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BizReport | Advertising January 13, 2016

Ad Roundup: Tools for better connection

In today's advertising roundup: a trio of tools that should give brands better contact with their customers. ... >>

BizReport | Ecommerce January 12, 2016

Why B2B may be the next B2C

Mobile devices, email, telecommuting. All of these things allow consumers to work from anywhere, and that is causing quite a shift for B2B brands. In fact, one expert believes B2B processes are becoming more like B2C strategies. Here's why. ... >>

BizReport | Advertising January 12, 2016

Survey: Cross-Channel continues to defeat

When it comes to cross-channel marketing most brands know what the strategy is and how it should be implemented. But, according to Yesmail's 2016 Yesmail Marketing Channel Report, key data points are continually missed by brands, and that is hurting... >>

BizReport | Ecommerce January 11, 2016

Verint: Most suspicious of online security

The new year doesn't mean the feelings of consumers have changed when it comes to one thing: data privacy. According to one new report about half of consumers continue to be suspicious about data privacy. ... >>

BizReport | Advertising January 11, 2016

Top 3 tips to improve cross-channel marketing

This is the time of the year to make your marketing spend really count. Accenture Interactive's 2015 Next Generation of Commerce Study found consumers are most receptive to trying a new product or service as a result of a campaign... >>

BizReport | Advertising January 11, 2016

How dirty data hampers brands

"Dirty data" is nothing new, either online or offline, but according to a recent Integrate poll upwards of 40% of data in the B2B space is "poor quality". As we move forward in 2016, brands need to be not only... >>

BizReport | Advertising January 08, 2016

Top 3 tips to better manage programmatic ads

Programmatic can be a great help to businesses in the online space. Three experts weigh in on ways to better use programmatic as part of an overall ad strategy. ... >>

BizReport | Mobile Marketing January 07, 2016

Wearables, virtual reality: How new tech will influence 2016

Smartphones, phablets, the Apple Watch...all things that have changed how we interact with friends, family and work. But the tech revolution is still going strong and there are four more trends that may impact 2016 heavily. Here's what and how:... >>

BizReport | Mobile Marketing January 07, 2016

Mobile: Native advertising format trending down year over year

A survey conducted by Trusted Media Brands (formerly Reader's Digest Association - asked 285 media decision-makers in the U.S. which mobile advertising formats they intend to invest in over the coming year. ... >>

BizReport | Advertising January 06, 2016

IAB expresses concern that FTC native advertising guidelines may 'stifle innovation'

The new FTC guidelines aim to ensure consumers are not deceived by native advertising, but the Interactive Advertising Bureau believes they might stifle innovation. ... >>

BizReport | Advertising January 05, 2016

Top 3 tips to improve data use

Heading into 2016 many experts are calling for record setting years not only in ecommerce, but in digital and mobile advertising as well. That means brands need to have a handle on online data. Here are our top 3 tips... >>

BizReport | Advertising January 05, 2016

FTC lays down rules for native advertising

Getting around the increasing number of ad blockers is just one reason why native advertising has become a popular alternative to traditional formats, but the FTC is cracking down on those who might seek to disguise ads as content. ... >>

BizReport | Advertising December 29, 2015

StreamView mobile video ads increase purchase intent by 104%

Analysis of their StreamView mobile video ad format has provided Widespace with some unique insights regarding user behavior and the format's effect on brand metrics. ... >>

BizReport | Internet December 25, 2015

Brands: What you need to know about IPv6

There will be some significant changes to how brands use the Internet in 2016, and the changes won't all be about marketing strategy. The change to IPv6 promises to hold some unique challenges to online businesses. ... >>

BizReport | Advertising December 25, 2015

Top 3 tips to a better omni-channel strategy

Omni-channel marketing doesn't just mean have a presence in different channels; it means offering consumers the same, consistent messaging and experience across all channels. Here are our top 3 tips to a better omni-channel strategy. ... >>

BizReport | Advertising December 24, 2015

Brands: Are you really omni-channel ready?

Experts have been talking about omni-channel for a few years now, and many brands believe they are, in fact, omni-channel. But they aren't. Here's what you need to know about becoming truly an omni-channel brand. ... >>

BizReport | Blogs & Content December 24, 2015

How gated content will see increased use

Content has always been important for brands, but it has become even more important over the past few years. There is social content, there are reviews, there is ecommerce content, ad and email content...the list goes on. According to one... >>

BizReport | Advertising December 23, 2015

3 trends to watch in the programmatic space

Over the past 5 years programmatic advertising has helped marketers retain better control over their ad budgets. According to one expert there are three things to watch in the programmatic space in the new year. ... >>

BizReport | Advertising December 21, 2015

4 ways advertising will change in 2016

Ad spending and analysis are each expected to show significant increases in 2016. And, according to 2 AOL Platforms experts, there are 4 more ways advertising will change next year. ... >>

BizReport | Advertising December 21, 2015

Forecast: Local ad revs to top $146b

Look for local advertising to steadily rise in 2016. That is the takeaway from BIA/Kelsey's 2016 US Local Advertising Forecast which predicts local revenues to increase from $141 billion this year to $146.6 billion in 2016. That's an increase of... >>

BizReport | Advertising December 21, 2015

How to use predictive analysis

As data collection and analysis matures so does the way to use and interpret data. According to one expert predictive analysis will be the next wave of data use. Here is why. ... >>

BizReport | Advertising December 21, 2015

DCN: Ad blocking a significant issue for the publishing industry

Digital Content Next (DCN), previously known as the Online Publishers Association, has pushed more data into the ad blocking arena with a survey showing that a third of U.S. consumers are very or somewhat likely to try out ad blocking... >>

BizReport | Advertising December 18, 2015

Ad Roundup: Partnerships to offer data, targeting

In today's advertising roundup several new partnerships should line brands up with improved data. Details below: ... >>

BizReport | Advertising December 18, 2015

Top 4 tips to develop an efficient creative team

The communication lines between content producers, sales, marketing and executives can sometimes to be hard to navigate. Here are our top 4 tips to create a more effective communication system. ... >>

BizReport | Mobile Marketing December 17, 2015

Expert: Distribution may challenge brands

Content creation is going to be a challenge for some brands in 2016. That according to one expert who also believes content is key for branded engagement. ... >>

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