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BizReport | Advertising April 03, 2014

Study: Cost, time a factor in building online presence

If they only had the money and a few extra hours each day, small businesses would have the presence of large corporations. That is the takeaway from a new study out from Huzzah Media found fewer than 20% of SMBs... >>

BizReport | Social Marketing April 03, 2014

Gender attitudes to social media poles apart

New gender-based research reveals the differing activities of men and women when using social media, enabling marketers to better formulate their social strategies. ... >>

BizReport | Email Marketing April 02, 2014

Email continues to be ranked top for return on investment

It's hard to recall just how many years the death of email has been rumored, but still the speculation rumbles on despite data, such as that from Econsultancy, that shows email is doing just fine, thank you very much.... >>

BizReport | Advertising March 30, 2014

Ad Roundup: Playable Ads and SMB tools

In today's advertising roundup: there is a new ad format in town that is showing nice results for early users, plus, two big names are partnering for a new e-invoicing system.... >>

BizReport | Ecommerce March 26, 2014

Study: Personalization pushes more purchases

New data out from MyBuys and the e-tailing group finds personalization is pushing more purchases, a good thing for retailers. Whats more these shoppers aren't just engaging from display ads but across channels and devices, giving retailers and other brands... >>

BizReport | Advertising March 24, 2014

Releases mark interest in data, interactivity

Three new releases into the online ad space are pushing interactivity farther - one by inserting subtle motion into formats and the other two by increasing brands' ability to use data to engage.... >>

BizReport | Advertising March 20, 2014

Advertising Roundup: More data, more targeting

Three ad solutions are building on the data trend, details in today's Advertising Roundup. ... >>

BizReport | Advertising March 19, 2014

Television remains dominant screen in UK

The AdReaction study from Millward Brown reveals that despite having the highest smartphone penetration of 30 countries surveyed Brits spend a third of their screen time watching the television. ... >>

BizReport | Advertising March 17, 2014

Ad expansions reflect importance of data, programmatic

This week two leading online ad platforms are expanding their reach, and the moves are an indication of the importance not only of data for advertising but the interest of businesses in programmatic buying options.... >>

BizReport | Blogs & Content March 12, 2014

Top 3 tips to create lasting brand buzz

In a world where the buzz around an event lasts only one news cycle, how can a brand really connect with viewers to increase engagement and create an on-going conversation? The experts at SLD have put together a new infographic... >>

BizReport | Advertising March 11, 2014

UK: Mobile ad spend to outstrip newspaper ad spend in 2014

A new report from eMarketer forecasts mobile ad revenues will overtake newspaper ad revenues in the UK for the first time ever during 2014. ... >>

BizReport | Advertising March 11, 2014

New AdWords format includes detailed consumer opinion data

Google AdWords features are evolving along with consumer behavior. As more Internet users rely on reviews and opinions of others to help them make purchasing decisions, so Google has now begun rolling out consumer ratings annotations, a new format of... >>

BizReport | Ecommerce March 06, 2014

How BrightTag re-engaged shoppers

Shopping hub Rue La La recently tapped BrightTag to help them improve their cross-channel effectiveness. The retail platform used BrightTag Fuse a real time, cross channel platform that matches data in the cloud so that shoppers were served products that... >>

BizReport | Ecommerce March 05, 2014

Top tips to improve referral strategy

Referral marketing isn't new; it's existed as long as advertising has. However, the online space is pushing deeper engagement for some because of marketers' ability to target and scale campaigns. One expert offers his top tips to improve a referral... >>

BizReport | Advertising March 05, 2014

WaPo taps Polar for native ads

Chalk up another sign that native advertising is taking over the world: The Washington Post has tapped Polar to provide native, in-stream mobile ads as well as their native ad program BrandConnect. Initial premium advertisers in the BrandConnect program include... >>

BizReport | Advertising March 04, 2014

iSocket ad portal to simplify, automate direct buying options

This week iSocket is launching an advertiser portal that takes what media buyers love about direct buying and merges that with programmatic. Called iSocket For Advertisers the platform puts an automated spin on the buying and selling of premium, guaranteed... >>

BizReport | Advertising March 04, 2014

Value of social media ads continues to elude ad agencies

Keeping up with the technology evolving in advertising and marketing is a must for an agency to be successful, but many agencies are finding it hard to justify social media ad spend due to a lack of hard ROI data... >>

BizReport | Research March 03, 2014

Nielsen: Most feel brands 'don't meet needs' of aging

Brands: if you want to make an impact with consumers don't forget older shoppers. That is the takeaway from a new report out from Nielsen which indicates consumers now don't believe most brands are taking the needs and wants of... >>

BizReport | Ecommerce March 03, 2014

How the Aggregate Knowledge/Neustar acquisition will impact online businesses

Aggregate Knowledge and Neustar have been working together for quite some time now, but recently AK was acquired by Neustar and that has many wondering how their online space will change with the move. The big picture: by improving the... >>

BizReport | Advertising February 26, 2014

Does your referral strategy need refining?

Great ad strategies employ techniques that are as diverse as the target audience. Most marketers aren't focused on a single persona but several. It makes a lot of sense then to use different tactics to appeal to your potential customers.... >>

BizReport | Advertising February 25, 2014

Google acquires Spider.io to fight ad fraud

Google has secured Spider.io in its web of companies to help it in its fight against advertising fraud.... >>

BizReport | Advertising February 25, 2014

42% of UK mobile searchers use click-to-call in ads

Businesses that don't include a click-to-call option in mobile search risk losing customers, according to new research from Google conducted by Ipsos.... >>

BizReport | Advertising February 24, 2014

Don't read this article about a successful video ad

More often than not, if you ask someone not to do something, they'll go ahead and do it anyway - and that includes watching ads, according to the recent success of an ad by the team behind food delivery app... >>

BizReport | Advertising February 21, 2014

MediaCrossing taps Lotame from cross channel analytics

MediaCrossing is tapping Lotame for a new cross channel tool that should help brands better target their core consumers. Through the partnership Lotame's DMP will be integrated with MediaCrossing's Wall Street analytics to create tradable audience data.... >>

BizReport | Advertising February 20, 2014

TeamQuest to simplify optimization while Aquto offers mobile data

TeamQuest and Aquto are releasing new platforms aimed at engagement and efficiency for mobile and online businesses. Here are the details:... >>

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