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BizReport | Advertising June 27, 2011

CRUNCH offers individualized targeting options

A new release from ChoiceStream may give online advertisers a bit more sway with consumers. Using behavior data, the CRUNCH platform targets to the individual level so that messages have higher engagement rates. The platform create customized segments to help... >>

BizReport | Social Marketing June 27, 2011

Tool monitors socnets, offers insight

Monitoring the social space is one step easier now that a new tool from General Sentiment is out. Called Media Measurement Dashboard 2.0, the tool helps brands by monitoring social conversations to determine how consumers feel about certain topics. That,... >>

BizReport | Social Marketing June 23, 2011

New Facebook "Comment" ad unit launched

This latest ad unit, dubbed the "Comment" ad unit, is the eighth to be made available on Facebook. Designed by Leo Burnett to be truly social, the ad encourages conversations around whatever content or questions a brand decisions to pose.... >>

BizReport | Advertising June 23, 2011

Study: Packaged messages more engaging to consumers

During the planning stages of that next video campaign, brands may want to give more thought to the packaging of the message and how it is delivered. A new report from Synaptic Digital and Kantar Video finds that consumers have... >>

BizReport | Advertising June 22, 2011

Modern males play greater role in purchase decisions

Who says men don't get a look-in when it comes to splashing out? New research from Jacobs Media reveals that six out of ten women would make a purchase based on the recommendation of their partner or spouse, highlighting the... >>

BizReport | Advertising June 22, 2011

Report finds ad unit boosts engagement at least three times

With billions of video views each month, the video space is hotter than ever. One video advertising platform, BannerLink, uses rich media to create ecommerce focused ads for auto dealers, real estate brands and retailers. Hundreds of clips are placed... >>

BizReport | Advertising June 21, 2011

How getting creative may push ROI sky-high

Slapping a logo on a banner and hoping the act will engage consumers only results in lost ad dollars and headaches. And yet, many brands are afraid to get too creative with advertising for fear that the viewer won't engage... >>

BizReport | Advertising June 13, 2011

Motista to identify branded connection data

Add another way to target and hopefully engage online consumers: connection data. From Motista and available today, a new platform called Motista Consumer Connection gives brands on-demand access to consumer data. Some of the data goes back to 2007, giving... >>

BizReport | Advertising June 10, 2011

TRAFFIQ taps Phluant for mobile options

Look for more from the mobile space very soon. A new partnership between TRAFFIQ and Phluant will give mobile marketers more options in ad creation. TRAFFIQ has tapped Phluant to power rich media mobile ad units for its client base;... >>

BizReport | Advertising June 08, 2011

E-readers - the next ad frontier

The success of Amazon's ad-supported Kindle model, along with the forecast huge rise in Americans owning an e-reader device this year, signal the opening of the next digital ad frontier. ... >>

BizReport | Advertising June 03, 2011

Top tips for building an international profile

Brands around the globe are going global - from retail to software. But, there are differences in the international marketplace that many brands may not be ready for. Emerging markets, however, come with their own sets of obstacles. Cultural and... >>

BizReport | Advertising May 26, 2011

Online video ads attract more attention than TV ads

Recently released results of biometric testing show that viewers of online video pay more attention to advertising, and have a better recollection of those ads, than those who watch television advertising. ... >>

BizReport | Advertising May 18, 2011

Is CPV a solution for online advertisers?

Earlier this month, Facebook announced plans to include Cost Per View (CPV) to their advertiser options. CPV basically means advertiser pay per view, and that view is obtained by 'paying' consumers to watch ads. Good for the advertiser because they... >>

BizReport | Advertising May 16, 2011

Opt-in mobile advertising response rates in Asia top 25%

Opt-in mobile advertising is now the most effective marketing channel in Asia, according to new research from the Mobile Marketing Association in Asia and Out There Media.... >>

BizReport | Advertising May 03, 2011

BrightRoll: Television ad dollars shifting again

Television may still be the big-getter in the advertising race, especially in local markets, but those ad dollars are shifting again. According to a new BrightRoll report more ad dollars are shifting into the online space. In fact, planned online... >>

BizReport | Advertising May 02, 2011

Forecast: Local TV spend to steadily rise

In the US, nothing is moving television from its advertising position in the local marketplace any time soon. According to a new advertising forecast from BIA/Kelsey, local television ads grew by 23% to reach just over $19 billion in 2010,... >>

BizReport | Advertising April 29, 2011

CannedBanners rolls out self-serve, ecomm option

Etailers within Shopify's platform have one more option when it comes to advertising: flash banner ads. This week, CannedBanners rolled out a new banner creation platform, which is self-serve, for the site. ... >>

BizReport | Advertising April 23, 2011

Kids don't recognize advergames as advertising

Children aren't recognizing ads in advergames as advertising, according to a recent study, highlighting the need for standard advertising notifications. ... >>

BizReport | Advertising April 12, 2011

Internet to become second-largest ad medium by 2013

For the first time ever, ZenithOptimedia's adspend forecast shows the Internet will overtake newspapers to become the world's second-largest ad medium by 2013. ... >>

BizReport | Advertising April 12, 2011

ADCENTRICITY launches behavioral targeting option

Basing advertising targets on past behaviors have proven to be lucrative for many brands. This behavioral targeting is the basis of a new solution from ADCENTRICITY called Consumer Sync. The new platform offers behavioral targeting for ad agencies and brands... >>

BizReport | Advertising April 11, 2011

What audience data can do for you

Recently PubMatic launched a new on demand service for audience data, serving these bits of information in real time. Audience Data on Demand works by connecting publishers with third part audience data to better engage these consumers.... >>

BizReport | Advertising April 07, 2011

appssavvy: Social activity ads outperform static banner ads

As time spent online continues to shift towards social media and games a new type of advertising is emerging - social activity advertising. Instead of pushing ads based on a consumer's interests, demographics, and preferences, advertisers can now factor in... >>

BizReport | Advertising March 23, 2011

$4.5 million in funding round for connection hub Motista

Every business wants a better connection to their consumer base. While many rely on generalized web research, the Motista solution offers more specific details for businesses based on specific brands, segments and competing companies. The platform has announced a $4.5... >>

BizReport | Advertising March 18, 2011

3 Questions with Flypaper founder Don Pierson

Flypaper is the only Flash content creation platform; it allows users to edit signage on the fly, making the DS space more efficient and simpler to handle. This week Flypaper announced the release of new features for their platform; the... >>

BizReport | Advertising March 18, 2011

New release ensures user experience across platforms

In the world of ecommerce, customer experience is the key. Many brands have found that it is hard to ensure the same user experience, however, across platforms like mobile and social. A new release from ePrize gives brands a better... >>

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