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BizReport | Advertising February 14, 2014

Expert: What the Google/comScore deal means for online brands

By now most have heard about the new partnership between Google and comScore - a deal that would put comScore's vCE metric into Google's DoubleClick ad server. Some have touted the move as a way to measure the effectiveness of... >>

BizReport | Advertising February 12, 2014

Digital ad designers need to up their game

New research brings bad news for advertisers. Those digital ads you're lovingly creating and distributing just aren't getting through to consumers; they're largely being ignored.... >>

BizReport | Advertising February 11, 2014

Google partners with comScore to attract big brand advertising

Google has been working on an ad measurement system for a number of years. However, the company has this week announced a partnership with comScore to make real-time audience metrics available to its DoubleClick clients.... >>

BizReport | Advertising February 10, 2014

Funding rounds underline interest in online ad potential

This week two funding rounds are underlining the on-going interest in the online ad space. Here are the details.... >>

BizReport | Advertising February 10, 2014

Ad Roundup: Video offering for fraud monitoring + device aware option for mobile

Integral Ad Science has released a new video platform set up not just to serve video ads but to determine if ads were watched, by whom and if the ad was served from a brand-safe location. The platform identifies whether... >>

BizReport | Advertising February 10, 2014

Performance display ads turn viewers into clickers

New research from performance display ad specialists Criteo reveals that click-through rates on such ads are far higher than traditional display ads, while those that click on performance display ads perform 51% more organic search clicks. ... >>

BizReport | Advertising February 07, 2014

How to tell if traffic is bot-related

According to experts as much as 15% of all online ad impressions are bot-driven, amounting to a lost $42 billion each year for advertisers, publishers and brands. Ever wonder how to tell if traffic is bot related or from actual... >>

BizReport | Mobile Marketing February 07, 2014

Mobile Roundup: Integrating with TV, premium marketplaces and app intalls

Several moves in the mobile space this week is indicating a new focus on the mobile space for 2014. Here are the details:... >>

BizReport | Advertising February 05, 2014

Bizo, Jivox announcements give advertisers more to look for

This week two online powerhouses Bizo and Jivox are making announcements that should get advertisers and brands talking. ... >>

BizReport | Advertising February 03, 2014

Super Bowl Winners: Budweiser and Microsoft

The actual playing during the Super Bowl may have been a let-down for many viewers, but the commercials certainly kept people entertained. According to new data just out from Dialsmith and KGW the big winners for the night were Budweiser,... >>

BizReport | Advertising February 03, 2014

Study: Coupons get moms all the time

Coupons - both print and digital - may be more of an influence with women than some brands thought. According to new data nearly all moms are or have been influenced to buy/try new food items because of a coupon.... >>

BizReport | Advertising February 03, 2014

Platform allows brands to analyze multiple variables at once

A new release from Sailthru is giving brands a new way to look at analytics through the identification of both revenue and retention trends in a single dashboard. Called Sailthru Advanced Analytics, the platform looks at both revenue and retention... >>

BizReport | Internet January 31, 2014

Botnets to steal $11.6 billion from advertising budgets in 2014

Billions of dollars in advertising budgets could be wasted in 2014 due to the proliferation of botnets, according to new survey findings from Solve Media.... >>

BizReport | Advertising January 31, 2014

Prediction: More businesses will take ad dollars local

Look for more national brands to invest in local marketing. That is the takeaway from a new Balihoo report. The research shows more than three-quarters (85%) of national brands plan to either maintain their existing local spend or increase it... >>

BizReport | Advertising January 30, 2014

Integral: Ad fraud levels down

Over the past year advertising fraud has gone down, but there may be another worry connected to the Athena botnet. Research into the botnet, which primarily uses Windows-based computers, by Mdotlabs indicates Athena could be easily used to commit advertising... >>

BizReport | Advertising January 30, 2014

MdotLabs reveals botnet impression fraud threat to advertisers and publishers

A warning to advertisers, ad networks and publishers has been issued by media security platform MdotLabs regarding an impression fraud threat from the Athena botnet.... >>

BizReport | Advertising January 29, 2014

Brands: Getting creative leads to better programmatic performance

Want to enhance campaign performance for programmatic ad buys? Get creative. That is the takeaway from a new report out from CPXi, based on data from AppNexus. By the way, that 'get creative' message isn't just referring to the creativity... >>

BizReport | Ecommerce January 29, 2014

Reports: Valentines to be a hot digital holiday

The holiday of love might have lovers paying more attention to one another, but when it comes to buying gifts, online may take the cake. That according to new data out from Adroit Digital which indicates most Valentines Day shoppers... >>

BizReport | Advertising January 28, 2014

Ad Roundup: Releases increase brand security, customer experience

This week two releases to the online space will be brands and marketers more to talk about within company walls. DoubleVerify is releasing a fraud-free ad platform while ClickTale is launching a platform that will give brands insight into on-site... >>

BizReport | Advertising January 28, 2014

Why restaurant brands need to focus on mobile

Mobile consumers are on the go - looking for local businesses and addresses. Which makes mobile a potentially profitable investment for restaurant brands, if done correctly. A new infographic sheds light on just what mobile can do for some businesses.... >>

BizReport | Advertising January 28, 2014

Study reveals the unlikely likeability of full-screen takeover ad format

Native advertising, a format that blends in with content online, is the new darling of online marketers. But new research from Undertone shows that consumers actually like interruptive ads that take over their screens and shout in their face. ... >>

BizReport | Advertising January 27, 2014

2013 festive season stimulates Facebook advertising performance

During the last quarter of 2013, Facebook advertising sales revenue rose significantly, according to figures released by digital marketing technology firm Kenshoo. ... >>

BizReport | Advertising January 24, 2014

Consumers skipping stores for Valentine's Day gifts

More than half of consumers will shun stores in preference of buying their Valentine's Day gifts online this year, according to the results of a new survey from Adroit Digital.... >>

BizReport | Advertising January 24, 2014

Report shows mobile shift leading up to the Super Bowl

New data out from BuyVia indicates a mobile shift in the lead-up to the Super Bowl. Between November 1 and December 31 there was a rush to buy larger screen televisions - via smartphones. ... >>

BizReport | Ecommerce January 24, 2014

Study: Retargeting + Mobile = Ecommerce success

Retargeting has been shown to increase customer engagement by significant amounts. But new data out from myThings indicates teaming up retargeted advertising with a mobile element will push engagement even farther.... >>

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