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BizReport | Advertising January 31, 2014

Prediction: More businesses will take ad dollars local

Look for more national brands to invest in local marketing. That is the takeaway from a new Balihoo report. The research shows more than three-quarters (85%) of national brands plan to either maintain their existing local spend or increase it... >>

BizReport | Advertising January 30, 2014

Integral: Ad fraud levels down

Over the past year advertising fraud has gone down, but there may be another worry connected to the Athena botnet. Research into the botnet, which primarily uses Windows-based computers, by Mdotlabs indicates Athena could be easily used to commit advertising... >>

BizReport | Advertising January 30, 2014

MdotLabs reveals botnet impression fraud threat to advertisers and publishers

A warning to advertisers, ad networks and publishers has been issued by media security platform MdotLabs regarding an impression fraud threat from the Athena botnet.... >>

BizReport | Advertising January 29, 2014

Brands: Getting creative leads to better programmatic performance

Want to enhance campaign performance for programmatic ad buys? Get creative. That is the takeaway from a new report out from CPXi, based on data from AppNexus. By the way, that 'get creative' message isn't just referring to the creativity... >>

BizReport | Ecommerce January 29, 2014

Reports: Valentines to be a hot digital holiday

The holiday of love might have lovers paying more attention to one another, but when it comes to buying gifts, online may take the cake. That according to new data out from Adroit Digital which indicates most Valentines Day shoppers... >>

BizReport | Advertising January 28, 2014

Ad Roundup: Releases increase brand security, customer experience

This week two releases to the online space will be brands and marketers more to talk about within company walls. DoubleVerify is releasing a fraud-free ad platform while ClickTale is launching a platform that will give brands insight into on-site... >>

BizReport | Advertising January 28, 2014

Why restaurant brands need to focus on mobile

Mobile consumers are on the go - looking for local businesses and addresses. Which makes mobile a potentially profitable investment for restaurant brands, if done correctly. A new infographic sheds light on just what mobile can do for some businesses.... >>

BizReport | Advertising January 28, 2014

Study reveals the unlikely likeability of full-screen takeover ad format

Native advertising, a format that blends in with content online, is the new darling of online marketers. But new research from Undertone shows that consumers actually like interruptive ads that take over their screens and shout in their face. ... >>

BizReport | Advertising January 27, 2014

2013 festive season stimulates Facebook advertising performance

During the last quarter of 2013, Facebook advertising sales revenue rose significantly, according to figures released by digital marketing technology firm Kenshoo. ... >>

BizReport | Advertising January 24, 2014

Consumers skipping stores for Valentine's Day gifts

More than half of consumers will shun stores in preference of buying their Valentine's Day gifts online this year, according to the results of a new survey from Adroit Digital.... >>

BizReport | Advertising January 24, 2014

Report shows mobile shift leading up to the Super Bowl

New data out from BuyVia indicates a mobile shift in the lead-up to the Super Bowl. Between November 1 and December 31 there was a rush to buy larger screen televisions - via smartphones. ... >>

BizReport | Ecommerce January 24, 2014

Study: Retargeting + Mobile = Ecommerce success

Retargeting has been shown to increase customer engagement by significant amounts. But new data out from myThings indicates teaming up retargeted advertising with a mobile element will push engagement even farther.... >>

BizReport | Advertising January 22, 2014

Ad Roundup: Releases increase data load, engagement

This week three platforms are changing the way their clients target advertising and customer engagement. Here's how:... >>

BizReport | Ecommerce January 22, 2014

How Google's PLAs are impacting the retail space

Google's Product Listing Ads (PLAs) are changing the way retailers advertise in the online space; new data out from Marin Software shows PLA spending increased nearly 300% in 2013, with significant growth during the holiday season. ... >>

BizReport | Advertising January 21, 2014

Brainshark, Viewpoints releases offer brands better access to content

Two releases this week will put online brands in better control of online content - the kind that they create for marketing campaigns as well as review-based content which can be used on-site to give consumers more product information.... >>

BizReport | Advertising January 20, 2014

Google intent on breaking bad ads and advertisers

Google pulled almost 1 million 'bad' ads per day from its system last year in an attempt to stem the tide of suspect downloads and other malicious online activities. ... >>

BizReport | Blogs & Content January 20, 2014

How brands will tap into the emotional center on Super Bowl Sunday

Just a couple of weeks until the Super Bowl and that has consumers - and brands - wondering how they'll top year's past. Funny ads are as much a part of the Super Bowl as touchdowns and corn chips. But... >>

BizReport | Advertising January 20, 2014

Interactive units top releases from ePrize, blurbIQ

This week, new campaigns will hit the online space with greater interactivity; brands are hoping this increased interactivity will translate to enhanced engagement.... >>

BizReport | Advertising January 17, 2014

Ad Roundup: Integrations, mobile DMPs and partnerships

This week, a new mobile platform is launched to improve brands' mobile data, an integration pushes customer data at scale across channels and another platform offers mobile survey options.... >>

BizReport | Advertising January 16, 2014

Study: Most successful Super Bowl commercials launch before Super Bowl Sunday

Sharing - videos not the nachos - is hot with Super Bowl viewers. That is the takeaway from new data out from Unruly which indicates 2013 Super Bowl ads achieved nearly double the amount of shares as those in 2012.... >>

BizReport | Social Marketing January 16, 2014

Re-targeting being trialed by Twitter

Twitter is trialing a new way of targeting on the social platform that will provide advertisers with a means of re-targeting those who have previously interacted via their website. ... >>

BizReport | Advertising January 15, 2014

Janrain: Mistargeted ads pushing more shoppers away from brands

It's no secret that targeting can miss the mark at times. But, a new study out from Janrain and Blue Research puts a disturbing spotlight on what can happen when ads are mistargeted - namely that some consumers will push... >>

BizReport | Advertising January 15, 2014

Toyota unveils mobile ads that really speak to their audience

When developing ads, whether in traditional media, digital or mobile, you really want them to speak to your target audience. New mobile ads for the Toyota Corolla really do speak to you, with voice-activated technology.... >>

BizReport | Advertising January 13, 2014

Google introduces 'Shared Endorsements' ad feature

While Facebook announces it is scrapping Sponsored Stories, Google reveals the introduction of a similar feature - 'Shared Endorsements'. ... >>

BizReport | Advertising January 13, 2014

Facebook scraps Sponsored Stories

Facebook is scrapping Sponsored Stories but aims to bring social context to all advertising on the social network, according to a recent announcement.... >>

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