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BizReport | Advertising January 05, 2016

FTC lays down rules for native advertising

Getting around the increasing number of ad blockers is just one reason why native advertising has become a popular alternative to traditional formats, but the FTC is cracking down on those who might seek to disguise ads as content. ... >>

BizReport | Advertising December 29, 2015

StreamView mobile video ads increase purchase intent by 104%

Analysis of their StreamView mobile video ad format has provided Widespace with some unique insights regarding user behavior and the format's effect on brand metrics. ... >>

BizReport | Internet December 25, 2015

Brands: What you need to know about IPv6

There will be some significant changes to how brands use the Internet in 2016, and the changes won't all be about marketing strategy. The change to IPv6 promises to hold some unique challenges to online businesses. ... >>

BizReport | Advertising December 25, 2015

Top 3 tips to a better omni-channel strategy

Omni-channel marketing doesn't just mean have a presence in different channels; it means offering consumers the same, consistent messaging and experience across all channels. Here are our top 3 tips to a better omni-channel strategy. ... >>

BizReport | Advertising December 24, 2015

Brands: Are you really omni-channel ready?

Experts have been talking about omni-channel for a few years now, and many brands believe they are, in fact, omni-channel. But they aren't. Here's what you need to know about becoming truly an omni-channel brand. ... >>

BizReport | Blogs & Content December 24, 2015

How gated content will see increased use

Content has always been important for brands, but it has become even more important over the past few years. There is social content, there are reviews, there is ecommerce content, ad and email content...the list goes on. According to one... >>

BizReport | Advertising December 23, 2015

3 trends to watch in the programmatic space

Over the past 5 years programmatic advertising has helped marketers retain better control over their ad budgets. According to one expert there are three things to watch in the programmatic space in the new year. ... >>

BizReport | Advertising December 21, 2015

4 ways advertising will change in 2016

Ad spending and analysis are each expected to show significant increases in 2016. And, according to 2 AOL Platforms experts, there are 4 more ways advertising will change next year. ... >>

BizReport | Advertising December 21, 2015

Forecast: Local ad revs to top $146b

Look for local advertising to steadily rise in 2016. That is the takeaway from BIA/Kelsey's 2016 US Local Advertising Forecast which predicts local revenues to increase from $141 billion this year to $146.6 billion in 2016. That's an increase of... >>

BizReport | Advertising December 21, 2015

How to use predictive analysis

As data collection and analysis matures so does the way to use and interpret data. According to one expert predictive analysis will be the next wave of data use. Here is why. ... >>

BizReport | Advertising December 21, 2015

DCN: Ad blocking a significant issue for the publishing industry

Digital Content Next (DCN), previously known as the Online Publishers Association, has pushed more data into the ad blocking arena with a survey showing that a third of U.S. consumers are very or somewhat likely to try out ad blocking... >>

BizReport | Advertising December 18, 2015

Ad Roundup: Partnerships to offer data, targeting

In today's advertising roundup several new partnerships should line brands up with improved data. Details below: ... >>

BizReport | Advertising December 18, 2015

Top 4 tips to develop an efficient creative team

The communication lines between content producers, sales, marketing and executives can sometimes to be hard to navigate. Here are our top 4 tips to create a more effective communication system. ... >>

BizReport | Mobile Marketing December 17, 2015

Expert: Distribution may challenge brands

Content creation is going to be a challenge for some brands in 2016. That according to one expert who also believes content is key for branded engagement. ... >>

BizReport | Advertising December 17, 2015

How to use data to create strong visuals

We all know images are key for creative campaigns. But, did you know data also plays a big part? According to one expert data is crucial in creating strong, visual campaigns. Here's why. ... >>

BizReport | Advertising December 16, 2015

Purify calculates mobile ads cost users $233 a year

Ad blocking software firm Purify has released data claiming that, apart from blocking ads on mobile due to their annoyance factor, users might want to consider blocking ads to save on data costs, too. ... >>

BizReport | Advertising December 15, 2015

New tool helps identify audio, visual triggers in ads

Want to experiment with eye-tracking and emotion recognition to improve ads, video and websites? A new feature launched by visual engagement analytics firm Sticky could be what you need.... >>

BizReport | Advertising December 14, 2015

Social media exposing children to alcohol advertising

Industry self-regulation to prevent children from being exposed to alcohol advertising does not seem to be working, according to a new study out of Texas A&M University.... >>

BizReport | Advertising December 14, 2015

Expert: Predictive intelligence to mature in 2016

Looking ahead to 2016, one expert believes we will see the roles of sales and marketing staffs do a bit of a switch, with salespeople moving up the sales funnel and marketers moving down. But, the biggest change may be... >>

BizReport | Ecommerce December 14, 2015

Top 3 tips to better optimize data

Data optimization is not new to the online space, yet many brands and retailers continue to struggle to find the right combination of data and campaign strategy. Here are our top tips to strengthen data strategy. ... >>

BizReport | Social Marketing December 11, 2015

Twitter feature to show ads to users that are not logged in

Twitter's mission to monetize non-active users has resulted in the testing of a new feature that will show ads to users who read Tweets without logging in and non-users. ... >>

BizReport | Advertising December 11, 2015

How to better use data in 2016

There is a move in the data space to remove human bias. According to one expert, this trend will become a major force in 2016. Here is why. ... >>

BizReport | Internet December 10, 2015

Expert: How to make the most of the cloud

While the cloud does offer some cyber security risks, the benefits of a cloud-based system have become something businesses rely upon. According to one expert, the cloud will have a big impact on 2016 business. Here's why: ... >>

BizReport | Advertising December 08, 2015

Ad Roundup: New releases for video, analytics, ecommerce

In today's advertising roundup: three new solutions that could simplify brands' campaign plans. ... >>

BizReport | Mobile Marketing December 08, 2015

Southeast Asia Research: Half of mobile ad clicks 'unintentional'

The good news is that more than three-quarters of people surveyed across five Southeast Asian countries have clicked on a mobile ad in the past month. The bad news is that almost half said they did so by mistake. ... >>

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