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BizReport | Advertising March 16, 2011

Auto Survey: Consumers concerned about fuel efficiency

A new survey out from AdGenesis finds that, even before the upheaval in Libya and Egypt and before the Japanese earthquake, consumers were looking at fuel efficiency as their top concern for auto purchases. The resulting upheaval in the Middle... >>

BizReport | Advertising March 15, 2011

DoubleVerify to verify ads in Google Display Network

Here's a first for Google: the online giant is allowing advertising inventory purchased through the DoubleClick Ad Exchange to verified by a third party. DoubleVerify will provide the third party verification for the ad units; this should help to make... >>

BizReport | Advertising March 11, 2011

Top 3 tips to improve brand desirability

Landing at the top of the brand heap isn't just luck. It takes hard work, at least one great product and some savvy marketing. A recent study from Clear finds that some smaller brands are increasing their desirability while larger... >>

BizReport | Advertising March 11, 2011

'Broad Category' targeting a step back for Facebook advertising?

Advertisers are left wondering whether Facebook's "Broad Category" targeting, currently in test, will improve advertising on the network or if it's a step backwards.... >>

BizReport | Social Marketing March 09, 2011

72% of British youth discuss TV shows via mobile while viewing

TV networks and advertisers who have previously struggled to keep the attention of younger viewers may now have an answer to their prayers - Social TV. ... >>

BizReport | Advertising March 08, 2011

Visa first to use Skype ads

Skype has announced plans to monetize its millions of monthly users by integrating large display ads within its free video calling platform. ... >>

BizReport | Blogs & Content February 28, 2011

Games: Not just for the boys anymore

Since video games first came on the scene, researchers have found that the male demographic is more game focused than females. Changes to how we game, however, is changing that according to mobile appvertising and analytics hub Flurry. Their research... >>

BizReport | Advertising February 21, 2011

Brits prefer printed mags and ads to digital alternatives

Deloitte's most recent Media Democracy survey into the media habits of British consumers reveals printed magazines and advertising are much preferred to digital alternatives. ... >>

BizReport | Research February 17, 2011

ADCENTRICITY: DOOH spend to exceed $4 billion by 2013

Digital Out of Home (DOOH) advertising is expected to see substantial growth over the next two years according to a new forecast. Experts with ADCENTRICITY predict that the DOOH media spend will exceed $4.5 billion by 2013, with Consumer Packaged... >>

BizReport | Ecommerce February 16, 2011

AdGenesis: Consumer electronics buyers are clicking

When it comes to consumer electronics, consumers are clicking. New data from AdGenesis indicates that consumer electronics purchasers have an 11% click-thru rate when ads match their interest; for software specific ads, the click-thru increases to 16%. What are brands... >>

BizReport | Advertising February 14, 2011

Land Rover success with The Daily ads

Last week, News Corporation launched The Daily, a digital newspaper app exclusive to the iPad. One of the first advertisers, Land Rover, is pleased with initial campaign results. ... >>

BizReport | Advertising February 11, 2011

OTA: 10 billion+ ad impressions carried malware in 2010

Display ads are one of the major culprits serving up malware to unsuspecting Internet users, according to recent research from the Online Trust Alliance. In 2010, in excess of 10 billion infected ad impressions were estimated to have been served.... >>

BizReport | Ecommerce February 10, 2011

Kampyle: Start conversations to increase conversions

New information from lead generation hub Kampyle indicates that brands may have all the information they need, in hand, to start generating more sales - starting with the information left in customer feedback forms. Those little forms that take up... >>

BizReport | Social Marketing February 09, 2011

Panache release puts social to work

A new ad format from Panache is taking social media in hand. In 2011 many experts are calling for an increase in the use of social media by consumers, making it a hot-spot for advertisers. The new ad format gives... >>

BizReport | Advertising February 03, 2011

Augmented reality catching the eye of advertisers

The use of augmented reality by major brands to advertise their products is driving interest in the technology from both developers and consumers, according to a new report from U.K.-based Juniper Research. ... >>

BizReport | Advertising February 03, 2011

Dads feel ignored by advertisers

Advertisers aren't keeping up with the times. Despite playing a larger role in family decision-making over past years, Dads continue to be ignored in favor of the traditional family purse holder, finds new research.... >>

BizReport | Search Marketing February 03, 2011

Tynt releases keyword tool

In a year when online content is expected to explode, a new set of tools may help publishers stay on top of things. Called Tynt's Publisher Tools, the suite helps publishers determine the best keywords, gives them social accessibility and... >>

BizReport | Mobile Marketing February 01, 2011

Location-based services "valuable" to 99% of U.S. users

The use of location-based services is increasing, found a recent survey by Microsoft, and the vast majority of users consider them valuable. However, privacy remains a concern for many and must be addressed if location-based services are to realize their... >>

BizReport | Social Marketing February 01, 2011

Social endorsements improve flagging Facebook ad CTRs

Global ad spend on Facebook is forecast to more than double this year, yet recent research has found the performance of the average ad on the social network to be disappointing. ... >>

BizReport | Mobile Marketing January 31, 2011

Could clumsy clicks mean mobile ad model rethink?

Earlier this month I posed the question "Are accidental clicks inflating mobile in-game ad success?". New research from Harris Interactive and Pontiflex appears to have answered that question. ... >>

BizReport | Advertising January 31, 2011

ignitAd release offers ad, bidding optimization

New additions to the online space will likely make the advertising sector both more competitive and harder to navigate. Advertisers will not only need to figure out where to advertise but how - what types of ads and what types... >>

BizReport | Advertising January 30, 2011

LinkedIn enables enhanced targeting for advertisers

LinkedIn has announced the launch of enhanced targeting options for advertisers as it looks to further increase revenues. ... >>

BizReport | Advertising January 28, 2011

5 Questions with GlobalSpec's Chris Chariton

Along with mobile and social channels heating up, one online area where business is expected to improve is the B2B space. One area of concern is that no two B2B brands are in need of the same thing; this is... >>

BizReport | Advertising January 28, 2011

Celebrity endorsements in ads largely ineffective

Think having a celebrity endorse your product or service will maximize the effectiveness of your advertising? Think again. New research from Ace Metrix confirms what many people already know - celebrity endorsements are largely ineffective.... >>

BizReport | Advertising January 19, 2011

Advertising finds its way into bank statements

Advertising is popping up all over the digital landscape - email, social networks, online video, and even in games. Now there's another place where ads are making inroads - bank statements.... >>

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