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BizReport | Advertising March 06, 2017

Expert: How programmatic direct is changing

Direct advertising is not new for either B2C or B2B businesses. But, adding a programmatic layer to direct advertising efforts is helping more brands compete while still controlling ad budgets. Erik Requidan of Intermarkets explains how programmatic direct solutions can... >>

BizReport | Internet March 02, 2017

Reports ID challenges in company monitoring, connection

Two reports out this week indicate two key areas in which businesses might be suffering: within their IT departments, and in properly understanding their customers. ... >>

BizReport | Advertising March 02, 2017

Ad Roundup: 4 new product releases

In today's advertising roundup, a quad of product releases into the digital space, all of which are geared toward simplifying how brands engage with customers. ... >>

BizReport | Ecommerce March 02, 2017

Report: Digital CPG buys up 36%

Consumer Packaged Goods (CPG) are making an impact on digital sales. According to new 1010Data, total online CPG sales are up more than one-third (36%) since 2015. Health supplements and pet products are leading the digital CPG charge. ... >>

BizReport | Advertising March 01, 2017

Ad Roundup: Partnerships give insight into behaviors

In today's advertising roundup, two partnerships in the video and TV spaces should give advertisers more insight into how consumers are engaging with content. ... >>

BizReport | Mobile Marketing March 01, 2017

Report: Media buyers upping mobile video budgets

AdColony has released new data which indicates that UK media planners are turning to mobile video to improve overall campaign ROI; researchers found that most (68%) buyers will increase their mobile video spend through 2017. ... >>

BizReport | Advertising March 01, 2017

Media buyers, planners using more mobile video than TV in ad campaigns

The UK media landscape is at tipping point, according to new research from AdColony, with media buyers and planners using more mobile video in their ad campaigns than TV. ... >>

BizReport | Advertising February 27, 2017

Expert: Data key for financial campaigns

More and more, consumers are using mobile devices to monitor their financial accounts or even make stock trades. That, says one expert, is why financial brands must not only key in on data for better targeting. ... >>

BizReport | Advertising February 27, 2017

"Fat" ads slowing down publishers' websites

More than four in ten online ads are too "fat", according to a new report from Ad Lightning, slowing down websites, annoying users. ... >>

BizReport | Advertising February 26, 2017

Mobile video content more effective on publishers' website than social

Research by Teads and Neuro-Insight reveals that mobile video advertising is more effective on publishers' websites than on social media newsfeeds. ... >>

BizReport | Advertising February 26, 2017

IAB: No YoY rise in UK ad-blocking

New Interactive Advertising Bureau (IAB UK)/YouGov figures show that ad-blocking in the UK has not increased during the course of the past year, and has stabilized at 22% of the country's online population.... >>

BizReport | Advertising February 24, 2017

Top 3 tips to strengthen travel-based ad strategy

With both spring break and summer holiday seasons coming up fast, now is the time for travel brands, hotels, and even rental car agencies to brush up on their advertising strategies. Here are three tips. ... >>

BizReport | Advertising February 24, 2017

Report: Finances key to engaging Boomers

While age is an important factor in any kind of advertising targeting, new data out from Epsilon indicates that finances may be the key to engaging Baby Boomers, especially online. Researchers found that Boomers who are financially secure are more... >>

BizReport | Advertising February 24, 2017

Report: Over half of Millennials have or will use Bots

When it comes to using chatbots for customer service or to find out information about products or services, Millennials are leading the way. According to new data out from Retale more than half of Millennials (60%) have already used chatbots,... >>

BizReport | Advertising February 23, 2017

Ad Roundup: Platform expansions and a partnership

In today's advertising roundup, three announcements that could help mobile and digital brands better connect with shoppers. ... >>

BizReport | Advertising February 22, 2017

Ad Roundup: Partnership, integration to bring brands more

In today's advertising roundup, a partnership agreement, and an integration announcement which should each help brands better target and engage their customers. ... >>

BizReport | Advertising February 22, 2017

Report: Super Bowl ads drove traffic into stores

New data out from location intelligence hub Cuebiq, and analytics firm Jumpshot indicates those Super Bowl ads weren't just driving up viewers during the game. Researchers found that traffic into brick-and-mortar stores increased the week following the ads placed in... >>

BizReport | Advertising February 21, 2017

Video ad campaigns with subtitles outperform in brand awareness

Facebook recently announced that ads on the social network will auto play with sound on. However, new research shows that many people watch ads with the sound off, and that subtitles could be the way to increase engagement when consumers... >>

BizReport | Search Marketing February 21, 2017

Two-thirds of ad execs Google prospective employees

When hiring, have you Googled an applicant and made a decision based on what you found? You are not alone, according to research into hiring behaviors within the marketing industry. ... >>

BizReport | Advertising February 20, 2017

New service alerts marketers when competitors air new TV ads

Marketers can now get notified when a competitor airs a new television ad spot, with a new, and free, service launched by moment marketing firm, TVTY. ... >>

BizReport | Advertising February 20, 2017

170% rise in ad requests containing location data

When independent global mobile ad exchange Inneractive analysed 2016 mobile ad traffic, they uncovered a massive rise in ad requests containing location data. ... >>

BizReport | Research February 17, 2017

Expert: What Buffett's Walmart sale means

This week investor Warren Buffett of Berkshire Hathaway sold off almost $1 billion in Walmart stocks; he then pushed his investment capital into airlines, Apple, and other options. What does this mean to the big picture of retail? ... >>

BizReport | Advertising February 14, 2017

Ad Roundup: Data integrations and re-engagement

In today's advertisement, a data integration platform, and a platform that ads re-engagement to the mix. ... >>

BizReport | February 13, 2017

How business owners can feel the love again

Romantic love may not be the only think on the minds of business owners this Valentine's Day. But what if it's business that has you down in the mouth? Here are a few ways business owners can rekindle their love... >>

BizReport | Ecommerce February 10, 2017

Report: Holiday spend shouldn't end December 24

Criteo has released their Holiday E-commerce Trends Report: Outlook for 2017, and among the more interesting findings is this: retailers shouldn't stop their holiday spending on December 24. ... >>

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