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BizReport | Blogs & Content July 14, 2014

Content RoundUp: Social platform and mobile pop-shops

A new ad solution and a website development tool could give brands new ways to engage - and sell.... >>

BizReport | Advertising July 14, 2014

'Alarming' mobile ad-click figures uncovered

Mobile ad-serving company, S4M, has released the findings of recent analysis of mobile ad campaigns that reveals half of all ad clicks are not reaching their intended destination.... >>

BizReport | Advertising July 14, 2014

Report: More brands turn to digital to grow business

An increasing number of local, national and international businesses are turning to the digital space to grow their business. According to a new survey of marketing professionals by Extole and GigaOm most marketers are using digital to increase brand awareness,... >>

BizReport | Advertising July 11, 2014

Ads for businesses, charities found alongside extremist YouTube videos

A new case of advertising placed in inappropriate environments has come to light following the findings of a BBC Newsnight investigation. Ads on YouTube for UK charities, businesses, the BBC and National Citizen Service were found to be appearing against... >>

BizReport | Advertising July 11, 2014

Ad Roundup: Email creation and better data

This week, a new tool is being launched to aid in email campaign creation and distribution, while one company has early results showing their platform reduces customer acquisition costs. ... >>

BizReport | Advertising July 10, 2014

Advertisers that take football too seriously risk alienating female fans

A study by London-based research agency The Nursery found that World Cup advertisers may have turned off female football fans by taking the sport too seriously. ... >>

BizReport | Blogs & Content July 09, 2014

Top 3 tips to create engaging in-game ads

RockYou is a cross-platform game publisher with a premium video ad network running through our content. With more than 50 games, the company sells video ads that play before and within the gaming experience, so they know what is working... >>

BizReport | Advertising July 09, 2014

Ad Roundup: Integrations and a mobile launch

This week, Mozu integrates with three industry leaders and OpenMarket offers new availability for mobile codes. Learn more in our Advertising RoundUp:... >>

BizReport | Research July 08, 2014

Why brands might try targeting Daddy

For generations most brands have focused on targeting Mommy in their ads - moms were home, did the shopping, ran the carpool and maybe worked from home part time. But there is a new trend in the US - that... >>

BizReport | Advertising July 08, 2014

UK: Mobile advertising spend almost on a par with print

Mobile advertising spend in the UK is a hair's breadth away from print newspaper advertising spend, according to recently released figures from eMarketer.... >>

BizReport | Advertising July 07, 2014

Top 3 tips to implement better RTB strategy

Programmatic advertising, which automates the buying and selling of ads, is beginning to push ad buying according to one expert. In fact, this year many believe programmatic offerings will see a substantial lift for online brands. One expert offers the... >>

BizReport | Advertising July 04, 2014

Ad recall in digital magazines on a par with print

Analysis of reader recall of magazine ads in tablet issues by GfK MRI Starch Advertising Research reveals they achieve the same level of recall as print versions and attract a young and affluent demographic.... >>

BizReport | Law & Regulation July 04, 2014

ISBA fears Facebook faux pas may damage advertisers' trust

Unless you've been living under a rock you will have heard the uproar caused by Facebook's recent 'social experiment'. As well as damaging users' faith in the social network the Incorporated Society of British Advertisers (ISBA) fears that brand owners'... >>

BizReport | Advertising July 03, 2014

ASA upholds complaint about 'misleading' free-to-play mobile game ad

When is a free-to-play mobile game not a free-to-play mobile game? Electronic Arts recently found out, courtesy of the UK independent regulator the Advertising Standards Authority.... >>

BizReport | Advertising June 30, 2014

World Cup ad success goes to non-sponsors

As the FIFA World Cup heads towards the final stages, new research reveals that the winners of the most-shared football-related ads are by brands who are sponsors of the event.... >>

BizReport | Advertising June 27, 2014

Top 3 tips to implement strong one-to-one campaigns

One-to-one marketing is the strategy marketers use to develop more personalized, meaningful and engaging relationships with consumers. Customers have become overwhelmed by marketing messages, so marketers need to find a way to provide more personalized interactions that resonate with customers.... >>

BizReport | Advertising June 27, 2014

Ad RoundUp: Moves to improve social, SEO and training

This week three online leaders - Corporate Visions, EasySocialShop and RivalIQ - are making big announcements for the online space. Here's how they may impact your business:... >>

BizReport | Advertising June 24, 2014

SDL: Why language is important for millennials

We already know millennials look at advertising and content differently than Gen Xers or Baby Boomers, but the reasoning behind that - and another reason to market to millennials differently - is language. According to SDL 1 in 4 US... >>

BizReport | Advertising June 24, 2014

Consumers taking longer to consider online purchases

Consumers are taking longer than ever to make considered shopping decisions, according to new research from Rakuten Marketing's display arm, Rakuten MediaForge. This makes it more challenging for brands to keep a distracted consumer interested.... >>

BizReport | Advertising June 23, 2014

Ad Roundup: SMB options

This week two new offerings will set up small businesses with better data and targeting. ... >>

BizReport | Advertising June 20, 2014

Brands: How contextualization increases engagement

When it comes to the Web, marketers need the ability to capture and apply data-driven insights, which are generated when consumers visit a brand's Web and mobile sites. Then, a wide variety of contextual information can be brokered to offer... >>

BizReport | Advertising June 20, 2014

Over-50s feel ignored by brand marketers

Those in the over-50 age group believe brands just aren't interested in them, according to new survey results released by High50. ... >>

BizReport | Advertising June 19, 2014

Data, programmatic buying at heart of 3 new offerings

Look for new targeting and buying options from three new offerings in the online and television spaces. Here are the details:... >>

BizReport | Mobile Marketing June 19, 2014

Rewards key to in-app ad engagement

By respecting the mindset of mobile users, advertisers can more effectively leverage their in-app presence using rewarded advertising, according to new findings released from a commissioned study conducted by Forrester Consulting on behalf of Tapjoy.... >>

BizReport | Advertising June 19, 2014

Coke or Pepsi? Budweiser or Carlsberg? Consumers unsure of official World Cup sponsors

Heavily football-themed advertising and marketing is making it hard for consumers to recognize an official sponsor of the World Cup, according to new data from GlobalWebIndex.... >>

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