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BizReport | Ecommerce July 15, 2015

Reports: BTS shopping will be strong

In just a couple of weeks moms and dads across the US will begin back to school shopping for their K-12 and college aged kids. New jeans and backpacks, computers and mobile devices as well as paper notebooks and pens... >>

BizReport | Advertising July 15, 2015

Ad Roundup: Platforms to personalize content

In today's advertising roundup: a trio of releases setting up publishers and marketers to serve more relevant, personalized ads to consumers. ... >>

BizReport | Advertising July 15, 2015

Top 4 tips to improve customer experience through data

The customer experience is becoming more important to retailers and marketers every day, and that experience must be equal across devices as well as in stores. One expert offers advice on how to use data to improve the customer experience.... >>

BizReport | Advertising July 14, 2015

Ad Roundup: Platforms to help control ad costs

In today's advertising roundup: a new option that would enable brands to better control video spending as well as a platform partnership and an ecommerce announcement that underlines the health of etailing. ... >>

BizReport | Advertising July 14, 2015

Which European cities attract the highest suggested bid amount on Facebook?

While London, Paris and Monaco may be the most expensive places to buy property, all but London falls outside the top ten most expensive places to buy Facebook advertising, according to new data released by Kenshoo.... >>

BizReport | Advertising July 13, 2015

Billions of ads fail on mobile. Why? Flash.

iOS devices have never had native support for Flash, and Android has not supported it for the last few versions, yet according to a study published by open ad management firm Sizmek, many advertisers continue to use Flash for mobile... >>

BizReport | Advertising July 10, 2015

Facebook announces CPC change that will please advertisers

Advertisers who care about clicks more than engagement via Likes and Shares will be more than happy with Facebook's recent changes to how they charge. ... >>

BizReport | Advertising July 09, 2015

Ad Roundup: Platforms to protect data, give answers

Today's advertising roundup includes details of a new funding round for a data protection agency as well as a CRM platform that gives customers quick answers. ... >>

BizReport | Advertising July 08, 2015

Ad Roundup: Platforms to increase relevance

In today's advertising round-up a trio of announcements setting online brands up for better engagement through translation, experience and relevance. ... >>

BizReport | Advertising July 08, 2015

Advertisers must rethink ad creative to connect with today's fathers

Today's dads view their roles very differently from those of previous generations and advertisers must change how they are portrayed in advertising and marketing campaigns in order to better connect with them, according to new research from Yahoo.... >>

BizReport | Advertising July 08, 2015

Marketers want better measurement of ROI before they allocate more dollars to digital

If there's one thing holding back online ad spending it's measurement. According to a new study from Millward Brown Digital, marketers would up their spending on digital programs if they could better measure return on investment. ... >>

BizReport | Advertising July 06, 2015

Report: Data scientists spend bulk of time cleaning up

It turns out a lot of data scientist aren't spending their time analyzing data but in cleaning up data. That's the takeaway from a new Xplenty report which shows between 50% and 90% of business intelligence (BI) workers' time is... >>

BizReport | Advertising July 06, 2015

Ad Roundup: 3 solutions to power brand engagement

In today's advertising roundup: an email integration that should improve both personalization and optimization for brands, as well as a partner portal option and cloud-based software services.... >>

BizReport | Mobile Marketing July 03, 2015

'Commuter Commerce' worth £9.3 billion each year

More evidence has emerged that 'commuter commerce' is an increasingly popular activity among consumers thanks to WiFi availability on public transport and faster mobile browsing speeds. ... >>

BizReport | Social Marketing July 02, 2015

Facebook tests 10-second video views and monetization

Facebook is rolling out a new option for advertisers this week of being charged only for video ads that are view for 10 seconds or more, along with revenue-sharing. ... >>

BizReport | Advertising July 01, 2015

Ad Roundup: Video, content tools launched

In today's advertising roundup, two platform which give content creators and brands access to targeting and distribution. ... >>

BizReport | Advertising July 01, 2015

IAB UK: Not all ad blockers want to block all ads

New research released today shows that only half of ad blockers in the U.K. do so to avoid seeing all ads. Their main motivation, according to the research by YouGov, is to block those ads they find annoying, disruptive, or... >>

BizReport | Advertising June 30, 2015

Survey: Students, parents say localization key to buying

Retailers wanting to cash in on back to school shoppers may want to think more locally. That is the word from a new Eyeview survey which found a majority of both students and parents are influenced to make purchases because... >>

BizReport | Advertising June 30, 2015

Corporate Visions release powers insights-based data

New today: Power Insights from Corporate Visions. The new release gives brands the ability to power data-based insights for use in both ad campaigns and sales conversions. The tool was created after a recent survey which found that many decision... >>

BizReport | Advertising June 30, 2015

Neurological study pits digital ads against physical ads

Direct mail advertising is superior to digital advertising in a number of key ways, according to a new study sponsored by the U.S. Postal Service's Office of Inspector General. ... >>

BizReport | Ecommerce June 30, 2015

Study: Millennials cautious with spending

When it comes to having a drink with friends or going on a spontaneous trip, Millennials may be more likely to go. But, according to one new report, while they're willing to go they are also more likely to pay... >>

BizReport | Advertising June 29, 2015

Top 3 tips to reduce customer churn

Reaching consumers has never been simpler than with online and social media efforts, but engaging those same consumers so that they become loyal buyers has never been harder. One expert offers his top 3 tips to reduce customer churn. ... >>

BizReport | Advertising June 26, 2015

The triggers retailers must ID to increase revenue

By now we all know that when a consumer abandons a cart, savvy retailers will send a quick email to remind them of the items. But a cart abandonment email is only one trigger of many that retailers can tap... >>

BizReport | Advertising June 25, 2015

Studies underline importance of data, priorities

Two studies this week underline the changing priorities for marketers and retailers, and the challenge of getting all departments on the same page. ... >>

BizReport | Social Marketing June 24, 2015

Facebook video views creep up on YouTube

Is Facebook on the brink of taking on YouTube's dominant position in video content? New research from Ampere Analysis appears to point in that direction. ... >>

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