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BizReport | Advertising March 21, 2016

People who use Twitter while watching TV have better ad recall

Research from Twitter, in conjunction with Canvs and Starcom, reveals that television viewers are much more likely to recall an ad when viewing Tweets about that show containing an emotional reaction.... >>

BizReport | Advertising March 21, 2016

Global ad spend rise driven by mobile as desktop stagnates

Marketing intelligence firm Warc has released its global ad spend predictions for this year and next, and expects global ad spend to rise 4.4% this year but slowing in 2017. ... >>

BizReport | Blogs & Content March 18, 2016

Why brands should invest in shoppable content

Shoppable content is a new way for brands to offer direct links to purchasable items featured in their content. But, according to one expert, many brands are missing out by not including this type of content in their digital space.... >>

BizReport | Advertising March 18, 2016

Top 3 tips for a better data strategy

Data continues to be a crucial part of retailer strategy, both online and offline, and yet many brands still struggle with how to best create and implement a data strategy. One expert offers his top 3 tips for a strong... >>

BizReport | Advertising March 18, 2016

Despite disclosures, consumers still find it hard to spot native advertising

Despite the rules and regulations surrounding native advertising, consumers are finding it difficult to differentiate between what is editorial content and what is advertising, according to research conducted by the Grady College of Journalism and Mass Communication at the University... >>

BizReport | Mobile Marketing March 18, 2016

Research reveals just how much mobile data ads consume

The amount of mobile data being used points to yet another reason why users are turning to mobile ad blockers. New research from Enders Analysis shows that ads could account for about half of data used by people reading articles... >>

BizReport | Ecommerce March 16, 2016

Ecommerce Roundup: Tools for targeting, analysis

In today's ecommerce roundup, a trio of releases that should give brands better analysis not only of their customers but of their business. ... >>

BizReport | Advertising March 15, 2016

Ad Roundup: Releases to improve customer experience

In today's advertising roundup, three new releases that should help brands provide better customer experiences online. ... >>

BizReport | Advertising March 15, 2016

Millennials accept ads that support income of their favorite digital celebs

In the face of a plethora of media attention on ad blocking comes research from Defy Media that shows Millennials appreciate their favorite digital celebrities need ads on their channels to earn a living. ... >>

BizReport | Advertising March 15, 2016

Junk food advertising is a cue to consume to children online

Since 2006, junk food ads on UK television have been banned during children's Saturday morning programming, along with certain other children's programming. Now, advertisers could be made to cease advertising unhealthy foods alongside children's content online, too.... >>

BizReport | Advertising March 11, 2016

Expert: Keys to emotional engagement

Recently Brand Keys released a report indicating that emotional attachment between brands and their customers is becoming harder and harder to attain. How can brands renew that attachment? Robert Passikoff is answering some of the most-asked questions Brand Keys has... >>

BizReport | Advertising March 10, 2016

Ecommerce Roundup: Tools for data, payments

In today's ecommerce roundup, a trio of announcements and partnerships that will give online retailers better access to customer data and payment options. ... >>

BizReport | Advertising March 10, 2016

Top 3 tips for a strong CRM strategy

Knowing customers is key to a solid CRM strategy, but it isn't the online factor. One expert offers three tips for brands to improve their CRM. ... >>

BizReport | Advertising March 09, 2016

Ad Roundup: New releases to strengthen brand connections

In today's advertising roundup, a trio of releases in both the ecommerce and advertising spaces that should help brands better connect with their customers. ... >>

BizReport | Advertising March 09, 2016

How to ensure CRM's relevance

CRM is not a new tool to any business strategy, but CRM can become somewhat redundant or irrelevant. ... >>

BizReport | Advertising March 07, 2016

UK: Online publishing revenues boosted by mobile, video

The single largest source of revenue for the UK's publishing industry is display advertising, according to the UK's Association of Online Publishers and Deloitte's Digital Publishers Revenue Index. ... >>

BizReport | Advertising March 06, 2016

Expert: How to create consistent messaging

As easy as it is for customers to find content, and as many targeting options there are for brands, creating consistent messaging continues to be a challenge for many. One expert weighs in on how to create consistent messaging that... >>

BizReport | Advertising March 02, 2016

Ad Roundup: Personalization key to releases

In today's advertising roundup, a trio of releases that are set to increase the personalization efforts for brands and retailers. ... >>

BizReport | Advertising March 02, 2016

LinkedIn launches Account Targeting ad feature

Changes have been made on LinkedIn that allow advertisers to use their own data to target ads more effectively. ... >>

BizReport | Advertising March 02, 2016

Survey: Ad blockers problem for businesses

According to one new survey, up to 60% of consumers are now using ad blockers while online, and that 20% are blocking ads on mobile devices. This is a problem for brands in the digital space. ... >>

BizReport | Advertising March 02, 2016

Millennials more inclined to block ads on desktop

Whether a person had an ad blocker installed on a PC is probably based on age, according to new research, while on mobile there is little difference between generations. ... >>

BizReport | Advertising March 01, 2016

Survey: Ad waste frustrating B2B brands

B2B brands have a problem with ad waste. That's the takeaway from a new Demandbase stuvey which found that most (71%) of B2B brands believe there is waste in their advertising campaigns. ... >>

BizReport | Advertising February 26, 2016

Nielsen to track Snapchat ad campaigns

Marketers using the social platform Snapchat for advertising campaigns will now be able to track their investment via Nielsen. ... >>

BizReport | Advertising February 25, 2016

Study: Marketers can't connect touchpoints, ROI

Connecting the data between advertising campaigns and consumer touchpoints remains a struggle for many brands. That is the takeaway from new Formstack data, which indicates nearly have of marketers can't make that connection. ... >>

BizReport | Advertising February 25, 2016

Top 3 tips for a stronger adtech strategy

As marketers begin to leverage truly revolutionary marketing technology, the strategies and objectives that worked for media plans in the past will soon become obsolete. Here are three tips for marketers looking to expand into adtech. ... >>

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