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BizReport | Advertising August 29, 2018

Studies ID better ways to target Millennials

Two recent reports highlight a handful of key differences in what Millennials are actually doing and what marketers believe they're doing. The first is from Deloitte, whose researchers found that while many believe Millennials are only shopping online and aren't... >>

BizReport | Advertising August 28, 2018

Forecast: Global ad spend to top $1 trillion

Steady growth will continue for the digital ad space. That's the word from PQ Media's Global Advertising & Marketing Revenue 2018-2022 forecast. Their data indicates global ad revenues will increase just over 5% to reach $1.3 trillion this year, with... >>

BizReport | Advertising August 27, 2018

Study finds email important, personalization key

While it's not news that about half of consumer use email as their preferred brand communication channel, technology is making inroads into email's dominance. In fact, new data out from Adobe Insights finds that while email is still very important... >>

BizReport | Advertising August 23, 2018

Study finds auto shoppers open to suggestion

While auto buyers are known for their favorite brands, new data finds that auto loyalty may be fading into the sunset. In fact, data out from Valassis finds that consumers in-market for cars can be persuaded by both advertising and... >>

BizReport | Advertising August 23, 2018

Report IDs differences in Millennials, Boomers that marketers must understand

New data out from Pew Research underscores differences between Millennials and Boomers that could help brands and marketers better understand how to market to the younger generation. ... >>

BizReport | Advertising August 22, 2018

Study finds marketers in search of transparency

Marketers need more help in delivering campaigns on brand-safe sites. That's a key takeaway from new Sizmek data which found that about one-third (38%) of brands have delivered ads on unsafe or controversial sites despite the fact that just over... >>

BizReport | Email Marketing August 16, 2018

Study finds email tops ROI for most marketers

Email remains key for marketers' ROI. That's the word from new Campaign Monitor data which found that email is topping other digital marketing efforts for more than half (59%) of marketers, but even though most marketers are finding the best... >>

BizReport | Blogs & Content August 14, 2018

Study finds interest in alternative video rising

The interest in alternative video - content created by consumers, short-form videos, web series, etc - continues to grow. That is one of the key findings from Parks Associates new report which found that almost half of US households watch... >>

BizReport | Search Marketing August 13, 2018

Expert: Voice search setting up to change search marketing

There have been minor changes to algorithms, the addition of social media, and a focus on content, but for the most part search marketing has not changed much since it's creation. The advent of voice assistants - and voice-activated search... >>

BizReport | Ecommerce August 07, 2018

Top 3 tips to prep for holiday retail

The calendar may have just turned over to August, but that doesn't mean there is plenty of time to prep holiday ad campaigns. In fact, according to one expert, now is the time to take aim at those campaigns by... >>

BizReport | Ecommerce August 03, 2018

Post-GDPR, merchants adapting

Just two months past the GDPR compliance change, some merchants are adapting well and some are regretting the way they approached the compliance deadline. We chatted with an email expert about how merchants, data, and GDPR can get along now.... >>

BizReport | Advertising August 02, 2018

Forecast: Digital ad spend to push higher

Halfway through 2018, and despite the political ad spend as America approaches the 2018 Mid-Term Elections, the overall ad spend is flat. That's the takeaway from Matrix Solution's 2018 Midyear Ad Spent Report. That is, traditional ad spaces are not... >>

BizReport | Email Marketing August 01, 2018

Study finds people prefer email for marketing

Direct mail, digital ads, commercials on television. The options for marketers are practically endless, but new data from the DMA finds a traditional marketing channel - email - is key for most consumers. ... >>

BizReport | Advertising July 31, 2018

How non-verbal language cues can impact marketers

Non-verbal cues have been key to humans understanding one another despite actual language differences for centuries. And it isn't only in-person communications that can be impacted for non-verbal cues. Non-verbal communication can also impact digital marketers. Here's how. ... >>

BizReport | Ecommerce July 30, 2018

Study: Website load times key for engagement

While most marketers understand that website load times are key for engagement and conversions, new data out from Eggplant underlines this. According to their new data 80% of consumers (UK and US) find slow-running sites "more frustrating" than sites that... >>

BizReport | Internet July 27, 2018

What Google's Chrome update means for SMBs

When the Google Chrome 68 update rolls out later this month, small business owners may be those effected the most. That is because the update marks "HTTP" sites as unsecure. The move is being made to make it simpler for... >>

BizReport | Advertising July 26, 2018

Study: Martech advances won't push humans from jobs

There has been much talk over the past few years of robots taking over more human jobs. But, according to one report, marketers aren't worried about this trend. That's because 56% feel their jobs require a human element to better... >>

BizReport | Ecommerce July 23, 2018

Report: Prime Day success signals shift in ecomm behaviors

With Amazon's Prime Day in merchants' rearview mirror, one of the biggest takeaways is this: consumers are spreading out their online purchases. Data out from Adobe shows that, which digital shoppers still look for specific deals or deal days -... >>

BizReport | Search Marketing July 19, 2018

Study finds search rising again

There is a new heavy hitter in the search marketing wars and it isn't a search engine - it's Amazon. According to new data out from Marin Software, marketers who have Amazon profiles are pushing about 20% of their digital... >>

BizReport | Advertising July 18, 2018

How marketers can win with AI

In today's customer-centric world, it's more important than ever to be organized, responsive, and helpful when engaging with customers online. Artificial Intelligence makes this simpler for many businesses, especially in the social space, but AI can also seem unintuitive for some... >>

BizReport | Ecommerce July 17, 2018

Study: Cost could slow subscription economy

While subscription services continue to launch for everything from meal planning to beauty products, one new report indicates there could be a slow-down ahead. That slow-down, according to data from Fetch, will come because of the costs of subscription services.... >>

BizReport | Ecommerce July 16, 2018

How merchants can compete with Amazon

Amazon Prime Day is here, and with it comes a flood of merchants wondering what they can do to cash in on one of the biggest shopping days of the year. According to data from Walker Sanda nearly half of... >>

BizReport | Advertising July 12, 2018

Forecast: In-store key for BTS shoppers

While many parents will be researching back to school (BTS) purchases online this summer the bulk of BTS purchases will be made in-store. That is a key takeaway from a new Deloitte forecast which suggests that shoppers will spend $28... >>

BizReport | Advertising July 11, 2018

Survey: Google, Facebook most influential

Don't turn away from Google or Facebook ads. That is a key takeaway from new data out from Choozle. Researchers for their 2018 Digital Advertising Trend Survey found that about half of consumers continue to list Facebook and Google as... >>

BizReport | Advertising July 09, 2018

Top 3 strategies for SMBs post net neutrality

The end of net neutrality could have a devastating impact on small businesses which rely on equal access to internet bandwidth in order to deliver their product. And one of the most frustrating aspects of the whole situation is that... >>

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