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BizReport | Advertising May 09, 2014

Using celebrities won't guarantee your ads go viral

What do the four most-shared Super Bowl ads have in common? None of them contain a celebrity. Instead the most-shared ads were those that promoted emotional responses from the audience.... >>

BizReport | Advertising May 07, 2014

Platform sends sales data cross screen

A new platform is launching in the US this week with a proven track record in Europe. Showpad is a mobile-first sales too which sends sales and marketing data across screens. This allows sales and marketing divisions to work together... >>

BizReport | Advertising May 06, 2014

Is Deal ID a good option for your brand?

Both private exchanges and Deal ID advertising options rely on a bid protocol and limited participation, but Deal ID has fixed prices and private exchanges don't. A typical private exchange involves one publisher with restrictions on buyer access and price... >>

BizReport | Advertising May 05, 2014

4 Questions with iSocket's Jalichandra

Programmatic is fast becoming a favorite for online ad buyers. The layer of automation in creating and serving ads and the guaranteed pricing are big pluses for brands with an eye on their ad investment. But which programmatic area is... >>

BizReport | Advertising May 02, 2014

Brands: Is viewability hurting your campaign?

In marketing it is critical to understand what marketing tactics and levers work as well as which don't work, especially when it's time to decide where you should spend that next $1 to drive more business. That is why the... >>

BizReport | Advertising May 01, 2014

How to better use audience data to target

We are seeing more and more local brands spend more on advertising to stay relevant and top of mind with their local consumer base. At the same time more national and regional brands are pushing dollars into the local ad... >>

BizReport | Advertising April 30, 2014

Top 3 tips for engaging multi-cultural campaigns

Look for more companies to focus on minorities and immigrants in the US ad space, says one expert, who points to the upcoming mid-term US elections to push more talk of minorities and immigrants past politicians and into American board... >>

BizReport | Advertising April 30, 2014

Sitecore, Jun Group releases widen reach

Two new releases this week are set up to widen the reach of both advertisers and causes/charities. Here are the details. ... >>

BizReport | Advertising April 30, 2014

Eye-tracking study reveals negative brand opinion generated by animated ads

An eye-tracking study conducted by Sticky for Adblock Plus has shown that flashy, animated advertising units result in lower ad recall and decreased brand opinion compared to static ads. ... >>

BizReport | Advertising April 29, 2014

Brands: Why you need converting and non-converting data

Some experts point to conversion data as the most important for etailers. The problem with this kind of thinking is that each consumer follows a different path to purchase, and while Customer A may convert soon after seeing an ad,... >>

BizReport | Advertising April 28, 2014

Demandbase, PunchTab launches improve targeting abilities

New to the mobile ad space, a B2B solution from Demandbase which allows users to target according to company and business audience members via mobile devices. Meanwhile, PunchTab is extending their cross-channel reach to television. ... >>

BizReport | Advertising April 25, 2014

Brands: How impression tracking may change your business

The debates surrounding ad viewability have raged for several years now with no true solution because every ad type, ad platform and network have different ways they use to track, attribute and report to brands. This is why, according to... >>

BizReport | Advertising April 23, 2014

BrightRoll, Marketron announcements offer more measurement

This week a trio of releases from BrightRoll and another announcement from Marketron should help businesses better track campaign spending and monitor performance for enhanced ROI.... >>

BizReport | Advertising April 23, 2014

Study: SMBs turning to multi-channel to engage

Small businesses are getting smarter about how - and where - they spend ad dollars. While most can only dream about the budgets behind national brands, new data out from Constant Contact shows SMBs are making the most of multi-channel... >>

BizReport | Search Marketing April 22, 2014

Kenshoo: Paid search continues double-digit yearly growth

While paid search continues to account for the lion's share of digital marketing investment, Kenshoo's latest quarterly study shows how social ad spending is increasing at a faster rate year-on-year.... >>

BizReport | Advertising April 21, 2014

How Facebook, AdWords can work together

Facebook has been taking a beating recently about attribution, the worth of ads placed on the site and the change in algorithms that has some businesses seeing little return even on status updates. But one expert advises brands not to... >>

BizReport | Internet April 18, 2014

How predictive tech may simplify engagement

Predictive technology is a new phrase beginning to make the rounds in boardrooms around the world. At the core, predictive technology is high-functioning behavioral targeting. It uses consumers behaviors and interests to extrapolate how that consumer might engage or interact... >>

BizReport | Advertising April 17, 2014

Brands: How to make the most of ad placement

Above the fold. Next to relevant content. According to shoppers past behaviors. These are all suggestions from experts on where to place advertising in the online space; the problem is many advertisers don't know where their ads are placed -... >>

BizReport | Search Marketing April 17, 2014

Marin study reveals the effect of integrating search and social campaigns

New research from Marin Software reveals that not only do search campaigns perform better when managed alongside social campaigns, but consumers that click on both search and social ads are more likely to make a purchase and spend more.... >>

BizReport | Advertising April 16, 2014

Study IDs disconnect between brands, consumers

Despite mobile devices, smart televisions, radio, television and newspapers it is harder than ever for brands to connect with consumers. Some experts say 'always on' functionality makes it easy for consumers to ignore brands, some say brands need to aggregate... >>

BizReport | Advertising April 14, 2014

Internet ad revenues outstrip broadcast TV for the first time

Marketers are now spending more to advertise online than they are on broadcast television, according to new figures released by the Interactive Advertising Bureau. ... >>

BizReport | Ecommerce April 11, 2014

How to make multi-channel attribution work for you

Multi-channel attribution is a fairly new buzzword in the online space; it refers to the channels that push shoppers into making a purchase. Many brands are focused on the last channel that impacted a shopper pre-purchase, but one experts says... >>

BizReport | Advertising April 11, 2014

Twitter outstrips Facebook ad clicks

While advertisers spent more money with Facebook than Twitter, it's Twitter that delivers the best results, according to new research from social and search ad agency Resolution Media.... >>

BizReport | Advertising April 08, 2014

Mobile PPC ad fraud loophole exposed by agency

After watching their clients' analytics 'like a hawk', an investigation by Las Vegas Internet marketing agency Platinum Web Marketing led them to immediately cease all its mobile pay-per-click ad management campaigns. But why?... >>

BizReport | Advertising April 07, 2014

Bizo releases B2B targeting solution

A new targeting solution in the B2B space takes a different approach to website traffic, and allows businesses to 'nurture' anonymous visitors even before they offer up an email address. This kind of engagement can enrich the on-site experience for... >>

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