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BizReport | Advertising May 07, 2015

Online Roundup: Shopping apps, increased analytics

In today's online roundup: a new app that will allow shoppers to get deals through their Apple Watch and increased analytics set up to help brands better connect with consumers.... >>

BizReport | Advertising May 06, 2015

Study: Calls more valuable to brands than clicks

No one will deny the importance of consumer clicks, but one new report finds there is more value to customers calling local businesses than simply clicking on online or mobile ads. According to Invoca more than half (54%) of calls... >>

BizReport | Mobile Marketing May 06, 2015

Study: Android passes iOS in mobile revenue

For the first time Android devices have pushed past Apple's in the mobile revenue game. That according to Opera Mediawork's new State of Mobile Advertising report. According to their numbers Android devices now hold a 45.87 share of mobile revenue... >>

BizReport | Advertising May 05, 2015

Ad Roundup: New sales and mobile analysis tools

In today's advertising roundup a new tool that gives iOS users real time access to data sets and a new sales tool giving sales people instant access to training materials. ... >>

BizReport | Advertising May 04, 2015

Top 3 tips to better engage Hispanic consumers

Cinco de Mayo is just a day away, but for brands to truly engage Hispanic consumers requires more than a flyer or banner announcing the day. One expert offers his top 3 tips for brands to better engage this population.... >>

BizReport | Advertising May 01, 2015

Consumers find card-linked marketing helpful for special occasions

Using card-linked marketing to help with special occasions such as Mother's Day is something that the majority of Americans would embrace, according to insights gleaned from a survey by data and advertising company Cardlytics.... >>

BizReport | Advertising May 01, 2015

Expert: How to engage Hispanic shoppers

If your organization only does business in the U.S., you may think you don't need to worry about providing multilingual websites, mobile apps and other digital content to your customers. But this is a major misperception, according to one expert.... >>

BizReport | Advertising April 30, 2015

Ad Roundup: New video tools, cross-device options

In today's advertising roundup: new mobile video options, a partnership for social media data and another which should strengthen brands' targeting abilities. ... >>

BizReport | Advertising April 28, 2015

Ad Roundup: Partner program and SMB security

In today's advertising roundup: a new partner program for email brands and increased security options for small businesses. ... >>

BizReport | Advertising April 28, 2015

IAB report shows increasing commitment to digital video advertising

The Interactive Advertising Bureau has released a new study showing that more than two-thirds of marketers and agencies are moving budgets away from television to digital video ad spending.... >>

BizReport | Social Marketing April 28, 2015

Study: Facebook key for ecommerce

A new report out from G/O Digital indicates Facebook may be the key for brands in the online space. According to their research about half of consumers said discounts or incentives that they saw on Facebook influenced them to visit... >>

BizReport | Advertising April 27, 2015

Ad Roundup: More formats, reporting available to brands

Three new releases are setting up brands to have more contact points with engaging consumers. Details in today's advertising roundup. ... >>

BizReport | Mobile Marketing April 23, 2015

Mobile Roundup: App releases focus on connection, analysis

Two new releases into the mobile space are adding more focus to consumer connection and brands' ability to analyze activity. Details in today's mobile roundup. ... >>

BizReport | Advertising April 23, 2015

Ad Roundup: Partnerships to deepen brands' reach

In today's advertising roundup, two new partnerships to the online space should give brands more insight into what their customers want. This insight should lead to great targeting and personalization options. ... >>

BizReport | Advertising April 20, 2015

Targeted ads give Internet users the creeps

Consumers feel that targeted ads that follow them around the Internet are too personal and worry how the data for such targeting was collated, according to research conducted at Ithaca College.... >>

BizReport | Mobile Marketing April 20, 2015

Smartwatches: time for a new ad format

They may be small and users may only engage with them in short bursts, but smartwatches are set to attract millions in advertising spend within the next four years, according to a new forecast from Juniper Research.... >>

BizReport | Advertising April 19, 2015

Playlists the perfect target for brands on Spotify

Brands advertising on Spotify can now better target their ads to the mood of the listener with a new feature called Playlist Targeting.... >>

BizReport | Mobile Marketing April 16, 2015

Banks missing out by focusing mobile banking ads on television

Research from advertising network BuzzCity reveals that mobile payments are soaring despite banks' failure to inform customers of the mobile facilities available to them.... >>

BizReport | Advertising April 16, 2015

Top 3 tips to add personality to your targeting

Behavior and context are crucial to brands understanding what their online customers want and need. But, according to one expert, there is more to targeting that context and behavior, he says brands also need to take into account the personality... >>

BizReport | Advertising April 16, 2015

Study: Tech making it simpler for brands to connect

Technology is changing the way brands approach advertising and engagement. That according to new data out from Experian Marketing Services. Their new study finds that brands are implementing more data-centric marketing initiatives like audience segmentation, data hygiene and campaign testing.... >>

BizReport | Advertising April 15, 2015

Ad Roundup: TV, mobile and B2B tools

In today's advertising roundup: a B2B brand is re-branding while two new partnerships should smooth the way for advertisers in the TV and mobile spaces. ... >>

BizReport | Research April 14, 2015

Survey: Brands believe salespeople are key but aren't training

Turns out there is a disconnect between salespeople, training and feedback. According to new data out from Corporate Visions while most brands agree that salespeople need training to ensure their messaging is articulated well (85%) fewer than half are having... >>

BizReport | Ecommerce April 13, 2015

Marketo, Neustar partner for precision targeting

A new partnership in the online space may open the conversational lines between shoppers and brands by capturing data in real time and offering up the most relevant content at the right time.... >>

BizReport | Advertising April 10, 2015

New Zealand sees significant growth in mobile advertising

New Zealand, a small country at the bottom of the world, is making news headlines around the globe thanks to its huge growth in mobile advertising. ... >>

BizReport | Advertising April 10, 2015

Advertisers increase spending to keep up with tech adoption

As more Brits own more digital technology, advertisers have upped their spend online and on mobile to reach them, as new figures released by the IAB UK illustrate. ... >>

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