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BizReport | Advertising April 12, 2017

Study: Nearly half of execs say they don't understand customers

When it comes to understanding what customers want, whether in retail or another vertical, sales professionals are at a loss. That, according to new Altify data, which found that 42% of sales pros say their marketing functions 'do not understand'... >>

BizReport | Internet April 12, 2017

Study: First impressions key for SMB customers

Small businesses may need to freshen up their appearance. That's a key takeaway from a new VistaPrint survey, which found that most consumers (60%) say they are less likely to buy from SMBs with neglected or 'old' websites. ... >>

BizReport | Advertising April 11, 2017

Ad Roundup: Tools to increase connection

In today's advertising roundup, a trio of releases in the digital space that should enhance the information brands have about customers, thereby increasing engagement and connection. ... >>

BizReport | Ecommerce April 07, 2017

Ad Roundup: Releases to up communication factor

In today's advertising roundup, a trio of new releases which should help marketers better communicate and engage with customers. ... >>

BizReport | Research April 07, 2017

Study: Coupons pushing more restaurant choices

Shoppers are making their dinner choice with their wallet. That's a key takeaway from new Valassis research which indicates that coupons are dictating where people will eat. Researchers found nearly half of hungry consumers choose where to eat according to... >>

BizReport | Mobile Marketing April 07, 2017

Check out this mobile brand campaign checklist

Using insight from a norms database of over 200 mobile brand effectiveness studies, a new report reveals the ten key elements marketers should consider for mobile creative best practice. ... >>

BizReport | April 06, 2017

UK regional publishers unite to promote brand ad safety benefits

Amid concerns that brands are funding terrorism through programmatic, as well as the fake news backlash, UK regional publishers have gone public to promote local advertising and highlight the dangers of "blind programmatic ad buying". ... >>

BizReport | Advertising April 06, 2017

Study finds trademark infringement increasing

New data out from trademark research brand CompuMark indicates trademark infringement is going up. Through a new survey, researchers found that while more brands are filing for new trademarks, few are actively guarding those trademarks against infringement. ... >>

BizReport | Advertising April 06, 2017

Up to 70% of in-stream video ad inventory misrepresented as in-banner

Many video ad impressions may be being misrepresented, according to new research from Rocket Fuel. ... >>

BizReport | Advertising April 05, 2017

Ad Roundup: Releases focus on contact

In today's advertising roundup, a trio of releases that put the focus on the contact between brands and customers. ... >>

BizReport | Email Marketing April 05, 2017

Report: Half aren't testing email

While most marketers say they'll increase their email spend over the next year, half say they aren't testing email campaigns, and one-quarter report they 'don't focus' on any metrics at all for their campaigns. ... >>

BizReport | Advertising April 05, 2017

YouTube restricts entry to Partner Program

In a bid to better determine the validity of a channel, and protect content creators and advertisers, YouTube has restricted ads to channels that have 10,000 lifetime views or more. ... >>

BizReport | Advertising April 04, 2017

Ad Roundup: Ecommerce, publishing tools launched

In today's advertising roundup, a trio of releases that should help digital brands and publishers increase the personalization factor for their customers. ... >>

BizReport | Advertising April 03, 2017

Reports: Communication, Emotion key for engagement

Two new reports highlight the effort - or lack thereof - that brands are putting into properly communicating with shoppers. ... >>

BizReport | Blogs & Content March 31, 2017

Top 3 challenges facing brands in video space

While the options in video advertising continues to grow, this growth doesn't mean all the problem areas are taken away. One expert identifies three challenges facing brands in the video space, and the solutions to those problems. ... >>

BizReport | Advertising March 31, 2017

Ad Roundup: Releases, partnerships to each collaboration

In today's advertising roundup, two releases, and an enhanced partnership that make collaboration and training simpler for business. ... >>

BizReport | Advertising March 29, 2017

Expert: Data key to video strategy

Marketing leaders can't settle when it comes to data, but must shift their mindsets to better use data to reach their customers in a different way with video. This will hopefully lead to a better and more sophisticated use of... >>

BizReport | Advertising March 29, 2017

Unilever to up digital spend following display ad trial

The early stages of ongoing research by Unilever has convinced the consumer goods giant to allocate more of its marketing budget to display advertising. ... >>

BizReport | Advertising March 29, 2017

FreeWheel: Video ad views up 24% YoY

Viewing of on demand video continues to rise, according to the latest figures from FreeWheel, as do the number of ad views. ... >>

BizReport | Advertising March 28, 2017

Ad Roundup: Customer-focused releases

In today's advertising roundup, a partnership and a new release that focus on better communication between retailers and consumers, as well as a business-focused releases, focused on improving collaboration in business. ... >>

BizReport | Advertising March 27, 2017

Ad Roundup: Analysis basis for releases, expansions

In today's advertising roundup, a business expansion, a partnership, and an analytics tool lauch - all focused on data. ... >>

BizReport | Advertising March 24, 2017

New Realeyes' research links emotional response to sales impact

Emotional responses are related to sales, according to a new study from emotion tracking company, Realeyes, and confectionery firm Mars. ... >>

BizReport | Advertising March 24, 2017

Coalition for Better Ads releases new guidance to curb consumer annoyance with ads

As the battle between advertisers and ad blockers continues to play out, The Coalition for Better Ads has released new guidance in a bid to curb consumer annoyance with ads. ... >>

BizReport | Social Marketing March 24, 2017

Instagram's focus on business tools attracts SMB advertisers

Advertisers have been flocking to Instagram and the social platform reveals that the majority of those advertisers are small businesses. ... >>

BizReport | Advertising March 23, 2017

Traditional external agency model failing to meet marketers' needs

A need for speed, coupled with closer collaboration, deep sector knowledge and data confidentiality, is driving more and more brands in the U.K. to consider establishing in-house and on-site agencies. ... >>

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