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BizReport | Advertising April 07, 2016

Studies: Marketers struggling to understand data

Data lag and content performance are high on the radar of most businesses. That, according to two new reports that indicate brands are concerned with the lag between data collection and analysis, and that many aren't sure how their content... >>

BizReport | Advertising April 06, 2016

Survey: Millennial men want convenience, women want personalization

Cracking the Millennial demographic isn't as simple as many marketers might think. Because these consumers grew up using technology, many mistakenly believe both male and female millennials act or want the same things from brands. Not so finds one new... >>

BizReport | Advertising April 06, 2016

Ad Roundup: Data, connection features of new releases

In today's advertising roundup: data and connection. Three announcements into the digital space should give brands additional data and connection points. ... >>

BizReport | Advertising April 06, 2016

CMA contacts marketers warning against undisclosed advertising

The Competition and Markets Authority in the UK has approached marketing companies, businesses that use marketing companies and publishers to warn them of the consequences of inadequate labeling of paid promotions. ... >>

BizReport | Advertising April 05, 2016

DataXu report reveals high levels of ad fraud in auto and CPG sectors

A new report from programmatic marketing software firm DataXu reveals the full extent of ad fraud in the industry. ... >>

BizReport | Advertising April 04, 2016

Ad blocking round-up: Scandinavia, MS Edge and the outgoing FTC Commissioner

The ad blocking saga continues, with research showing a rise in Scandinavian Internet users blocking ads, the non-existent built-in ad blocking in Microsoft's new web browser, and some home truths from the FTC's outgoing Commissioner.... >>

BizReport | Social Marketing April 04, 2016

How video, social are leading with influence

Finding influencers has always been important for brands. The Internet has made it both harder and simpler to find influencers - for those brands that are nimble enough to follow trends. On expert explains how social and video content are... >>

BizReport | Advertising April 04, 2016

How to succeed at multi-channel marketing

One of the biggest buzzwords to come out of the past two years is multi-channel - bigger than multi-screen, being multi-channel means a brand can reach consumers wherever they 'live' online. One expert offers advice for brands to succeed with... >>

BizReport | Ecommerce April 03, 2016

UK's slowest retail websites crammed with third-party content

New research from website performance firm NCC Group suggests that third-party content is having a detrimental effect on the loading speed of some of the UK's biggest retail websites.... >>

BizReport | Blogs & Content March 30, 2016

'A'-lister endorsements get an 'F' among Millennials

Consumers are more likely to purchase a product in-store when endorsed by a non-celebrity blogger than an A-list celebrity, according to a new nation-wide survey of consumers by Collective Bias.... >>

BizReport | Advertising March 29, 2016

Expert: How to take the 'creep' out of personalization

The proliferation of digital data about consumers has created both tremendous opportunity and real concern about privacy and "creepiness." One expert explains how brands can go from 'creep' to 'personal'. ... >>

BizReport | Social Marketing March 29, 2016

Social ads influence Millennials' purchase decisions

Social media advertising has the power of persuasion over Millennials in the U.S., according to new figures released by Deloitte. ... >>

BizReport | Advertising March 24, 2016

Ad Roundup: Announcements underscore importance of data

In today's advertising roundup, a merger, a partnership and a new release, all of which underscore the importance of data analysis for mobile and digital brands. ... >>

BizReport | Advertising March 24, 2016

Internet ad spending to overtake television by 2017

More will be spent on Internet advertising than on television commercials by next year, according to a new report from ZenithOptimedia. ... >>

BizReport | Advertising March 23, 2016

Experts: What Google Analytics 360 means for brands

This month Google announced a new suite of tools, Google Analytics 360, that are geared toward campaign measurement. The tools compile data from different sourced, and then share insights with brands. Two experts weigh in on what this new offering... >>

BizReport | Advertising March 22, 2016

Ad Roundup: Targeting the focus of new product launches

Three new product launches in the online space are focused on targeting. Details in today's advertising roundup. ... >>

BizReport | Ecommerce March 21, 2016

Top tips to create shoppable content

There is a new trend in online content - and it's more social than you might think. Shoppable Content is content created uses blog-style video and written content that consumers can 'shop' while remaining immersed in the experience. ... >>

BizReport | Advertising March 21, 2016

People who use Twitter while watching TV have better ad recall

Research from Twitter, in conjunction with Canvs and Starcom, reveals that television viewers are much more likely to recall an ad when viewing Tweets about that show containing an emotional reaction.... >>

BizReport | Advertising March 21, 2016

Global ad spend rise driven by mobile as desktop stagnates

Marketing intelligence firm Warc has released its global ad spend predictions for this year and next, and expects global ad spend to rise 4.4% this year but slowing in 2017. ... >>

BizReport | Blogs & Content March 18, 2016

Why brands should invest in shoppable content

Shoppable content is a new way for brands to offer direct links to purchasable items featured in their content. But, according to one expert, many brands are missing out by not including this type of content in their digital space.... >>

BizReport | Advertising March 18, 2016

Top 3 tips for a better data strategy

Data continues to be a crucial part of retailer strategy, both online and offline, and yet many brands still struggle with how to best create and implement a data strategy. One expert offers his top 3 tips for a strong... >>

BizReport | Advertising March 18, 2016

Despite disclosures, consumers still find it hard to spot native advertising

Despite the rules and regulations surrounding native advertising, consumers are finding it difficult to differentiate between what is editorial content and what is advertising, according to research conducted by the Grady College of Journalism and Mass Communication at the University... >>

BizReport | Mobile Marketing March 18, 2016

Research reveals just how much mobile data ads consume

The amount of mobile data being used points to yet another reason why users are turning to mobile ad blockers. New research from Enders Analysis shows that ads could account for about half of data used by people reading articles... >>

BizReport | Ecommerce March 16, 2016

Ecommerce Roundup: Tools for targeting, analysis

In today's ecommerce roundup, a trio of releases that should give brands better analysis not only of their customers but of their business. ... >>

BizReport | Advertising March 15, 2016

Ad Roundup: Releases to improve customer experience

In today's advertising roundup, three new releases that should help brands provide better customer experiences online. ... >>

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