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BizReport | Search Marketing September 20, 2017
Top 3 tips to optimize local search
Localization continues to be a struggle for many digital brands, especially local search. One expert offers three tips to beef up local SEO tactics. ... >>
BizReport | Social Marketing September 18, 2017
Are digital communities a good fit for online marketers?
Digital communities are a growing space for consumers, who are looking for like-minded people to talk about topics of interest to them. And, as these communities are filled with like-minded people, they may seem like a way to highly target... >>
BizReport | Advertising September 15, 2017
Marketers: How and why you should use AI
While artificial intelligence has been rapidly adopted for gaming and even by some publishers, other marketers have not been as quick to adopt. That, says one expert, could be a mistake. Here's why. ... >>
BizReport | Advertising September 14, 2017
Brands: This is where you should experiment with personalization
Personalization, while proving to be a boon to some marketers, remains problematic for others. One expert offers advice for brands on how to experiment to ensure personalization is working well. ... >>
BizReport | Email Marketing September 11, 2017
Study: 20% of email doesn't hit the inbox, here's how to correct
New data out from Return Path finds that about 20% of global email messages aren't reaching consumer inboxes. This is a problem, considering more consumers are signing up for newsletters, savings emails, and are actively comparison shopping. One expert offers... >>
BizReport | Advertising September 08, 2017
Portrait of a travel-minded consumer
There is new data that paints a picture of what consumers are doing online in the days and weeks leading up to travel. This is what marketers need to know. ... >>
BizReport | Advertising September 06, 2017
Lessons CRM pros can learn from Amazon's Prime Day success
The 2017 Amazon Prime Day was the largest sales day in Amazon's history, but the success isn't just for ecommerce brands. One expert explains what customer relationship managers should take away from the numbers. ... >>
BizReport | Blogs & Content September 05, 2017
Why marketers may need less personalization, not more
While personalization is the flavor of the month - or maybe year - for online marketers one expert believes, in some cases, less personalization may mean more customer engagement. ... >>
BizReport | Advertising September 04, 2017
Marketers: Combining customer data will give a more holistic view
While once it made since to silo customer data into online and offline interactions, that time is long past. The problem? Many marketers continue looking at siloed customer views. ... >>
BizReport | Social Marketing August 30, 2017
Teens leaving Facebook? Here's how brands can reach them.
According to data from eMarketer, teens are leaving Facebook in droves for social media sites like SnapChat and Instagram. This is a problem for business who have focused solely on Facebook, and are now left without an audience for their... >>
BizReport | Advertising August 29, 2017
5 Tips for Working with a Celebrity Spokesperson
Working with a celebrity is a dream for many small businesses, but rather than accepting just anyone, businesses need to understand what a celebrity can - and cannot - do for them. Here are 5 tips to help businesses work... >>
BizReport | Advertising August 28, 2017
Is personalization bad for business?
More advertising and experience tools crop up daily for digital marketers, but there has been some push-back from consumers in the area of personalization. One expert explains why brands may need to change their personalization options. ... >>
BizReport | Email Marketing August 24, 2017
Expert advice for holiday email campaigns
Historically, about 21 email messages is the sweet spot for merchants to engage consumers and consumers to convert purchases during the holiday season. But, just sending any email isn't the answer. There needs to be a rhyme and reason. Our... >>
BizReport | Advertising August 23, 2017
Dunkin' Donuts to Dunkin: Good move or bad?
Earlier this month, Dunkin' Donuts began testing a change to their name, cutting off the 'Donut' part to simply be Dunkin'. While brand changes like this are never approached on a whim, even the best planning in the world can... >>
BizReport | Loyalty Marketing August 22, 2017
Survey finds brand more important than store
When it comes to shopping - either online or offline - it turns out brand trumps store. That, according to new data from Astound Commerce. Their research shows that customers are increasingly brand loyal, but they aren't showing the same... >>
BizReport | Advertising August 21, 2017
Study: Merchants pushing mobile investment
More brands and merchants are pushing their marketing dollars to mobile. That, according to RetailMeNot. Their new report finds that most (92%) of merchants polled plan to increase their mobile ad spend this year; nearly as many are increasing their... >>
BizReport | Advertising August 15, 2017
Forecast: Content marketing revs to show strong increases
Based on 2016 numbers and the first half of 2017, PQ Media expects content marketing revenue to see continued strong growth. Content marketing revenues reached $28 billion, and for the first half of the year, increased another 14%. ... >>
BizReport | Social Marketing August 15, 2017
How to capitalize on social video formats
Video continues to be an integral part of brands' online presence and reach, and social is a huge part of the growth cycle. Here's how brands can capitalize on social video trends. ... >>
BizReport | Advertising August 14, 2017
Survey IDs time as key to follow-up fail
Manual data entry is killing brands' ability to follow up with leads. That is a key takeaway from Certain data, which found that most (73%) are still using manual data entry to collect customer data at live events. ... >>
BizReport | Ecommerce August 11, 2017
Expert: Improve loyalty with money transfer
According to one expert, financial institutions and other money merchants can improve their customer loyalty by simplifying how money is transferred. Here's why. ... >>
BizReport | Advertising August 11, 2017
UK to overhaul data protection
The UK has announced plans to overhaul their data protection laws, to meet the upcoming GDPR deadline. In May, the GDPR will go into effect, changing regulations regarding customer privacy, and how merchants, publishers, and other entities obtain and use... >>
BizReport | Internet August 10, 2017
Report suggests simplifying IoT roles
While it's true that IoT leaders need to be skilled at things ranging from automation to data analysis, one report suggests that businesses are making their qualifications for IoT team members too stringent - and are losing good talent in... >>
BizReport | Ecommerce August 10, 2017
How to use form data to better understand customers
There is much to be learned from consumers' buying patterns and even their social media interests, but many businesses are missing out on using data provided to them by customers through simple things like forms. Here's how advertisers and publishers... >>
BizReport | Internet August 09, 2017
Technology key to helping sales teams succeed
According to CITE Research, about 80% of companies are spending at least $1,000 per sales person on training and technology, and nearly half are spending at least $2,000. Most executives say this investment is paying off. ... >>
BizReport | Social Marketing August 09, 2017
Top 4 trends to watch in social
Social networking is changing the way consumers around the globe find and share products and brands, and that makes it a place businesses need to be. The key is to know how to make social an integrated part of the... >>
Latest Headlines
- 'Parent' no longer tops targeting lists
- Expert: How to develop a better omni-channel strategy
- Data security key for mobile consumers
- Experts: How brands can make video and TV work for them
- Experiences top 2019 Valentine's lists
- Report: Amazon wins ecomm battle, but other brands gain ground
- Study: Programmatic In-App spend up
- Report: Amazon gaining on Google, Facebook for ad spending