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BizReport | Advertising January 31, 2018

Reports show AI, social increasingly important for marketers

Artificial Intelligence and Social Networks are pushing marketers' budgets. That's the word from two new reports, which indicate a shift in how marketers are using tech to identify and engage with customers. ... >>

BizReport | Advertising January 30, 2018

"Seal of approval" needed to raise perception of commercial digital ad research

A quarter of advertising and media professionals dismiss digital ad commercial research studies as self-serving while one in five consider a lack of quality renders them useless, according to, errr, new commercial research. ... >>

BizReport | Advertising January 30, 2018

Early Super Bowl ads put focus on drinks

Amobee has been watching the lead up to Sunday's Super Bowl LII closely and according to their data, drinks are likely to have a big showing during the game. Brands including Pepsi and Budweiser have generated nearly half of Super... >>

BizReport | Advertising January 29, 2018

How seriously are you taking brand safety?

The last couple of years have seen brand safety concerns rise as more scenarios of brand messaging appearing next to inappropriate content come to light. New research sheds light on the "new brand safety crisis" and the preventative action proactive... >>

BizReport | Advertising January 29, 2018

Top 5 tips to improve data privacy

With Data Privacy Day on January 28, marketers should be thinking about how they can improve the privacy of their customers' data. Here are five tips. ... >>

BizReport | Search Marketing January 26, 2018

Expert: Why better understanding of Google, Facebook is key for marketers

Most of consumers' online time is spent with two Internet giants: Google and Facebook. What's more, roughly 60% of the digital ad spent is also spent with these two behemoths. That, according to one expert, is why marketers need a... >>

BizReport | Advertising January 25, 2018

Expert: Why marketers should double-down on privacy concerns

Privacy could be the word of the year for 2018. That, according to one expert who believes consumers' worry about data breaches and concerns about personal data will continue to grow throughout the year - especially where children are concerned.... >>

BizReport | Advertising January 19, 2018

Advertising will be 'rear-ended' by autonomous vehicles

While current hype would have many believe that fully autonomous vehicles are just around the corner, the reality is they are still a good few years away. That should not, however, stop marketers from considering how best they can inject... >>

BizReport | Advertising January 19, 2018

Why marketers need audience buying & how to create this strategy

Between voice activated assistants, mobile commerce, and video strategies, it can be hard for a business to know which new technology to choose. But, according to one expert, it may not be a change in technology that marketers need. It... >>

BizReport | Advertising January 18, 2018

Study finds publishers key to consumer engagement

There is new data out that may push marketers' dollars to publishers' pockets. That is because nearly half (44%) believe that publisher driven content is connecting better with consumers, sometimes even better than brand-created content. ... >>

BizReport | Social Marketing January 15, 2018

Experts weigh in on Facebook's 'no ad' announcement

On Friday, Facebook's Mark Zuckerburg announced a change that has many small and large business owners scratching their heads. The big change? That social networkers will see more content from friends and family and less content from businesses and marketers.... >>

BizReport | Advertising January 11, 2018

Top 3 tips to improve customer retention

Customer retention is expected by many experts to be the difference in marketers' growth this year because, while more and more customers are buying products online, fewer are returning time after time to the same brand. And, according to many,... >>

BizReport | Blogs & Content January 10, 2018

Reports ID trends to watch in digital content consumption

Streaming media, be that a television stream, music, or movies, is a trend that is likely to have a big impact on marketers in 2018. According to two new reports, consumers are streaming more of their digital content, an indicator... >>

BizReport | Advertising January 09, 2018

Experts weigh in: Why attribution matters more than ever

Connected devices are all over our homes. According to some experts, there are at least 13 connected devices in the average household - tablets, smartphones, smart TVs, gaming systems, etc. With so many touch points, attribution is set to change... >>

BizReport | Trends & Ideas January 05, 2018

SVOD subscriptions rising but consumer experience suffering

Subscription video on demand (SVOD) subscriber numbers have been steadily rising over the past couple of years, and so have revenues. But, according to new data from IBM Cloud Video (formerly Ustream), the user experience is suffering. ... >>

BizReport | Ecommerce January 04, 2018

Top 4 tips for global expansion

With more of the world connecting via the Internet, the time is ripe for brands to expand out of their state, country, or region. But, though connectivity has reached nearly the entire globe, there are still pitfalls in conducting a... >>

BizReport | Advertising January 03, 2018

Advertising 2018: Don't ring out the old

While articles focus on the New Year, new technologies, new ways of connecting with consumers, research shows how important it is not to ignore more traditional channels. ... >>

BizReport | Advertising January 03, 2018

Expert: Why marketers must prep for CPV, Location Intelligence, and BlockChain now

2017 saw three interesting developments gain steam: locational intelligence, the cost-per-visit (CPV) model, and the emergence of blockchain. According to one expert, these three elements will have a big impact on marketers through 2018, as well. ... >>

BizReport | Advertising January 02, 2018

Expert: How AI, ABM will affect 2018

The calendar has turned to a new year, but some of the same challenges top marketers' lists. Things like how to best utilize AI for their brand, or how ABM could impact their teams. One expert offers insight into how... >>

BizReport | Advertising December 29, 2017

Top 3 strategies for brands to improve global presence

Digital devices continue to 'shrink' the world, making it possible for a small brand in the US to connect with consumers in India. This trend of business - and consumers - crossing borders means marketers need to have a firm... >>

BizReport | Ecommerce December 28, 2017

How marketers can make the most of Amazon deal features

Amazon's Deal of the Day features are helping many brands, third party sellers, and other marketers capitalize on merchandise sell-through. The key is knowing how to snag a deal of the day, and how to prepare once a deal is... >>

BizReport | Ecommerce December 27, 2017

Top 3 tips to turn 2017 holiday data into green in 2018

Most companies make the largest percentage of their revenue between Thanksgiving and Christmas, but many also struggle with putting the data they collect during this time to work for them. We've asked a digital marketing expert to share his advice.... >>

BizReport | Advertising December 25, 2017

Top 3 CRM trends to watch

More brands are adding 'relationship' to their marketing stack, trying to create more connections with their customers. While this is an admirable goal, many are also still struggling with how to create better customer relationships without over-connecting and turning the... >>

BizReport | Advertising December 22, 2017

Chatbots, shoppable media key to engagement

Last year, much of the marketing talk was about virtual/augmented reality, and consumers' ability to 'touch' or 'see' products in their homes thanks to digital content. This year, it became clear that while VR is a fun product, most consumers... >>

BizReport | Advertising December 21, 2017

AI to Partnerships, how B2Bers can prep for New Year

From mobile optimization to email subject lines, a new year means a new strategy. We've asked a B2B expert for his opinion on how B2B brands can make the most of 2018. ... >>

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