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BizReport | Advertising May 21, 2014

Advertising Roundup: Data and targeting and tools, oh, my

Three new releases to the advertising space incorporate better analytics, function and cross-screen options to give brands great choice in campaign creation and ROI.... >>

BizReport | Advertising May 21, 2014

Tablet Project reveals response to tablet ads 40x that of online

Consumers spend longer on tablet ads and click-through rates are far higher than desktop, according to new data published by Newsworks, the marketing body for newsbrands.... >>

BizReport | Social Marketing May 16, 2014

Facebook's 500 million soccer fans vocal and active

Facebook is touting itself as the world's biggest stadium in the run up to the FIFA World Cup. With kick-off just under one month away, users of the social network should brace themselves for newsfeeds teeming with soccer fans' updates... >>

BizReport | Advertising May 16, 2014

Forecast: 40% of ad budgets to be programmatic next year

Look for more from programmatic. That is the take away from a new report called The State of Programmatic Media which indicates that, as soon as 2015, about 40% of ad budgets may push into programmatic territory.... >>

BizReport | Advertising May 16, 2014

Social-mobile ad revenues to outstrip desktop by 2018

Over the past year, social media sites such as Facebook and Twitter have generated dramatic revenue growth and, according to new forecasts, 2014 will see the biggest year-on-year growth in social media ad revenues.... >>

BizReport | Advertising May 15, 2014

Study: Retailers failing at cross channel, for now

A new study from RSR Research indicates retailers may be failing at cross-channel - for now. That's because, while most retailers admit they have plans for cross-channel synchronization, most (89%) haven't implemented the strategy.... >>

BizReport | Advertising May 14, 2014

First kitemarks awarded in UK for reducing risk of ad misplacement

With the buying of ads moving more towards programmatic processes the risk of a brand's ad being placed alongside inappropriate content has risen. In the UK, the first online kitemarks have just been awarded to several companies that have met... >>

BizReport | Ecommerce May 14, 2014

How do Millennials discover fashion brands?

It appears there are still times in our digital world when direct, face-to-face contact with other people is far more effective than social media, blogs or even online advertising. Omni-channel engagement and insights platform Punchtab reveals that despite a plethora... >>

BizReport | Advertising May 13, 2014

Ad Roundup: Yahoo's Gemini, a B2B suite and a new m:comm offering

This is a busy week for releases: we've got new mobile units from Yahoo, a new mobile commerce solution and a way for B2B brands to manage campaigns and spending in a single dash. Read on for details:... >>

BizReport | Advertising May 13, 2014

Nectar to boost mobile video ad views with points reward

If you want mobile users to watch your video ads, you could always reward them. That's what the UK's largest loyalty program, Nectar, is hoping to achieve with its new partnership with ad start up Adpoints.... >>

BizReport | Blogs & Content May 09, 2014

Consumers want original content direct from brands, not celebrities

Consumers don't want to see celebrities parading products. Instead, they want original content directly from the brands themselves, according to the results of a new survey from SaaS content management platform WP Engine. ... >>

BizReport | Advertising May 09, 2014

Using celebrities won't guarantee your ads go viral

What do the four most-shared Super Bowl ads have in common? None of them contain a celebrity. Instead the most-shared ads were those that promoted emotional responses from the audience.... >>

BizReport | Advertising May 07, 2014

Platform sends sales data cross screen

A new platform is launching in the US this week with a proven track record in Europe. Showpad is a mobile-first sales too which sends sales and marketing data across screens. This allows sales and marketing divisions to work together... >>

BizReport | Advertising May 06, 2014

Is Deal ID a good option for your brand?

Both private exchanges and Deal ID advertising options rely on a bid protocol and limited participation, but Deal ID has fixed prices and private exchanges don't. A typical private exchange involves one publisher with restrictions on buyer access and price... >>

BizReport | Advertising May 05, 2014

4 Questions with iSocket's Jalichandra

Programmatic is fast becoming a favorite for online ad buyers. The layer of automation in creating and serving ads and the guaranteed pricing are big pluses for brands with an eye on their ad investment. But which programmatic area is... >>

BizReport | Advertising May 02, 2014

Brands: Is viewability hurting your campaign?

In marketing it is critical to understand what marketing tactics and levers work as well as which don't work, especially when it's time to decide where you should spend that next $1 to drive more business. That is why the... >>

BizReport | Advertising May 01, 2014

How to better use audience data to target

We are seeing more and more local brands spend more on advertising to stay relevant and top of mind with their local consumer base. At the same time more national and regional brands are pushing dollars into the local ad... >>

BizReport | Advertising April 30, 2014

Top 3 tips for engaging multi-cultural campaigns

Look for more companies to focus on minorities and immigrants in the US ad space, says one expert, who points to the upcoming mid-term US elections to push more talk of minorities and immigrants past politicians and into American board... >>

BizReport | Advertising April 30, 2014

Sitecore, Jun Group releases widen reach

Two new releases this week are set up to widen the reach of both advertisers and causes/charities. Here are the details. ... >>

BizReport | Advertising April 30, 2014

Eye-tracking study reveals negative brand opinion generated by animated ads

An eye-tracking study conducted by Sticky for Adblock Plus has shown that flashy, animated advertising units result in lower ad recall and decreased brand opinion compared to static ads. ... >>

BizReport | Advertising April 29, 2014

Brands: Why you need converting and non-converting data

Some experts point to conversion data as the most important for etailers. The problem with this kind of thinking is that each consumer follows a different path to purchase, and while Customer A may convert soon after seeing an ad,... >>

BizReport | Advertising April 28, 2014

Demandbase, PunchTab launches improve targeting abilities

New to the mobile ad space, a B2B solution from Demandbase which allows users to target according to company and business audience members via mobile devices. Meanwhile, PunchTab is extending their cross-channel reach to television. ... >>

BizReport | Advertising April 25, 2014

Brands: How impression tracking may change your business

The debates surrounding ad viewability have raged for several years now with no true solution because every ad type, ad platform and network have different ways they use to track, attribute and report to brands. This is why, according to... >>

BizReport | Advertising April 23, 2014

BrightRoll, Marketron announcements offer more measurement

This week a trio of releases from BrightRoll and another announcement from Marketron should help businesses better track campaign spending and monitor performance for enhanced ROI.... >>

BizReport | Advertising April 23, 2014

Study: SMBs turning to multi-channel to engage

Small businesses are getting smarter about how - and where - they spend ad dollars. While most can only dream about the budgets behind national brands, new data out from Constant Contact shows SMBs are making the most of multi-channel... >>

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