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BizReport | Advertising September 08, 2014

Report highlights ad content that can be made dynamic

A new report from custom programmatic advertising firm MyThings reveals some interesting findings about the optimization and customization of banners in real-time. ... >>

BizReport | Advertising September 05, 2014

Top 3 tips to improve digital engagement

A strong presence as part of the message and tone of a digital campaign has always been important for brands; the key is to have that presence without being directly in the consumer's face. Whether the iPhone makes a few... >>

BizReport | Advertising September 05, 2014

YouTube revealed as best social platform for ad conversions

YouTube is the most effective social platform for product launches and influencing customers' purchasing decisions, according to a new study from AOL Platforms.... >>

BizReport | Advertising September 04, 2014

Partnership to improve data leveraging

Data is increasingly important, not just to create online campaigns but to serve relevant ads to engaged consumers at the right time and in the right place. A new partnership in the online space should give brands and marketers better... >>

BizReport | Advertising September 04, 2014

Two trends that are changing digital campaigns

Before consumers can relate to a brand, they need to relate to an ad. The digital space and the wealth of data there is making it simpler for many brands to compete and connect. Moving into 2015, one expert identifies... >>

BizReport | Advertising September 03, 2014

RoundUp: Cart recovery and a social acquisition

New this week: Bronto is releasing a shopping cart recovery app while Mixpo has announced the acquistion of ShopIgniter. Here's how these headlines could affect your business.... >>

BizReport | Mobile Marketing September 02, 2014

Marketers must react to changing consumer behavior caused by technology

The use of technology is changing consumer behavior and a survey conducted in the U.K. demonstrates that marketers need to react to changing habits and provide engaging content outside of traditional time-frames.... >>

BizReport | Advertising September 01, 2014

Facebook launches Event ads to appear in Newsfeeds

Events will be given more visibility on Facebook with the launch of new tools for advertisers that will boost awareness and, hopefully, attendance.... >>

BizReport | Social Marketing August 29, 2014

Twitter helps agency campaigns take off with Flight School

Twitter is on a mission to ensure marketing and ad agency's campaigns on the platform have the maximum impact on their target audience. ... >>

BizReport | Advertising August 28, 2014

Facebook enables ad targeting by connection speed

A new global targeting feature has been added to Facebook - the ability to target social networks users based on the type of connection they use.... >>

BizReport | Advertising August 27, 2014

Top 3 tips to better personalize online campaigns

The promise of Big Data was that if the marketer could gather and analyze enough information, he/she could receive major insights into how to improve your business. The problem was that once the insights were gained, marketers and retailers found... >>

BizReport | Mobile Marketing August 26, 2014

U.K. consumers use mobile to research, shop more than any other nation

Marin Software has identified the U.K. as being the nation that uses mobile to research purchases and shop more than any other. ... >>

BizReport | Advertising August 25, 2014

Expert: Disconnect between brands, personalization

Online personalization is the third industrial revolution and yet 72% of executives still grapple with how to apply it online. Dynamic Yield is one platform helping brands with the application and analysis of online personalization. ... >>

BizReport | Internet August 25, 2014

Internet users not prepared to pay for ad-free online experience

It's annoying, for some, but a fact of life - ads are what keep the Internet free of charge to use. Video ad platform Ebuzzing calculated just how much it would cost each user in the U.K. if advertising was... >>

BizReport | Advertising August 22, 2014

Seniors unhappy with stereotypes used in advertising

The portrayal of seniors in advertising is not going down well with that target audience, according to new research conducted by marketing communications agency GlynnDevins.... >>

BizReport | Advertising August 18, 2014

Entertainment brands spending more on longer, less effective, video ads

Entertainment brands are increasingly turning to rich media and video ad formats to align themselves with consumers' increasing use of video on mobile devices, according to a new report released by Vdopia. ... >>

BizReport | Ecommerce August 15, 2014

Retailers: The 3 trends that could change your year

With back to school shopping in full swing, many retailers are turning their attention to holiday promotions, sales and making sure their websites are ready for the showrooming and webrooming customers that will head their way. One expert tells us... >>

BizReport | Advertising August 15, 2014

Twitter testing video ads

Twitter is experimenting with video ads that look like Tweets in users' content feed in an attempt to better monetize the platform.... >>

BizReport | Advertising August 15, 2014

Online Roundup: International expansion tools and local marketing tips

In the rapidly changing online space, retailers and advertisers need tools to help them reach not only local but international shoppers. Three moves should help brands push their expansion efforts.... >>

BizReport | Advertising August 14, 2014

New Balance shoe launch takes omni-channel approach

New Balance has tapped BrandLive to help them launch their new running shoe. And while consumers will likely to be watching the omni-channel launch, retailers and brands will be watching for another reason: to see how an omni-channel approach works... >>

BizReport | Internet August 13, 2014

Vdopia moves underline importance of new tech

This week mobile video ad leader Vdopia is shaking things up - the company is naming a new CEO, CTO and President - all moves which the company says will strengthen their position in the marketplace. ... >>

BizReport | Advertising August 12, 2014

Platform extends audience targeting to friends

An extension to the Pursway platform should give marketers the ability to extend their reach across the online space. Pursway's platform helps brands bring targeting to scale by allowing them to target consumers who 'look like' their base of customers.... >>

BizReport | Blogs & Content August 08, 2014

5 keys for creating a solid online presence

Attracting a potential client's initial attention is often the most challenging part of growing a customer base. By focusing on a niche, brands don't need to address a general audience; instead, they communicate a very specific message concerning specific problems.... >>

BizReport | Advertising August 07, 2014

Ad Roundup: Targeting focus of key moves

Transaparency and targeting are the key factors for a trio of announcements in the online ad space this week. Targeted Victory and Yahoo are upping the targeting ante while ChoiceStream is adding transparency to its ad platform.... >>

BizReport | Advertising August 07, 2014

Expert Opinion: Why brands need a niche

Video, social, email, direct mail. The advertising avenues open for businesses today are massive, and there are rules that go along with each channel. One expert offers his advice on how to get the most from these channels. ... >>

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