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BizReport | Advertising August 06, 2014

Platform offers one-to-one programmatic options

Programmatic is taking another step forward with a new solution from NinthDecimal, formerly JiWire, and partnerships with several major mobile hubs. The Programmatic Mobile Audience Solution offers both individual brands and agencies the ability to use mobile audience targeting with... >>

BizReport | Advertising August 06, 2014

Visible Technologies launches global geo-location tool

When most of us think about geo-targeting campaigns, we think local businesses looking for local consumers. A new release out from Visible Technologies is taking geo-location a bit broader, but for the same purposes: better engaging in-market consumers. ... >>

BizReport | Mobile Marketing August 06, 2014

23% of Affiliate Window's advertiser revenues in July via mobile

Affiliate Window's latest mobile benchmark report reveals mobile traffic is up and reports on sales and ad conversion.... >>

BizReport | Advertising August 05, 2014

Marin integrates Salesforce for enhanced data

This week Marin Software is giving their customers a better look at data. Through an integration with Salesforce, Marin's customers will be able to optimize search, social and display campaigns with CRM data.... >>

BizReport | Advertising August 05, 2014

Ad Roundup: 2 new programmatic solutions soar to market

Programmatic is gaining more ground this week, thanks to two new solutions coming to market. Both Verve Mobile and adMarketplace are pushing programmatic/bidding solutions that should give brands more control over their spending. Here's how:... >>

BizReport | Mobile Marketing August 04, 2014

Research reveals rise of small business mobile adoption

Constant Contact has released a new infographic comparing their latest Mobile Pulse Survey with that of 2013. It reveals a big uptick in small businesses use of mobile technology including mobile-optimized websites and mobile advertising. ... >>

BizReport | Advertising July 31, 2014

Consumer engagement with mobile ads on the rise

Consumer engagement with mobile ads in on the increase, according to a new study by xAd and Telmetrics, with many going on to conduct secondary actions. ... >>

BizReport | Advertising July 30, 2014

How to measure engagement to reach a deeper customer relationship

Short-form quizzes and lists have worked to generate repeat traffic for some sites but fail miserably on others; this failure isn't because the quizzes are 'more fun' from site to site. It has to do with the expectation of the... >>

BizReport | Blogs & Content July 29, 2014

How to tell if interactions are successful or not

There are two ways to think of success: a successful visit for the user and a successful visit for the company. Ideally, these two concepts should have substantial overlap. But, what if the data is unclear? How can a business... >>

BizReport | Advertising July 28, 2014

Forecast: More to invest in multi-screen ads

About three-quarters of ad agencies are already investing in multi-screen advertising, but a new forecast out from Jivox indicates multi-screen is about to go even higher. According to a new survey from Jivox 90% of those advertisers plan to increase... >>

BizReport | Advertising July 25, 2014

Top 3 tips for SMBs using webinars

Webinars are moving out of the training sector and moving into the ad sector, with savvy businesses - both large and small - implementing them as part of larger, on-going campaigns. For example, brands can use the webinar primarily for... >>

BizReport | Advertising July 24, 2014

Brands piggy-backing on major events not guaranteed success

Post-tournament research by Millward Brown's specialist neurological branch reveals that brands piggy-backing on major events such as the FIFA World Cup are not guaranteed success.... >>

BizReport | Blogs & Content July 24, 2014

Expert: Why SMBs are pushing farther into digital

Large enterprises have proven the ROI of digital marketing, and SMBs have taken notice. Even with limited resources, SMBs are now recognizing the value of digital marketing and allocating their budgets accordingly. ... >>

BizReport | Advertising July 22, 2014

How to get past personas and into consumers' interests

Online consumer attention is fleeting and fragmented. As a result, advertisers need to adjust their practices accordingly to recognize what their audiences care about right now. Taykey solution mines data from thousands of online sources, discovers what is trending for... >>

BizReport | Ecommerce July 18, 2014

Facebook trials 'Buy' button within advertisers' posts and ads

The social network has announced it is testing a new feature that will enable advertisers to sell products directly through advertising, according to a recent blog post.... >>

BizReport | Advertising July 17, 2014

Merchants: What to expect for back to school

As August rushes toward us, marketers are finalizing plans for the big back-to-school rush. One expert offers his advice to help merchants key in on BTS trends.... >>

BizReport | Advertising July 16, 2014

Research reveals products best suited to mobile advertising

Researchers at Columbia Business School wanted to find out if banner ads on a smartphone's web browser actually work. Their results reveal that they do, but are only effective for certain products. ... >>

BizReport | Advertising July 16, 2014

The 3 questions that should guide omnichannel paths

Channels are irrelevant to a growing number of online consumers. That is the takeaway from a new SDL report, in which researchers found more than half (58%) of Millennials 'will engage' with brands at the time and on the device... >>

BizReport | Ecommerce July 15, 2014

Report: Half of marketers say they struggle with personalization

Personalization has been the buzzword of the past few years. Personalization based on search preferences, social networks, past purchases. Yet marketers are still struggling to personalize at scale according to a new report out from Neustar and Digiday; 53% of... >>

BizReport | Advertising July 15, 2014

Study: Sequenced ads outperform sustained CTA messaging

Sequencing ads may be the answer for some brands. That's the key takeaway from a new study out from Adaptly which found sequenced ads targeted to individuals increase view-thrus by 87% and conversions by 56% when compared to sustained call... >>

BizReport | Blogs & Content July 14, 2014

Content RoundUp: Social platform and mobile pop-shops

A new ad solution and a website development tool could give brands new ways to engage - and sell.... >>

BizReport | Advertising July 14, 2014

'Alarming' mobile ad-click figures uncovered

Mobile ad-serving company, S4M, has released the findings of recent analysis of mobile ad campaigns that reveals half of all ad clicks are not reaching their intended destination.... >>

BizReport | Advertising July 14, 2014

Report: More brands turn to digital to grow business

An increasing number of local, national and international businesses are turning to the digital space to grow their business. According to a new survey of marketing professionals by Extole and GigaOm most marketers are using digital to increase brand awareness,... >>

BizReport | Advertising July 11, 2014

Ads for businesses, charities found alongside extremist YouTube videos

A new case of advertising placed in inappropriate environments has come to light following the findings of a BBC Newsnight investigation. Ads on YouTube for UK charities, businesses, the BBC and National Citizen Service were found to be appearing against... >>

BizReport | Advertising July 11, 2014

Ad Roundup: Email creation and better data

This week, a new tool is being launched to aid in email campaign creation and distribution, while one company has early results showing their platform reduces customer acquisition costs. ... >>

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