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Sequencing ads may be the answer for some brands. That's the key takeaway from a new study out from Adaptly which found sequenced ads targeted to individuals increase view-thrus by 87% and conversions by 56% when compared to sustained call... >>
A new ad solution and a website development tool could give brands new ways to engage - and sell.... >>
Mobile ad-serving company, S4M, has released the findings of recent analysis of mobile ad campaigns that reveals half of all ad clicks are not reaching their intended destination.... >>
An increasing number of local, national and international businesses are turning to the digital space to grow their business. According to a new survey of marketing professionals by Extole and GigaOm most marketers are using digital to increase brand awareness,... >>
A new case of advertising placed in inappropriate environments has come to light following the findings of a BBC Newsnight investigation. Ads on YouTube for UK charities, businesses, the BBC and National Citizen Service were found to be appearing against... >>
This week, a new tool is being launched to aid in email campaign creation and distribution, while one company has early results showing their platform reduces customer acquisition costs. ... >>
A study by London-based research agency The Nursery found that World Cup advertisers may have turned off female football fans by taking the sport too seriously. ... >>
RockYou is a cross-platform game publisher with a premium video ad network running through our content. With more than 50 games, the company sells video ads that play before and within the gaming experience, so they know what is working... >>
This week, Mozu integrates with three industry leaders and OpenMarket offers new availability for mobile codes. Learn more in our Advertising RoundUp:... >>
For generations most brands have focused on targeting Mommy in their ads - moms were home, did the shopping, ran the carpool and maybe worked from home part time. But there is a new trend in the US - that... >>
Mobile advertising spend in the UK is a hair's breadth away from print newspaper advertising spend, according to recently released figures from eMarketer.... >>
Programmatic advertising, which automates the buying and selling of ads, is beginning to push ad buying according to one expert. In fact, this year many believe programmatic offerings will see a substantial lift for online brands. One expert offers the... >>
Analysis of reader recall of magazine ads in tablet issues by GfK MRI Starch Advertising Research reveals they achieve the same level of recall as print versions and attract a young and affluent demographic.... >>
Unless you've been living under a rock you will have heard the uproar caused by Facebook's recent 'social experiment'. As well as damaging users' faith in the social network the Incorporated Society of British Advertisers (ISBA) fears that brand owners'... >>
When is a free-to-play mobile game not a free-to-play mobile game? Electronic Arts recently found out, courtesy of the UK independent regulator the Advertising Standards Authority.... >>
As the FIFA World Cup heads towards the final stages, new research reveals that the winners of the most-shared football-related ads are by brands who are sponsors of the event.... >>
One-to-one marketing is the strategy marketers use to develop more personalized, meaningful and engaging relationships with consumers. Customers have become overwhelmed by marketing messages, so marketers need to find a way to provide more personalized interactions that resonate with customers.... >>
This week three online leaders - Corporate Visions, EasySocialShop and RivalIQ - are making big announcements for the online space. Here's how they may impact your business:... >>
We already know millennials look at advertising and content differently than Gen Xers or Baby Boomers, but the reasoning behind that - and another reason to market to millennials differently - is language. According to SDL 1 in 4 US... >>
Consumers are taking longer than ever to make considered shopping decisions, according to new research from Rakuten Marketing's display arm, Rakuten MediaForge. This makes it more challenging for brands to keep a distracted consumer interested.... >>
This week two new offerings will set up small businesses with better data and targeting. ... >>
When it comes to the Web, marketers need the ability to capture and apply data-driven insights, which are generated when consumers visit a brand's Web and mobile sites. Then, a wide variety of contextual information can be brokered to offer... >>
Those in the over-50 age group believe brands just aren't interested in them, according to new survey results released by High50. ... >>
Look for new targeting and buying options from three new offerings in the online and television spaces. Here are the details:... >>
By respecting the mindset of mobile users, advertisers can more effectively leverage their in-app presence using rewarded advertising, according to new findings released from a commissioned study conducted by Forrester Consulting on behalf of Tapjoy.... >>
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
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