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BizReport | Advertising August 19, 2015

Adroit: Advertisers should avoid pigeonholing Millennials

Despite differences in age, new research from performance marketing tech firm Adroit shows that, whatever generation a person is pigeonholed into, their response to advertising is remarkably similar.... >>

BizReport | Advertising August 18, 2015

Video completion rate top KPI for UK advertisers

Videology's latest UK video market report reveals that the 'view through rate' is now a top priority among advertisers.... >>

BizReport | Advertising August 18, 2015

Ad Roundup: Social data, semantic classification and native ads

In today's advertising roundup: A new tool setting brands up to better understand their customers, a native ad offering in the programmatic space and an acquisition that should give brands access to more fluid data. ... >>

BizReport | Advertising August 17, 2015

Study: 'Shockvertising' has become obsolete

When students from Wits University in Johannesburg explored the effectiveness of shock advertising on Generation Y, they found the creative treatment was not at all effective at communicating brand. ... >>

BizReport | Advertising August 13, 2015

Study: Brands missing out on co-op options

Local businesses are missing out on billions in marketing options - many because of a disconnect between the bigger brand and the local business. According to a new Netsertive/Borrell Associates study about $14 billion in co-op branded marketing dollars are... >>

BizReport | Ecommerce August 13, 2015

Top tips to grow online sales

With so many products out there, even in specialized niches, it can be tough for online sellers to figure out which products to sell and even tougher to determine the likelihood of the product selling. One expert as identified two... >>

BizReport | Advertising August 12, 2015

PageFair counts the cost of ad blocking

The significant rise in the number of Internet users using ad blocking software is costing advertisers billions .... >>

BizReport | Advertising August 12, 2015

When it comes to online ads, seeing red is a good thing

Personalization, repetition and color are the most common elements that convert consumers from browser to buyer among an online population that is increasingly overwhelmed by the amount of ads online, according to recent research commissioned by Criteo.... >>

BizReport | Ecommerce August 12, 2015

Survey: Shoppers want deals, tech options

When it comes to what shoppers want, there are a million voices saying social media, reviews and even in-store experiences. One new survey asked shoppers what they wanted and the results may surprise some. ... >>

BizReport | Advertising August 11, 2015

Ad Roundup: Tools to target, personalize released

In today's advertising rounding, two new tools that should give brands more in-depth looks at their consumer base; and a new partnership focused on travel minded shoppers. ... >>

BizReport | Advertising August 11, 2015

Survey: Most brands don't use 'most effective' sales pitch

When it comes to making a sale, a strategized and steady sales pitch is a must. Which is why new data out from Corporate Visions is surprising - according to their new survey most brands are not using the sales... >>

BizReport | Advertising August 10, 2015

Forecast: RTB revenues set to skyrocket

Publishers can expect the revenues they make from programmatic (RTB) ads to increase 'substantially'. That according to a new forecast out from AdExchanger Research. According to their experts over the next year programmatic ad inventory will merge into a remnant... >>

BizReport | Ecommerce August 10, 2015

How brands can take stress from families BTS shopping

Back to school is one of the most important shopping seasons for retailers. It also presents a stressful time for families, which is why brands must emphasize a seamless, stress-free and fun shopping experience. Our expert shares his thoughts on... >>

BizReport | Advertising August 07, 2015

Top 3 tips to create sticky messaging

Making a brand message stick is one of the biggest hurdles for brands in the online space, and one wrong move can ruin the strategy. One expert offers his top 3 tips to create sticky brand messaging. ... >>

BizReport | Advertising August 07, 2015

Mobile key driver of rise in paid search spending

A new report from Kenshoo reveals that the global spend on social advertising grew significantly YoY in the second quarter of 2015, with mobile the key driver. ... >>

BizReport | Advertising August 06, 2015

Ad Roundup: Social, email releases

In today's advertising roundup, two new solutions that should give brands more insight and access to online consumers. ... >>

BizReport | Advertising August 05, 2015

Ad Roundup: Tools look at email, sales, mobile workloads

In today's advertising roundup, new email and sales tools which should help brands increase transactions and conversions and a new mobile ad option for publishers. ... >>

BizReport | Mobile Marketing August 05, 2015

Click-to-call ads 4x more likely to lead to purchase

Consumers who 'click-to-call' from a mobile ad are more likely to make a purchase than those who interact with an online ad, according to recent research from mobile advertising analytics firm Marchex.... >>

BizReport | Internet July 31, 2015

Brands: How to prepare for a non-Flash environment

Over the years there have been several calls for the death of Flash - and yet many websites continue to use Flash-based development. However, several online giants have announced they'll no longer support Flash, and that could mean the real... >>

BizReport | Internet July 30, 2015

Experts weigh in on the death of Flash

With a growing number of key technology players disabling or calling for 'the end' of Flash, many are saying this is finally the beginning of the end for the technology. If it is, in fact, the end for Flash, what... >>

BizReport | Advertising July 30, 2015

How travel brands can stop fraud

The online travel space is expanding quickly. Consumers are looking for trip information across devices, but many want options in lodging, airfare and car rentals as well as content, and as with all ecommerce the experience is key. But among... >>

BizReport | Advertising July 29, 2015

Brands: How to use programmatic TV buys to your advantage

Programmatic TV is a new form of selling ad space driven by the desire for new buyers to TV. According to one expert programmatic TV will see big increases over the coming months. Here's how it could affect brands. ... >>

BizReport | Advertising July 29, 2015

Top 3 tips that will help you use location more accurately

Location data provides a plethora of insight into consumers on a very granular level. It provides context around where, when and how consumers are interacting with brands as they traverse between the physical and digital world.... >>

BizReport | Advertising July 28, 2015

Massive mobile ad fraud uncovered

A report by fraud detection firm Forensiq has found thousands of malicious apps in official app stores that are carrying out ad fraud. ... >>

BizReport | Advertising July 27, 2015

Brands: Why you need to improve on location

In real estate experts tell us, "location, location, location". One expert says a similar mantra - one of location data - could be used with online marketing. Brands need to up their location game, says one expert, if they want... >>

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