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BizReport | Blogs & Content July 09, 2014

Top 3 tips to create engaging in-game ads

RockYou is a cross-platform game publisher with a premium video ad network running through our content. With more than 50 games, the company sells video ads that play before and within the gaming experience, so they know what is working... >>

BizReport | Advertising July 09, 2014

Ad Roundup: Integrations and a mobile launch

This week, Mozu integrates with three industry leaders and OpenMarket offers new availability for mobile codes. Learn more in our Advertising RoundUp:... >>

BizReport | Research July 08, 2014

Why brands might try targeting Daddy

For generations most brands have focused on targeting Mommy in their ads - moms were home, did the shopping, ran the carpool and maybe worked from home part time. But there is a new trend in the US - that... >>

BizReport | Advertising July 08, 2014

UK: Mobile advertising spend almost on a par with print

Mobile advertising spend in the UK is a hair's breadth away from print newspaper advertising spend, according to recently released figures from eMarketer.... >>

BizReport | Advertising July 07, 2014

Top 3 tips to implement better RTB strategy

Programmatic advertising, which automates the buying and selling of ads, is beginning to push ad buying according to one expert. In fact, this year many believe programmatic offerings will see a substantial lift for online brands. One expert offers the... >>

BizReport | Advertising July 04, 2014

Ad recall in digital magazines on a par with print

Analysis of reader recall of magazine ads in tablet issues by GfK MRI Starch Advertising Research reveals they achieve the same level of recall as print versions and attract a young and affluent demographic.... >>

BizReport | Law & Regulation July 04, 2014

ISBA fears Facebook faux pas may damage advertisers' trust

Unless you've been living under a rock you will have heard the uproar caused by Facebook's recent 'social experiment'. As well as damaging users' faith in the social network the Incorporated Society of British Advertisers (ISBA) fears that brand owners'... >>

BizReport | Advertising July 03, 2014

ASA upholds complaint about 'misleading' free-to-play mobile game ad

When is a free-to-play mobile game not a free-to-play mobile game? Electronic Arts recently found out, courtesy of the UK independent regulator the Advertising Standards Authority.... >>

BizReport | Advertising June 30, 2014

World Cup ad success goes to non-sponsors

As the FIFA World Cup heads towards the final stages, new research reveals that the winners of the most-shared football-related ads are by brands who are sponsors of the event.... >>

BizReport | Advertising June 27, 2014

Top 3 tips to implement strong one-to-one campaigns

One-to-one marketing is the strategy marketers use to develop more personalized, meaningful and engaging relationships with consumers. Customers have become overwhelmed by marketing messages, so marketers need to find a way to provide more personalized interactions that resonate with customers.... >>

BizReport | Advertising June 27, 2014

Ad RoundUp: Moves to improve social, SEO and training

This week three online leaders - Corporate Visions, EasySocialShop and RivalIQ - are making big announcements for the online space. Here's how they may impact your business:... >>

BizReport | Advertising June 24, 2014

SDL: Why language is important for millennials

We already know millennials look at advertising and content differently than Gen Xers or Baby Boomers, but the reasoning behind that - and another reason to market to millennials differently - is language. According to SDL 1 in 4 US... >>

BizReport | Advertising June 24, 2014

Consumers taking longer to consider online purchases

Consumers are taking longer than ever to make considered shopping decisions, according to new research from Rakuten Marketing's display arm, Rakuten MediaForge. This makes it more challenging for brands to keep a distracted consumer interested.... >>

BizReport | Advertising June 23, 2014

Ad Roundup: SMB options

This week two new offerings will set up small businesses with better data and targeting. ... >>

BizReport | Advertising June 20, 2014

Brands: How contextualization increases engagement

When it comes to the Web, marketers need the ability to capture and apply data-driven insights, which are generated when consumers visit a brand's Web and mobile sites. Then, a wide variety of contextual information can be brokered to offer... >>

BizReport | Advertising June 20, 2014

Over-50s feel ignored by brand marketers

Those in the over-50 age group believe brands just aren't interested in them, according to new survey results released by High50. ... >>

BizReport | Advertising June 19, 2014

Data, programmatic buying at heart of 3 new offerings

Look for new targeting and buying options from three new offerings in the online and television spaces. Here are the details:... >>

BizReport | Mobile Marketing June 19, 2014

Rewards key to in-app ad engagement

By respecting the mindset of mobile users, advertisers can more effectively leverage their in-app presence using rewarded advertising, according to new findings released from a commissioned study conducted by Forrester Consulting on behalf of Tapjoy.... >>

BizReport | Advertising June 19, 2014

Coke or Pepsi? Budweiser or Carlsberg? Consumers unsure of official World Cup sponsors

Heavily football-themed advertising and marketing is making it hard for consumers to recognize an official sponsor of the World Cup, according to new data from GlobalWebIndex.... >>

BizReport | Advertising June 18, 2014

Studies: How to make the most of BTS, holiday campaigns

School may have just released for the summer for most US families, but for brands the back to school season is already here. According to new data out from PM Digital now is the time to engage back to school... >>

BizReport | Advertising June 18, 2014

Ad Roundup: Offerings up targeting, translation options

Three new releases in the online space this week will give online brands more options when it comes to 'talking' to consumers in a way that will engage. Here are the details:... >>

BizReport | Advertising June 18, 2014

Study: Most brands looking for deeper emotional connections

It will come as little surprise to most of you that brands are looking to make deeper, more emotional connections with shoppers. What may surprise, according to a new report out from MediaBrix, is that 88% of brands say the... >>

BizReport | Ecommerce June 17, 2014

Study: Up to half of customer experience budgets wasted

B2B brands are doing a good job of enhancing the customer experience on their websites, but according to new data out from Accenture, a large amount of the budgets for customer experience are still wasted.... >>

BizReport | Advertising June 17, 2014

Facebook looks outside of socnet to better target ads

Facebook users don't mind seeing ads on the social network, as long as those ads are relevant. While Facebook currently discovers users' interests via activity on the social network, that is set to change.... >>

BizReport | Advertising June 16, 2014

Ad Roundup: Video targeting and landing page options

Each day more consumers are engaging with online video; a new partnership will offer Marin Software clients more video targeting abilities. Meanwhile, GetResponse is releasing a landing page creation tool. The details are below:... >>

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