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BizReport | Ecommerce January 24, 2014

Study: Retargeting + Mobile = Ecommerce success

Retargeting has been shown to increase customer engagement by significant amounts. But new data out from myThings indicates teaming up retargeted advertising with a mobile element will push engagement even farther.... >>

BizReport | Advertising January 22, 2014

Ad Roundup: Releases increase data load, engagement

This week three platforms are changing the way their clients target advertising and customer engagement. Here's how:... >>

BizReport | Ecommerce January 22, 2014

How Google's PLAs are impacting the retail space

Google's Product Listing Ads (PLAs) are changing the way retailers advertise in the online space; new data out from Marin Software shows PLA spending increased nearly 300% in 2013, with significant growth during the holiday season. ... >>

BizReport | Advertising January 21, 2014

Brainshark, Viewpoints releases offer brands better access to content

Two releases this week will put online brands in better control of online content - the kind that they create for marketing campaigns as well as review-based content which can be used on-site to give consumers more product information.... >>

BizReport | Advertising January 20, 2014

Google intent on breaking bad ads and advertisers

Google pulled almost 1 million 'bad' ads per day from its system last year in an attempt to stem the tide of suspect downloads and other malicious online activities. ... >>

BizReport | Blogs & Content January 20, 2014

How brands will tap into the emotional center on Super Bowl Sunday

Just a couple of weeks until the Super Bowl and that has consumers - and brands - wondering how they'll top year's past. Funny ads are as much a part of the Super Bowl as touchdowns and corn chips. But... >>

BizReport | Advertising January 20, 2014

Interactive units top releases from ePrize, blurbIQ

This week, new campaigns will hit the online space with greater interactivity; brands are hoping this increased interactivity will translate to enhanced engagement.... >>

BizReport | Advertising January 17, 2014

Ad Roundup: Integrations, mobile DMPs and partnerships

This week, a new mobile platform is launched to improve brands' mobile data, an integration pushes customer data at scale across channels and another platform offers mobile survey options.... >>

BizReport | Advertising January 16, 2014

Study: Most successful Super Bowl commercials launch before Super Bowl Sunday

Sharing - videos not the nachos - is hot with Super Bowl viewers. That is the takeaway from new data out from Unruly which indicates 2013 Super Bowl ads achieved nearly double the amount of shares as those in 2012.... >>

BizReport | Social Marketing January 16, 2014

Re-targeting being trialed by Twitter

Twitter is trialing a new way of targeting on the social platform that will provide advertisers with a means of re-targeting those who have previously interacted via their website. ... >>

BizReport | Advertising January 15, 2014

Janrain: Mistargeted ads pushing more shoppers away from brands

It's no secret that targeting can miss the mark at times. But, a new study out from Janrain and Blue Research puts a disturbing spotlight on what can happen when ads are mistargeted - namely that some consumers will push... >>

BizReport | Advertising January 15, 2014

Toyota unveils mobile ads that really speak to their audience

When developing ads, whether in traditional media, digital or mobile, you really want them to speak to your target audience. New mobile ads for the Toyota Corolla really do speak to you, with voice-activated technology.... >>

BizReport | Advertising January 13, 2014

Google introduces 'Shared Endorsements' ad feature

While Facebook announces it is scrapping Sponsored Stories, Google reveals the introduction of a similar feature - 'Shared Endorsements'. ... >>

BizReport | Advertising January 13, 2014

Facebook scraps Sponsored Stories

Facebook is scrapping Sponsored Stories but aims to bring social context to all advertising on the social network, according to a recent announcement.... >>

BizReport | Advertising January 09, 2014

Euclid, Appnext releases focus on analysis, mobile functionality

This week Euclid Analytics and Appnext are releasing a new platforms space focused on analysis and mobile functionality. ... >>

BizReport | Advertising January 09, 2014

DemandBase: Financials, Manufacturing leading B2B verticals

B2B brands are getting lift from three specific verticals: financial services, manufacturing and software/technology. That according to new data out from Demandbase which shows B2B clients on their platform are innovating and looking outside their traditional marketing options.... >>

BizReport | Advertising January 08, 2014

Stats in ads more convincing that celebs, finds UK survey

Brands that use celebrities to advertise their products could be missing a trick among an increasingly skeptical audience, according to recent research by Ipsos Mori for the Energy Saving Trust.... >>

BizReport | Advertising January 08, 2014

Global rise in per-user social network ad spending

Advertisers in North America are the biggest spenders on social advertising per user in the world, according to new figures released by eMarketer. ... >>

BizReport | Advertising January 02, 2014

Experts: Look for marketing changes in 2014

Retailers are always updating strategy when it comes to online marketing. But two experts believe there will be more to marketing and marketing analysis in 2014 than ever before. Those changes may change entire strategies for the year.... >>

BizReport | Internet December 20, 2013

comScore video rankings records surge in video ads

Video viewers in the U.S. saw 26.8 billion video ads in November, 2013, a significant rise from the month before, according to the latest comScore Video Metrix data.... >>

BizReport | Advertising December 17, 2013

Native advertising - publishers lead the way

A recent survey of professionals working in publishing, PR and advertising agencies found that while almost two-thirds of publishers offer native advertising, only a third of agencies provide it as a service. ... >>

BizReport | Advertising December 16, 2013

Ad Roundup: New offerings give marketers additional quality controls

Three new releases into the online ad space should sent up advertisers to better control campaign spending as well as to give the brand better intelligence about campaign performance. ... >>

BizReport | Advertising December 05, 2013

Reports show what worked and didn't over Thanksgiving

Shop early and shop often, that was the message many shoppers received in the days leading up to Black Friday and Cyber Monday. But that didn't stop retailers from advertising on Black Friday.... >>

BizReport | Advertising November 25, 2013

Three new releases put images forward

This holiday season there are three new ad releases which may help paint a better picture for brands - through both advertising and customer service.... >>

BizReport | Advertising November 22, 2013

Do you know where your display ads are appearing?

Almost 4 out of 10 advertisers in the UK are unaware of where their content is being displayed online, according to new research released by content verification and brand safety firm Project Sunblock. ... >>

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