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BizReport | Advertising September 13, 2010

Facebook adds 'social context' ad metrics

Facebook advertisers are being given more insight into the effectiveness of their campaigns. The social network has introduced new metrics focusing on the "social context" of ads - that little snippet of text that shows which friends have "Liked" the... >>

BizReport | Ecommerce September 06, 2010

WebCollage launches self-serve interactive toolset

This month online content publishing hub WebCollage begins the release of several new tools to make publishing a simpler process. The first of those tools is the Content Publisher, which offers brands and marketers a self-serve solution to create, distribute... >>

BizReport | Advertising August 20, 2010

JiWire: Over half of mobile users want location-based ads

If you're still considering whether location-based marketing is something worth investigating, you're way behind the curve. On-the-go consumers are already dialed in to location-based marketing and soon it'll be an expected part of their retail experience. ... >>

BizReport | Advertising August 12, 2010

Advertising to swell social game's coffers

Until recently it was sales of virtual goods and currency that brought in revenue for social games. However, their rising popularity is now attracting advertisers and eMarketer predicts over $200 billion will be invested this year. ... >>

BizReport | Advertising August 12, 2010

AdSafe: 17% exchange ads are high risk

When it comes to high risk advertising inventory, the latest from AdSafe Media indicates that nearly one-fifth is from advertising exchanges. According to AdSafe Media's Q2 Quarterly Review 16.9% of high risk ads were served via an ad exchange.... >>

BizReport | Advertising August 04, 2010

New Facebook ads may display friend reviews, ratings

The folks over at AllFacebook have unearthed some interesting developments afoot in the Facebook advertising camp. A trial is currently underway of ads on Facebook that include the name of a friend who has reviewed the advertiser along with their... >>

BizReport | Viral Marketing July 27, 2010

Nielsen: Online, TV exposure ups awareness, actions

In the land of cross-platform advertising, the connection between online video and television may be the one to watch. Recent information from NielsenWire indicates that the combination of online video and television spots increases awareness and actions compared to online... >>

BizReport | Advertising July 23, 2010

Study: For auto, mobile banners top standard

Mobile may be the new black for automotive advertisers. According to a recent MediaMind study mobile banner ads outperformed standard and polite banners; conversion rates were also greater with mobile than with more traditional online formats. Researchers also found that... >>

BizReport | Ecommerce July 08, 2010

Report: Students will spend more for school this year

With July in full-swing that can only mean one thing for US students: they are winding down summer and prepping for classes to begin in August or September. For marketers this is good news as this year's college crop are... >>

BizReport | Mobile Marketing June 28, 2010

College students favor mobile phone comms over computers

Marketers looking to communicate with students might want to take a look at the results of a recent study that shows smart phones, not computers, are their entertainment and communication tool of choice. ... >>

BizReport | Advertising June 21, 2010

New Facebook feature to make creating ads easy

Facebook aims to take the frustration out of creating advertisements on the social networking site and is testing a "Suggest An Ad" feature that automatically assembles an ad. ... >>

BizReport | Social Marketing June 16, 2010

Survey reveals which Facebook ads users prefer

Back in 2007, when Facebook announced its intention to place ads on the social networking site, many users were outraged. Now, it seems, the question isn't just whether they like ads in their social space - it's which ads they... >>

BizReport | Advertising June 16, 2010

Major TV network set to double online ads in video

Online episodes of television shows generally contain just a few minutes of ads, but this could be about to change as a major television network moves to increase the amount of ads shown during online programming.... >>

BizReport | Blogs & Content June 16, 2010

eXelate launches publisher data exchange platform

A new platform from online targeting firm eXelate may help online publishers better manage and aggregate data for exchange with their premium partners. The platform, called teXi:PM is a private marketplace for online publishers to exchange data with advertising agencies,... >>

BizReport | Mobile Marketing June 08, 2010

iAd launch looms, big brands sign on

At Apple's Worldwide Developer Conference in San Francisco, Steve Jobs this week made an announcement that could change the face of mobile advertising forever - the upcoming launch of iAd. ... >>

BizReport | Advertising June 03, 2010

Study: Consumers ARE watching DOOH presentations

If you're among the many who believe those digital video signs and billboards are simply a nuisance, you may want to re-think that belief. Why? According to a recent Arbitron study digital video display units, a growing part of the... >>

BizReport | Advertising May 26, 2010

Massive study demonstrates power of in-game advertising

Today's gamers come in all shapes and sizes and their ranks aren't limited to withdrawn teens in darkened bedrooms. Instead, gaming has become a mainstream activity and with the number of gamers growing, and the time spent gaming increasing, advertisers... >>

BizReport | Advertising May 26, 2010

Tablet market skyrocketing, opportunities for marketers abound

Marketers looking for the Next Big Thing with which to capture consumers' attention may want to look a little more closely into the tablet computing market. Not to develop or invest in the development of tablets, leave that to the... >>

BizReport | Advertising May 17, 2010

With mid-term elections up soon, Goodway Group layers targeting program

In the US one of the big spending areas expected to help bring the online ad market back up to pre-recession speed is the upcoming mid-term slate of elections across the country. Although many forecasts expect the bulk of advertising... >>

BizReport | Research May 17, 2010

Is your campaign ready for differences in the US Hispanic sector?

Chances are it isn't. Why? Because many marketers and brands seem to be under the assumption that all Hispanics in the United States should be targeted or messaged in the same way. Which is just silly considering the breadth and... >>

BizReport | Mobile Marketing May 12, 2010

Advertisers divert budgets to mobile

The mobile audience appreciates and engages with branded apps, while video via mobile is also popular, so it's no wonder that marketers are looking to boost their mobile ad budgets over the coming year and are eyeing these formats excitedly.... >>

BizReport | Advertising May 11, 2010

Report: Consumers find video through direct navigation

When it comes to online video it is no secret that many consumers are finding content through social networks and search engines, but it may come as a surprise that the bulk of online video is being served through direct... >>

BizReport | Advertising May 10, 2010

Why marketing strategy should measure more than clicks

When it comes to the length of time consumers actually spend on-site, everyone knows the higher the rate the better it is for the brand or marketer. Likewise, most marketers believe the number of clicks an ad receives the more... >>

BizReport | Social Marketing May 10, 2010

Consumers don't put much trust in socnets

Consumers don't trust social networks, forums and blogs as much as they do traditional media such as radio, newspapers and television, according to a new study by Vision Critical, but family still comes first. ... >>

BizReport | Mobile Marketing May 10, 2010

Juniper forecasts retail mobile marketing to exceed $8 billion

Recent research by Juniper Research has found the mobile marketing and retail sector including mobile advertising, smart posters and coupons, will exceed $8 billion globally by 2012.... >>

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