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BizReport | Advertising June 17, 2015

Survey: Personalization a priority for marketers

More advertisers are looking to personalization to make a difference in their online campaigns. That according to new Evergage data which shows more than 80% of marketers surveyed are either now using or planning to implement personalization strategies over the... >>

BizReport | Advertising June 16, 2015

Ad Roundup: Partnerships and new releases put customer first

In today's advertising round up, a new partnership as well as two new releases that will put the customer journey first for advertisers, publishers and retailers. ... >>

BizReport | Advertising June 15, 2015

Study: What local means and what it doesn't to shoppers

According to many experts the key to engagement for many shoppers is local - is the product on the shelves of a store in their city. But, one new report indicates local may be more than single physical location.... >>

BizReport | Social Marketing June 12, 2015

Top 3 tips for brands using Facebook Instant Articles

With Facebook holding such a controlling share of social media it is no wonder businesses flock to the social network. But, Facebook can be hard to navigate. There are Pages and Profiles, Events, Sponsored Stories. And the latest - Facebook... >>

BizReport | Advertising June 12, 2015

Ad Roundup: Platforms focus on content to engage

In today's advertising roundup: a new release which could help brands control their image, and two platforms that are putting content at the forefront of engagement. ... >>

BizReport | Advertising June 11, 2015

FTC warns publishers of their liability for deceptive native advertising

The Federal Trade Commission is concerned that, with the rise of native advertising, publishers are misleading consumers by serving up native ads but not labeling them as such. ... >>

BizReport | Advertising June 10, 2015

Rocket Fuel IDs ads most-likely to garner attention

Results from a new study out with Rocket Fuel identify which types of ads are getting the most consumer attention.... >>

BizReport | Advertising June 10, 2015

Online video ad spend held back by lack of inventory

A survey by Forrester on behalf of video ad platform Teads has found that almost three-quarters of publishers will provide more video inventory in response to market demand. ... >>

BizReport | Advertising June 10, 2015

Ad Roundup: TV and AI solutions and a new integration

In today's advertising roundup, a new solution for buying TV ads based on behaviors and a new solution using artificial intelligence to optimize ROI. ... >>

BizReport | Advertising June 09, 2015

Unruly: CTRs no longer key for marketers

Look for a bigger budget boost to programmatic video endeavors. That, according to new Unruly data which shows more executives are pushing dollars into programmatic video even though they consider programmatic an average performer. ... >>

BizReport | Mobile Marketing June 09, 2015

Report reveals impact of mobile ads on store visits

A new report from NinthDecimal has demonstrated the power of mobile ads to drive store traffic during the first day of a campaign.... >>

BizReport | Advertising June 07, 2015

Ad Roundup: Releases, partnership put advertisers in charge of data

In today's advertising roundup the data game is building. Komoona is adding publisher-side RTB options, while Datasift offers up Facebook data and Yahoo adds third party measurement. ... >>

BizReport | Advertising June 05, 2015

Marketers in U.S. more comfortable with programmatic ad buying than in U.K.

A programmatic approach to ad buying enables brands to reach targeted audiences that might otherwise be hard to plan effectively manually. However, this approach has been shown to be more popular among U.S. marketers than those in the U.K. ... >>

BizReport | Advertising June 04, 2015

Enable spontaneous purchases via multiple media, including radio, with PowaTag

The ability to make purchases immediately from any media at any time is becoming a reality. Now, consumers can even make purchases via mobile through audio ads on the radio thanks to PowaTag.... >>

BizReport | Advertising June 04, 2015

TrueView allows shopping from within YouTube video ads

As consumers increasingly turn to video content to learn 'how-to' or to watch product reviews, YouTube has introduced a new feature that allows for easier product discovery and purchase.... >>

BizReport | Mobile Marketing June 03, 2015

Mobile Roundup: Added tools for mobile platforms

In today's mobile roundup: a new tool to help brands engage via both mobile and email, and an acquisition that gives brands access to global data.... >>

BizReport | Advertising June 03, 2015

Ad Roundup: Acquisitions could boost performance

Two acquisitions could help brands better connect with their customer base. Details below.... >>

BizReport | Advertising June 03, 2015

XpressBuy ad commerce platform allows consumers to buy direct from ads

Blending in-the-moment trends and consumer desire is XpressBuy's new 'Ad Commerce' platform that enables consumers to make purchases directly from an online ad on mobile or desktop.... >>

BizReport | Ecommerce June 02, 2015

Reports: Personalization, relevance key for shoppers

Should brands target user behaviors? What about past purchases? Demographic or location? A new study in the online space should serve as a reminder to brands that relevance is often the key to engagement. ... >>

BizReport | Ecommerce June 02, 2015

Study: Half of retailers to launch in-store initiatives

Tulip Retail and Deloitte have released the findings from their Retail's Omnichannel Challenge - IT capabilities like ship-from-store, but perhaps most startling is that the departments tasked with building omnichannel strategy range from operations to IT to Marketing.... >>

BizReport | Advertising June 02, 2015

Ad Roundup: Security and analysis solutions launched

In today's advertising roundup, three solutions to better equip brands to deal with customer data, security and engagement.... >>

BizReport | Advertising May 29, 2015

Ad Roundup: New tools to track, serve ads

In today's advertising roundup: three new releases to help brands better optimize their ad spend while ensuring campaigns are seen by customers. ... >>

BizReport | Advertising May 29, 2015

How to maximize your content marketing strategy

Content marketing is all about brand engagement and connecting with consumers, whereas many forms of traditional advertising promote products, deals or promotions. The latter is much more of a one-dimensional approach, says one expert. ... >>

BizReport | Ecommerce May 28, 2015

How for-profits can capitalize with non-profit strategy

Usually non-profit corporations have different strategies to reach donors than for-profit brands have to reach consumers. But, according to one expert, there are places these strategies can match up. ... >>

BizReport | Ecommerce May 26, 2015

Survey: Retailers aren't ready for EMV deadline

This fall credit card companies in the US will implement EMV chips into credit cards. These chips will help to reduce fraud and help protect consumers' information. But, according to one new report, less than 20% of retailers surveyed have... >>

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