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BizReport | Loyalty Marketing June 01, 2018

Report shows repeat customers more valuable

While many campaigns are keying in on getting consumers to first visit a store - be than an online hub or a brick and mortar retailer - new data suggests it could behoove marketers to invest a bit more in... >>

BizReport | Advertising May 31, 2018

Top 3 tips to use online data to influence offline consumers

Collecting data is the easy part of a marketers job, the hard part is putting data in to action. This is made even harder when utilizing both online and offline data. Here are three tips to improve the use of... >>

BizReport | Law & Regulation May 30, 2018

Experts: GDPR is live, now what?

Though the European privacy initiative GDPR in effect, many businesses are still getting themselves up to speed, and still others are wondering just what the GDPR means for them. We asked some digital experts what this 'right to be forgotten'... >>

BizReport | Internet May 29, 2018

Report: Data breach could cost $1M per business

From loss of brand trust to the time a business is down, the cost of a data breach continues to rise on a global basis. In fact, according to new data out from Kaspersky Lab, on average, data breaches cost... >>

BizReport | Law & Regulation May 25, 2018

Most businesses to comply with GDPR post-launch

GDPR is here but businesses aren't. That's the word from new data which indicates that despite the long lead-up to the EU's new privacy laws going into effect, many businesses are still not ready. ... >>

BizReport | Mobile Marketing May 23, 2018

Report: App impressions up 84% for Q1

Mobile continues its steady pace, with some areas of mobile seeing significant growth over the past year. According to data just released by PubMatic, global app impressions increased more than 80% from Q1 2017 to Q1 2018.... >>

BizReport | Advertising May 21, 2018

What Google's changes to political advertising rules mean for businesses

With Primary season in full swing in the US, many brands are noticing some changes to the rules surrounding political advertising. Google has rolled out changes into how they verify political advertisers, in the hopes that the new transparency will... >>

BizReport | Law & Regulation May 17, 2018

Expert: What brands can expect from GDPR

The official rollout of Europe's GDPR is only a week away. While most businesses have done what they can to comply with the new privacy and advertising rules, some are still wondering just what the GDPR means for them. We... >>

BizReport | Social Marketing May 10, 2018

Expert: Facebook isn't free

Recently, Facebook announced plans to explore a paid subscription model for the social network. By paying for use of the giant, consumers could avoid the sometimes ad-heavy newsfeed, going straight to content from friends, family, and other content they've 'liked'... >>

BizReport | Ecommerce May 07, 2018

Brands: How to make your connection with data providers seamless

Consumers are demanding better data protections. This, in turn, is pushing brands and marketers to increase their data transparency. But, how can marketers create a more seamless connection with third party data providers? We asked Allison Stern of Tubular Labs... >>

BizReport | Advertising May 03, 2018

Expert: Security settings brands should implement now

With news out that while Americans haven't left Facebook in droves after the Cambridge Analytica data scandal, but that these consumers do want enhanced security measures from brands, BizReport asked one digital expert which security settings should be implemented. ... >>

BizReport | Search Marketing May 02, 2018

Study: Search spend, engagement up

New data indicates search marketing isn't going anywhere. In fact, thanks to improvements in search targeting, researchers expect to see the overall search spend continue to grow. ... >>

BizReport | Social Marketing May 01, 2018

Reports: How Americans are reacting to Cambridge Analytica

Just over a month since news first broke about the misuse of Facebook customer data by Cambridge Analytica, and many businesses are still trying to figure out just what the news means for them. For consumers, though, there is a... >>

BizReport | Advertising April 30, 2018

Expert: Brands must increase customer privacy

If the Cambridge Analytica/Facebook scandal has taught us anything it is this: that customer data privacy is lacking. That, according to one expert who believes businesses must begin prioritizing customer's privacy. ... >>

BizReport | Internet April 26, 2018

Expert IDs mistakes SMBs make about privacy

Data privacy is top of mind for most businesses these days, but some common misconceptions about just what data privacy is - and isn't - may be leaving small businesses open to problems. We asked an expert to explain. ... >>

BizReport | Advertising April 25, 2018

Forecast: Video ad spend to increase

Nearly all businesses are pushing more ad dollars into the video spend; this despite the fact that many aren't certain of the results of their current video ad campaigns or strategies. ... >>

BizReport | Advertising April 23, 2018

Top 3 tips to improve personalization without infringing privacy

While the Facebook/Cambridge Analytica scandal remains top-of-mind for many marketers, at least one believes the industry attention may have jumped the shark, so to speak. That's because,it hasn't put a focus on protecting consumer privacy and has instead added limitations... >>

BizReport | Advertising April 19, 2018

Top 3 tips for stronger, voice-assist search strategy

AI and voice assistants continue to grow in popularity, both for home use and business, which is leading more marketers into the AI space. But, how can brands ensure their search strategy is optimized for this new tech? Here are... >>

BizReport | Advertising April 13, 2018

Study: Consumers want control of data

According to a new report, while most consumers are willing to sharing their information with brands in exchange for a better overall shopping or advertising experience, they also want the ability to determine which parts of their data are then... >>

BizReport | Mobile Marketing April 10, 2018

Report: Phishers going mobile

Fraudulent purchases, stealing identities. These are only two of the things phishers are after. And, according to new data, they're using mobile devices to get the data, not only of consumers but potentially of businesses whose employees use mobile devices... >>

BizReport | Advertising April 09, 2018

Expert: Why marketers need more than attribution

Attribution continues to be an important part of marketers' strategy, but according to one expert, attribution alone isn't the answer. Here is how marketers can make attribution part of a strategy without losing other key marketing data. ... >>

BizReport | Social Marketing April 06, 2018

Survey finds consumers' interest is social ads down

Marketers may not want to hear this, but new data out from Sprout Social indicates all the dollars being invested in social media advertising may be going to waste. That, because according to their report more than half of consumers... >>

BizReport | Advertising April 05, 2018

Expert: How voice-assist will change how brands engage

Millennials are quickly changing how brands and consumers engage online, especially when it comes to voice-enabled tech. These consumers - and those even younger - are comfortable with AI and voice-enabled tech in ways that even the earliest adopters in... >>

BizReport | Advertising April 03, 2018

SMB experts offer 6 top tips to improve website performance

With the holiday season in the books, and Mother's Day and back to school seasons coming up, now is a great time for small businesses to look at how their websites are performing, and look for ways to improve customer... >>

BizReport | Ecommerce April 02, 2018

Top 3 tips for a stronger behavioral data strategy

As more consumers look online for product information or to connect with brands about issues they are having, more brands are looking for better ways to understand their customers' online habits. Behavioral data is one key metric many brands find... >>

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