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BizReport | Advertising July 10, 2017

Expert: Why story still matters in video

A recent Mighteor survey found that shorter remains stronger where video content is concerned. But, researchers also found that no matter what the length, the story is the most important aspect. ... >>

BizReport | Advertising July 07, 2017

Study: Budgets for content marketing to remain steady

While budgets for mobile and social marketing continue to push higher, looking for content marketing to remain steady. That's the word from new GetResponse data. Researchers surveyed marketers from around the globe and nearly all (91.3%) said they expect budgets... >>

BizReport | Social Marketing July 07, 2017

How to incorporate chatbots in branded social media

Utilizing chatbots on websites is no longer enough, according to one expert. Social media is where many need to begin pushing more chatbot options, but how can brands use chatbots within the social space? ... >>

BizReport | Advertising July 06, 2017

Expert: Why machine learning automation is crucial for brands

Many marketers still have trouble defining machine learning, let alone harnessing the technology for their own customer engagement strategies. While daunting, machine learning can serve as an essential tool for commerce companies. Not only does it help to free up... >>

BizReport | Internet July 06, 2017

How to use connected TV to increase engagement

OTT allows you to precisely target just the 2% of consumers shopping for luxury cars. As advertisers become more familiar with the different kinds of advanced TV targeting and as networks & publishers realize they can make more money by... >>

BizReport | Advertising July 05, 2017

Expert: Connected TV trends to watch

It is important to know that OTT includes TV content streamed to any screen including TV's, PC's and mobile devices, and that Connected TV refers to OTT watched on at-home TV's, which accounts for 70%+ of OTT view time. ... >>

BizReport | Advertising July 05, 2017

Top 3 tips to avoid ad blocking

For a while, 'ad blindness' was the biggest problem facing digital marketers, but now technology is making it easier for consumers to block ads before they ever land on a site. Here are three tips to keep ads from being... >>

BizReport | Advertising July 04, 2017

Popularity of festival tourism provides opportunities for brands

Brands should pay attention to Europe's music scene this summer, according to new research, as more and more people head abroad for music festivals. ... >>

BizReport | Advertising July 04, 2017

Gap between digital and television ad spend in Europe widens

Digital has strengthened its dominant position as the primary advertising medium in Europe, according to the latest IAB (Europe) AdEx Benchmark Report, leading television by over €7billion (US$7.9billion). ... >>

BizReport | Advertising July 03, 2017

Internet users associate advertising with fake news

As the battle against fake news continues, a new study commissioned by Rakuten Marketing reveals that a climate of distrust now sees almost three-quarters of British consumers associating advertising with fake news. ... >>

BizReport | Advertising July 03, 2017

Podcast ad revenues forecast to double

A new IAB study reveals significant growth in podcast ad revenues during 2017 as more marketers take notice of this growing channel.... >>

BizReport | Advertising July 03, 2017

Ad Roundup: Releases to protect, engage consumers

In today's advertising roundup, a trio of releases set up to help merchants and brands better engage with consumers, and to protect both business and consumer data. ... >>

BizReport | Advertising June 30, 2017

Study: Experience key to data sharing

When it comes to customers willingly sharing their data, it's all about the experience. That's a key takeaway from RichRelevance's new Creepy or Cool survey. As with year's past, consumers show a willingness to share their data and information with... >>

BizReport | Advertising June 30, 2017

Ad Roundup: Partnership, Acquisition, and Launch news

In today's advertising roundup, a partnership announcement, an acquisition, and a new release, all of which will add to brands' ability to collect and analyze digital data. ... >>

BizReport | Search Marketing June 30, 2017

How to improve local search efforts

Search marketing, while not a new tactic, continues to be a hurdle for many local businesses like doctors, restaurants, hotels, and even locally based retailers. One expert explains why. ... >>

BizReport | Advertising June 29, 2017

Ad Roundup: Releases focus on targeting

A trio of releases into the digital space this week are focused on the data brands need to better target and serve their customers. Details in today's advertising roundup. ... >>

BizReport | Research June 29, 2017

Survey shows July 4th shoppers looking for deals

As with many holidays, consumers shopping for American's Independence Day on July 4th will be shopping the deals. That's the word from new ChargeItSpot data; their 2017 Independence Day Sales Report indicates nearly half of in-store shoppers (43%) will be... >>

BizReport | Internet June 28, 2017

Survey finds growing interest in Open Source

Look for increased interest - and growth - in Open Source software and programming options. That's the word from NodeSource, whose recent survey found that most (91%) of enterprise software developers believe new businesses will come from open source projects.... >>

BizReport | Research June 26, 2017

Study IDs why people like in-store shopping, why they don't

While most consumers will agree that they shop in-store more often than they don't, the reasons for this remain elusive, and somewhat personalized. New data from Mood Media sheds light on what consumers like while shopping in-store, but more importantly,... >>

BizReport | Advertising June 23, 2017

Top 3 tips for furniture brands to incorporate AR/VR

Furnishings merchants are beginning to look into how augmented and virtual reality can boost their business. roOomy, for example, is working to provide a scalable virtual staging solution for furnishings suppliers including Wayfair, Design Within Reach, Havertys and BuildDirect. RoOomy's... >>

BizReport | Internet June 23, 2017

Expert: How cyborg tech could impact virtual reality

Most experts agree that the human brain is the most complex organs in the universe, and with Facebook and Elon Musk announcing plans to merge brainpower with artificial intelligence, it has many wondering what this could mean for the future.... >>

BizReport | Advertising June 22, 2017

Ad Roundup: Announcements key in on consumer buying, data

In today's advertising roundup, three new partnerships which should help brands better understand data, which should help them better target and convert shoppers. ... >>

BizReport | Social Marketing June 22, 2017

Top 3 tips to a better social strategy

Facebook, Instagram, Snapchat. Consumers are spending more and more time in social, but it can be difficult for businesses to engage in the social space. Here are three tips to help brands better connect. ... >>

BizReport | Email Marketing June 21, 2017

DMA Response Rate Report finds email CPA lowest

Email marketing continues to be a top profit generator for marketers, according to the Data Marketing Association's latest Response Rate Report, and the channel in which investment is expected to rise. ... >>

BizReport | Advertising June 20, 2017

Ad Roundup: Announcements could simplify brand contact

In today's advertising roundup, a trio of announcements that could simplify how brands connect and engage with customers, in the online, mobile, and social spaces. ... >>

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