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New Balance has tapped BrandLive to help them launch their new running shoe. And while consumers will likely to be watching the omni-channel launch, retailers and brands will be watching for another reason: to see how an omni-channel approach works... >>
This week mobile video ad leader Vdopia is shaking things up - the company is naming a new CEO, CTO and President - all moves which the company says will strengthen their position in the marketplace. ... >>
An extension to the Pursway platform should give marketers the ability to extend their reach across the online space. Pursway's platform helps brands bring targeting to scale by allowing them to target consumers who 'look like' their base of customers.... >>
Attracting a potential client's initial attention is often the most challenging part of growing a customer base. By focusing on a niche, brands don't need to address a general audience; instead, they communicate a very specific message concerning specific problems.... >>
Transaparency and targeting are the key factors for a trio of announcements in the online ad space this week. Targeted Victory and Yahoo are upping the targeting ante while ChoiceStream is adding transparency to its ad platform.... >>
Video, social, email, direct mail. The advertising avenues open for businesses today are massive, and there are rules that go along with each channel. One expert offers his advice on how to get the most from these channels. ... >>
Programmatic is taking another step forward with a new solution from NinthDecimal, formerly JiWire, and partnerships with several major mobile hubs. The Programmatic Mobile Audience Solution offers both individual brands and agencies the ability to use mobile audience targeting with... >>
When most of us think about geo-targeting campaigns, we think local businesses looking for local consumers. A new release out from Visible Technologies is taking geo-location a bit broader, but for the same purposes: better engaging in-market consumers. ... >>
Affiliate Window's latest mobile benchmark report reveals mobile traffic is up and reports on sales and ad conversion.... >>
This week Marin Software is giving their customers a better look at data. Through an integration with Salesforce, Marin's customers will be able to optimize search, social and display campaigns with CRM data.... >>
Programmatic is gaining more ground this week, thanks to two new solutions coming to market. Both Verve Mobile and adMarketplace are pushing programmatic/bidding solutions that should give brands more control over their spending. Here's how:... >>
Constant Contact has released a new infographic comparing their latest Mobile Pulse Survey with that of 2013. It reveals a big uptick in small businesses use of mobile technology including mobile-optimized websites and mobile advertising. ... >>
Consumer engagement with mobile ads in on the increase, according to a new study by xAd and Telmetrics, with many going on to conduct secondary actions. ... >>
Short-form quizzes and lists have worked to generate repeat traffic for some sites but fail miserably on others; this failure isn't because the quizzes are 'more fun' from site to site. It has to do with the expectation of the... >>
There are two ways to think of success: a successful visit for the user and a successful visit for the company. Ideally, these two concepts should have substantial overlap. But, what if the data is unclear? How can a business... >>
About three-quarters of ad agencies are already investing in multi-screen advertising, but a new forecast out from Jivox indicates multi-screen is about to go even higher. According to a new survey from Jivox 90% of those advertisers plan to increase... >>
Webinars are moving out of the training sector and moving into the ad sector, with savvy businesses - both large and small - implementing them as part of larger, on-going campaigns. For example, brands can use the webinar primarily for... >>
Post-tournament research by Millward Brown's specialist neurological branch reveals that brands piggy-backing on major events such as the FIFA World Cup are not guaranteed success.... >>
Large enterprises have proven the ROI of digital marketing, and SMBs have taken notice. Even with limited resources, SMBs are now recognizing the value of digital marketing and allocating their budgets accordingly. ... >>
Online consumer attention is fleeting and fragmented. As a result, advertisers need to adjust their practices accordingly to recognize what their audiences care about right now. Taykey solution mines data from thousands of online sources, discovers what is trending for... >>
The social network has announced it is testing a new feature that will enable advertisers to sell products directly through advertising, according to a recent blog post.... >>
As August rushes toward us, marketers are finalizing plans for the big back-to-school rush. One expert offers his advice to help merchants key in on BTS trends.... >>
Researchers at Columbia Business School wanted to find out if banner ads on a smartphone's web browser actually work. Their results reveal that they do, but are only effective for certain products. ... >>
Channels are irrelevant to a growing number of online consumers. That is the takeaway from a new SDL report, in which researchers found more than half (58%) of Millennials 'will engage' with brands at the time and on the device... >>
Personalization has been the buzzword of the past few years. Personalization based on search preferences, social networks, past purchases. Yet marketers are still struggling to personalize at scale according to a new report out from Neustar and Digiday; 53% of... >>
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
- Adobe: More online TV watched on smartphones than tablets
- Ad Roundup: Launches to increase mobile, social capabilities
- Zendesk: Brand promoters talk less, detractors talk more
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