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BizReport | Advertising March 15, 2016

Millennials accept ads that support income of their favorite digital celebs

In the face of a plethora of media attention on ad blocking comes research from Defy Media that shows Millennials appreciate their favorite digital celebrities need ads on their channels to earn a living. ... >>

BizReport | Advertising March 15, 2016

Junk food advertising is a cue to consume to children online

Since 2006, junk food ads on UK television have been banned during children's Saturday morning programming, along with certain other children's programming. Now, advertisers could be made to cease advertising unhealthy foods alongside children's content online, too.... >>

BizReport | Advertising March 11, 2016

Expert: Keys to emotional engagement

Recently Brand Keys released a report indicating that emotional attachment between brands and their customers is becoming harder and harder to attain. How can brands renew that attachment? Robert Passikoff is answering some of the most-asked questions Brand Keys has... >>

BizReport | Advertising March 10, 2016

Ecommerce Roundup: Tools for data, payments

In today's ecommerce roundup, a trio of announcements and partnerships that will give online retailers better access to customer data and payment options. ... >>

BizReport | Advertising March 10, 2016

Top 3 tips for a strong CRM strategy

Knowing customers is key to a solid CRM strategy, but it isn't the online factor. One expert offers three tips for brands to improve their CRM. ... >>

BizReport | Advertising March 09, 2016

Ad Roundup: New releases to strengthen brand connections

In today's advertising roundup, a trio of releases in both the ecommerce and advertising spaces that should help brands better connect with their customers. ... >>

BizReport | Advertising March 09, 2016

How to ensure CRM's relevance

CRM is not a new tool to any business strategy, but CRM can become somewhat redundant or irrelevant. ... >>

BizReport | Advertising March 07, 2016

UK: Online publishing revenues boosted by mobile, video

The single largest source of revenue for the UK's publishing industry is display advertising, according to the UK's Association of Online Publishers and Deloitte's Digital Publishers Revenue Index. ... >>

BizReport | Advertising March 06, 2016

Expert: How to create consistent messaging

As easy as it is for customers to find content, and as many targeting options there are for brands, creating consistent messaging continues to be a challenge for many. One expert weighs in on how to create consistent messaging that... >>

BizReport | Advertising March 02, 2016

Ad Roundup: Personalization key to releases

In today's advertising roundup, a trio of releases that are set to increase the personalization efforts for brands and retailers. ... >>

BizReport | Advertising March 02, 2016

LinkedIn launches Account Targeting ad feature

Changes have been made on LinkedIn that allow advertisers to use their own data to target ads more effectively. ... >>

BizReport | Advertising March 02, 2016

Survey: Ad blockers problem for businesses

According to one new survey, up to 60% of consumers are now using ad blockers while online, and that 20% are blocking ads on mobile devices. This is a problem for brands in the digital space. ... >>

BizReport | Advertising March 02, 2016

Millennials more inclined to block ads on desktop

Whether a person had an ad blocker installed on a PC is probably based on age, according to new research, while on mobile there is little difference between generations. ... >>

BizReport | Advertising March 01, 2016

Survey: Ad waste frustrating B2B brands

B2B brands have a problem with ad waste. That's the takeaway from a new Demandbase stuvey which found that most (71%) of B2B brands believe there is waste in their advertising campaigns. ... >>

BizReport | Advertising February 26, 2016

Nielsen to track Snapchat ad campaigns

Marketers using the social platform Snapchat for advertising campaigns will now be able to track their investment via Nielsen. ... >>

BizReport | Advertising February 25, 2016

Study: Marketers can't connect touchpoints, ROI

Connecting the data between advertising campaigns and consumer touchpoints remains a struggle for many brands. That is the takeaway from new Formstack data, which indicates nearly have of marketers can't make that connection. ... >>

BizReport | Advertising February 25, 2016

Top 3 tips for a stronger adtech strategy

As marketers begin to leverage truly revolutionary marketing technology, the strategies and objectives that worked for media plans in the past will soon become obsolete. Here are three tips for marketers looking to expand into adtech. ... >>

BizReport | Advertising February 25, 2016

SMB Roundup: 3 tools to track customers

In today's small business roundup, three new releases that should help brands get a better handle on customer and call data. ... >>

BizReport | February 25, 2016

Mobile users demand more relevant and creative ads

Consumers believe brands need to get a lot more creative and relevant with their mobile advertising, according to a new study from adtech firm Quantcast. ... >>

BizReport | Advertising February 24, 2016

Ad Roundup: Platforms to increase data

In today's advertising round up, a trio of releases that should increase brands' ability to utilize customer data to personalize campaigns. ... >>

BizReport | Advertising February 24, 2016

Native ads to dominate display ad spending by 2020

Native ads will account for the lion's share of display media bought across Europe by 2020, according to a new study released by Yahoo and Enders Analysis. ... >>

BizReport | Advertising February 23, 2016

Top 5 tips to turn reviews into advertising

Reviews are one of the best ways businesses can use user generated content (UGC) as part of their advertising strategy. Using reviews, however, isn't just about pulling a few for your front page. Here's how to use reviews to boost... >>

BizReport | Email Marketing February 22, 2016

Ad Roundup: Email, data solutions released

In today's advertising roundup, a release for email marketers and two data solutions up the ante for businesses. ... >>

BizReport | Mobile Marketing February 22, 2016

Top 3 trends to watch in ad:tech

Mobile marketing and the adtech that supports it is an ever-evolving landscape of innovation and fierce competition. One expert offers three major trends that are leading the charge for 2016. ... >>

BizReport | Advertising February 22, 2016

How publishers are reacting to ad blocking

A new survey reveals how publishers are approaching the increasing challenge of ad blocking and reveals that, while a variety of methods are favored, there is a universal disregard for paywalls. ... >>

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