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BizReport | Advertising March 02, 2016

Survey: Ad blockers problem for businesses

According to one new survey, up to 60% of consumers are now using ad blockers while online, and that 20% are blocking ads on mobile devices. This is a problem for brands in the digital space. ... >>

BizReport | Advertising March 02, 2016

Millennials more inclined to block ads on desktop

Whether a person had an ad blocker installed on a PC is probably based on age, according to new research, while on mobile there is little difference between generations. ... >>

BizReport | Advertising March 01, 2016

Survey: Ad waste frustrating B2B brands

B2B brands have a problem with ad waste. That's the takeaway from a new Demandbase stuvey which found that most (71%) of B2B brands believe there is waste in their advertising campaigns. ... >>

BizReport | Advertising February 26, 2016

Nielsen to track Snapchat ad campaigns

Marketers using the social platform Snapchat for advertising campaigns will now be able to track their investment via Nielsen. ... >>

BizReport | Advertising February 25, 2016

Study: Marketers can't connect touchpoints, ROI

Connecting the data between advertising campaigns and consumer touchpoints remains a struggle for many brands. That is the takeaway from new Formstack data, which indicates nearly have of marketers can't make that connection. ... >>

BizReport | Advertising February 25, 2016

Top 3 tips for a stronger adtech strategy

As marketers begin to leverage truly revolutionary marketing technology, the strategies and objectives that worked for media plans in the past will soon become obsolete. Here are three tips for marketers looking to expand into adtech. ... >>

BizReport | Advertising February 25, 2016

SMB Roundup: 3 tools to track customers

In today's small business roundup, three new releases that should help brands get a better handle on customer and call data. ... >>

BizReport | February 25, 2016

Mobile users demand more relevant and creative ads

Consumers believe brands need to get a lot more creative and relevant with their mobile advertising, according to a new study from adtech firm Quantcast. ... >>

BizReport | Advertising February 24, 2016

Ad Roundup: Platforms to increase data

In today's advertising round up, a trio of releases that should increase brands' ability to utilize customer data to personalize campaigns. ... >>

BizReport | Advertising February 24, 2016

Native ads to dominate display ad spending by 2020

Native ads will account for the lion's share of display media bought across Europe by 2020, according to a new study released by Yahoo and Enders Analysis. ... >>

BizReport | Advertising February 23, 2016

Top 5 tips to turn reviews into advertising

Reviews are one of the best ways businesses can use user generated content (UGC) as part of their advertising strategy. Using reviews, however, isn't just about pulling a few for your front page. Here's how to use reviews to boost... >>

BizReport | Email Marketing February 22, 2016

Ad Roundup: Email, data solutions released

In today's advertising roundup, a release for email marketers and two data solutions up the ante for businesses. ... >>

BizReport | Mobile Marketing February 22, 2016

Top 3 trends to watch in ad:tech

Mobile marketing and the adtech that supports it is an ever-evolving landscape of innovation and fierce competition. One expert offers three major trends that are leading the charge for 2016. ... >>

BizReport | Advertising February 22, 2016

How publishers are reacting to ad blocking

A new survey reveals how publishers are approaching the increasing challenge of ad blocking and reveals that, while a variety of methods are favored, there is a universal disregard for paywalls. ... >>

BizReport | Advertising February 18, 2016

Ad Roundup: Platforms increase connection

In today's advertising roundup, a trio of releases set up to help brands better connect with customers. ... >>

BizReport | Advertising February 17, 2016

Ad Roundup: Solutions to increase data, engagement

In today's advertising roundup, two releases across the online and mobile spaces that should help brands better engage with in-market consumers. ... >>

BizReport | Ecommerce February 17, 2016

Survey: Airlines missing the loyalty mark

In loyalty marketing most businesses err on the side of discounts. The problem with that, according to one new survey, is that discounts aren't as influential to travel rewards program members than many brands think. In fact, fewer than one-quarter... >>

BizReport | Advertising February 17, 2016

New no-nudity Playboy sees rise in advertisers

When Playboy dropped nudity from its website in 2014 its audience began to align with the coveted Millennial and website visits rose significantly. Now that the men's magazine had dropped full-frontal nudity in its printed publication the number of advertisers... >>

BizReport | Ecommerce February 16, 2016

Survey: Consumers turning to competitors after bad CSE

Poor customer service may be more costly than many retailers believe. According to one new study nearly half (47%) of consumers turn to competitor stores within a day after a bad customer service experience. ... >>

BizReport | Advertising February 15, 2016

Brands: How to use programmatic direct mail to your advantage

When most of us think direct mail, we think of those postcards sent out to residents of a school district or city. But there is a new kind of direct - programmatic direct - that may change direct mail's stats.... >>

BizReport | Advertising February 12, 2016

Top 3 tips to take Valentine's strategies year-round

Valentine's Day is less than forty-eight hours away, but the strategy used to engage consumers for the holiday doesn't have to be over. Interactions Marketing has released a string of tips geared toward Valentine's engagement, but the tips could also... >>

BizReport | Research February 12, 2016

Goodbye second-screening, hello switch-screening

It may be the biggest screen in the living room, but its dominance is waning, according to new research from the Internet Advertising Bureau.... >>

BizReport | Advertising February 11, 2016

Ad Roundup: Platforms for sales, ecommerce

In today's advertising roundup, a trio of releases that should help brands and sales people connect with consumers. ... >>

BizReport | Ecommerce February 11, 2016

Platform promises to connect marketers, consumers

Elite SEM has launched the Shopping and Feed Division, a new space that is set up to connect brands and marketers with in-market consumers. The platform manages brands' comparison shopping engines, Google and Bing Shopping spaces and data feeds. ... >>

BizReport | Advertising February 10, 2016

High viewability goals damaging ad campaign performance

Extensive research reveals that advertisers who have high viewability goals do so at the detriment of their online ad performance and the ability to fully complete campaigns. ... >>

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