BizReport : Tags : Tag Results

Tag Results

Search this site:

318 Tag Results

Pagination: 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12

25 result(s) displayed (176 - 200):

BizReport | Advertising January 19, 2011

Advertising finds its way into bank statements

Advertising is popping up all over the digital landscape - email, social networks, online video, and even in games. Now there's another place where ads are making inroads - bank statements.... >>

BizReport | Advertising January 19, 2011

Most iPad users prepared to view ads for free content

It appears iPad users are prepared to compromise. While the majority said ads detract from their enjoyment of their Apple device, as many would be prepared to accept advertising for free or lower-cost content.... >>

BizReport | Blogs & Content January 17, 2011

Red Aril release puts websites in charge of audience data

A new release from Red Aril will place website owners in control of the audience data from their site, which may allay consumers' fears about what is done with data once it is collected. The release can be quickly deployed... >>

BizReport | Advertising January 11, 2011

Marketers: Why you need more than clicks

Moving into 2011 one thing is certain: brands and marketers relying on simple click through ad measurements will likely be unhappy by year's end. Yes, clicks are important, but clicks are no longer enough of a measurement, especially since rich... >>

BizReport | Mobile Marketing January 10, 2011

AdMob: Ad requests top 2bn per day

The AdMob network of mobile sites and applications now receives more ad requests in one day than it received during the entire month of December, 2007, demonstrating the massive growth in mobile usage in recent years.... >>

BizReport | Advertising January 07, 2011

Sexy ads a turn off for some

A marketing mantra we're all familiar with is 'sex sells'. But marketers should also know that for some sections of society sexy advertising can be a turn off.... >>

BizReport | Advertising January 06, 2011

Older men skeptical about 'green marketing'

If you are trying to market a 'green' product you're going to have to try extra hard to get men onboard, particularly men over the age of 55, according to Crowd Science's Just Ask! opinion survey.... >>

BizReport | Mobile Marketing January 05, 2011

Are accidental clicks inflating mobile in-game ad success?

Growth in adspend on mobile games is set to rocket over the next few years, according to a new report from Juniper Research, but are advertisers paying for a heap of accidental clicks instead of solid leads?... >>

BizReport | Ecommerce December 27, 2010

How etailers can improve advertising in 2011

Heading in to 2011, marketers should be thinking more about personalization and less about generic, mass mailings. Sound like a statement that should have been made five years ago? Actually, it was a five-year-ago statement, but many marketers are still... >>

BizReport | Advertising December 08, 2010

Study: More users completing video ads

When it comes to video advertising, many brands are leery because they believe consumers don't complete the ads. A new report from video ad tech company YuMe may put those fears to rest. Researchers from the hub have found that... >>

BizReport | Advertising December 06, 2010

Ad blindness remains challenge for marketers

A new study from Adweek Media and Harris Poll has found that despite an increase in innovation and creatively in online advertising, many consumers are still blind to banner ads.... >>

BizReport | Law & Regulation December 03, 2010

Frustrated FTC proposes Do Not Track tool

Will "Do Not Track" soon join "Do Not Call" and "Do Not Mail" lists? If the Federal Trade Commission has its way, it will. ... >>

BizReport | Ecommerce November 09, 2010

WinBuyer release places ads on retail pages

A new release from retail monetization platform WinBuyer gives brands a new option in advertising: placing ads directly on retail pages. Why place ads in this space? Because consumers interested enough in a product to visit a product page are... >>

BizReport | Advertising November 05, 2010

iPad users more engaged with advertising

As the iPad continues to dominate sales of connected devices there's good news for advertisers. According to new data from Nielsen, iPad users are more engaged with advertising than other e-reader, netbook or smartphone users and more likely to make... >>

BizReport | Advertising November 05, 2010

How to increase sales without focusing on price

We see it every day: huge display ads with slashed prices or loud radio/television ads telling people that Retailer X has the lowest prices. While it has been the norm to advertise sales and lowered prices, one industry expert insists... >>

BizReport | Advertising November 02, 2010

BrightRoll: Video ads outpacing other online categories

New research from online video advertising hub BrightRoll may be a vote of confidence for the video advertising sector. According to researchers online video ads are outpacing other online ad categories by as much as 25%. With more consumers turning... >>

BizReport | Ecommerce October 12, 2010

Retargeter myThings offers adaptive banners

A new offering from personalized retargeting ad firm myThings may help brands looking for a global audience connect with that audience. The Adaptive Banner Technology offering helps brands to personalize ads based on prior shopping experience and gives brands a... >>

BizReport | Advertising October 11, 2010

New platform allows consumers to keep ads

A new advertising platform will give consumers a bit more control over the advertising they are interest in. How? By allowing the consumer to 'keep' ads of interest. Called AdKeeper, the platform works by consumers pushing a 'keep' button, this... >>

BizReport | Mobile Marketing September 22, 2010

Consumers want to respond to your ads... by mobile phone

If you want to maximize response from ads in any media then you must include a mobile response channel. Such are the findings of a study in Europe by Lightspeed Research for the Mobile Marketing Association. ... >>

BizReport | Advertising September 15, 2010

Gatorade sales refreshed by in-game ad campaign

Looking for proof that in-game advertising works? Look no further than the results of a recent in-game campaign for Gatorade.... >>

BizReport | Mobile Marketing September 14, 2010

Nielsen: Android users more app ad-friendly

Have you ever wondered if Android users and iPhone users have the same attitude towards ads in apps? If so, Nielsen's latest research, released today, will be of interest.... >>

BizReport | Advertising September 13, 2010

Facebook adds 'social context' ad metrics

Facebook advertisers are being given more insight into the effectiveness of their campaigns. The social network has introduced new metrics focusing on the "social context" of ads - that little snippet of text that shows which friends have "Liked" the... >>

BizReport | Ecommerce September 06, 2010

WebCollage launches self-serve interactive toolset

This month online content publishing hub WebCollage begins the release of several new tools to make publishing a simpler process. The first of those tools is the Content Publisher, which offers brands and marketers a self-serve solution to create, distribute... >>

BizReport | Advertising August 20, 2010

JiWire: Over half of mobile users want location-based ads

If you're still considering whether location-based marketing is something worth investigating, you're way behind the curve. On-the-go consumers are already dialed in to location-based marketing and soon it'll be an expected part of their retail experience. ... >>

BizReport | Advertising August 12, 2010

Advertising to swell social game's coffers

Until recently it was sales of virtual goods and currency that brought in revenue for social games. However, their rising popularity is now attracting advertisers and eMarketer predicts over $200 billion will be invested this year. ... >>

Pagination: 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12