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BizReport | Advertising June 01, 2017

Ad Roundup: Releases to expand experience

In today's advertising roundup, a trio of releases that will impact how consumers experience retail and other sites, through content, ads, and targeting. ... >>

BizReport | Research May 31, 2017

Reports: VR interest high, adoption slow

While the overall interest in virtual reality continues to be high, adoption continues to be slow. That's the word from Worldpay's The 360 consumer: how VR is reshaping the buying experience. In fact, most people believe VR's biggest influence will... >>

BizReport | Advertising May 31, 2017

Report: We can win the war on ad fraud

New data out from the Association of National Advertisers and White Ops indicates that while bot fraud continues to be a huge battle for businesses and marketers is the digital space, it is a battle which can be won. ... >>

BizReport | Advertising May 30, 2017

Ad Roundup: Updates and new releases

In today's advertising roundup, a series of new releases and updates for both online and mobile brands. ... >>

BizReport | Advertising May 29, 2017

Deals and promotions, not celebs or blogs, inspire vacation destination choice

Deals and promotions are the main inspiration for vacation destinations, according to new research from Expedia Media Solutions, way ahead of social media search or a celebrity endorsement. ... >>

BizReport | Loyalty Marketing May 29, 2017

Study finds loyalty points goal-setters more satisfied

Redemption continues to be a sticking point for many loyalty programs. In fact according to one new report, club members who redeem their points are 2x as satisfied as those who do not, and yet about 20% of loyalty club... >>

BizReport | Mobile Marketing May 29, 2017

Food advertisers pushing mobile video

Food is dominating mobile video feeds of late, and advertisers are taking note, pushing more mobile ad dollars into food and beverage advertising. That's a key takeaway from Positive Mobile's new Q1 2017 quarterly report. ... >>

BizReport | Email Marketing May 26, 2017

Report: Half of consumers say they get too much email

While email remains at the top of the heap where branded communications are concerned, there is a growing fatigue among recipients. According to new Campaigner data nearly half (49%) of consumers surveyed say they receive too many emails from businesses... >>

BizReport | Advertising May 26, 2017

Top 3 tips to find an ad network without fraud problems

TUNE's recent "Mobile ad fraud: What 24 billion clicks on 700 ad networks reveal" report found 23.3% of ad networks have significant fraud levels -- over 20%. The researcher also shows that more than 500 of the ad networks analyzed... >>

BizReport | Loyalty Marketing May 25, 2017

Expert: The channels more customers want for communication

For businesses to create loyal customers in today's convenience-driven battleground, they need a more efficient way to direct customers to suggested solutions, tools and actions throughout the customer journey. A big part of that: how customers want to communicate with... >>

BizReport | Advertising May 24, 2017

Ad Roundup: Series of releases, partnerships shake up digital

In today's advertising roundup, a series of releases for publishers, marketers and agencies that are likely to shake up how brands approach digital. ... >>

BizReport | Advertising May 24, 2017

Consumers put off purchasing from brands when ads appear alongside inappropriate content

When ads are shown next to inappropriate content, consumers blame the brand as much as they do the website publisher or ad network, according to new research commissioned by Broadband Genie. ... >>

BizReport | Advertising May 24, 2017

Analysis shows 8 ad networks are 100% fraudulent

While there is no denying the benefits for advertisers and publishers working with ad networks, choosing the right network has never been more important. One new report finds several networks are fraudulent. TUNE analyzed more than 24 billion clicks from... >>

BizReport | Advertising May 24, 2017

Reports: Video key, shoppers want better targeting

Two new reports in the digital space finds video key to getting shoppers to sites, but once on-site, shoppers aren't feeling as if the content is relevant to them. ... >>

BizReport | Loyalty Marketing May 23, 2017

Expert: Why convenience is key for winning loyalty

Rewards are mandatory in loyalty program success, but according to one expert, convenience may be just as necessary. In fact, 8 in 10 shoppers say they'll switch brands after a single bad experience - and inconvenience is on the list... >>

BizReport | Mobile Marketing May 23, 2017

Study: Millennials spending 5+ hours each day with phones

New research has been released from B2X pointing to our increasing dependence on smartphones. According to the Smartphone and IoT Consumer Trends 2017 report, about 25% of Millennials are now spending at least 5 hours each day using their smartphone.... >>

BizReport | Advertising May 22, 2017

Ad Roundup: Solutions for social, video, and data launched

In today's advertising roundup, releases in the social and video spaces which should help brands better connect with consumers; and a data release that will measure brand interactions. ... >>

BizReport | Ecommerce May 19, 2017

Top 3 tips for cross-channel personalization

Seamless customer experiences, across all channels both online and offline, is key to brands engaging with customer. But, aside from contact information, and past purchases, most organizations don't have deep insights into their customers' behaviors and interests. Here are three... >>

BizReport | Advertising May 19, 2017

Ad Roundup: AI at the heart of 2 announcements

In today's advertising roundup, two announcements that could increase how brands use artificial intelligence in ad campaigns, and a move that will increase the 'TV anywhere' trend. ... >>

BizReport | May 18, 2017

Expert: What brands must understand about call data

Click-to-call advertising is on the rise just as mobile usage is, but many businesses still aren't harnessing the power of call data as they could. One expert explains how brands can better use call data. ... >>

BizReport | Advertising May 17, 2017

Ad Roundup: Giving brands better data

In today's advertising roundup, two partnerships and a new tool, all which push better data to the forefront for digital brands. ... >>

BizReport | Advertising May 17, 2017

Expert: What brands can learn from inbound marketing

There is a wealth of data at the fingertips of digital brands - from online shopping habits to digital traffic patterns to previous purchases. The same can be said about call data, but according to one expert, brands need to... >>

BizReport | Advertising May 16, 2017

Study: Mobile click-thru key to video

New data out from Innovid outlines just what consumers are engaging with in the video space. One key element: mobile click-thru interactive video. Researchers found this format gives a 57% lift over even desktop numbers. ... >>

BizReport | Search Marketing May 15, 2017

Study: Search not keeping up with customer expectations

According to new data out from SearchDex, retailers aren't serving up what customers want on the search front. Researchers found that more than half (58%) of Americans are now using search engines to research shopping trips, but that targeted ads... >>

BizReport | Social Marketing May 15, 2017

Study: More brands #trademarking

There is a new trend in the social marketing space: the hashtagging trend. According to new data out from CompuMark, there was a 64% (YoY( increase in the number of brands trademarking certain hashtags. ... >>

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