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BizReport | Advertising August 24, 2012

Google notifies Ad Planner users of significant changes

Google Ad Planner customers have been forewarned of significant changes to the tool that will begin on September 5, 2012. One major revision is that users will no longer be able to research domains or ad placements that are not... >>

BizReport | Advertising August 23, 2012

YouTube's TrueView ad format launched on Android

YouTube's TrueView video ad format is being launched on Android devices this week, according to the Google Mobile Ads blog, with plans to roll out the format to all mobile operating systems in the next few weeks.... >>

BizReport | Advertising August 22, 2012

'Second screeners' not interacting with ads on TV

Are consumers that use second screens while watching television looking up information on ads shown during a show? Not as much as they're talking to others and discussing the show, finds new research from Deloitte. ... >>

BizReport | Blogs & Content August 09, 2012

Why brands should approach smartphone, tablet ads differently

As more consumers head to the mobile space or begin connecting with the mobile sphere via different platforms and in different ways, brands need to stay connected, too. Finding the right connection space, speed and type has been difficult for... >>

BizReport | Blogs & Content August 03, 2012

How live-streaming and traditional advertising can intermix

The Olympics are highlighting just how the Internet has changed content consumption. Rather than watching the nightly recaps, a study from Velti indicates about 40% of viewers are watching online as well as television with 35% looking to mobile devices... >>

BizReport | Advertising July 31, 2012

Compass Labs highlights Olympic engagement

The 2012 Summer Olympic Games are now in full swing. Athletes are swimming and shooting, running and biking. Or flipping across the mats in the gymnastics arena. Meanwhile the rest of the world is tuning in on television or through... >>

BizReport | Advertising July 25, 2012

Facebook mobile ads CTR 13x that of desktop and cheaper

In the first quarterly earnings reports since its public listing two months ago, social network Facebook is expected to post disappointing numbers. However, a new study by AdParlor reveals there could be better news ahead from Facebook's mobile ad offerings.... >>

BizReport | Advertising July 23, 2012

Poll: Amazon more trustworthy than Facebook

New data out from Harris Interactive and Placecast finds that, from a consumer data standpoint, most US shoppers trust Amazon more than they trust social network Facebook. Most poll respondents (66%) said Amazon's use of personal data 'somewhat to very... >>

BizReport | Advertising July 20, 2012

3 Questions with Resonates Bryan Gernert

With the 2012 Presidential Election looming, most are focused on how political campaigns are being managed and how voters are being engaged. But did you know brands can learn - and use - some of these strategies in general campaigns,... >>

BizReport | Mobile Marketing July 10, 2012

Mobile security firm reveals security risks associated with mobile app ads

Consumers are lapping up free apps, and most are happy to tolerate the ads served within those apps, as a payoff for free use. Lookout Mobile Security has found that, for many ad-supported app users, they payoff could be more... >>

BizReport | Advertising July 04, 2012

Juniper: In-app ad spend to triple by 2017

By 2015, in-app advertising spend across mobile devices will be triple that of 2012, according to new data released by Juniper Research.... >>

BizReport | Advertising July 04, 2012

33Across: Focus on Facebook vs. the rest of the Web

Have you reassesed your Facebook strategy lately? Many have. A new survey from social and interest graph operators 33Across reveals that more agencies and brands are shifting their attention from Facebook towards "the rest of the Web". ... >>

BizReport | Advertising July 03, 2012

Study: SMBs receptive to political messages

With just over four months until the 2012 Presidential Election, it appears small businesses are receptive to political advertising. A new survey from MerchantCircle finds SMBs continue to show concern over the economic recovery in the US - in addition... >>

BizReport | Advertising July 03, 2012

GroupM: Modest UK ad spend growth predicted for 2012/13

UK ad spending remains above expected growth levels in other Western European countries, according to new figures released by GroupM, with digital showing the best growth prospects.... >>

BizReport | Research June 27, 2012

Survey: 80% feel demand-gen campaigns falling short

Demand generation efforts are struggling according to a new survey from Corporate Visions. After surveying more than 400 sales people and executives, researchers found a startling 80% believe their demand-gen campaigns are not helping them meet sales or marketing goals.... >>

BizReport | Advertising June 22, 2012

Even during tough times consumers respond to humorous ads

No matter what the economic climate, ads that make consumers laugh are most effective in terms of ad recall and purchase intent, according to a new study from Nielsen.... >>

BizReport | Blogs & Content June 20, 2012

YuMe tool to enhance video ROI

New from YuMe a video marketing tool that should help publishers increase video revenue. Called ACE for Publishers, the video advertising suite helps to streamline video across connected screens, saving publishers time and money as campaigns and clips are launched.... >>

BizReport | Advertising May 29, 2012

UK: Advergames are ads, rules apply

The body responsible for governing online advertising in the UK has reiterated its rules surrounding what is, and what isn't, acceptable with advergames. Do your advergames fall short of the rules?... >>

BizReport | Research May 29, 2012

How context, hyper-local targeting increase campaign ROI

A new study shows how context and a healthy dose of hyper-location information can be used to help brands engage over mobile devices. Jumptap, PlaceIQ and Hill Holiday worked together on this campaign for a national retailer. Some interesting takeaways... >>

BizReport | Advertising May 21, 2012

After almost 20 years of banner ads, who is clicking?

Internet users have been presented with banner ads for nearly 20 years, but who's clicking them and who's not. A new infographic from Prestige Marketing reveals some insights on who clicks ads and the reasons many don't click. ... >>

BizReport | Advertising May 18, 2012

Adometry, Krux moves to enhance online ad space for advertisers, publishers

One new release and one new partnership may impact how ads are purchased across the online space.... >>

BizReport | Mobile Marketing May 17, 2012

99% of top U.S. magazines contained mobile action codes in Q1 2012

The incorporation of mobile action codes in the top 100 US magazines during the first quarter of 2012 was almost universal, according to a new survey by marketing and technology firm Nellymoser, with QR codes being the most popular format.... >>

BizReport | Social Marketing May 16, 2012

Days before IPO third-largest U.S. advertiser pulls ads from Facebook

The third-largest advertiser in the U.S. has stated it will cease advertising on the world's largest social network because ads are ineffective. ... >>

BizReport | Advertising May 16, 2012

New tools to improve online, mobile space

New releases in the mobile and online space may improve advertisers' ability to reach the right audience at the right time. ... >>

BizReport | Social Marketing May 15, 2012

UK: Facebook tops local directories for SMB customer acquisition

Move over Yellow Pages, there's a new customer acquisition tool at the top of SMB's advertising must-do lists... Facebook.... >>

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