RSS feed Get our RSS feed

News by Topic


BizReport : Tags : Tag Results

Tag Results

Search this site:

1321 Tag Results

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10

25 result(s) displayed (51 - 75):

BizReport | Ecommerce October 07, 2016

Reports: Holiday spending to increase 3%, social key

According to the National Retail Federation, holiday spending will increase just over 3% this year, to land at $655.8 billion. On average, holiday spending has increased just over 2% for each of the past ten years. .... >>

BizReport | Blogs & Content October 07, 2016

Top 3 tips for a strong programmatic creative strategy

While many businesses have tested programmatic advertising as a way to better control campaign costs, there is another trend in the programmatic space - that of programmatic creative. ... >>

BizReport | Advertising October 06, 2016

Ad Roundup: Video tools set to engage

Two releases into the video space this week should help brands create more engaging, branded content. ... >>

BizReport | Advertising October 05, 2016

Study: AM key for video engagement

Timing is everything, especially in the video advertising space. That's the key takeaway from new YuMe data which finds that consumers are the most receptive to video ads in the morning hours. ... >>

BizReport | Advertising October 05, 2016

Ad Roundup: A partnership and a team engine

In today's advertising roundup: an integration and a tool to help brands better control their costs in the digital space. ... >>

BizReport | Advertising October 04, 2016

Ad Roundup: New tools for personalization, calling

In today's advertising roundup, new releases from Marketo and DialogTech should help brands better connect with and measure digital campaigns. ... >>

BizReport | Advertising October 03, 2016

Report: Shorter is better for native ads

Advertisers may want to change the 'keep it simple' mantra for advertising to 'keep it short' - at least in one format. According to new data out from Jumpstart Automotive Media, shorter ads are showing much higher completion rates in... >>

BizReport | Blogs & Content October 03, 2016

Expert: How to use 8 seconds to engage

A recent study found that the average attention span for consumers is now 8 seconds. That means brands have to do more with less - and video may be one way to get the word out quicker. ... >>

BizReport | Advertising September 30, 2016

The effect of clutter on ad gaze time and viewability

A new study reveals the effect of cluttered environments on ad gaze time, and warns about the dangers of optimizing campaigns for viewability. ... >>

BizReport | Social Marketing September 29, 2016

39% turn blind eye to branded social media posts

While brands are increasing their activity on social media, more than a quarter of consumers are turning a blind eye to branded social media posts, according to research from Kantar TNS.... >>

BizReport | Advertising September 27, 2016

Ad experience improves but ad blocking still rising

As marketers attempt to hold back the tide of ad blockers by improving the ad experience, new research from Adobe suggests there is no quick fix. ... >>

BizReport | Social Marketing September 26, 2016

Expert: How brands can use social data

Recently, WhatsApp decided to share user data with Facebook; the implications for this can be beneficial to brands who know who to use this type of data. One expert explains. ... >>

BizReport | Advertising September 22, 2016

Native ads: Position of disclosure can affect click-through rate

How do publishers approach the business of including disclosure within native advertising on mobile? That's a question Polar seeks to answer in a new report. ... >>

BizReport | Advertising September 22, 2016

The state of Internet traffic in Europe

Internet traffic is nearing saturation point in Europe and, as a result, many European websites are decreasing in size. So, what tactics are those sites that continue to grow using?... >>

BizReport | Advertising September 21, 2016

Study: Most find ads annoying

When it comes to ads on social media sites, apps, and even news aggregators, most Americans (85%) say the ads are 'annoying', and about one-third would rather go to the dentist than see them. That's the takeaway from new SOASTA... >>

BizReport | Blogs & Content September 20, 2016

High-quality, targeted content key to staying off the spam list

The importance of creating original, interesting content that won't be mistaken for spam has been highlighted in the latest Ad-Rank Media report. ... >>

BizReport | Advertising September 20, 2016

Ad Roundup: Native video, personalization releases

In today's advertising roundup, new releases in the digital spaces that should help marketers better personalize across the digital spectrum, including in native video. ... >>

BizReport | Advertising September 20, 2016

Expert: How to properly use 2nd party data

Second-party data strategies are largely executed programmatically; in the programmatic world, marketing strategies and performance metrics are often misaligned. How can brands ensure they are properly using 2nd party data? ... >>

BizReport | Advertising September 16, 2016

Report: Pols hitting up digital to reach voters

This election cycle the digital space is proving to be the hot ticket. That's the word from new Wise Data Media, which found that both the Republican and Democratic parties are pushing more ad dollars into the online space. ... >>

BizReport | Advertising September 15, 2016

Ad Roundup: Creative tools released

In today's advertising roundup, three new releases that are focused on how brands create content for both online and offline purposes. ... >>

BizReport | Advertising September 14, 2016

92% want online video ad experience improved

European consumers are not happy with the online video advertising experience they are currently subject to and they want things to change, according to new research released by online video solutions provider, Brightcove.... >>

BizReport | Mobile Marketing September 14, 2016

Study: App install spending up 54%

Brands and spending more for app installs. That's the word from new Kenshoo data which shows that the app install ads for Facebook and Instagram increased more than 50% globally between 2015 and 2016. In Q2 2016 total clicks for... >>

BizReport | Advertising September 13, 2016

Ad Roundup: 3 releases focused on analysis

In today's advertising roundup, three new releases to the digital space, all of which offer brands better insights into campaigns. ... >>

BizReport | Advertising September 12, 2016

Travel industry loses standing as leader in moment marketing

The travel industry has lost its place as the top digital sector for moment marketing, according to TVTY's latest survey, as rising ad costs motivate other sectors to adopt the marketing method. ... >>

BizReport | Advertising September 09, 2016

Ad Roundup: Solutions for data, billing

In today's advertising roundup, two new data solutions and a billing option that will give digital brands more flexibility. ... >>

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10