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BizReport | Advertising June 19, 2014

Coke or Pepsi? Budweiser or Carlsberg? Consumers unsure of official World Cup sponsors

Heavily football-themed advertising and marketing is making it hard for consumers to recognize an official sponsor of the World Cup, according to new data from GlobalWebIndex.... >>

BizReport | Advertising June 18, 2014

Studies: How to make the most of BTS, holiday campaigns

School may have just released for the summer for most US families, but for brands the back to school season is already here. According to new data out from PM Digital now is the time to engage back to school... >>

BizReport | Advertising June 18, 2014

Ad Roundup: Offerings up targeting, translation options

Three new releases in the online space this week will give online brands more options when it comes to 'talking' to consumers in a way that will engage. Here are the details:... >>

BizReport | Advertising June 18, 2014

Study: Most brands looking for deeper emotional connections

It will come as little surprise to most of you that brands are looking to make deeper, more emotional connections with shoppers. What may surprise, according to a new report out from MediaBrix, is that 88% of brands say the... >>

BizReport | Ecommerce June 17, 2014

Study: Up to half of customer experience budgets wasted

B2B brands are doing a good job of enhancing the customer experience on their websites, but according to new data out from Accenture, a large amount of the budgets for customer experience are still wasted.... >>

BizReport | Advertising June 17, 2014

Facebook looks outside of socnet to better target ads

Facebook users don't mind seeing ads on the social network, as long as those ads are relevant. While Facebook currently discovers users' interests via activity on the social network, that is set to change.... >>

BizReport | Advertising June 16, 2014

Ad Roundup: Video targeting and landing page options

Each day more consumers are engaging with online video; a new partnership will offer Marin Software clients more video targeting abilities. Meanwhile, GetResponse is releasing a landing page creation tool. The details are below:... >>

BizReport | Advertising June 13, 2014

Ad Roundup: Releases underline mobile, native focus

Three releases into the online space this week underline a shift in focus to mobile and native advertising options:... >>

BizReport | Ecommerce June 11, 2014

Advertising Roundup: Data, data, data

Data is key to two new releases in the ecommerce ad space. Signal and Mirror Image are upgrading how brands collect and use data to better engage consumers. Here's how:... >>

BizReport | Advertising June 10, 2014

Jivox launches Data Engine

Jivox is pushing a cloud-based data engine into the online ad space; the new advertising tool is a component in their IQ Ad Server. The tool allows marketers automate the production and delivery of online campaigns and also provides rich... >>

BizReport | Advertising June 05, 2014

Confidence and motivation high among Australian digital marketers

Digital marketers Down Under are on top of their game, according to a new survey by the Interactive Advertising Bureau (Australia), when compared with their counterparts in other countries. ... >>

BizReport | Blogs & Content June 04, 2014

Survey: Ads for free media okay with people

One new report underlines the importance of ad-supported content: their findings conclude that more than half of consumers are currently accessing digital content without paying for it. About one-quarter say viewing ads prior to getting to their content is fine.... >>

BizReport | Mobile Marketing June 04, 2014

FIFA World Cup 2014 multi-screen viewing to increase

The FIFA World Cup kicks off in Brazil next week and the world's eyes will be watching - via multiple digital devices. Marketers and advertisers have a huge opportunity to get their messages in front of millions, and a recent... >>

BizReport | Advertising June 03, 2014

Twilio, MarketLive releases to prep brands

This week Twilio and MarketLive are pushing new options to retailers - one in the form of messaging services and another through training. Here are the details: ... >>

BizReport | Advertising June 02, 2014

Report: Execs like card-linked campaigns, but don't use them

Card-linked marketing initiatives are very popular with the executive set. According to a new survey out from The CMO Club and BankAmericaDeals most execs believe card-linked campaigns are pushing revenue and customer satisfaction. The problem: although these execs report these... >>

BizReport | Advertising May 30, 2014

Top tips to improve lead generation

According to one expert, trends in online lead generation include a clear shift towards mobile as the dominant channel for lead generation, the rise of content marketing to attract and nurture leads, as well as an industry-wide movement to increase... >>

BizReport | Advertising May 29, 2014

Programmatic pushing more ad dollars, focus

In the first quarter of 2014, marketing and analytics hub Turn notes a shift: toward programmatic. According to their new Advertising Intelligence Index programmatic options across the online space - and outside the traditional display realm - are heating up.... >>

BizReport | Advertising May 29, 2014

Rentrak taps Targeted Victory to connect voters, ads

In the upcoming election season here in the US, politicians and parties may get a little help - from television advertising. While political ads are nothing new in broadcast or print media, much of the time there has been little... >>

BizReport | Advertising May 26, 2014

Bot blindness plagues UK advertisers

More than three-quarters of UK advertisers have no idea how many of their ad impressions might be fraudulent, according to new research by Project Sunblock.... >>

BizReport | Advertising May 22, 2014

Report: Programmatic spending surges

Small and local businesses are banking on programmatic advertising options. That is the takeaway from new data out from Casale Media's Index. According to their new report, covering Q4 2013 and Q1 2014, both local and small businesses pushing more... >>

BizReport | Advertising May 21, 2014

Advertising Roundup: Data and targeting and tools, oh, my

Three new releases to the advertising space incorporate better analytics, function and cross-screen options to give brands great choice in campaign creation and ROI.... >>

BizReport | Advertising May 21, 2014

Tablet Project reveals response to tablet ads 40x that of online

Consumers spend longer on tablet ads and click-through rates are far higher than desktop, according to new data published by Newsworks, the marketing body for newsbrands.... >>

BizReport | Social Marketing May 16, 2014

Facebook's 500 million soccer fans vocal and active

Facebook is touting itself as the world's biggest stadium in the run up to the FIFA World Cup. With kick-off just under one month away, users of the social network should brace themselves for newsfeeds teeming with soccer fans' updates... >>

BizReport | Advertising May 16, 2014

Forecast: 40% of ad budgets to be programmatic next year

Look for more from programmatic. That is the take away from a new report called The State of Programmatic Media which indicates that, as soon as 2015, about 40% of ad budgets may push into programmatic territory.... >>

BizReport | Advertising May 16, 2014

Social-mobile ad revenues to outstrip desktop by 2018

Over the past year, social media sites such as Facebook and Twitter have generated dramatic revenue growth and, according to new forecasts, 2014 will see the biggest year-on-year growth in social media ad revenues.... >>

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