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BizReport | Research August 14, 2013

Empathica: Some QSRs may be targeting wrong demographics

When it comes to quick-serve restaurants, demographic may be the best way to target new - and returning - customers. That according to new data out from the Empathica Quick Serve Restaurant (QSR) Benchmark Study. Researchers found men are most... >>

BizReport | Mobile Marketing August 13, 2013

How click-to-call is pushing brand messages in mobile

As brands become more at ease with online ad options, some traditionally offline engagements are making it online - including the resurgence of click to call advertising. Many still see the phone as a very high-value channel for engaging customers,... >>

BizReport | Advertising August 02, 2013

Nielsen's Facebook-commissioned report adds fuel to television-style ad fire

Media reports claim social network behemoth Facebook plans to begin selling television-style ads. Meanwhile, a brand new report released by Nielsen, and commissioned by Facebook, reveals the incremental reach Facebook can add to television networks.... >>

BizReport | Advertising July 30, 2013

Corporate Visions: Price putting the pressure on sales

According to new data just out from Corporate Visions, most salespeople (81%) say CRM systems aren't helping them close the deal. Why? Because of price points.... >>

BizReport | Advertising July 22, 2013

Facebook newsfeed CTRs overshadow other ad placements

Is there a difference in click-through rates between Facebook ads in the newsfeed and those placed at the right-hand side? Yes, a massive difference, according to recent insights provided by Adobe. ... >>

BizReport | Social Marketing July 18, 2013

62% predict rise in Facebook marketing efforts

A survey of U.S. advertising and marketing executives reveals almost two-thirds predict an increase in their Facebook marketing efforts in the next 12 months. ... >>

BizReport | Search Marketing July 17, 2013

Ad clicks in mobile search incremental to organic

Should businesses that rank highly in mobile search results bother running ads in AdWords? Absolutely, says Google, following the release of findings from a recent incremental ad click report. ... >>

BizReport | Advertising July 11, 2013

Marketers - watch your language when addressing Baby Boomers

Marketers - watch your language. Don't call Baby Boomers 'elderly', and don't assume they're going to end up in a 'nursing home'. To do so could undermine your overall marketing messages, according to a new survey from SeniorMarketing.com.... >>

BizReport | Advertising July 11, 2013

Twitter kicks off FIFA 2014 ad package auctions

The 2014 FIFA World Cup doesn't kick-off for another eleven months, but that isn't stopping Twitter from getting some pre-game action going. At the end of this month, the micro-blogging platform will start auctioning off advertising packages for the major... >>

BizReport | Law & Regulation July 09, 2013

Advertisers warned about delivery of Royal birth advertising

Thinking of cashing in on the imminent birth of a new member of the British Royal family? You'd better brush up on your Advertising Standards Authority rules and regulations first.... >>

BizReport | Advertising July 08, 2013

Study predicts Twitter to become less interactive, more ads

As Twitter grows, and users become more concerned about the number of Followers they have, so it has the potential to become a prime advertising vehicle, according to new research released by two university professors. ... >>

BizReport | Advertising July 01, 2013

Facebook pulls advertising from controversial Pages

As of today, Facebook Pages that contain violent or sexual content will no longer be able to carry ads, according to an announcement from the social network.... >>

BizReport | Search Marketing June 26, 2013

FTC tells search engines to better distinguish paid from organic results

Have search engines been doing enough to distinguish clearly between organic search results, paid search results and ads? Not according to the Federal Trade Commission, who this week notified several search engines that they need to do better.... >>

BizReport | Advertising June 21, 2013

Consumers will swap personal data for relevant, useful ads

Half of consumers will swap digital data with brands in exchange for relevant and useful ads, according to new research from IPG Mediabrands and Microsoft. ... >>

BizReport | Mobile Marketing June 20, 2013

Nielsen reveals habits of second-screeners

Are second-screeners engaging with television content or distracting themselves? Both, according to a new survey by Nielsen. ... >>

BizReport | Advertising June 19, 2013

Accenture: Execs have tech, need talent to make sense of data

When it comes to turning online data into actionable insights, most Consumer Packaged Goods (CPG) executives say they have the technology to collect but need more talent to analyze the findings. Accenture polled 350 senior-level executives to come to their... >>

BizReport | Advertising June 13, 2013

Bronto readies for holidays, DoubleVerify releases viewability tool

Christmas in July has been moved up - to June. Bronto Software is releasing their 2013 Holiday Resource Center a little early, which may be a help to etailers moving through the summer season, into the back to school rush... >>

BizReport | Advertising June 07, 2013

Facebook reduces complexity, not control, for advertisers

In the guise of 'simplification', Facebook is ditching half of its current 27 ad units and putting in place processes whereby advertisers will be guided to choose which ad formats will help reach their goals.... >>

BizReport | Advertising May 28, 2013

Consumers increasingly augment TV viewing with mobile

New global research highlights the importance of developing and executing a multi-screen marketing strategy to provide consumers with the depth of brand experience multiple channels and devices can offer.... >>

BizReport | Social Marketing May 24, 2013

Travel: Paid search spend continues downward trend

New data highlights a continuing downward trend in paid search spend in the travel category on U.S. AdWords since 2010. Why might that be? AdGooroo thinks they know. ... >>

BizReport | Advertising May 20, 2013

Ads on YouTube grow but TV ads considered more effective

YouTube is celebrating its eighth birthday and has revealed that a huge amount of video content is now uploaded every minute. But, are the ads that are often attached to video content any more effective than those on television?... >>

BizReport | Mobile Marketing May 10, 2013

Survey: 75% comfortable with mobile banking

New research from mobile ad firm Mojiva reveals that consumers are becoming increasingly comfortable managing their finances via mobile. ... >>

BizReport | Advertising May 09, 2013

Tool from YANGAROO to simplify traffic, integrations

Online or offline one area that can hang up advertising traffic - as in, getting the ads to the right place at the right time - is the distribution system in place. Some systems require workers to enter information from... >>

BizReport | Advertising May 02, 2013

YouTube: More than 6bn hours of video streamed each month

YouTube has announced yet more chunky viewing stats following the announcement last month that the video content site now has 1 billion unique monthly viewers.... >>

BizReport | Mobile Marketing April 18, 2013

Image recognition and augmented reality trigger larger share of mobile activations in U.S. magazines

In the two years to the end of 2012, the number of mobile activations in the Top 100 US magazines by circulation has risen significantly. QR codes continue to be the dominant format but image-based and augmented reality activations are... >>

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