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BizReport | Advertising April 18, 2016

Videa increases programmatic TV options

New partnerships with supply side programmatic Videa, will bring more programmatic buying options to television. Videa is a Cox Media Group property. The new partnerships will increase their scale for both supply side and demand side options. ... >>

BizReport | Advertising April 15, 2016

Study: Interactive video ads getting more attention

Turns out, video is an attention getter. That's the takeaway from a new Exponential Interactive study which looked into how consumers react to pre-roll and banner ads as well as interactive video. ... >>

BizReport | Advertising April 14, 2016

Ad Roundup: Platforms set personalization as goal

In today's advertising roundup, three releases to the online space that should help retailers and brands up their personalization and targeting games. ... >>

BizReport | Advertising April 13, 2016

Ad Roundup: Location, data key to platforms

In today's advertising roundup: a new solution that should help salespeople better engage leads, and a localized platform joins the NAI. ... >>

BizReport | Advertising April 12, 2016

Study: People-based ad spend increasing

Based on consumer response rates, advertisers are increasing their people-based spending. That's the takeaway from new Econsultancy and Signal research, which shows most (92%) of media buyers and their clients are increasing their spend in that area. ... >>

BizReport | Advertising April 12, 2016

Ad Roundup: Platforms for mobile, targeting

In today's advertising roundup, three announcements that should strengthen brands' position on the web and in the mobile space. ... >>

BizReport | Advertising April 12, 2016

63% of mobile display ads will be native by 2020

New research conducted by global business analysts IHS, commissioned by Facebook's Audience Network, reveals native advertising's impressive growth and how today's most successful mobile marketers have already made the switch.... >>

BizReport | Advertising April 07, 2016

Study: Video performing best for game developers

Gamers are high on video. That's the takeaway from a new Unity Technologies report, which indicates video ads are performing the best for game developers. ... >>

BizReport | Advertising April 07, 2016

Studies: Marketers struggling to understand data

Data lag and content performance are high on the radar of most businesses. That, according to two new reports that indicate brands are concerned with the lag between data collection and analysis, and that many aren't sure how their content... >>

BizReport | Advertising April 06, 2016

Survey: Millennial men want convenience, women want personalization

Cracking the Millennial demographic isn't as simple as many marketers might think. Because these consumers grew up using technology, many mistakenly believe both male and female millennials act or want the same things from brands. Not so finds one new... >>

BizReport | Advertising April 06, 2016

Ad Roundup: Data, connection features of new releases

In today's advertising roundup: data and connection. Three announcements into the digital space should give brands additional data and connection points. ... >>

BizReport | Advertising April 06, 2016

CMA contacts marketers warning against undisclosed advertising

The Competition and Markets Authority in the UK has approached marketing companies, businesses that use marketing companies and publishers to warn them of the consequences of inadequate labeling of paid promotions. ... >>

BizReport | Advertising April 05, 2016

DataXu report reveals high levels of ad fraud in auto and CPG sectors

A new report from programmatic marketing software firm DataXu reveals the full extent of ad fraud in the industry. ... >>

BizReport | Advertising April 04, 2016

Ad blocking round-up: Scandinavia, MS Edge and the outgoing FTC Commissioner

The ad blocking saga continues, with research showing a rise in Scandinavian Internet users blocking ads, the non-existent built-in ad blocking in Microsoft's new web browser, and some home truths from the FTC's outgoing Commissioner.... >>

BizReport | Social Marketing April 04, 2016

How video, social are leading with influence

Finding influencers has always been important for brands. The Internet has made it both harder and simpler to find influencers - for those brands that are nimble enough to follow trends. On expert explains how social and video content are... >>

BizReport | Advertising April 04, 2016

How to succeed at multi-channel marketing

One of the biggest buzzwords to come out of the past two years is multi-channel - bigger than multi-screen, being multi-channel means a brand can reach consumers wherever they 'live' online. One expert offers advice for brands to succeed with... >>

BizReport | Ecommerce April 03, 2016

UK's slowest retail websites crammed with third-party content

New research from website performance firm NCC Group suggests that third-party content is having a detrimental effect on the loading speed of some of the UK's biggest retail websites.... >>

BizReport | Blogs & Content March 30, 2016

'A'-lister endorsements get an 'F' among Millennials

Consumers are more likely to purchase a product in-store when endorsed by a non-celebrity blogger than an A-list celebrity, according to a new nation-wide survey of consumers by Collective Bias.... >>

BizReport | Advertising March 29, 2016

Expert: How to take the 'creep' out of personalization

The proliferation of digital data about consumers has created both tremendous opportunity and real concern about privacy and "creepiness." One expert explains how brands can go from 'creep' to 'personal'. ... >>

BizReport | Social Marketing March 29, 2016

Social ads influence Millennials' purchase decisions

Social media advertising has the power of persuasion over Millennials in the U.S., according to new figures released by Deloitte. ... >>

BizReport | Advertising March 24, 2016

Ad Roundup: Announcements underscore importance of data

In today's advertising roundup, a merger, a partnership and a new release, all of which underscore the importance of data analysis for mobile and digital brands. ... >>

BizReport | Advertising March 24, 2016

Internet ad spending to overtake television by 2017

More will be spent on Internet advertising than on television commercials by next year, according to a new report from ZenithOptimedia. ... >>

BizReport | Advertising March 23, 2016

Experts: What Google Analytics 360 means for brands

This month Google announced a new suite of tools, Google Analytics 360, that are geared toward campaign measurement. The tools compile data from different sourced, and then share insights with brands. Two experts weigh in on what this new offering... >>

BizReport | Advertising March 22, 2016

Ad Roundup: Targeting the focus of new product launches

Three new product launches in the online space are focused on targeting. Details in today's advertising roundup. ... >>

BizReport | Ecommerce March 21, 2016

Top tips to create shoppable content

There is a new trend in online content - and it's more social than you might think. Shoppable Content is content created uses blog-style video and written content that consumers can 'shop' while remaining immersed in the experience. ... >>

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