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BizReport | Mobile Marketing February 27, 2012

Study: Mobile banner ads very unpopular

Mobile users in the UK aren't happy about the amount of ads they're being subjected to on their mobile devices. The worst offenders, according to YouGov research commissioned by Upstream, are banner ads. ... >>

BizReport | Mobile Marketing February 24, 2012

Mobile "user generated ad" launched by Amobee

Windows Phone users could soon get the option to determine which ads they see and when after a new, exclusive ad unit is launched in the second quarter of this year by Amobee.... >>

BizReport | Advertising February 13, 2012

Platform builds custom audience segments

A new data launch from eXelate, called maX Data allows advertisers to create customized, unique audience segments with which to target online campaigns. According to the company three to five times improvement can be found using the solution.... >>

BizReport | Mobile Marketing February 07, 2012

40% of Super Bowl XLVI viewers used mobile during game

Watchers of Super Bowl XLVI did so with their mobile devices to hand, according to mobile ad network InMobi, and nearly half used their device specifically in response to TV ads.... >>

BizReport | Social Marketing February 01, 2012

Facebook extends display ad market share lead in US, UK

Facebook is not only a place for people to hang out and chat. It's increasingly becoming an advertising powerhouse, too, as new figures released by comScore reveal.... >>

BizReport | Blogs & Content January 26, 2012

Studies: Focus on production, use online video with television

Whether online or mobile, the market for video is growing by leaps and bounds. Those viewing options are also bringing up new questions - is it better to sponsor or advertise? Short-form or long-form? Home-based production or professional? ... >>

BizReport | Ecommerce December 15, 2011

Give shoppers a thrill, give them a coupon

New research from CouponCabin reveals that companies that dish out coupons are giving shoppers more than just a financial saving, they're putting them in a better state of mind too.... >>

BizReport | Social Marketing December 15, 2011

New Facebook ad unit allows brands to reward Fans with coupons

Consumers want to be rewarded for their loyalty to brands via social media and Facebook is rumored to currently be testing an ad option that will give them exactly that. ... >>

BizReport | Internet December 13, 2011

Time spent with mobile exceeds magazines, newspapers

Time spent engaged with mobile phones has overtaken that spent reading newspapers and magazines, according to new research from eMarketer. However, despite this increased use, mobile continues to attract a very small share of ad dollars. ... >>

BizReport | Law & Regulation December 05, 2011

UK trading authority to investigate Groupon deals

Reports in the UK press show that Groupon is fighting yet another battle. This time the daily deals company has been referred to the Office of Fair Trading by the Advertising Standards Authority after repeated breaches caused much concern.... >>

BizReport | Mobile Marketing November 30, 2011

QR Code scanning stumps college students

QR Codes have long been touted as the next hip thing in advertising and marketing but one particularly valuable segment of society just isn't getting with the program. New research from youth marketing agency Archrival reveals that the majority of... >>

BizReport | Blogs & Content November 17, 2011

Studies: Traditional media finding traction

Wondering if radio is still getting results? And what about newspapers? Wonder no longer. A new report from Ipsos OTX indicates radio is still getting results - as long as the correct message is sent over the airwaves. According to... >>

BizReport | Blogs & Content October 19, 2011

New content deals may open new areas to brands

As we know by now, ads are great but content is the thing that makes ads relevant to consumers. Keeping fresh content on sites, though, becomes harder as the web becomes more segmented. Several content partnerships should help with the... >>

BizReport | Advertising October 14, 2011

Facebook ad CTRs and CPCs rise

Improvements in Facebook's ad offering coupled with increased brand interest demonstrate the rising importance of the social network to marketers, but it comes at a cost.... >>

BizReport | Advertising September 30, 2011

Brands: Are you targeting safely?

Advertisers looking for more from holiday advertising campaigns may turn to targeting to increase ROI, but the wrong type of targeting could land brands in stick situations where consumers are concerned. Although many people have noted they want more relevant... >>

BizReport | Advertising August 31, 2011

What's behind the in-call ad craze and how you can capitalize

It isn't new but call advertising is getting more play as brands try to reach increasingly buy consumer segments. From financial services to retail, brands are looking for new ways to get their message before interested users, and while they... >>

BizReport | Advertising August 10, 2011

Brands: What you need to know about online privacy

As the online space becomes more crowded brands are looking for better ways to engage consumers without infringing on their privacy. Data-driven targeting is becoming even more important across the US and Europe to bring the right content and ads... >>

BizReport | Advertising July 29, 2011

Twitter ads appear in users' timelines

Starting today ads placed on Twitter, known as Promoted Tweets, will begin showing up on the timelines of users that follow the advertiser.... >>

BizReport | Mobile Marketing July 25, 2011

YouGov: Mobile users ignore annoying, intrusive ads

Smartphone users see ads on their devices all the time, but are they paying them any attention? The findings of a recent YouGov survey in the UK reveal that although mobile users tolerate ads, most ignore them and find them... >>

BizReport | Advertising July 20, 2011

Number of Fan acquisition ad campaigns on Facebook up 1900% YoY

Research released this week by London-based Facebook marketing firm TBG Digital reveals the number of paid brand advertising campaigns on the social network aimed at acquiring new Fans skyrocketed over the past year.... >>

BizReport | Advertising July 19, 2011

High demand for Facebook ads pushing up prices

Good news for brands that are active on Facebook. Efficient Frontier's latest Global Digital Marketing Performance Report says their Fan bases will double year-over-year come October. But there's bad news, too.... >>

BizReport | Advertising July 14, 2011

More men cleaning, ads need revising

Ads for household cleaning products are usually aimed at women, but it could be time to put men in the picture as new research from Mintel shows that the number of men wielding dusters and brooms is on the rise.... >>

BizReport | Advertising July 11, 2011

Ads that promise superiority work best on men

Ads that promise men they'll be faster, sexier, or more successful are effective, according to the latest Data Gems from comScore that show being sexist, while not being terribly PC, does have its benefits.... >>

BizReport | Advertising July 07, 2011

Study: Where to engage overworked, over-stressed women

When it comes to having it all, most global women say they are closer to getting what they want. But having it all comes with more than a great job and family life. According to a new report from Nielsen,... >>

BizReport | Advertising July 01, 2011

Advertisers plan to up spend, but not on mobile or digital

Figures released by Advertiser Perceptions show that advertisers are planning on spending more money in the coming 12 months. However, the areas in which they plan to increase advertising spend are somewhat surprising. ... >>

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