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BizReport | Advertising August 17, 2016

Ad blocking: 'Value exchange' message may be getting through to consumers

The latest IAB quarterly report, carried out in conjunction with YouGov, reveals no recent uptick in ad blocker use among adults in the UK. In fact, confusion among consumers as to what is, and is not, an ad blocker may... >>

BizReport | Ecommerce August 17, 2016

Expert: BTS sales aren't breaking records

While many American children are back in school this week, the back to school (BTS) spend hasn't made a huge splash for retailers. That's the takeaway from new Brand Keys data which indicates the BTS spend so far in 2016... >>

BizReport | Internet August 17, 2016

Top 3 tips for better automation strategy

While many brands are beginning to look into automation for different aspects of their business, the cost of automation continues to hold business owners back, as does the thought of all the work time that could be taken up with... >>

BizReport | Advertising August 16, 2016

Ad Roundup: 3 releases to increase business' knowledge

In today's advertising roundup, three new releases that are focused on helping improve brands' collection, understanding and use of digital data. ... >>

BizReport | Internet August 15, 2016

Expert: Drawbacks to employing bots

There has been some expansion in the use of marketing bots across the digital space over the past year, primarily in the B2B space. One expert believes we'll see more growth across both B2B and B2C spaces, but warns there... >>

BizReport | Advertising August 12, 2016

Expert: How marketing bots are impacting B2B, B2C brands

From cloud storage to automating campaign creative, more and more businesses are pushing the tech attached to their business. One expert looks at how marketing bots are impacting both B2B and B2C brands. ... >>

BizReport | Advertising August 12, 2016

Online editorial content offers key opportunity to reach Olympic fans

It is not just sports fans that will be reading about, and watching, this summer's Olympics. Brands have a great opportunity to reach fans of the sporting event, but also those who really aren't that into sports, too. ... >>

BizReport | Mobile Marketing August 11, 2016

Mobile advertisers believe they offer positive experience, users disagree

Ask mobile marketers and mobile operators and most will say they believe the experience they provide consumers is positive. Ask consumers and most will say otherwise.... >>

BizReport | Advertising August 11, 2016

Ad Roundup: Video and B2B solutions

In today's advertising roundup, a new partnership and a new platform release which should help online brands better manage their ad budgets. ... >>

BizReport | Advertising August 10, 2016

Ad Roundup: Social, calling solutions

In today's advertising roundup, two social marketing solutions, and a new way for brands to engage through the call. ... >>

BizReport | Advertising August 10, 2016

Expert: Take these sports tips to better engage customers

With the Olympics in full swing, everyone is thinking about swimming, gymnastics, basketball, and other sports. And, according to one expert, there are sports lessons that businesses can use to better engage with their target market. ... >>

BizReport | Blogs & Content August 10, 2016

Publishers say mobile and video will be top revenue drivers in coming year

AOL's 2016 Publisher Outlook Report reveals publishers are hyper-focused on being where consumers are, with mobile, video, and off-platform distribution all proving successful. ... >>

BizReport | Advertising August 09, 2016

Top 3 tips to continue Olympics engagement

So fans of the Olympics have engaged with a business over the coverage, is that the end of the conversation? No, says one expert. ... >>

BizReport | Blogs & Content August 09, 2016

Why employees need more than email for collaboration

While email is one of the most familiar business tools for employees, it may not be the right tool for every communication need. According to one expert, collaboration systems are fast becoming a must-have tool for content creation and collaboration.... >>

BizReport | Advertising August 08, 2016

Brands: How to start your Olympics conversation now

The first two days of the 2016 Olympic Games have passed, but with 15 days yet to go, it isn't too late for businesses to get in on the conversation. Here's how: ... >>

BizReport | Advertising August 08, 2016

Podcast listeners receptive to advertising

More and more people are listening to podcasts and, according to recent research from media agency the7stars, most listeners are not alienated by advertising within the medium. ... >>

BizReport | Advertising August 05, 2016

Top 3 tips to a strong Olympics campaign

Starting next week, the Olympics will become a global conversation, and some brands will be linked to the athletes. One expert offers three tips to a strong Olympics themed campaign. ... >>

BizReport | Advertising August 05, 2016

Creatives not being given data needed to inform personalized, relevant ad campaigns

New research from digital agency Turn reveals the frustrating gap in the flow of data between brands and their creative and media teams. ... >>

BizReport | Advertising August 04, 2016

Expert: How brands can capitalize on the Olympics

The Olympic Games are an important global sporting event that is observed by billions of consumers around the world. The 2012 Olympics that were held in London had 3.6 billion viewers. That is a number that brands can't ignore, especially... >>

BizReport | Advertising August 03, 2016

Report: Team broadcast, social for Olympics gold

While most traditional media slots are already filled for the upcoming Olympic games, there are still a few space that businesses can target to become part of the 2016 Olympic story. New data from Mindshare indicates where businesses might find... >>

BizReport | Advertising August 01, 2016

Ad Roundup: Releases to enhance connection

In today's advertising roundup, a trio of releases that should enhance brands' and publishers' ability to engage with customers. ... >>

BizReport | Advertising July 27, 2016

LEAN: The key to motivating ad blockers to disable their software

Ad blocking is a significant challenge to advertisers, but a new report from the Interactive Advertising Bureau reveals that all is not lost as many of those using ad blocking software can be convinced to disable it.... >>

BizReport | Social Marketing July 26, 2016

Study IDs keys to influencer marketing

When it comes to influencer marketing, honesty is the best quality. That's one takeaway from new Altimeter and TapInfluence data, which indicates that most (71%) of influence marketers cite they're honesty as what brings consumers back to them time after... >>

BizReport | Advertising July 26, 2016

Study: TV a priority for many Millennials

While most experts tout streaming services as Millennials most chosen form of video viewing, one new report indicates television is not off the radar of this influential demographic. According to the Video Advertising Bureau, television is fueling Millennials' online conversations.... >>

BizReport | Advertising July 25, 2016

Expert: Why timing of brand connection is more important than ever

With all of the targeting abilities now available to marketers, many may have forgotten that reaching a consumer at the right time is still one of the most valuable. According to one expert, timing could be more important than any... >>

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