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BizReport | Advertising November 28, 2017

Marketers: How to combat ad fraud

Advertising fraud continues to be a big issues for online publishers and marketers, and with every solution, fraudsters seem to find new ways around one. One expert explains how his company is working to combat ad fraud. ... >>

BizReport | Advertising November 24, 2017

Marketers: Create seamless, social campaigns

Two new reports out shed light on how more marketers can engage across digital: first, by creating seamless, omni-channel campaigns, and then, by going social. ... >>

BizReport | Blogs & Content November 16, 2017

Expert cites video as key to engagement

Digital video is growing to be a key part of the online marketing pie. Consumers are streaming for entertainment, news, and, yes, product and brand information. This is what marketers need to know to connect. ... >>

BizReport | Advertising November 15, 2017

Solid start to 2017 holiday season, how marketers can prep

Adobe has released initial findings for the 2017 holiday shopping season - and if the season continues, marketers will have a merry Christmas, indeed. According to Adobe's data the US Veteran's Day weekend shopping totals topped $1.3 billion, a 9%... >>

BizReport | Advertising November 14, 2017

Marketers: Messaging apps key to customer engagement

While more shoppers are, indeed, buying more products online, that doesn't mean a good product listing page is all a marketer needs to connect. Messaging apps are gaining in popularity for both marketers, merchants, and shoppers, as they offer ways... >>

BizReport | Email Marketing November 13, 2017

Top 4 email trends to incorporate now

Email may be the grandfather of digital marketing, but it continues to be a big hitter. Email, also, continues to evolve, making it important for marketers to evolve, too. Here are 4 trends changing email now, and how marketers can... >>

BizReport | Blogs & Content November 10, 2017

Content tips for holiday marketing

New data out from VigLink indicates nearly half of consumers won't be buying on Black Friday or Cyber Monday. Instead, they'll be researching products and planning shopping trips. How can marketers connect? Through the right content. Here are three tips.... >>

BizReport | Advertising November 02, 2017

Top 5 tips to help your brand transition

While Dunkin' Donuts has yet to officially become known as Dunkin' or revert completely to their original moniker, their potential change has many marketers wondering how to approach a name change themselves. Here are five tips. ... >>

BizReport | Advertising October 31, 2017

Survey: Digital hot for holidays, how marketers can engage

Look for more consumers to head online for the 2017 holiday shopping season; this isn't a new happening. For more than five years, the amount of holiday dollars spent online have increased significantly, and according to the Deloitte Annual Holiday... >>

BizReport | Advertising October 30, 2017

Top 3 tips to use cart abandonment emails to re-engage

Most marketers know that abandoned carts are a key point of reengagement for consumers. The problem is hitting the right now with the first contact after an online shopping cart has been abandoned. That's where new data from Klaviyo comes... >>

BizReport | Advertising October 26, 2017

Expert: How marketers can get up to date with GDPR

According to some experts, about half of European brands won't be GDPR compliant in time to meet the upcoming deadline. And, with more and more brands depending on email to connect with consumers, this lag in compliance can cause bigger... >>

BizReport | Mobile Marketing October 20, 2017

Study: Phones increasingly important, what that means for marketers

New data out from LivePerson underscores the importance of smartphones for consumers. According to their research nearly two-thirds (65%) of Gen Z and Millennial consumers 'prefer communicating' with friends/family via their phone rather than in person. In addition, most (61.8%)... >>

BizReport | Advertising October 19, 2017

Marketers failing at personalization

Despite the wealth of customer data available - or perhaps because of it - marketers continue to struggle with personalization. That's the word from Sitecore; their global study finds that while most (79%) marketers believe personalization is a priority, they... >>

BizReport | Email Marketing October 16, 2017

Mid-week emails key for engagement

While sales and events routinely begin on Sunday or Monday, mid-week emails are the messages that find the best engagement. That is a key takeaway from new SendinBlue data. ... >>

BizReport | Advertising October 13, 2017

Expert: Why data silos are killing engagement

There has been an explosion of data into the digital space over the past five to ten years, and while this data could lead to better customer experiences and better brand relationships, one expert believes the way data is currently... >>

BizReport | Email Marketing October 10, 2017

Top 3 tips to ensure GDPR compliance

The holiday season is coming up fast and according to recent Campaigner data about 66% of online marketers will be using email to connect with customers. But, with Europe's new GDPR guidelines, marketers need to look at how and when... >>

BizReport | Advertising October 09, 2017

More marketers turning to AI, here's why

Over the past few years, more and more marketers have pushed budget spend into artificial intelligence. To the point that, according to new data, most marketers are planning on increasing their martech budgets moving forward. The problem? AI is proving... >>

BizReport | Social Marketing October 06, 2017

What summer travel trends mean for online marketers

Trends in summer travel may have an impact on how online marketers connect with people. Socialbakers had broken out some of the biggest trends through the summer travel season, and chief among this is that self-serve travel options - like... >>

BizReport | Email Marketing September 28, 2017

How to improve inbox placement

According to data out from Return Path about 20% of marketing emails are no longer reaching consumers' inboxes; this placement problem is not only an immediate problem leading to lost sales, but also a long-term issue because emails landing in... >>

BizReport | Ecommerce September 27, 2017

Two steps to help prevent journey hijacking

New data out from Namogoo highlights a growing problem for merchants and marketers: the hijacking of customers' online journey. According to their research customer journey hijacking could cost brands more than $2 billion this holiday season. ... >>

BizReport | Internet September 25, 2017

Tech key to small biz growth

According to new data out from Deloitte, digitally advanced small business - including online marketers and publishers - are showing up to 4 times higher growth than those who aren't embracing the digital space. Here's how businesses can move ahead.... >>

BizReport | Advertising September 22, 2017

Top 4 habits from top sales teams

Teamwork is becoming a bigger performance key for sales teams, especially in the digital space. Here's what top sales teams are doing, based on new data out from CloudCraze. ... >>

BizReport | Advertising September 21, 2017

More shoppers using bots, here's how marketers can connect

While many online marketers have begun adopting AI tactics to simplify how they build out ad campaigns, that isn't the only area in which bots, voice assistants, and other AI tools can be used. ... >>

BizReport | Search Marketing September 20, 2017

Top 3 tips to optimize local search

Localization continues to be a struggle for many digital brands, especially local search. One expert offers three tips to beef up local SEO tactics. ... >>

BizReport | Social Marketing September 18, 2017

Are digital communities a good fit for online marketers?

Digital communities are a growing space for consumers, who are looking for like-minded people to talk about topics of interest to them. And, as these communities are filled with like-minded people, they may seem like a way to highly target... >>

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