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Even the most digitally obsessed have down time and, when they're not glued to a device they take time to look around and absorb their surroundings. It's during that time, found a global research study, that Out of Home advertising... >>
Brand promoters and detractors are almost equally as likely interact with brands via social media or websites, but according to new research out from Zendesk brand promoters will talk less than detractors. The data shows promoters are most likely to... >>
Mobile continues to be a heavy hitter, and two releases should help brands better utilize their mobile presence. ... >>
Internet ad revenue rose 15% to $23.1 billion during the first half of 2014, a landmark figure according to the latest IAB Internet Advertising Revenue Report.... >>
New data out from INFORMS shows product placements can curb audience loss during commercial breaks by up to 10%. According to researchers product placements reduce the amount of time television viewers 'turn away' from programming during commercial breaks.... >>
Turns out there is an exact moment when, if an ad is delivered, it has a better chance of engaging the consumer. What's better a new study had identified just when the timing is most likely to result in customer... >>
For the consumer, well-targeted ads can provide opportunities for discounts, promotions, gift ideas and new inspiration for things like travel destinations. Inaccurate data coming from their usage patterns often leads to ads that contradict, fail to reflect past purchase behaviors... >>
Communication from online brands to consumers can often feel impersonal - without face-to-face interaction, they struggle to connect with their audiences on a personal and meaningful level. Brands often have to rely on consumers accepting and then acting upon messages... >>
In a recent study Yahoo researchers found ads with premium placements outperformed ads without those placements. This underlines the importance of premium ad placements and of online brands working with partners or solutions that can make the buying processes more... >>
Facebook's users may not be too thrilled at the plethora of new ads making their way on to timelines but, according to marketing software firm Kenshoo, marketers have embraced new ad opportunities on the social network. ... >>
Brands have used opt-in strategies for decades - opting in to newsletter and magazine, opting in to email marketing lists and rewards clubs are all proven strategies. But many brands are still missing part of the opt-in strategy.... >>
In a recent study Yahoo found premium ad placements have stronger emotional resonanace and higher fixation rates than non-premium placements. Researchers believe these responses are based on the visual and editorial quality of the ads.... >>
Two funding rounds will help online brands better tackle the social aspects of their marketing plans, and an acquisition positions one hub with better analytics. ... >>
Facebook has introduced new ads that will make targeting more precise and increase reach by allowing businesses to select a radius in which they want to advertise. ... >>
For the past couple of years businesses around the world have begun pushing more of their ad dollars into the programmatic space - bidding on ads to keep budgets in check, bidding on ad placements and even content-based placements have... >>
Halloween is right around the corner and before we know it, 2015 will have arrived. One expert offers his top 3 tips for marketers to get ready for the New Year. ... >>
Brands must begin to implement a cross-channel attribution model that allows insights across all channels, apps and devices. That being said, it's still the early days in mobile marketing, particularly on the attribution front. There is still work to be... >>
More signs of the increasing importance placed on data: three ecommerce platforms which will integrate more data options for retailers and brands.... >>
Getting the attention of your target audience is easier said than done. But, according to new research from IPG Media Lab and digital video company YuMe, there is a way to ensure an attentive audience and that's to engage them... >>
Two partnerships and a new mobile release may give online brands more data and functionality for online campaigns.... >>
As CPG advertisers increase spending on mobile, so fraudsters are following the money, according to new research from Solve Media which shows mobile bot traffic increasing in this vertical.... >>
The online space is constantly changing - right down to the names of companies. This week two rebrandings in the online space are underlining how businesses are changing to meet consumer growth and advertisers' needs in the online space.... >>
Lack of transparency continues to top the list of reasons advertisers are leery about the online space. That's the takeaway from a new report out from Marin Software which indicates that while most (88%) of advertisers surveyed use retargeting strategies... >>
This week two partnerships and an acquisition are helping online platforms shore up on the data front. Here's how the breakdown may affect advertisers and brands: ... >>
The latest Location Score Index from location-based ad network Thinknear is good news for mobile marketers with a marked increase in accuracy recorded.... >>
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- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
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