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BizReport | Advertising March 19, 2015

AdRoundup: Programmatic tools amped up

Today's roundup is all about the data tools. Three new partnerships/integrations should make it simpler for brands to use their data to the fullest. ... >>

BizReport | Advertising March 18, 2015

Ad Roundup: Content and cloud releases

In today's advertising roundup: a trio of releases set to change the way advertisers and publishers deal with content.... >>

BizReport | Advertising March 18, 2015

Expert: Ad cues to take from the Chinese New Year

According to the Chinese 2015 will be The Year of the Sheep; the new year was rung in in February. Whether you believe in astrology or not, one expert believes there are three key takeaways from the Year of the... >>

BizReport | Advertising March 18, 2015

Study: Disconnect between data, experience

While most brands know the power of data, many continue to struggle with analyzing and them implementing strong, data-based strategies. And that, according to new research out from Econsultancy and Ensighten, is hurting the overall customer experience.... >>

BizReport | Advertising March 17, 2015

Research reveals how much of an ad's performance down to controllable factors

Advertising that contains a human face, a red background, the advertised product, a logo in the bottom left hand corner and is animated is a sure-fire winner, according to new research into ad design by artificial intelligence advertising and marketing... >>

BizReport | Advertising March 12, 2015

Ad Roundup: All About The Data

Today's advertising roundup has a data bent. Several platforms have released new tools setting up businesses to better handle and understand the data at their fingertips. ... >>

BizReport | Advertising March 12, 2015

Facebook's Topic Data tells advertisers what users are talking about

Facebook has made it even easier for advertisers to target its users with the introduction of Topic Data to select partners, according to a blog post this week.... >>

BizReport | Advertising March 11, 2015

wywy integrates actual TV ad airing times into analytics tools

A new data connector app has been launched by wywy, a firm specializing in television syncing advertising technology, that will allow advertisers to accurately track how television advertising impacts website traffic. ... >>

BizReport | Advertising March 11, 2015

Neuroscience taps subconscious to prove native ads better than banner ads

A year-long neuro-scientific study by Nielsen, commissioned by native advertising automation firm Sharethrough, provides scientific proof that native advertising on mobile websites receives twice as much visual focus than banner ads. ... >>

BizReport | Advertising March 10, 2015

Ipsos: Super Bowl ads won, lost in 5 seconds

We are all aware that social media has increased the reach of event-based ads like those in the Super Bowl, but new research indicates the call is action is a leading factor in consumer engagement. ... >>

BizReport | Advertising March 09, 2015

Global ad spend exceeds half a trillion dollars

The global advertising market surpassed half a trillion U.S. dollars in 2014, according to Strategy Analytics' latest report.... >>

BizReport | Research March 09, 2015

Simulmedia adds targeting to TV buys

Television advertising used to be a guaranteed thing: if a business bought an ad for a network show during prime time millions of people would see it. That has changed with the advent of DVRs, streaming content and season-long DVD... >>

BizReport | Advertising March 06, 2015

Big brands' ads found playing before ISIS YouTube videos

A new case of advertising placed in inappropriate environments has come to light. YouTube ads for major brands were found to be playing before ISIS and Jihadi extremist videos.... >>

BizReport | Advertising March 06, 2015

Image-based social networks up their ad game

Two image-based social media networks are vying for advertiser dollars with new ad products announced this week.... >>

BizReport | Advertising March 05, 2015

Ad RoundUp: Partnerships increase ad support across channels

Voxox, DataHero and adMobix have announced new plans for their platforms - those plans include increased data sharing, ad partnerships and cloud phone option for SMBs. ... >>

BizReport | Ecommerce March 05, 2015

Report: Fraud, conversions linked to traffic numbers

Small, medium or large, chances are someone in your organization has received an email message from a company promising to get more traffic to your site. While a few of those companies are legitimate, many are fraudulent. And those fraudulent... >>

BizReport | Mobile Marketing March 04, 2015

Millennial Media: Video increases engagement

The mobile space is changing fast and not just in the size of tablets and smartphones. According to Millennial Media's new 2014 Year in Review Mobile Mix, the biggest mobile players are trading places when it comes to market share... >>

BizReport | Advertising February 26, 2015

Facebook: 2 million advertisers milestone and new mobile ad manager

Hot on the heels of news of a significant milestone for Facebook in terms of advertiser numbers comes the launch of a new mobile ads manager app.... >>

BizReport | Advertising February 24, 2015

Video ad viewability increases

A Q4 2014 report reveals an increase in video ad viewability and a decrease in video ad fraud.... >>

BizReport | Advertising February 23, 2015

U.K. first country in which digital ad spend tops 50%

A new study from Strategy Analytics reveals more than half of ad spend in the U.K. will go towards digital this year, making it the first country in which this has happened. ... >>

BizReport | Advertising February 20, 2015

How to design a brand from the ground up

Savvy brands are in social media, have mobile friendly websites and design landing pages to draw shoppers and content readers farther into their sites. But none of that matters if the brands isn't strategically building their reputation. One expert offers... >>

BizReport | Blogs & Content February 19, 2015

BrightRoll: Video moving mainstream thanks to targeting

Video is becoming more and more important, both in mobile and online. That's the big takeaway from a new survey out from BrightRoll. According to researchers agency RFPs for digital video increased nearly 90% between 2011 and 2014 while most... >>

BizReport | Ecommerce February 19, 2015

Study: Most shoppers spend more with personalization

New data for the online space: personalization is paying off. According to new data out from MyBuys about half of shoppers are influence to spend more with retailers who personalize emails and other offers for them.... >>

BizReport | Advertising February 17, 2015

Expert: How the ad space will change in 2015

Consumers are making an incredibly rapid shift from traditional to digital content, from PC to mobile devices. Add to this widespread and rapid consumer shift the exploding availability of data, and you have an opportunity for the big ad tech... >>

BizReport | Advertising February 16, 2015

How native, programmatic are complimentary

Seven weeks into the New Year, how is your online ad strategy faring? One expert identifies early trends in the online ad space and also offers insight into what brands need to do to ensure their ad choices work together... >>

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