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BizReport | Advertising April 10, 2015

New Zealand sees significant growth in mobile advertising

New Zealand, a small country at the bottom of the world, is making news headlines around the globe thanks to its huge growth in mobile advertising. ... >>

BizReport | Advertising April 10, 2015

Advertisers increase spending to keep up with tech adoption

As more Brits own more digital technology, advertisers have upped their spend online and on mobile to reach them, as new figures released by the IAB UK illustrate. ... >>

BizReport | Ecommerce April 10, 2015

Ecomm Roundup: Partnerships abound

In today's roundup three new partnerships have been announced for the online space to improve brands' ability to target shoppers and optimize spending. ... >>

BizReport | Advertising April 09, 2015

Ad Roundup: Event and content management

In today's roundup: new releases to help brands better manage and monetize their content and events in the online space, and some new data surrounding app costs. ... >>

BizReport | Advertising April 08, 2015

Expert: Why brands must consider native programmatic

Over the next three years native programmatic advertising is expected to skyrocket, with some predicting the category will reach at least $5 billion in spending by 2018. Which is why one expert believes brands need to take a harder look... >>

BizReport | Advertising April 07, 2015

2015 global ad spend to exceed half a trillion dollars

Marketers are predicted to spend more than half a trillion dollars globally in 2015 despite the lack of boost brought about by major events. ... >>

BizReport | Advertising April 07, 2015

Ad viewability: 70% a reliable threshold

The IAB's viewability recommendation of using a threshold of 70% of impressions across a campaign as a reliable benchmark for ad performance turns out to be right on the mark, according to new research conducted by Sizmek Research.... >>

BizReport | Advertising April 03, 2015

Top 3 tips for data analysis

More brands are beginning to think of data not as an issue for IT departments to deal with, but as an area that everyone - from sales and advertising to PR pros - need to be able to deal with.... >>

BizReport | Mobile Marketing April 02, 2015

10% of top UK brands advertising on mobile without mobile-optimized sites

Among the UK's top 250 advertisers, mobile is now a top priority. However, many continue to advertise on mobile without providing mobile optimized sites.... >>

BizReport | Advertising March 31, 2015

How to use native, RTB as complimentary options

From search to mobile, there are a plethora of ways to use different advertising units and buying options to compliment one another. According to one expert native and RTB are another of those complimentary combinations. Here's how brands can better... >>

BizReport | Advertising March 30, 2015

Ad Roundup: Partnership, targeting to give brands more insights

In online advertising campaigns are only as good as their targeting. In today's advertising roundup, a new partnership and a new targeting option could set up to help brands better connect with their audience members in the online space.... >>

BizReport | Loyalty Marketing March 30, 2015

Expert: Why surveys may not offer all advertisers' questions

There seems to be a disconnect between how consumers are answering survey questions on spending and how they are actually spending. That disconnect, says one expert, means merchants need to dig deeper than simple if/then type questions. ... >>

BizReport | Advertising March 30, 2015

Expert: Look for native to continue strong growth

Although some say native advertising as an unknown entity, it isn't slowing the adoption of the ad format. Rather, according to one expert, native is seeing strong growth that point to even higher adoption rates.... >>

BizReport | Advertising March 27, 2015

Ad Roundup: Partnerships to increase viewability, deflate fraud

In today's roundup: new partnerships setting up to help marketers and brands better connect with customers while taking on fraudulent activities.... >>

BizReport | Advertising March 27, 2015

400% rise in alcohol advertising not turning U.S. into country of drunks

While the amount spent on alcoholic beverage advertising has risen dramatically over the past four decades, consumption has not, according to new research released by the University of Texas at Austin.... >>

BizReport | Advertising March 25, 2015

Ad Roundup: Tools to help SMBs connect, target

In today's roundup, a trio of releases that are geared toward helping businesses better connect with their targets.... >>

BizReport | Mobile Marketing March 25, 2015

Forecast: Mobile ads to overtake desktop ads

From the 'mobile is the new black' column, a new forecast out from Marin Software suggests the mobile ad spend will push past the desktop spend by year's end. According to the Mobile Advertising Around the Globe: 2015 Annual Report... >>

BizReport | Advertising March 25, 2015

Survey: More brands moving data to the cloud

Look for more businesses - both small and large - to begin moving their data into the public cloud. That is the takeaway from a new Talend study which shows a majority (60%) of surveyed brands have moved or will... >>

BizReport | Advertising March 24, 2015

Study: Brands 'unable' to merge data fragments

Despite the wealth of data available in the online space - or perhaps because of it - many marketers are still struggling to engage and convert shoppers. Even those shoppers who should be prime targets. A new study out from... >>

BizReport | Ecommerce March 24, 2015

Wizeline's release uses data to drive enterprise decisions

Large-scale businesses can have a hard time using the product life cycle effectively. That is where a new tool from Wizeline comes in. Their new data offering is set up to help enterprise businesses reduce research and development spending while... >>

BizReport | Advertising March 23, 2015

What expected data spend really means for brands

The Winterberry Group reports US marketers will spend $11.5 billion in 2015 on data and related solutions. Specifically, data-related spending will rise by 35% in email marketing and 21% in display. But what does this spending forecast really mean for... >>

BizReport | Mobile Marketing March 19, 2015

MMA case studies prove worth of mobile marketing budgets

Mobile plays an important role in marketing from raising brand awareness to driving sales, according to a new study into campaign spending from the Mobile Marketing Association, but marketers do not yet have a fact-based foundation on which to build... >>

BizReport | Advertising March 19, 2015

Is A/B testing dead?

Testing is nothing new to the advertising space, brands have done this since pre-Internet and even pre-TV. But, according to one expert, the way brands have always gone about testing may not be the best way anymore. ... >>

BizReport | Advertising March 19, 2015

AdRoundup: Programmatic tools amped up

Today's roundup is all about the data tools. Three new partnerships/integrations should make it simpler for brands to use their data to the fullest. ... >>

BizReport | Advertising March 18, 2015

Ad Roundup: Content and cloud releases

In today's advertising roundup: a trio of releases set to change the way advertisers and publishers deal with content.... >>

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