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BizReport | Advertising November 26, 2012

Ad placement on Yahoo's log-in page takes a tumble

A report from Macquarie Equities Research reveals that log-in pages aren't necessarily the best spot for ad placement.... >>

BizReport | Advertising November 23, 2012

Platform moves simplify holiday advertising

With more shoppers going mobile and social, two platform releases are set up to help retailers engage through the mobile and social space.... >>

BizReport | November 19, 2012

New Facebook tool tracks ad-driven consumer activity

At the end of this week, Facebook will begin the roll out of a new tool for retailers that will enable the tracking of purchases, or other desirable actions, by users who have viewed their ads. ... >>

BizReport | November 15, 2012

AdSense ads go large

It appears size does matter when it comes to AdSense ads. With web content increasingly richer, impact trumps functionality and larger ad units are becoming more popular. Just as well that AdSense has announced a new, larger ad size.... >>

BizReport | November 07, 2012

Over 43% of UK advertisers to increase mobile and online video ad budgets

Over 4 in 10 media buyers and top decision makers at UK advertising agencies say spending on mobile and online video will be increased next year, but many also want to see stronger success metrics. ... >>

BizReport | Advertising November 06, 2012

inPowered release amplifies expert opinions

For brands, finding experts in the online space is hard. Finding experts who have a large reach into the consumer base and whose opinions are listened to by those consumers is even harder. The new inPowered release amplifies these expert... >>

BizReport | November 01, 2012

Anonymous sources suggest Facebook has plans to take on Craigslist

Two anonymous sources have told of Facebook's plans to launch a service that could worry Craigslist. Called Marketplace it's the social network's first foray into classified ads. ... >>

BizReport | November 01, 2012

Record numbers of online videos viewed in U.S. during September

More video content was viewed online in September than ever before, according to the latest data released from comScore's Video Metrix. ... >>

BizReport | October 30, 2012

Adobe: 0% like ads in apps, prefer ads on TV

Consumers believe adverts on television are more effective than those online, according to a new poll from Adobe, although more than half say most marketing is just a bunch of B.S. ... >>

BizReport | October 29, 2012

Twitter can now assign users a gender with 90% accuracy

How accurately can you tell a person's gender by their profile name and their social media posts? Fairly well, according to Twitter, who are assigning a gender to users based on a variety of signals. ... >>

BizReport | October 18, 2012

Facebook reveals the viral spread of Offers

If the figures recently released by Facebook are correct, the vast majority of Facebook Offers are spread virally among Friends. ... >>

BizReport | Advertising October 08, 2012

Top 3 ways to improve sales through 2012 holidays

We're still more than a month from the official kick-off to the 2012 holidays - Black Friday - but savvy marketers are already making plans for better performances. Here are SundaySky's top three tips for improving websites in preparation for... >>

BizReport | Advertising October 03, 2012

Report: Sales, marketing staffs still aren't cooperating

It may seem counter-intuitive, but according to one new report some employee departments continue to work out of collaboration. While the cloud, email and online connections make it simpler for employees in sales and marketing to work together, many departments... >>

BizReport | Advertising October 02, 2012

Belly Band: Traditional print ad gets digital makeover

A popular print advertising format has become the latest to get the digital treatment. Popular Science is wooing advertisers with a new take on the 'belly band', due to appear on the cover of November's edition.... >>

BizReport | Advertising September 27, 2012

Azullo: Ads on mobile 'forgettable'

Azullo has some worrying news for mobile marketers. The firm behind the ad solution Respond conducted research that found the vast majority of smartphone owners rarely remember ads they see on mobile browsers and apps.... >>

BizReport | Mobile Marketing September 20, 2012

Tablet users conduct 3x more mobile searches than smartphone users

New figures released by Juniper Research reveal that global advertising spend on mobile web search will be three times this year's total investment come 2017, driven by the continued adoption of high-usage tablets.... >>

BizReport | Advertising September 18, 2012

Microsoft Advertising announces first in global network of agencies

Early December will see Microsoft Advertising's newest offering appear on a street in San Francisco. Called "Solution Studio 415" it is the company's first agency developed to bring together Microsoft teams and brands in one space to create innovative solutions.... >>

BizReport | Mobile Marketing September 06, 2012

First glimpse of new Kindles in Amazon ad

Just hours before a much anticipated announcement from Amazon, reports are surfacing of a potential "first glimpse" of the new Kindle as well as more insider information that the e-commerce giant will launch a smartphone.... >>

BizReport | Advertising September 02, 2012

Twitter launches targeting tool for advertisers

Twitter is helping advertisers reach more users with the launch of a tool allowing ads to be targeted by many different interest categories.... >>

BizReport | Advertising August 29, 2012

Students dislike text message marketing campaigns

They've got the Internet, social media, mobile and gaming consoles galore, but what do students think is the most effective advertising medium? According to a new report from Barnes & Noble College Marketing, it's that grand old daddy of entertainment... >>

BizReport | Advertising August 24, 2012

Google notifies Ad Planner users of significant changes

Google Ad Planner customers have been forewarned of significant changes to the tool that will begin on September 5, 2012. One major revision is that users will no longer be able to research domains or ad placements that are not... >>

BizReport | Advertising August 23, 2012

YouTube's TrueView ad format launched on Android

YouTube's TrueView video ad format is being launched on Android devices this week, according to the Google Mobile Ads blog, with plans to roll out the format to all mobile operating systems in the next few weeks.... >>

BizReport | Advertising August 22, 2012

'Second screeners' not interacting with ads on TV

Are consumers that use second screens while watching television looking up information on ads shown during a show? Not as much as they're talking to others and discussing the show, finds new research from Deloitte. ... >>

BizReport | Blogs & Content August 09, 2012

Why brands should approach smartphone, tablet ads differently

As more consumers head to the mobile space or begin connecting with the mobile sphere via different platforms and in different ways, brands need to stay connected, too. Finding the right connection space, speed and type has been difficult for... >>

BizReport | Blogs & Content August 03, 2012

How live-streaming and traditional advertising can intermix

The Olympics are highlighting just how the Internet has changed content consumption. Rather than watching the nightly recaps, a study from Velti indicates about 40% of viewers are watching online as well as television with 35% looking to mobile devices... >>

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