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Brands: if you want to make an impact with consumers don't forget older shoppers. That is the takeaway from a new report out from Nielsen which indicates consumers now don't believe most brands are taking the needs and wants of... >>
Aggregate Knowledge and Neustar have been working together for quite some time now, but recently AK was acquired by Neustar and that has many wondering how their online space will change with the move. The big picture: by improving the... >>
Great ad strategies employ techniques that are as diverse as the target audience. Most marketers aren't focused on a single persona but several. It makes a lot of sense then to use different tactics to appeal to your potential customers.... >>
Google has secured Spider.io in its web of companies to help it in its fight against advertising fraud.... >>
Businesses that don't include a click-to-call option in mobile search risk losing customers, according to new research from Google conducted by Ipsos.... >>
More often than not, if you ask someone not to do something, they'll go ahead and do it anyway - and that includes watching ads, according to the recent success of an ad by the team behind food delivery app... >>
MediaCrossing is tapping Lotame for a new cross channel tool that should help brands better target their core consumers. Through the partnership Lotame's DMP will be integrated with MediaCrossing's Wall Street analytics to create tradable audience data.... >>
TeamQuest and Aquto are releasing new platforms aimed at engagement and efficiency for mobile and online businesses. Here are the details:... >>
This week Mozu is tapping into sale tax, offering a new integration that will give merchants more control - and security - in sales tax collection; meanwhile Are You A Human is launching a new video unit that will put... >>
The Do Not Call Registry may be helping consumers control who calls them and for what reasons, but where businesses are concerned, especially SMBs, adver-calls - or SPAM calls - are on the rise. And cutting into the revenue lines,... >>
Wondering what will work to re-engage shopping cart abandoners? A new case study out from RTB House and QUELLE may help. Their data indicates that personalized retargeting is the key to engagement with shoppers who have begun but not completed... >>
MarketLive is making a change to their partner ecosystem. The expansion is called MarketLive Connect, a group of providers who give those using the platform better access to retargeting data and social commerce options to help to improve conversion rates,... >>
Two releases this week could help small businesses better connect with their customer base. One, a native ad platform, and the other, a general release of SMB networking tools. Here are the details.... >>
By now most have heard about the new partnership between Google and comScore - a deal that would put comScore's vCE metric into Google's DoubleClick ad server. Some have touted the move as a way to measure the effectiveness of... >>
New research brings bad news for advertisers. Those digital ads you're lovingly creating and distributing just aren't getting through to consumers; they're largely being ignored.... >>
Google has been working on an ad measurement system for a number of years. However, the company has this week announced a partnership with comScore to make real-time audience metrics available to its DoubleClick clients.... >>
This week two funding rounds are underlining the on-going interest in the online ad space. Here are the details.... >>
Integral Ad Science has released a new video platform set up not just to serve video ads but to determine if ads were watched, by whom and if the ad was served from a brand-safe location. The platform identifies whether... >>
New research from performance display ad specialists Criteo reveals that click-through rates on such ads are far higher than traditional display ads, while those that click on performance display ads perform 51% more organic search clicks. ... >>
According to experts as much as 15% of all online ad impressions are bot-driven, amounting to a lost $42 billion each year for advertisers, publishers and brands. Ever wonder how to tell if traffic is bot related or from actual... >>
Several moves in the mobile space this week is indicating a new focus on the mobile space for 2014. Here are the details:... >>
This week two online powerhouses Bizo and Jivox are making announcements that should get advertisers and brands talking. ... >>
The actual playing during the Super Bowl may have been a let-down for many viewers, but the commercials certainly kept people entertained. According to new data just out from Dialsmith and KGW the big winners for the night were Budweiser,... >>
Coupons - both print and digital - may be more of an influence with women than some brands thought. According to new data nearly all moms are or have been influenced to buy/try new food items because of a coupon.... >>
A new release from Sailthru is giving brands a new way to look at analytics through the identification of both revenue and retention trends in a single dashboard. Called Sailthru Advanced Analytics, the platform looks at both revenue and retention... >>
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
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