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Billions of dollars in advertising budgets could be wasted in 2014 due to the proliferation of botnets, according to new survey findings from Solve Media.... >>
Look for more national brands to invest in local marketing. That is the takeaway from a new Balihoo report. The research shows more than three-quarters (85%) of national brands plan to either maintain their existing local spend or increase it... >>
Over the past year advertising fraud has gone down, but there may be another worry connected to the Athena botnet. Research into the botnet, which primarily uses Windows-based computers, by Mdotlabs indicates Athena could be easily used to commit advertising... >>
A warning to advertisers, ad networks and publishers has been issued by media security platform MdotLabs regarding an impression fraud threat from the Athena botnet.... >>
Want to enhance campaign performance for programmatic ad buys? Get creative. That is the takeaway from a new report out from CPXi, based on data from AppNexus. By the way, that 'get creative' message isn't just referring to the creativity... >>
The holiday of love might have lovers paying more attention to one another, but when it comes to buying gifts, online may take the cake. That according to new data out from Adroit Digital which indicates most Valentines Day shoppers... >>
This week two releases to the online space will be brands and marketers more to talk about within company walls. DoubleVerify is releasing a fraud-free ad platform while ClickTale is launching a platform that will give brands insight into on-site... >>
Mobile consumers are on the go - looking for local businesses and addresses. Which makes mobile a potentially profitable investment for restaurant brands, if done correctly. A new infographic sheds light on just what mobile can do for some businesses.... >>
Native advertising, a format that blends in with content online, is the new darling of online marketers. But new research from Undertone shows that consumers actually like interruptive ads that take over their screens and shout in their face. ... >>
During the last quarter of 2013, Facebook advertising sales revenue rose significantly, according to figures released by digital marketing technology firm Kenshoo. ... >>
More than half of consumers will shun stores in preference of buying their Valentine's Day gifts online this year, according to the results of a new survey from Adroit Digital.... >>
New data out from BuyVia indicates a mobile shift in the lead-up to the Super Bowl. Between November 1 and December 31 there was a rush to buy larger screen televisions - via smartphones. ... >>
Retargeting has been shown to increase customer engagement by significant amounts. But new data out from myThings indicates teaming up retargeted advertising with a mobile element will push engagement even farther.... >>
This week three platforms are changing the way their clients target advertising and customer engagement. Here's how:... >>
Google's Product Listing Ads (PLAs) are changing the way retailers advertise in the online space; new data out from Marin Software shows PLA spending increased nearly 300% in 2013, with significant growth during the holiday season. ... >>
Two releases this week will put online brands in better control of online content - the kind that they create for marketing campaigns as well as review-based content which can be used on-site to give consumers more product information.... >>
Google pulled almost 1 million 'bad' ads per day from its system last year in an attempt to stem the tide of suspect downloads and other malicious online activities. ... >>
Just a couple of weeks until the Super Bowl and that has consumers - and brands - wondering how they'll top year's past. Funny ads are as much a part of the Super Bowl as touchdowns and corn chips. But... >>
This week, new campaigns will hit the online space with greater interactivity; brands are hoping this increased interactivity will translate to enhanced engagement.... >>
This week, a new mobile platform is launched to improve brands' mobile data, an integration pushes customer data at scale across channels and another platform offers mobile survey options.... >>
Sharing - videos not the nachos - is hot with Super Bowl viewers. That is the takeaway from new data out from Unruly which indicates 2013 Super Bowl ads achieved nearly double the amount of shares as those in 2012.... >>
Twitter is trialing a new way of targeting on the social platform that will provide advertisers with a means of re-targeting those who have previously interacted via their website. ... >>
It's no secret that targeting can miss the mark at times. But, a new study out from Janrain and Blue Research puts a disturbing spotlight on what can happen when ads are mistargeted - namely that some consumers will push... >>
When developing ads, whether in traditional media, digital or mobile, you really want them to speak to your target audience. New mobile ads for the Toyota Corolla really do speak to you, with voice-activated technology.... >>
While Facebook announces it is scrapping Sponsored Stories, Google reveals the introduction of a similar feature - 'Shared Endorsements'. ... >>
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
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