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Heavily football-themed advertising and marketing is making it hard for consumers to recognize an official sponsor of the World Cup, according to new data from GlobalWebIndex.... >>
School may have just released for the summer for most US families, but for brands the back to school season is already here. According to new data out from PM Digital now is the time to engage back to school... >>
Three new releases in the online space this week will give online brands more options when it comes to 'talking' to consumers in a way that will engage. Here are the details:... >>
It will come as little surprise to most of you that brands are looking to make deeper, more emotional connections with shoppers. What may surprise, according to a new report out from MediaBrix, is that 88% of brands say the... >>
B2B brands are doing a good job of enhancing the customer experience on their websites, but according to new data out from Accenture, a large amount of the budgets for customer experience are still wasted.... >>
Facebook users don't mind seeing ads on the social network, as long as those ads are relevant. While Facebook currently discovers users' interests via activity on the social network, that is set to change.... >>
Each day more consumers are engaging with online video; a new partnership will offer Marin Software clients more video targeting abilities. Meanwhile, GetResponse is releasing a landing page creation tool. The details are below:... >>
Three releases into the online space this week underline a shift in focus to mobile and native advertising options:... >>
Data is key to two new releases in the ecommerce ad space. Signal and Mirror Image are upgrading how brands collect and use data to better engage consumers. Here's how:... >>
Jivox is pushing a cloud-based data engine into the online ad space; the new advertising tool is a component in their IQ Ad Server. The tool allows marketers automate the production and delivery of online campaigns and also provides rich... >>
Digital marketers Down Under are on top of their game, according to a new survey by the Interactive Advertising Bureau (Australia), when compared with their counterparts in other countries. ... >>
One new report underlines the importance of ad-supported content: their findings conclude that more than half of consumers are currently accessing digital content without paying for it. About one-quarter say viewing ads prior to getting to their content is fine.... >>
The FIFA World Cup kicks off in Brazil next week and the world's eyes will be watching - via multiple digital devices. Marketers and advertisers have a huge opportunity to get their messages in front of millions, and a recent... >>
This week Twilio and MarketLive are pushing new options to retailers - one in the form of messaging services and another through training. Here are the details: ... >>
Card-linked marketing initiatives are very popular with the executive set. According to a new survey out from The CMO Club and BankAmericaDeals most execs believe card-linked campaigns are pushing revenue and customer satisfaction. The problem: although these execs report these... >>
According to one expert, trends in online lead generation include a clear shift towards mobile as the dominant channel for lead generation, the rise of content marketing to attract and nurture leads, as well as an industry-wide movement to increase... >>
In the first quarter of 2014, marketing and analytics hub Turn notes a shift: toward programmatic. According to their new Advertising Intelligence Index programmatic options across the online space - and outside the traditional display realm - are heating up.... >>
In the upcoming election season here in the US, politicians and parties may get a little help - from television advertising. While political ads are nothing new in broadcast or print media, much of the time there has been little... >>
More than three-quarters of UK advertisers have no idea how many of their ad impressions might be fraudulent, according to new research by Project Sunblock.... >>
Small and local businesses are banking on programmatic advertising options. That is the takeaway from new data out from Casale Media's Index. According to their new report, covering Q4 2013 and Q1 2014, both local and small businesses pushing more... >>
Three new releases to the advertising space incorporate better analytics, function and cross-screen options to give brands great choice in campaign creation and ROI.... >>
Consumers spend longer on tablet ads and click-through rates are far higher than desktop, according to new data published by Newsworks, the marketing body for newsbrands.... >>
Facebook is touting itself as the world's biggest stadium in the run up to the FIFA World Cup. With kick-off just under one month away, users of the social network should brace themselves for newsfeeds teeming with soccer fans' updates... >>
Look for more from programmatic. That is the take away from a new report called The State of Programmatic Media which indicates that, as soon as 2015, about 40% of ad budgets may push into programmatic territory.... >>
Over the past year, social media sites such as Facebook and Twitter have generated dramatic revenue growth and, according to new forecasts, 2014 will see the biggest year-on-year growth in social media ad revenues.... >>
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