RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

Tag Results

Pagination:

25 result(s) displayed (151 - 175):

BizReport | Social Marketing May 15, 2017

Study: More brands #trademarking

There is a new trend in the social marketing space: the hashtagging trend. According to new data out from CompuMark, there was a 64% (YoY( increase in the number of brands trademarking certain hashtags. ... >>

BizReport | Advertising May 12, 2017

Expert: What advertisers need to know about potential broadcasting mega-mergers

Just a month ago, Congress voted to repeal a law that kept businesses from selling customer data, not another repeal is in the wings - this one would get rid of the rule that prevented the mega-mergers of TV/broadcasting corporations.... >>

BizReport | Internet May 12, 2017

Top 3 IoT trends brands can grab onto now

Small and medium sized businesses are able to react to trends in the digital space much more nimbly than their larger counterparts. But, knowing when trends to grab can still be difficult. Here are three trends one expert says SMBs... >>

BizReport | Advertising May 11, 2017

Ad Roundup: Solutions to simplify business

In today's advertising roundup, two new mobile solution and another for the cloud that should simplify branded communications. ... >>

BizReport | Advertising May 11, 2017

Study: Brands want more data collection now

In a year the General Data Protection Regulation will go into effect in the EU; the GDPR is geared toward unifying data protection for people within the EU. And as the deadline approaches, more businesses believe they need to collect... >>

BizReport | Loyalty Marketing May 11, 2017

Brands: How to use AI to increase customer loyalty

Consumers want more personalized experiences online, and according to one expert, AI is one way to increase the personalization level - and increase customer loyalty. ... >>

BizReport | Advertising May 10, 2017

Time spent watching eSport rose 19% in 2016

By 2021, eSports will attract more than $1billion in ad revenue as audiences grow and brands take notice, according to IHS Markit's latest report. ... >>

BizReport | Advertising May 10, 2017

Direct mail not dying out in the wake of digital

While direct mail may not be the most environmentally friendly of marketing tools, it can be more profitable than others, according to a new infographic from the Experian Data Quality group. ... >>

BizReport | Internet May 10, 2017

Expert: What the data privacy repeal means for people, brands

Just a month ago, Congress voted to repeal a law protecting the privacy of digital customer data, making it possible, in effect, for brands to sell their shoppers' data to other businesses. We asked Greg Portell what this means to... >>

BizReport | Advertising May 09, 2017

Ad Roundup: Integrations for increased data

In today's advertising roundup, two new integrations that could change the way merchants and brands utilize customer data is the digital space. ... >>

BizReport | Mobile Marketing May 09, 2017

Report reveals importance of mobile for in-store purchase decisions

New research from Yieldbot and Kantar Retail suggests that mobile may play a more significant role in influencing purchase decision that previously thought. ... >>

BizReport | Internet May 09, 2017

Expert: What the Google Docs/Phishing scandal revealed to brands

Last week, news broke that phishers could use Google Docs to obtain consumers' personal information - and that news has a lot of consumers avoiding the shared documents and with good reason. We checked in in Ivanti's CSO about the... >>

BizReport | Advertising May 08, 2017

83% of advertisers plan increase in digital video ad spend

New global research from AOL reveals digital video will see the largest increase in ad spend this year at the expense of television budgets. ... >>

BizReport | Loyalty Marketing May 05, 2017

Loyalty Marketing: No longer about points, says expert

As expectations for more personalized customer interactions skyrocket, companies will need to carefully consider how they communicate with customers, prioritizing personalized communication in preferred channels over hitting channels with massive audiences, hoping to reach them. ... >>

BizReport | Internet May 05, 2017

Expert: The dark side of AI for brands

Artificial Intelligence has been touted as a great opportunity for marketers to better reach and engage with consumers. But, according to one expert, there is a darker side to AI, and that side could harm the brands hoping for help.... >>

BizReport | Advertising May 05, 2017

Report predicts significant rise in audience ID ad spend

Ad spend on audience IDs is set to triple in the next few years, according to new data released by Yahoo and Enders Analysis. ... >>

BizReport | Ecommerce May 04, 2017

Expert: Fall maintenance preps for Black Friday

While the summer months should be used to look into ways a website is not ready for the rush of holiday shoppers, the autumn months are a time to make a few last minute tweaks to prep for the big... >>

BizReport | Advertising May 03, 2017

Ad Roundup: AdRoll, zvelo, Infogroup releases

In today's advertising roundup, two new tools have been released into the digital space that should help brands better manage traffic and campaigns; and a new partnership is geared toward increasing market share. ... >>

BizReport | Advertising May 02, 2017

Pre-roll dominant video ad format across Europe

Eight out of ten advertisers have increased their use of pre-roll ads on mobile during the last twelve months, according to IAB Europe's inaugural Video Ad Formats survey. ... >>

BizReport | Ecommerce May 01, 2017

Study: Jewelry, food baskets key for Mom's

The old stand-bys continue to be favorites for Mother's Day. That, according to new data from Criteo; researchers found that jewelry and food baskets continue to top the lists of gifts from dads and kids. ... >>

BizReport | Blogs & Content May 01, 2017

Report: More people hitting digital news, media

Hitwise, a division of Connexity, has released new data that shows Americans' interest in news and media has increased over the past year. According to their data 1 in every 12 online visits were made to news/media websites; that is... >>

BizReport | Advertising May 01, 2017

YouTube, on desktop, is the place for game industry advertisers

While the latest IAB report shows that more than half of all digital ad revenue goes on digital ads, a new report from Strike Social that focuses on gamers warns advertisers in the gaming industry that YouTube, and desktop, are... >>

BizReport | Social Marketing April 28, 2017

What Twitter's roll-out of Periscope ads means for digital brands

Recently, Twitter announced the roll out of pre-roll ads for the Periscope platform. With this move, along with Facebook's launch of live video, and sites like SnapChat and Instagram keying in on the power of video, how can brands better... >>

BizReport | April 28, 2017

Channel 4 video-on-demand ads address viewer by name

Consumers are used to getting personalized direct mail, email and even digital ads, but thanks to UK broadcaster Channel 4, they are now being addressed by name via the television.... >>

BizReport | Advertising April 28, 2017

IAB: 2016 Internet ad spend breaks records

The latest IAB Internet Advertising Revenue Report reveals that, for the first time, mobile accounted for more than half of Internet advertising spend ... >>

Pagination: 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11