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BizReport | Advertising April 30, 2014

Eye-tracking study reveals negative brand opinion generated by animated ads

An eye-tracking study conducted by Sticky for Adblock Plus has shown that flashy, animated advertising units result in lower ad recall and decreased brand opinion compared to static ads. ... >>

BizReport | Advertising April 29, 2014

Brands: Why you need converting and non-converting data

Some experts point to conversion data as the most important for etailers. The problem with this kind of thinking is that each consumer follows a different path to purchase, and while Customer A may convert soon after seeing an ad,... >>

BizReport | Advertising April 28, 2014

Demandbase, PunchTab launches improve targeting abilities

New to the mobile ad space, a B2B solution from Demandbase which allows users to target according to company and business audience members via mobile devices. Meanwhile, PunchTab is extending their cross-channel reach to television. ... >>

BizReport | Advertising April 25, 2014

Brands: How impression tracking may change your business

The debates surrounding ad viewability have raged for several years now with no true solution because every ad type, ad platform and network have different ways they use to track, attribute and report to brands. This is why, according to... >>

BizReport | Advertising April 23, 2014

BrightRoll, Marketron announcements offer more measurement

This week a trio of releases from BrightRoll and another announcement from Marketron should help businesses better track campaign spending and monitor performance for enhanced ROI.... >>

BizReport | Advertising April 23, 2014

Study: SMBs turning to multi-channel to engage

Small businesses are getting smarter about how - and where - they spend ad dollars. While most can only dream about the budgets behind national brands, new data out from Constant Contact shows SMBs are making the most of multi-channel... >>

BizReport | Search Marketing April 22, 2014

Kenshoo: Paid search continues double-digit yearly growth

While paid search continues to account for the lion's share of digital marketing investment, Kenshoo's latest quarterly study shows how social ad spending is increasing at a faster rate year-on-year.... >>

BizReport | Advertising April 21, 2014

How Facebook, AdWords can work together

Facebook has been taking a beating recently about attribution, the worth of ads placed on the site and the change in algorithms that has some businesses seeing little return even on status updates. But one expert advises brands not to... >>

BizReport | Internet April 18, 2014

How predictive tech may simplify engagement

Predictive technology is a new phrase beginning to make the rounds in boardrooms around the world. At the core, predictive technology is high-functioning behavioral targeting. It uses consumers behaviors and interests to extrapolate how that consumer might engage or interact... >>

BizReport | Advertising April 17, 2014

Brands: How to make the most of ad placement

Above the fold. Next to relevant content. According to shoppers past behaviors. These are all suggestions from experts on where to place advertising in the online space; the problem is many advertisers don't know where their ads are placed -... >>

BizReport | Search Marketing April 17, 2014

Marin study reveals the effect of integrating search and social campaigns

New research from Marin Software reveals that not only do search campaigns perform better when managed alongside social campaigns, but consumers that click on both search and social ads are more likely to make a purchase and spend more.... >>

BizReport | Advertising April 16, 2014

Study IDs disconnect between brands, consumers

Despite mobile devices, smart televisions, radio, television and newspapers it is harder than ever for brands to connect with consumers. Some experts say 'always on' functionality makes it easy for consumers to ignore brands, some say brands need to aggregate... >>

BizReport | Advertising April 14, 2014

Internet ad revenues outstrip broadcast TV for the first time

Marketers are now spending more to advertise online than they are on broadcast television, according to new figures released by the Interactive Advertising Bureau. ... >>

BizReport | Ecommerce April 11, 2014

How to make multi-channel attribution work for you

Multi-channel attribution is a fairly new buzzword in the online space; it refers to the channels that push shoppers into making a purchase. Many brands are focused on the last channel that impacted a shopper pre-purchase, but one experts says... >>

BizReport | Advertising April 11, 2014

Twitter outstrips Facebook ad clicks

While advertisers spent more money with Facebook than Twitter, it's Twitter that delivers the best results, according to new research from social and search ad agency Resolution Media.... >>

BizReport | Advertising April 08, 2014

Mobile PPC ad fraud loophole exposed by agency

After watching their clients' analytics 'like a hawk', an investigation by Las Vegas Internet marketing agency Platinum Web Marketing led them to immediately cease all its mobile pay-per-click ad management campaigns. But why?... >>

BizReport | Advertising April 07, 2014

Bizo releases B2B targeting solution

A new targeting solution in the B2B space takes a different approach to website traffic, and allows businesses to 'nurture' anonymous visitors even before they offer up an email address. This kind of engagement can enrich the on-site experience for... >>

BizReport | Advertising April 04, 2014

Marketron, Jelli partner for programmatic radio solution

For the first time radio advertisers have an option for programmatic (RTB) buying. This week Marketron and Jelli are partnering to put Jelli's RadioSpot Ad Server in Marketron's Mediascape platform, effectively giving programmatic options to radio stations and ad buyers.... >>

BizReport | Advertising April 03, 2014

Advertising Roundup: Improved local, video and targeting options

Lots of new additions to the online ad space this week - including upgraded intelligence options that should help brands better target consumers and better control their budgets.... >>

BizReport | Advertising April 03, 2014

Study: Cost, time a factor in building online presence

If they only had the money and a few extra hours each day, small businesses would have the presence of large corporations. That is the takeaway from a new study out from Huzzah Media found fewer than 20% of SMBs... >>

BizReport | Social Marketing April 03, 2014

Gender attitudes to social media poles apart

New gender-based research reveals the differing activities of men and women when using social media, enabling marketers to better formulate their social strategies. ... >>

BizReport | Email Marketing April 02, 2014

Email continues to be ranked top for return on investment

It's hard to recall just how many years the death of email has been rumored, but still the speculation rumbles on despite data, such as that from Econsultancy, that shows email is doing just fine, thank you very much.... >>

BizReport | Advertising March 30, 2014

Ad Roundup: Playable Ads and SMB tools

In today's advertising roundup: there is a new ad format in town that is showing nice results for early users, plus, two big names are partnering for a new e-invoicing system.... >>

BizReport | Ecommerce March 26, 2014

Study: Personalization pushes more purchases

New data out from MyBuys and the e-tailing group finds personalization is pushing more purchases, a good thing for retailers. Whats more these shoppers aren't just engaging from display ads but across channels and devices, giving retailers and other brands... >>

BizReport | Advertising March 24, 2014

Releases mark interest in data, interactivity

Three new releases into the online ad space are pushing interactivity farther - one by inserting subtle motion into formats and the other two by increasing brands' ability to use data to engage.... >>

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