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BizReport | Advertising July 13, 2016

Ad Roundup: Data partnerships and releases

In today's advertising roundup, a trio of releases and partnerships that focus on data collection and analysis. ... >>

BizReport | Advertising July 12, 2016

Ad Roundup: Platforms increase connection

In today's advertising roundup, three platform upgrades which should help brands increase their understanding of the consumer base, which should help to improve engagement. ... >>

BizReport | Advertising July 12, 2016

Expert: Why brands must understand location intelligence

While many brands are quickly familiarizing themselves with artificial intelligence, one expert believes businesses must go further. Local Intelligence, he says, can be quite beneficial for most online brands. ... >>

BizReport | Advertising July 11, 2016

Ad Roundup: Platforms simplify data, ecommerce

In today's advertising roundup, two platform releases that should put brands and merchants in better control of their data as well as their merchant solutions. ... >>

BizReport | Advertising July 08, 2016

Ad Roundup: Platforms to focus on connection

In today's advertising roundup, a new partnership, an acquisition, and a new release all centered on increasing brands' ability to measure and connect. ... >>

BizReport | Advertising July 08, 2016

Top 3 tips to personalize better

There has been a lot of chatter lately about personalization leading to creep factors on the consumer side of things. With that in mind, one expert shares three tips for a better personalization strategy. ... >>

BizReport | Advertising July 06, 2016

Ireland ranks number one in Europe for online ad spend growth

A new report from IAB Europe reveals that Ireland has experienced the best digital growth in Europe in the past 10 years.... >>

BizReport | Advertising July 06, 2016

Ad Roundup: Platform expansions add options for brands

In today's advertising roundup: two platform expansions that will give brands additional options for ad, and another which offers a subscription model for digital businesses. ... >>

BizReport | Advertising June 30, 2016

Study finds more people unwilling to share data

In news that many brands won't want to hear: a growing number of consumers are unwilling to give up their personal data. According to new Boxever data more than half of those surveyed say they don't want brands to have... >>

BizReport | Advertising June 30, 2016

Study IDs how Millennials engage with traditional media

While Millennials do spend the bulk of their time in the digital media space, they haven't completely cut out traditional media - newspapers, radio and television. The key for brands is to know what Millennials want in these spaces. ... >>

BizReport | Advertising June 29, 2016

Expert: Why real time isn't fast enough

Real-time data and analysis was supposed to put brands in touch with data that was still relevant to the consumer. But, according to one expert, real-time isn't timely enough. Here's why. ... >>

BizReport | Advertising June 28, 2016

Expert: How to determine if calls are leads or not

A recent survey found that the bulk of calls coming in to businesses are not sales leads. Communicating with these calls as if they are sales leads can be frustrating to the sales person and can leave a bad impression... >>

BizReport | Social Marketing June 28, 2016

Questionable activity on social media turns consumers away from brands

A new study from the Chartered Institute of Marketing urges marketers to keep their marketing honest as it is revealed that many consumers have unearthed dishonest behavior on social media.... >>

BizReport | Advertising June 27, 2016

Study: Still a disconnect between data, growth

The use of data analytics continues to be a challenging area for businesses. That's one key takeaway from the new 3Q Digital report, Modern Marketers: Addressing Today's Three Biggest Challenges to Growth. ... >>

BizReport | Advertising June 24, 2016

Ad Roundup: Partnerships underscore importance of connection

In today's advertising roundup, a series of new partnerships in the digital space underscore that the key to increasing revenue is still the connection between the merchant and the customer. ... >>

BizReport | Advertising June 24, 2016

Study: Digital driving calls to businesses

Digital channels are driving more people to call businesses. That's the takeaway from new Invoca data which shows most (92%) of calls are now linked to digital channels. That is an increase of nearly 10% over 2014 numbers. ... >>

BizReport | Advertising June 23, 2016

Ad Roundup: Tools for content, payments

In today's advertising roundup, a series of releases that will simplify content payments and content creation across platforms. ... >>

BizReport | Advertising June 22, 2016

2017 will see nearly 87 million U.S. web users avoiding ads

A new report from eMarketer reveals uncomfortable news for publishers already feeling the pinch from ad blockers. Numbers are due to swell in the U.S in the coming year on both desktop, laptop, and mobile. ... >>

BizReport | Advertising June 22, 2016

TV ads boost mobile app unique visitors 25%

A new study from the Video Advertising Bureau finds that mobile apps depend on television advertising to boost traffic. ... >>

BizReport | Advertising June 22, 2016

East vs. West in U.S. ad click frequency index

Hey, marketers, a new ad click frequency index suggests that your audience on the west coast of the U.S. are not engaging with your ads. ... >>

BizReport | Advertising June 21, 2016

Expert: Brands not served by traditional location data

A recent study found location data was accurate to within about 30 meters, but one expert believes differently. He says brands are not being served by location data - here's why. ... >>

BizReport | Advertising June 21, 2016

Ad Roundup: Video, content tools

In today's advertising roundup, two new tools that are launching into the digital space - one geared to vertical video and the other for content. ... >>

BizReport | Advertising June 20, 2016

Snapchat to give advertisers info on how their campaigns impact in-store sales

It is a question every marketers wants to know - how is their social media marketing performing in the real world? A new partnership between Oracle Data Cloud and Snapchat is set to answer just that. ... >>

BizReport | Advertising June 20, 2016

Impact of scroll speed on video ad engagement

Video ad tech firm, Teads, has released new eye-tracking insights revealing the importance of scroll time on consumer engagement with advertising. ... >>

BizReport | Advertising June 16, 2016

Ad Roundup: Partnerships for better connection

In today's advertising roundup, three new partnerships that should give online marketers better connection with their customer bases. ... >>

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