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BizReport | Advertising June 23, 2015

Ad Roundup: Euclid Analytics and BlueConic releases

In today's advertising roundup, Euclid Analytics has launched a solution to measure what shoppers are doing in stores while BlueConic has releasing a freemium model of their enterprise software tools.... >>

BizReport | Advertising June 23, 2015

Study: RTB needs better reporting

Programmatic buying is helping many brands better control advertising budgets, but one new study indicates old reporting habits may actually be hurting some RTB campaigns. ... >>

BizReport | Advertising June 23, 2015

Consumers to brands: Stop shouting, start personalizing

Consumers are fed up with brands that continue to implement the "old-fashioned" marketing strategy of repeatedly blasting out ad messages. They want ads shown less often and with more personalized and relevant content, according to a new survey by Marketo... >>

BizReport | Advertising June 22, 2015

Consumers hate sponsored content but realize it is how they get free news

According to a new report from Reuters, it is not at all surprising that publishers are turning to native advertising and sponsored content in the face of increased use of ad blocking technology. But, what do consumers think of the... >>

BizReport | Advertising June 20, 2015

Sourcepoint developed to block ad blockers

Publishers are missing out on billions of dollars due to the increasing popularity of ad blocking. Perhaps new software released by an ex-Google employee can help publishers reclaim some of the lost revenue by using a 'transparent transaction' approach. ... >>

BizReport | Advertising June 18, 2015

Ad Roundup: Partnerships to increase optimization

There is a new partnership and an acquisition that will help brands better optimize campaigns to increase consumer engagement. Details in today's ad roundup. ... >>

BizReport | Advertising June 17, 2015

Study: Terrestrial radio out, streaming in

It may not come as a surprise that fewer and fewer consumers are listening to their AM/FM radios any longer, but it may surprise some that many of these listeners are choosing online streaming services and even listening to the... >>

BizReport | Advertising June 17, 2015

Survey: Personalization a priority for marketers

More advertisers are looking to personalization to make a difference in their online campaigns. That according to new Evergage data which shows more than 80% of marketers surveyed are either now using or planning to implement personalization strategies over the... >>

BizReport | Advertising June 16, 2015

Ad Roundup: Partnerships and new releases put customer first

In today's advertising round up, a new partnership as well as two new releases that will put the customer journey first for advertisers, publishers and retailers. ... >>

BizReport | Advertising June 15, 2015

Study: What local means and what it doesn't to shoppers

According to many experts the key to engagement for many shoppers is local - is the product on the shelves of a store in their city. But, one new report indicates local may be more than single physical location.... >>

BizReport | Social Marketing June 12, 2015

Top 3 tips for brands using Facebook Instant Articles

With Facebook holding such a controlling share of social media it is no wonder businesses flock to the social network. But, Facebook can be hard to navigate. There are Pages and Profiles, Events, Sponsored Stories. And the latest - Facebook... >>

BizReport | Advertising June 12, 2015

Ad Roundup: Platforms focus on content to engage

In today's advertising roundup: a new release which could help brands control their image, and two platforms that are putting content at the forefront of engagement. ... >>

BizReport | Advertising June 11, 2015

FTC warns publishers of their liability for deceptive native advertising

The Federal Trade Commission is concerned that, with the rise of native advertising, publishers are misleading consumers by serving up native ads but not labeling them as such. ... >>

BizReport | Advertising June 10, 2015

Rocket Fuel IDs ads most-likely to garner attention

Results from a new study out with Rocket Fuel identify which types of ads are getting the most consumer attention.... >>

BizReport | Advertising June 10, 2015

Online video ad spend held back by lack of inventory

A survey by Forrester on behalf of video ad platform Teads has found that almost three-quarters of publishers will provide more video inventory in response to market demand. ... >>

BizReport | Advertising June 10, 2015

Ad Roundup: TV and AI solutions and a new integration

In today's advertising roundup, a new solution for buying TV ads based on behaviors and a new solution using artificial intelligence to optimize ROI. ... >>

BizReport | Advertising June 09, 2015

Unruly: CTRs no longer key for marketers

Look for a bigger budget boost to programmatic video endeavors. That, according to new Unruly data which shows more executives are pushing dollars into programmatic video even though they consider programmatic an average performer. ... >>

BizReport | Mobile Marketing June 09, 2015

Report reveals impact of mobile ads on store visits

A new report from NinthDecimal has demonstrated the power of mobile ads to drive store traffic during the first day of a campaign.... >>

BizReport | Advertising June 07, 2015

Ad Roundup: Releases, partnership put advertisers in charge of data

In today's advertising roundup the data game is building. Komoona is adding publisher-side RTB options, while Datasift offers up Facebook data and Yahoo adds third party measurement. ... >>

BizReport | Advertising June 05, 2015

Marketers in U.S. more comfortable with programmatic ad buying than in U.K.

A programmatic approach to ad buying enables brands to reach targeted audiences that might otherwise be hard to plan effectively manually. However, this approach has been shown to be more popular among U.S. marketers than those in the U.K. ... >>

BizReport | Advertising June 04, 2015

Enable spontaneous purchases via multiple media, including radio, with PowaTag

The ability to make purchases immediately from any media at any time is becoming a reality. Now, consumers can even make purchases via mobile through audio ads on the radio thanks to PowaTag.... >>

BizReport | Advertising June 04, 2015

TrueView allows shopping from within YouTube video ads

As consumers increasingly turn to video content to learn 'how-to' or to watch product reviews, YouTube has introduced a new feature that allows for easier product discovery and purchase.... >>

BizReport | Mobile Marketing June 03, 2015

Mobile Roundup: Added tools for mobile platforms

In today's mobile roundup: a new tool to help brands engage via both mobile and email, and an acquisition that gives brands access to global data.... >>

BizReport | Advertising June 03, 2015

Ad Roundup: Acquisitions could boost performance

Two acquisitions could help brands better connect with their customer base. Details below.... >>

BizReport | Advertising June 03, 2015

XpressBuy ad commerce platform allows consumers to buy direct from ads

Blending in-the-moment trends and consumer desire is XpressBuy's new 'Ad Commerce' platform that enables consumers to make purchases directly from an online ad on mobile or desktop.... >>

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