platforms recently, with most of the updates being made with consumers in mind. However, happier customer can equate to better email campaign performance. We asked a digital expert how these... >>

BizReport | Advertising June 06, 2018

Report: Merchants banking on LBS to convert

Merchants are keying in on finding that location based ads and services can better help convert shoppers. That, according to new data sponsored by Blis, in which researchers found nearly three quarters of merchants are using location based ad campaigns,... >>

BizReport | Advertising June 04, 2018

Survey: Truth more important than marketing

According to one new report, consumers are less interested in marketing campaign buzzwords and more interested in the truth of how a product works. Which could mean marketers need to reevaluate how they are trying to reach these shoppers. ... >>

BizReport | Loyalty Marketing June 01, 2018

Report shows repeat customers more valuable

While many campaigns are keying in on getting consumers to first visit a store - be than an online hub or a brick and mortar retailer - new data suggests it could behoove marketers to invest a bit more in... >>

BizReport | Advertising May 31, 2018

Top 3 tips to use online data to influence offline consumers

Collecting data is the easy part of a marketers job, the hard part is putting data in to action. This is made even harder when utilizing both online and offline data. Here are three tips to improve the use of... >>

BizReport | Law & Regulation May 30, 2018

Experts: GDPR is live, now what?

Though the European privacy initiative GDPR in effect, many businesses are still getting themselves up to speed, and still others are wondering just what the GDPR means for them. We asked some digital experts what this 'right to be forgotten'... >>

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