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BizReport | Blogs & Content February 11, 2015

Study: Images edging out content for engagement

For content sites, the key to engagement is no longer just in the content. The key to engagement is shifting to the images. That is the takeaway from a new survey out from TripleLift which found publisher sites with appealing... >>

BizReport | Advertising February 11, 2015

Ad Roundup: Customer data takes center stage

Today's ad roundup offers further proof that brands are upping the customer data ante: two new solutions offer more holistic data views and another is beginning an integration that will be brands more detail for customer profiles. ... >>

BizReport | Advertising February 10, 2015

Study: Tying ads to movies works for brands

Taykey has released a new study that finds tying ads to trending topics - like movies - can increase the performance. The data, part of the new Real-Time Trend Report, found the top categories for tie-ins for Q4 2014 were... >>

BizReport | Advertising February 10, 2015

Study: Online engagement crucial for SMBs

Only 45% of brands studied for a new vCita report are using mobile devices to track customer engagement and interactions. That is the takeaway from new research out from vCity which also indicates that most (66%) of those surveyed believe... >>

BizReport | Advertising February 10, 2015

IAB: 'Visual cues' must distinguish native advertising from editorial content

The Internet Advertising Bureau has released a new set of guidelines to make it easier for consumers to distinguish native advertising from editorial content. ... >>

BizReport | Advertising February 09, 2015

Ad Roundup: Video, social announcements give brands options

Two new releases into the online space underline the importance of both video and social for marketers heading into 2015. Details below:... >>

BizReport | Ecommerce February 09, 2015

Valentines Roundup: What shoppers, retailers are looking for on Valentine's

Just over a week to go until couples around the world celebrate a day of love. How will they celebrate and what does that mean for retailers?... >>

BizReport | Ecommerce February 06, 2015

SMB Roundup: New releases focus on targeting, mobile

It can be hard for small businesses to find customers in the crowded online space, but even harder to connect with other small businesses that might help them out. Two new releases are geared for just that: better customer connection... >>

BizReport | Advertising February 06, 2015

Reports: Messaging apps rule Super Bowl XLIX, top ad winners

One more word on the Super Bowl: messaging apps helped to push brand messages along throughout the game. That's the takeaway from a new Flurry report, and new data out from Fluent shows us which commercials won at brand recognition.... >>

BizReport | Advertising February 05, 2015

Digital Roundup: Content partners, data and security updates

Today's digital roundup details new platform releases and updates that should give online brands better leverage in the online space as well as a partnership geared to help pharma brands control their product details.... >>

BizReport | Advertising February 03, 2015

Expert: What SMBs can learn from Super Bowl advertisements

People continue to talk about the advertising hits - esurance/Breaking Bad - and missing - Nationwide and dead children - of Super Bowl XLIX, one expert points out the strategies used by those bigger brands can still be important. Especially... >>

BizReport | Advertising January 30, 2015

Study: Dirty Data a problem for marketers

There is a new danger in the online space, marketers, and it may be in your data silos even now. Dirty data, or data that has been compromised in some way, is becoming a big problem for brands. In fact,... >>

BizReport | Advertising January 30, 2015

How new data collection techniques may impact your business

Gathering not only data about where traffic originates or which products are purchased online, but data based on customer feedback and the entire purchase funnel may be a big influencer for brands in 2015. One expert explains. ... >>

BizReport | Ecommerce January 29, 2015

Top 3 holiday trends than will impact 2015

The 2014 holiday season may seem far removed from the last week in January, but there are takeaways from what happened with shoppers and brands than could impact how brands fare throughout 2015 and into the next holiday shopping season.... >>

BizReport | Advertising January 28, 2015

Top 3 data collection trends for 2015

Data will continue to be key for brands in 2015, but it's no longer the collection of data that should be foremost in marketers' minds. Instead, brands need to understand how to correlate data from across devices and channels to... >>

BizReport | Advertising January 28, 2015

ChoiceStream: Sports audiences costing brands more

2014 was a big year for sports - the FIFA World Cup, a strong showing in the baseball World Series and the usual NCAA and NFL hype. But, according to new data out from ChoiceStream, eight different sports related ad... >>

BizReport | Advertising January 26, 2015

Study: Data tools don't stop cross-channel challenges

There is a wealth of data in the online space and there are nearly as many tools to collect that data. But, according to one new study, the wealth of data and data tools aren't stopping the challenge brands face... >>

BizReport | Advertising January 23, 2015

Ad Roundup: Data, funding and a new video unit

Today's advertising roundup includes new releases that put the focus on data, video ads and ecommerce performance. ... >>

BizReport | Search Marketing January 21, 2015

Predictive analytics platform a 'crystal ball' for online ad campaigns

A new predictive analytics platform can tell advertisers how much they should spend, in what online channel and what return they can expect thanks to sophisticated statistical models. ... >>

BizReport | Advertising January 21, 2015

Ad Roundup: Increased metrics, better connectivity

New releases into the online space should set up online brands with a deeper take on online campaigns. Here's how:... >>

BizReport | Advertising January 19, 2015

Online Roundup: Ecommerce and advertising partnerships

Partnerships are nothing new to the online space, but three new partnerships - in ecommerce, search marketing and data - could help brands get a better handle on 2015.... >>

BizReport | Advertising January 13, 2015

How the cloud will change in 2015

With more people going online from many different devices, brands and publishers are in need of data. According to one expert the cloud can be a big help to online brands and publishers to power not only their business but... >>

BizReport | Advertising January 12, 2015

Jivox tapped for auto ads

There is a new partnership in the online space that will increase auto dealers' ability to serve targeted, rich media ads to in-market consumers. Targeting, according to many experts, is becoming more key for both online and mobile campaigns, and... >>

BizReport | Advertising January 12, 2015

Forrester: Programmatic needs better transparency

Programmatic would be a more powerful tool for marketers if there was increased transparency. That is the takeaway from a new Forrester Research report which indicates media buyers would consider more programmatic buys if there was greater transparency attached.... >>

BizReport | Advertising January 12, 2015

Google to report viewability of video ads

Google is addressing the issue of ad viewability by unveiling a new tool that will allow marketers to tell whether video ads have been viewed or not.... >>

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