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BizReport | Mobile Marketing October 29, 2015

3 changes brands must recognize for mobile success

Mobile changes everything, and the big opportunity for brands is to win with customers. Content can become highly relevant, apps can be engaging. The key, according to one expert, is to own the mobile channel. ... >>

BizReport | Advertising October 29, 2015

How farm to table marketing can impact your brand

Farm to table isn't new, but the strength of this particular marketing initiative may be missing from your brand's strategy. One expert explains how farm to table marketing can be helpful for brands. ... >>

BizReport | Advertising October 28, 2015

Ad Roundup: Solutions for ecomm, social

In today's advertising roundup, a data partnership, a social ad solution and a new ecommerce payment option. ... >>

BizReport | Advertising October 27, 2015

Study: Most publishers can't tell human from bot

When it comes to telling human traffic from the non-human sort, both publishers and brands admit they have issues - and say these issues are a leading concern for their future. That according to the new Distil Networks study which... >>

BizReport | Blogs & Content October 27, 2015

How to use content to build relationships

Content marketing is all about the customer. Their demographic, interests and place in life. But many content marketers don't know their customers well enough to build this kind of relationship. ... >>

BizReport | Advertising October 26, 2015

DISH tests programmatic portal

Satellite provider DISH is bringing programmatic to television buying. They've begun testing a pay-TV first: a programmatic marketplace that goes impression by impression. ... >>

BizReport | Advertising October 23, 2015

Millennials demonstrate highest levels of trust in advertising

Trust for advertising has its highest levels among Millennials, according to recent research released by Nielsen, and not just for online channels. ... >>

BizReport | Advertising October 23, 2015

JICWEBS' 'taxonomy of online ad fraud' next step to restore trust, confidence

The UK's independent body that defines standards and best practice for online ad trading has published a report outlining the different sources of malicious and non-malicious non-human traffic in a bid to restore trust and confidence in the channel. ... >>

BizReport | Advertising October 22, 2015

Ad execs give Facebook top marks for social ad effectiveness

Emarketer has released a Social Advertising Effectiveness Scorecard revealing which social platform out of the "Big Three" and "Emerging Three" got the highest grade among several company executives. ... >>

BizReport | Advertising October 22, 2015

Brands: How to better ID your customer segments

So you know female Millennials are most likely to shop for your brand's items. Is that enough to fully identify your segment? Not necessarily - especially during the busy holiday season. One expert offers his top tips to better identify... >>

BizReport | Research October 21, 2015

Study: CFOs want single-source data information

Looking ahead to 2016, CFOs are looking for more streamlined data. That according to a new Adaptive Insights survey which found most CFOs believe siloed data (69%) and having inaccurate data (40%) for planning purposes are their biggest challenges moving... >>

BizReport | Advertising October 21, 2015

Ad Roundup: Enhanced connection tools

Two new ad releases this week should give consumers better context and relevance to the ads served to them. Details in today's ad roundup. ... >>

BizReport | Advertising October 20, 2015

Ad roundup: New video, TV options for brands

In today's advertising roundup, new television and video ad options that should ensure brands have more control and options in the video space - and across video screens. ... >>

BizReport | Advertising October 20, 2015

Research suggests marketers choose cheap subtitles over expensive dubbing

Creating one advert to be run on television or video across several countries requires that it be understood by a large audience that includes many different languages. Should advertisers use subtitles, or dubbing? New research from EMLYON business school may... >>

BizReport | Blogs & Content October 19, 2015

Top 3 tips to curate content for marketing

With so many consumers going to social media to tell others about their favorite restaurants, new finds or old favorites, some brands have been tempted to use this content for marketing purposes. One expert offers his top 3 best practices... >>

BizReport | Advertising October 19, 2015

Kenshoo reveals impact of mobile on social and paid search ads

A key driver of growth in social and search advertising is mobile, according to new figures released by Kenshoo. ... >>

BizReport | Advertising October 16, 2015

Meetrics: £1billion spent on unseen online ads in U.K. this year

Online ad viewability has risen in the UK, according to new figures released by ad verification company Meetrics, yet a significant amount is still being spent on ads that never get seen. ... >>

BizReport | Advertising October 15, 2015

Ad Roundup: 3 new partnerships

In today's advertising roundup: three partnerships that will increase brands' access to data, and thereby increase customer engagement. ... >>

BizReport | Advertising October 15, 2015

What Connexity's new integrations mean for brands heading into holidays

The Connexity CPC Marketplace provides a market for more than 7,000 retailers to distribute their product listings and efficiently drive sales on cost-per-click basis. Retailers provide a data feed, or upload their product offers (175 million high-quality product listings) into... >>

BizReport | Advertising October 14, 2015

Expert: What is working, what isn't in local marketing

When geo-targeting first came on the scene it was based on a cyber 'fence' around a business. That fence seemed like a good idea, but just having one of these fences around a business didn't identify audience members. One expert... >>

BizReport | Advertising October 13, 2015

Report: Facebook tops Google for display growth

Change is in the wind in the display advertising space. That according to one new report which indicates a social network is gaining ground on a perpetual advertising leader. ... >>

BizReport | Advertising October 13, 2015

Ad Roundup: SaaS, partnerships and increased feedback

In today's advertising roundup a trio of releases into the online space - one offering SaaS tools, a partnership for fraud prevention and a new release that ups the feedback brands obtain. ... >>

BizReport | Advertising October 12, 2015

Ad Roundup: Trio of releases for small businesses

Small businesses have three new options in the online space - vCita, myDevices and StartApp have all launched programs into the online and mobile spaces that could help brands better connect. ... >>

BizReport | Internet October 09, 2015

3 ways analytics may be clouding your strategy

Analytics are a great thing. Surveys, customer behaviors, interests and even the time of life a person is in can be crucial in targeting the right message at the right time. The problem? According to one expert the dearth of... >>

BizReport | Advertising October 08, 2015

Display ad revenues continue to rise despite ad blocking

Research has revealed who is ad blocking, and why, and how advertising supports an Internet that few consumers wants to pay for. Yet, despite the rise in ad blocking, digital display advertising revenues in the UK continue to rise, according... >>

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