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BizReport | Advertising March 17, 2017

4 trends to watch in travel

People will always travel, and they will always pre-plan those trips. Here are four trends that travel brands should watch this year. ... >>

BizReport | Advertising March 17, 2017

Global online ad fraud far higher than ANA estimates

The findings of a recent survey suggest that global online fraud, dubbed the bank robbery of the digital age, could top $16bn this year, far more than the Association of National Advertisers' annual estimate. ... >>

BizReport | Advertising March 16, 2017

How to use sports to reach shoppers

Sporting events like the Olympics, the Super Bowl, and the NCAA Men's Basketball Tournament are growing their viewership - online and offline - every year. Still, it can be hard to reach these viewers with relevant ads. One expert explains... >>

BizReport | Advertising March 16, 2017

Study: Bringing sense of touch to mobile ads raises awareness, recall

Haptic ads bring a new dimension to mobile advertising campaigns, as well as drive higher engagement and purchase intent, according to recent research. ... >>

BizReport | Advertising March 15, 2017

Ad Roundup: Data key for new releases

In today's advertising roundup, a trio of new tools releases to the digital ad space put data analysis at the forefront. ... >>

BizReport | Advertising March 15, 2017

Forecast: Ad growth to slow this year

Although global advertising increased just over 4% in 2016, experts believe ad growth will decelerate this year, thanks to economic and political worries. That's the key takeaway from PQ Media's new Global Advertising & Marketing Revenue Forecast 2016-20. ... >>

BizReport | Advertising March 15, 2017

Rise of the backseat gamers to drive eSports, Let's Play revenues

New figures released by Juniper Research put revenues from eSport and 'Let's Play' $3.5 billion come 2017, with advertisers reaping the rewards. ... >>

BizReport | Advertising March 14, 2017

Ad Roundup: Series of releases to simplify campaigns, business

In today's advertising roundup, two releases set up to help brands bring advertising campaigns more quickly to market, and a cloud offering giving more cloud options to business. ... >>

BizReport | Advertising March 13, 2017

Thinkbox: 94% of video ads viewed on live television

According to new research from Thinkbox, the marketing body for commercial television in the UK, live television accounts for the major chunk of video ad viewing.... >>

BizReport | Advertising March 13, 2017

Expert: Look to wearables for new ad options

Over the next few years, ad revenue from smartwatches is expected to skyrocket - according to one report the market will reach at least $68 million in 2019. This expected growth means now is the time for brands to build... >>

BizReport | Advertising March 13, 2017

Expert: 3 key trends for video in 2017

Video continues to make strides into the digital space, especially where advertising is concerned. One expert identifies key trends for video in 2017. ... >>

BizReport | Ecommerce March 10, 2017

Ad Roundup: Engagement tools for retail

In today's advertising roundup, a trio of releases geared toward helping retailers better engage with their customers. ... >>

BizReport | Ecommerce March 10, 2017

Top 3 tips to improve online security

We're nearly halfway through March, and many New Year's Resolutions have fallen by the wayside. The thing is, we don't have to wait for January 1 to make changes, either to businesses or personal security; that can happen on any... >>

BizReport | Advertising March 08, 2017

Top model agency responds to baby boomer spending power

The growing buying power, and lust for life, of the post-war baby boomer generation has led to one of Europe's leading model agencies to launch a new division - RETRO. ... >>

BizReport | Advertising March 08, 2017

Survey: Programmatic important but risky for marketers

While the benefits of programmatic advertising is clear to most marketers - increased budgetary control ranking high among them - many marketers say programmatic is also a very risky endeavor for them. According to new data just out from Trusted... >>

BizReport | Advertising March 08, 2017

Ad Roundup: Partnerships increase analysis

In today's advertising roundup, two new partnership announcements which should help brands and marketers better access and analyze customer data. ... >>

BizReport | Advertising March 07, 2017

Ad Roundup: Knowledge key to new announcements

In today's advertising roundup, a profitability announcement and two product releases which underline the importance of analysis for today's brands. ... >>

BizReport | Advertising March 07, 2017

Report: Execs keying in on programmatic, mobile efforts

AdRoll's new State of Performance Marketing report identifies two key trends for digital brands: programmatic and mobile. This should come as no surprise, as a dearth of shoppers have pushed into the mobile space, and programmatic has been on a... >>

BizReport | Advertising March 06, 2017

Third of publishers still falling foul of FTC native ad guidelines

Native ads, designed to mimic editorial, are seen as the way forward for advertising. However, new research from MediaRadar reveals that a third of publishers are failing to label such sponsored content correctly. ... >>

BizReport | Advertising March 06, 2017

Expert: How programmatic direct is changing

Direct advertising is not new for either B2C or B2B businesses. But, adding a programmatic layer to direct advertising efforts is helping more brands compete while still controlling ad budgets. Erik Requidan of Intermarkets explains how programmatic direct solutions can... >>

BizReport | Internet March 02, 2017

Reports ID challenges in company monitoring, connection

Two reports out this week indicate two key areas in which businesses might be suffering: within their IT departments, and in properly understanding their customers. ... >>

BizReport | Advertising March 02, 2017

Ad Roundup: 4 new product releases

In today's advertising roundup, a quad of product releases into the digital space, all of which are geared toward simplifying how brands engage with customers. ... >>

BizReport | Ecommerce March 02, 2017

Report: Digital CPG buys up 36%

Consumer Packaged Goods (CPG) are making an impact on digital sales. According to new 1010Data, total online CPG sales are up more than one-third (36%) since 2015. Health supplements and pet products are leading the digital CPG charge. ... >>

BizReport | Advertising March 01, 2017

Ad Roundup: Partnerships give insight into behaviors

In today's advertising roundup, two partnerships in the video and TV spaces should give advertisers more insight into how consumers are engaging with content. ... >>

BizReport | Mobile Marketing March 01, 2017

Report: Media buyers upping mobile video budgets

AdColony has released new data which indicates that UK media planners are turning to mobile video to improve overall campaign ROI; researchers found that most (68%) buyers will increase their mobile video spend through 2017. ... >>

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