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BizReport | Advertising January 04, 2017

GroupM/Spotify reveal $220m mobile music streaming ad opportunity

Group M and Spotify plan to tap into streaming media consumption, in particular music, to generate new ad revenue. ... >>

BizReport | Advertising January 03, 2017

How to overcome 3 sales challenges

For a sales leader, there is a never ending pressure to deliver more - more revenue, pipeline accuracy, top producing reps, and all with less - less budget, time, and staff. The most successful sales leaders embrace this stress and... >>

BizReport | Advertising January 03, 2017

Prediction: Data to become industry catalyst

Data, data, data. For at least five years, experts have been underlining the importance not only of data collection but proper data analysis. However, in 2017, the need for true understanding of data will be even more important. So says... >>

BizReport | Advertising January 02, 2017

3 ways VR will change in 2017

With all the fuss surrounding virtual reality from a consumer standpoint, it's only normal for brands to wonder how they might fit into the new space. Vertebrae's Vince Cacace offers insight into three trends he believes will influence brands in... >>

BizReport | Advertising December 30, 2016

Expert: Brands must understand the product is the message

From native video to in-game ads to social and mobile and banners, there are more digital ad options than ever. Couple that will offline ad options, and it's no wonder many brands aren't sure where to go with the next... >>

BizReport | Advertising December 29, 2016

Expert: Brands should make these programmatic moves now

Programmatic continues to be a strong player in the digital advertising space, but there are two specific trends that one expert believes will impact brands in 2017. Along with those trends, are changes brands should consider making now. ... >>

BizReport | Internet December 29, 2016

Top 3 tips for brands to enter AR/VR

Augmented and Virtual Reality are hot commodities in the consumer sector, and many experts believe this trend will continue as AR/VR gear continues to get better. Here are three tips to help brands enter the space. ... >>

BizReport | Mobile Marketing December 27, 2016

3 mobile trends that will change 2017

Mobile is expected to be a huge factor not just for retailers but for all digital brands as we move into 2017. According to Syntonic, there are three trends that brands need to prep for now. ... >>

BizReport | Advertising December 26, 2016

Experts say AdTech will influence more next year

Advertising Technology will come into its own in 2017. That's the word from two experts who believe there are three trends to watch in the AdTech space. ... >>

BizReport | Research December 23, 2016

Top 3 tips for brick-and-mortar to ensure customer satisfaction

With Amazon's recent Fresh announcement, the increased use of mobile devices in-store, and an ever-shrinking shopper attention span, many brick-and-mortar brands are feeling the pressure. One expert offers 3 tips for brick-and-mortar brands to ensure customer satisfaction. ... >>

BizReport | Advertising December 22, 2016

Study: Gen Zers impatient, want human contact

New data out from Marchex may help marketers better interact - and engage - with Gen Z. Just who are Gen Zers? They are the generation coming up behind Millennials, and are expected to pack quite the spending punch. ... >>

BizReport | Viral Marketing December 22, 2016

3 trends that will shape video performance marketing

There is a lot going on in the video space, but there are three trends that one expert says will shape video performance marketing next year. ... >>

BizReport | Advertising December 21, 2016

Experts: Mobile native, commerce important in 2017

Look for more out of mobile native companies as well as mobile commerce. Those are two areas that experts say will have a big impact on 2017. Here's why. ... >>

BizReport | Advertising December 20, 2016

Expert: How brands can break through media noise

The landscape for advertising in the digital space has changed drastically over the past five years, with consumers 'tuning out' more and more ads, getting their news and information from alternative sources, and even changing how people watch TV and... >>

BizReport | Advertising December 20, 2016

Consumers say standard mobile ad formats 'boring', 'annoying', 'disruptive'

Boring, uninteresting, disruptive and frustrating - that what consumers in the US think about standard mobile ad formats, according to research from Yieldmo. ... >>

BizReport | Advertising December 16, 2016

Expert: AI to be part of 2017 growth

Look for artificial intelligence to become an even bigger part of brand strategy in 2017. That's the word from one expert, who believes there are four reasons AI will become crucial to brand success. ... >>

BizReport | Advertising December 15, 2016

Ad Roundup: Releases underline importance of analysis

Three new releases into the digital space this week underline the importance of campaign analysis, in addition to cool features like video. Details in today's advertising roundup. ... >>

BizReport | Advertising December 15, 2016

Mobile more accurate than desktop when targeting narrower audiences

Mobile campaigns are more successful than desktop in terms of accurate targeting of narrow audiences, according to new research from measurement firm Nielsen. ... >>

BizReport | Advertising December 12, 2016

Research reveals lack of diversity in UK ad imagery

A review of the top 20 advertising spenders in 2015 by Lloyds Banking Group reveals that minorities continue to be significantly under-represented. ... >>

BizReport | Advertising December 09, 2016

How to use payments as a marketing tool

Did you know payments can be more than, well, payments? According to one expert, payments can also be used as marketing tools, giving consumers new ways to pay for items, and businesses new ways to engage those same shoppers. Here... >>

BizReport | Advertising December 09, 2016

Expert: How to improve personalization strategy

There is a fine line to personalization the customer experience, placing native and programmatic ads, and creeping out customers. Here's how businesses can take the creep factor out of personalized emails, ads, and content. ... >>

BizReport | Advertising December 09, 2016

77% of publishers victims of non-human traffic

A new survey from The 614 Group and Distil Networks reveals that the vast majority of publishers are not aware of how their traffic is audited by third-party providers. ... >>

BizReport | Advertising December 08, 2016

Ad Roundup: Partnerships and a new release

Two new partnerships may make it simpler for brands to advertise and to collect payments online; and a new release offers up productivity options. Details in today's advertising roundup. ... >>

BizReport | Advertising December 08, 2016

Expert: Tipping point for personalization is near

For the past 8 years, we've heard that personalization was reaching the mainstream tipping point; within the last three years Apple has released Siri, Amazon the Echo, and now Google is releasing Home. Are we now at the tipping point?... >>

BizReport | Advertising December 07, 2016

Top 3 tips for chatbot, CSE integrations

Chatbots may quickly become the future for customer service. Here's what brands need to know to ensure there is a strong strategy in place for customer service, chatbot usage, and the integration of chatbots within CSE. ... >>

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