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BizReport | Advertising June 20, 2016

Snapchat to give advertisers info on how their campaigns impact in-store sales

It is a question every marketers wants to know - how is their social media marketing performing in the real world? A new partnership between Oracle Data Cloud and Snapchat is set to answer just that. ... >>

BizReport | Advertising June 20, 2016

Impact of scroll speed on video ad engagement

Video ad tech firm, Teads, has released new eye-tracking insights revealing the importance of scroll time on consumer engagement with advertising. ... >>

BizReport | Advertising June 16, 2016

Ad Roundup: Partnerships for better connection

In today's advertising roundup, three new partnerships that should give online marketers better connection with their customer bases. ... >>

BizReport | Advertising June 15, 2016

Top tips to engage over holidays

With more consumers looking for gift ideas online, many retailers are using hooks like Mother's Day, Father's Day and other so-called small time holidays to engage. One expert offers three tips to better engage these smaller holiday buyers. ... >>

BizReport | Advertising June 15, 2016

Study: Personalization going mainstream

When it comes to targeted marketing, businesses of all sizes are keying in on personalization. That's the takeaway from the new 2016 Trends in Personalization study from Evergage, which found most (85%) of brands are using some form of personalization.... >>

BizReport | Advertising June 14, 2016

Reports: Father's Day spending up, email may increase conversions

Look for more kids (and moms) to spend more this Father's Day. That's the word from new NRF data which predicts the total Father's Day spend will surpass $14b in 2016. ... >>

BizReport | Advertising June 13, 2016

2017 will see Internet advertising overtake broadcast TV for the first time

According to PricewaterhouseCooper's latest outlook report, Internet advertising will overtake broadcast advertising in the U.S. within the next year.... >>

BizReport | Social Marketing June 10, 2016

Ad agencies prefer Instagram to Twitter for social media campaigns

Instagram is proving more attractive to advertising agencies than Twitter, according to a new survey from Strata, a unit of Comcast.... >>

BizReport | Advertising June 09, 2016

Top 3 tips to help with data merge

Technology advancements and innovation in business intelligence are enabling marketers to manage their data more efficiently and quickly than ever before. While data is becoming more complex and can inundate marketers, they also have access to more advanced tools to... >>

BizReport | Advertising June 08, 2016

How to determine if self-serve platforms are right for your business

Cutting ad spend costs by utilizing more self-serve platforms can be tempting, but one expert says brands need to weight the pros and cons before making any decision. Here's why: ... >>

BizReport | Advertising June 07, 2016

Ad Roundup: Updates and a solution launch for online businesses

In today's advertising roundup, an update for customer calls, new tools for business presentations and an enhanced data solution. ... >>

BizReport | Advertising June 07, 2016

Listeners say ads in podcasts less intrusive than in other digital formats

A new study commissioned by audio on-demand network Wondery reveals that podcast listeners are highly receptive to ads and find them less intrusive than in other digital formats.... >>

BizReport | Advertising June 06, 2016

Forecast: Local ad revs to push $170b by 2020

Look for steady growth in the local ad segment. That's the takeaway from BIA/Kelsey's new Local Advertising Forecast 2016. Researchers suggest that local ad revenues will continue at a nearly 5% CAGR over the next four years. ... >>

BizReport | Advertising June 06, 2016

Expert: Changes in data challenging marketers

It's no secret that data is more complex not than it was in 2010, and it's no secret that many marketers continue to struggle with both collecting and compiling data. One expert explains the challenges. ... >>

BizReport | Advertising June 06, 2016

Expert: Audio ads aren't dead

While experts agree that the readership of newspapers and the listenership of terrestrial radio stations have changed over the past decade, they also agree that the mediums are far from dead. Advertisers merely need to adjust their approach. One expert... >>

BizReport | Advertising June 03, 2016

How radio blocks ad blocking

Radio is one of the big three traditional mediums for both content and advertisements, but many advertisers continue to overlook radio as a viable ad option. Some cite dwindling listenership or channel-hopping junkies, but one expert believes that, in an... >>

BizReport | Advertising June 02, 2016

Ad Roundup: B2B solutions launched

In today's advertising roundup, new data segments and a new partnership that should help B2B marketers better reach their intended targets. ... >>

BizReport | Blogs & Content May 31, 2016

Consumers: There is a time, place for paid content

It used to be that advertorial content was frowned upon, but one new report indicates that time may have passed. According to a recent Harris Poll, more than half of Americans say there is a time and place for paid... >>

BizReport | Advertising May 30, 2016

Trends to watch for back-to-school

While many children are still in school, it's never too early to prep for next year. That's where new data from HookLogic comes in. Researchers from HookLogic have examined more than $100 million in sales from June through September of... >>

BizReport | Advertising May 27, 2016

Ad Roundup: Targeting, Payments and Data

New releases for payments, data and targeting could give marketers new insight into customers. Details in today's advertising roundup. ... >>

BizReport | Advertising May 27, 2016

Studies highlight importance of location, relevance

Data has been shown to dramatically increase the reach and engagement levels of branded advertising. And, according to two new studies, marketers are getting better are reading data and using it to find in-market shoppers. ... >>

BizReport | Advertising May 26, 2016

Expert: What Google, Amazon announcements mean for marketers

Both Amazon and Google have made announcements that have brands and marketers wondering what to do. One expert weighs in on what these announcements mean for marketers. ... >>

BizReport | Advertising May 23, 2016

Survey: Though ads influence, relevance is key

While many consumers agree that seeing product advertisements does influence their purchasing decisions somewhat, the relevance of ads is key to engagement. That's the takeaway from a new Rapt Media survey which found most (95%) are blocking ads because of... >>

BizReport | Internet May 23, 2016

Brands: What you need to know about the 3 leading cyberattacks

Cyberattacks on businesses will never completely cease, but there are ways to combat the attacks if a brand knows what to look for. One expert has identified 3 leading types of attacks. Here's how businesses can recognize them. ... >>

BizReport | Advertising May 20, 2016

Ad Roundup: Releases focus on omnichannel

Two new releases should give brands more play across channels. Details in today's advertising roundup. ... >>

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