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BizReport | Advertising January 19, 2017

Expert: Consent, Identity key for businesses

There are many ways consumers can protect their information online, and there are many ways brands can protect customer information once a purchase has been made. However, with the number of data breaches, customers are losing faith in privacy and... >>

BizReport | Advertising January 19, 2017

Ad Roundup: Solution expansions, investments

A social video investment, a platform expansion, and a data investment top today's advertising roundup. ... >>

BizReport | Advertising January 19, 2017

UK ad viewability levels stagnate

Ad viewability in the UK is not improving, according to a new report from ad verification company Meetrics, and the country remains significantly behind other European countries. ... >>

BizReport | Advertising January 18, 2017

L2 Report: 64% of brands now on Snapchat

A new report from L2 reveals that nearly two-thirds of brands are now on Snapchat while Facebook is suffering from ad fatigue. ... >>

BizReport | Law & Regulation January 17, 2017

Expert: How RegTech will impact 2017

The digital space is a fast-changing device, and brands who do not change with the times could lose their hold on the marketplace. RegTech is a new term buzzing around. Here's what brands need to know. ... >>

BizReport | Advertising January 16, 2017

Ad Roundup: Retail, ad solutions launched

Three new releases into the digital space are geared toward helping retailers and other marketers better understand their customers while also managing the budget. ... >>

BizReport | Advertising January 13, 2017

4 ways TV will change in 2017

With such focus on online and live video, broadcast television might be overlooked. That, according to one expert, would be a mistake. Here are four ways TV will change in 2017 - and how that might impact brands. ... >>

BizReport | Advertising January 12, 2017

Ad Roundup: 3 releases launching in digital

In today's advertising roundup, three new releases to the digital space: one for VR, another for data, and a third for mobile ads. ... >>

BizReport | Advertising January 12, 2017

Report: Distance key to travel advertising

There may be a better way to target vacation planners: distance. According to new data out from Hitwise, a division of Connexity, there are subtle differences between two groups of travelers - those who are planning getaways within the US... >>

BizReport | Advertising January 12, 2017

Report: Gen Z set to challenge marketers

As the eldest of Generation Z start to turn 17, new research from Kantar Millward Brown reveals they could cause advertisers and agencies a big headache. ... >>

BizReport | Advertising January 11, 2017

4 Questions with Integral's CMO

There is no question that the digital ad space has experienced strong growth for the past five years, or that some of this growth could cause growing pains for marketers. I had the chance to chat with Integral Ad Science's... >>

BizReport | Advertising January 11, 2017

London: Digital billboard ads target wealthy drivers based on vehicle registration

Drivers stuck in traffic at a set of traffic lights in London are being served digital billboard ads from the Bermuda Tourism Authority based on the type of car they drive. ... >>

BizReport | Advertising January 10, 2017

Expert: Challenges brands must address for video, VR success

There is no question and live video and virtual reality have great potential for brands. The key will be for brands to be able to offer the same kind of experience through live video and virtual reality that can be... >>

BizReport | Advertising January 10, 2017

Apple's search ad performance impressive

Apple's app store search ads perform well with half of those who click on an ad going on to download the app. ... >>

BizReport | Advertising January 09, 2017

4 Trends to watch in ad:tech

Many experts believe data will have a big impact on brands in 2017. One expert offers four trends he believes brands should watch. ... >>

BizReport | Advertising January 09, 2017

Advertising: Research challenges socioemotional-selectivity theory

Contrary to socioemotional selectivity theory, a new study published in the Journal of Advertising Research reveals that older consumers prefer rational, rather than emotional, marketing appeals. ... >>

BizReport | Advertising January 05, 2017

Ad tech funding, deals drop in 2016

The headline findings of a new analysis released by CB Insights, conducted on behalf of the Financial Times, show that the number of global financing deals in ad tech firms is forecast to have decreased by the end of 2016.... >>

BizReport | Advertising January 05, 2017

Expert: Look beyond iOS, social

As we get into 2017, many brands are looking at social spaces as ways to engage consumers, and they're deciding which mobile developer has the best ROI for campaigns. Those are good things to research, but according to one expert... >>

BizReport | Advertising January 04, 2017

Expert: How to use AI to improve ROI

Experts agree that data and artificial intelligence will be key for brands in 2017. I had the opportunity to chat with Rocket Fuel's Randy Wootton about how AI can help brands improve ROI. ... >>

BizReport | Advertising January 04, 2017

GroupM/Spotify reveal $220m mobile music streaming ad opportunity

Group M and Spotify plan to tap into streaming media consumption, in particular music, to generate new ad revenue. ... >>

BizReport | Advertising January 03, 2017

How to overcome 3 sales challenges

For a sales leader, there is a never ending pressure to deliver more - more revenue, pipeline accuracy, top producing reps, and all with less - less budget, time, and staff. The most successful sales leaders embrace this stress and... >>

BizReport | Advertising January 03, 2017

Prediction: Data to become industry catalyst

Data, data, data. For at least five years, experts have been underlining the importance not only of data collection but proper data analysis. However, in 2017, the need for true understanding of data will be even more important. So says... >>

BizReport | Advertising January 02, 2017

3 ways VR will change in 2017

With all the fuss surrounding virtual reality from a consumer standpoint, it's only normal for brands to wonder how they might fit into the new space. Vertebrae's Vince Cacace offers insight into three trends he believes will influence brands in... >>

BizReport | Advertising December 30, 2016

Expert: Brands must understand the product is the message

From native video to in-game ads to social and mobile and banners, there are more digital ad options than ever. Couple that will offline ad options, and it's no wonder many brands aren't sure where to go with the next... >>

BizReport | Advertising December 29, 2016

Expert: Brands should make these programmatic moves now

Programmatic continues to be a strong player in the digital advertising space, but there are two specific trends that one expert believes will impact brands in 2017. Along with those trends, are changes brands should consider making now. ... >>

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