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BizReport | Advertising September 09, 2016

Ad Roundup: Solutions for data, billing

In today's advertising roundup, two new data solutions and a billing option that will give digital brands more flexibility. ... >>

BizReport | Ecommerce September 09, 2016

Study: Vacationers want to buy now, pay later

Travel brands would be smart to begin offering payment options for vacation planners. That is one takeaway from a new Worldpay study which found that most travelers (75%, globally) want payment options when it comes to paying for an upcoming... >>

BizReport | Trends & Ideas September 09, 2016

Ads in podcasts have massive reach, influence - but hard to measure

The power of podcasts has been revealed in recent research. Now, in the run up to the Interactive Advertising Bureau's second podcast event, new research reveals how podcasts affect the purchase intent of listeners. ... >>

BizReport | Advertising September 07, 2016

Ad Roundup: Solutions put focus on data

In today's advertising roundup, two new announcements that shine the spotlight on the importance of data collection and analysis. ... >>

BizReport | Advertising September 07, 2016

5 tips for better personalization

Hyper-personalization has become a big push for many digital brands, but there is a fine line between personalizing content and ads...and freaking out shoppers. Here are five tips that will help brands better hyper-personalize. ... >>

BizReport | Advertising September 06, 2016

Ad Roundup: Video, programmatic tools launched

In today's advertising roundup, a programmatic tool and a video analysis tool that should give brands deeper insights into customer engagement. ... >>

BizReport | Blogs & Content September 05, 2016

Talent agency reveals the cost of influencer endorsement

Internet influencers, celebrities and YouTube personalities are raking in almost $200,000 per sponsored video, according to a talent agency. ... >>

BizReport | Advertising September 02, 2016

5 Steps to Better Banners

While banners may be the first thing people see when visiting a website, most consumers agree they are also the most distracting and irrelevant. Banners can be relevant and engaging, though. Here are five steps to improve banners. ... >>

BizReport | Internet September 01, 2016

Expert: Digital trends to watch through Q4 2016

The digital space is changing quickly. One expert explains what brands need to watch for through the remainder of 2016 and moving into 2017. ... >>

BizReport | Mobile Marketing September 01, 2016

Facebook urges mobile advertisers to speed up or risk reach

Brands on Facebook are being urged to build better, and faster, mobile experiences or risk a drop in their reach.... >>

BizReport | Advertising August 31, 2016

Top 3 tips to create speech analytics strategy

Approaching the analysis of consumer calls to a business is quite different from analyzing past behaviors or even how they click onto a website. Here are three keys to creating a strong speech analytics strategy. ... >>

BizReport | Advertising August 31, 2016

Ad Roundup: Targeting key for video, digital products

In today's advertising roundup, two partnership and one new release that have targeting abilities at their core. ... >>

BizReport | Advertising August 31, 2016

Snapchat rumored to be rolling out behavioral targeting for advertisers

Snapchat is one of the most-downloaded apps in the U.S. and, as of the third quarter of this year, will be rolling out behavioral targeting capabilities. ... >>

BizReport | Advertising August 30, 2016

Accordant Media: 151% increase in global programmatic auction volume

Programmatic buying has risen significantly over the past year, according to recently released data from Accordant Media, including mobile. ... >>

BizReport | Advertising August 26, 2016

Optimove integration allows targeted campaigns via Google Ads

Marketing cloud specialists, Optimove, have announced a new integration with Google Ads that will enable businesses to target existing customers on Google with personalized ads.... >>

BizReport | Advertising August 26, 2016

Expert: How ad blocking can work for brands

No business wants their ad to be blocked by a customer, but that block can give something back to the brand or publisher. Here's how. ... >>

BizReport | Advertising August 26, 2016

Brands: How speech analytics can work for you

Speech analytics may be the next frontier in customer engagement according to one expert. What are speech analytics and what makes them so important? Our expert explains. ... >>

BizReport | Advertising August 25, 2016

Ad Roundup: Releases, partnerships focus on data

In today's advertising roundup: data. One new release and two partnerships are focused on how to better connect brands with data analysis. ... >>

BizReport | Advertising August 25, 2016

New AI technology optimizes mobile video ad campaigns

Artificial intelligence is not just for gamers and chat bots. New, self-learning technology using artificial intelligence to optimize video ad campaigns has been announced by mobile video platform, LoopMe.... >>

BizReport | Advertising August 24, 2016

Expert: How ad blocking is affecting brands now

Ad blocking hasn't become the death knell of the digital marketplace as some experts believed - at least not at this point. But, ad blocking does come at a cost for merchants and brands. ... >>

BizReport | Search Marketing August 24, 2016

Google will penalize mobile websites with pesky pop-ups

Annoying ads are the main reason many turn to ad blockers so the recent news from Google that they will be penalizing those who use pop-up ads and interstitials on a mobile website will be well received.... >>

BizReport | Advertising August 23, 2016

Expert: Brands can recover from endorsement scandal

As sponsors drop Olympic swimmer Ryan Lochte after the incident in Rio, many brands are asking what they can do to protect themselves from similar situations. One expert believes that not only can Lochte recover from the events, but so... >>

BizReport | Advertising August 23, 2016

Ad Roundup: Mobile, data tools released

In today's advertising roundup: a new partnership that will help brands connect with video and a mobile tool that should dig deeper into app data. ... >>

BizReport | Advertising August 19, 2016

Study: Engagement happening in digital

When it comes to engaging with brands, more and more consumers are doing so in the digital space. That's one takeaway from new STARTEK data which found that most (80%) of consumers are now using digital devices - smartphones, tablets,... >>

BizReport | Advertising August 18, 2016

Ad Roundup: 3 releases tap into data

In today's advertising roundup, three new tools that brands can use to better understand their customers. ... >>

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