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BizReport | Research June 27, 2012

Survey: 80% feel demand-gen campaigns falling short

Demand generation efforts are struggling according to a new survey from Corporate Visions. After surveying more than 400 sales people and executives, researchers found a startling 80% believe their demand-gen campaigns are not helping them meet sales or marketing goals.... >>

BizReport | Advertising June 22, 2012

Even during tough times consumers respond to humorous ads

No matter what the economic climate, ads that make consumers laugh are most effective in terms of ad recall and purchase intent, according to a new study from Nielsen.... >>

BizReport | Blogs & Content June 20, 2012

YuMe tool to enhance video ROI

New from YuMe a video marketing tool that should help publishers increase video revenue. Called ACE for Publishers, the video advertising suite helps to streamline video across connected screens, saving publishers time and money as campaigns and clips are launched.... >>

BizReport | Advertising May 29, 2012

UK: Advergames are ads, rules apply

The body responsible for governing online advertising in the UK has reiterated its rules surrounding what is, and what isn't, acceptable with advergames. Do your advergames fall short of the rules?... >>

BizReport | Research May 29, 2012

How context, hyper-local targeting increase campaign ROI

A new study shows how context and a healthy dose of hyper-location information can be used to help brands engage over mobile devices. Jumptap, PlaceIQ and Hill Holiday worked together on this campaign for a national retailer. Some interesting takeaways... >>

BizReport | Advertising May 21, 2012

After almost 20 years of banner ads, who is clicking?

Internet users have been presented with banner ads for nearly 20 years, but who's clicking them and who's not. A new infographic from Prestige Marketing reveals some insights on who clicks ads and the reasons many don't click. ... >>

BizReport | Advertising May 18, 2012

Adometry, Krux moves to enhance online ad space for advertisers, publishers

One new release and one new partnership may impact how ads are purchased across the online space.... >>

BizReport | Mobile Marketing May 17, 2012

99% of top U.S. magazines contained mobile action codes in Q1 2012

The incorporation of mobile action codes in the top 100 US magazines during the first quarter of 2012 was almost universal, according to a new survey by marketing and technology firm Nellymoser, with QR codes being the most popular format.... >>

BizReport | Social Marketing May 16, 2012

Days before IPO third-largest U.S. advertiser pulls ads from Facebook

The third-largest advertiser in the U.S. has stated it will cease advertising on the world's largest social network because ads are ineffective. ... >>

BizReport | Advertising May 16, 2012

New tools to improve online, mobile space

New releases in the mobile and online space may improve advertisers' ability to reach the right audience at the right time. ... >>

BizReport | Social Marketing May 15, 2012

UK: Facebook tops local directories for SMB customer acquisition

Move over Yellow Pages, there's a new customer acquisition tool at the top of SMB's advertising must-do lists... Facebook.... >>

BizReport | Advertising May 02, 2012

NextMedia taps Marketron to drive revenue, build loyalty

Media group NextMedia has tapped Marketron to help build a deeper understanding of their data. Beginning May 1, they'll integrate the Marketron Mediascape to not only delve deeper into their metrics but also to build loyalty from their listeners.... >>

BizReport | Blogs & Content April 30, 2012

How entertainment information is engaging people

For most of us, going to the movies is a treat, a time to relax and be entertained. For Flixster, the leading online destination for movie enthusiasts with over 30 million unique monthly visitors dropping in to view over 2... >>

BizReport | Ecommerce April 13, 2012

Brands: Do you have the right coupon strategy?

More consumers are printing coupons online or adding coupons to store cards, but do brands have the right strategy to engage these shoppers once they are in-store? Here are a few tips from a coupon expert.... >>

BizReport | Advertising April 03, 2012

59% of advertisers to increase social media ad spend over next year

Research from Advertising Perceptions reveals that social media advertising is grabbing a larger share of digital budgets with over half of advertisers planning to spend more on the channel this year.... >>

BizReport | Advertising March 28, 2012

Do CEOs make good ad front-men?

If you've ever considered using the CEO of a company in advertising then you might want to have a quick look at the findings of a recent study from television analytics firm Ace Metrix.... >>

BizReport | Advertising March 26, 2012

The cost of being the last thing Facebook users see

Facebook's new log-out ads have been lauded for their use of previously dead ad space, but what is it worth to be last thing the social network users see before checking out. ... >>

BizReport | Ecommerce March 21, 2012

Platform offers brands, consumers better ways to engage

Several studies have been released with findings that businesses are using online data to the best of their abilities. Hinting, in fact, that brands are leaving dollars on the table - so to speak - where online initiatives are concerned.... >>

BizReport | Advertising March 20, 2012

Tablet reader data released to Conde Nast advertisers

Publisher Conde Nast has begun providing data on its tablet readership to advertisers and, according to the first set of data released, print and digital readers are much the same. ... >>

BizReport | Advertising March 19, 2012

Another study finds brands aren't properly leveraging data

This is becoming a theme amongst online marketers: the data is there - in some cases in a brand's office - and yet it isn't being used to the fullest potential. Several studies have been released recently stating businesses aren't... >>

BizReport | Research March 13, 2012

Brands: How to do personalization better

Over the past few months buzzwords like 'personalize' and 'local targeting' have been batted around - a lot - in the online space. Some brands have jumped in, trying to create a personalized, local experience online only to see few... >>

BizReport | Social Marketing March 09, 2012

Facebook reveals the figures behind its phony accounts

Facebook has finally revealed how many of its 845 million monthly active users are fake or duplicate accounts in a recent updated filing with the U.S. Securities and Exchange Commission.... >>

BizReport | Advertising March 07, 2012

Entire UK town in QR code, NFC advertising trial

QR code and near-field communication technology is being put to the test in the UK's first large-scale out-of-home advertising trial involving 13 top brands and an entire city. ... >>

BizReport | Advertising March 05, 2012

Facebook monetizes logout page

Facebook users trying to escape the recent upscale in advertising on the social network will find that even logging off offers no relief as the log-out page is given over to advertising.... >>

BizReport | Advertising February 29, 2012

Twitter adds ads to apps

Twitter's mobile app users may have got used to the lack of ads on their screens but that's all about to change. ... >>

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