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BizReport | Advertising October 08, 2012

Top 3 ways to improve sales through 2012 holidays

We're still more than a month from the official kick-off to the 2012 holidays - Black Friday - but savvy marketers are already making plans for better performances. Here are SundaySky's top three tips for improving websites in preparation for... >>

BizReport | Advertising October 03, 2012

Report: Sales, marketing staffs still aren't cooperating

It may seem counter-intuitive, but according to one new report some employee departments continue to work out of collaboration. While the cloud, email and online connections make it simpler for employees in sales and marketing to work together, many departments... >>

BizReport | Advertising October 02, 2012

Belly Band: Traditional print ad gets digital makeover

A popular print advertising format has become the latest to get the digital treatment. Popular Science is wooing advertisers with a new take on the 'belly band', due to appear on the cover of November's edition.... >>

BizReport | Advertising September 27, 2012

Azullo: Ads on mobile 'forgettable'

Azullo has some worrying news for mobile marketers. The firm behind the ad solution Respond conducted research that found the vast majority of smartphone owners rarely remember ads they see on mobile browsers and apps.... >>

BizReport | Mobile Marketing September 20, 2012

Tablet users conduct 3x more mobile searches than smartphone users

New figures released by Juniper Research reveal that global advertising spend on mobile web search will be three times this year's total investment come 2017, driven by the continued adoption of high-usage tablets.... >>

BizReport | Advertising September 18, 2012

Microsoft Advertising announces first in global network of agencies

Early December will see Microsoft Advertising's newest offering appear on a street in San Francisco. Called "Solution Studio 415" it is the company's first agency developed to bring together Microsoft teams and brands in one space to create innovative solutions.... >>

BizReport | Mobile Marketing September 06, 2012

First glimpse of new Kindles in Amazon ad

Just hours before a much anticipated announcement from Amazon, reports are surfacing of a potential "first glimpse" of the new Kindle as well as more insider information that the e-commerce giant will launch a smartphone.... >>

BizReport | Advertising September 02, 2012

Twitter launches targeting tool for advertisers

Twitter is helping advertisers reach more users with the launch of a tool allowing ads to be targeted by many different interest categories.... >>

BizReport | Advertising August 29, 2012

Students dislike text message marketing campaigns

They've got the Internet, social media, mobile and gaming consoles galore, but what do students think is the most effective advertising medium? According to a new report from Barnes & Noble College Marketing, it's that grand old daddy of entertainment... >>

BizReport | Advertising August 24, 2012

Google notifies Ad Planner users of significant changes

Google Ad Planner customers have been forewarned of significant changes to the tool that will begin on September 5, 2012. One major revision is that users will no longer be able to research domains or ad placements that are not... >>

BizReport | Advertising August 23, 2012

YouTube's TrueView ad format launched on Android

YouTube's TrueView video ad format is being launched on Android devices this week, according to the Google Mobile Ads blog, with plans to roll out the format to all mobile operating systems in the next few weeks.... >>

BizReport | Advertising August 22, 2012

'Second screeners' not interacting with ads on TV

Are consumers that use second screens while watching television looking up information on ads shown during a show? Not as much as they're talking to others and discussing the show, finds new research from Deloitte. ... >>

BizReport | Blogs & Content August 09, 2012

Why brands should approach smartphone, tablet ads differently

As more consumers head to the mobile space or begin connecting with the mobile sphere via different platforms and in different ways, brands need to stay connected, too. Finding the right connection space, speed and type has been difficult for... >>

BizReport | Blogs & Content August 03, 2012

How live-streaming and traditional advertising can intermix

The Olympics are highlighting just how the Internet has changed content consumption. Rather than watching the nightly recaps, a study from Velti indicates about 40% of viewers are watching online as well as television with 35% looking to mobile devices... >>

BizReport | Advertising July 31, 2012

Compass Labs highlights Olympic engagement

The 2012 Summer Olympic Games are now in full swing. Athletes are swimming and shooting, running and biking. Or flipping across the mats in the gymnastics arena. Meanwhile the rest of the world is tuning in on television or through... >>

BizReport | Advertising July 25, 2012

Facebook mobile ads CTR 13x that of desktop and cheaper

In the first quarterly earnings reports since its public listing two months ago, social network Facebook is expected to post disappointing numbers. However, a new study by AdParlor reveals there could be better news ahead from Facebook's mobile ad offerings.... >>

BizReport | Advertising July 23, 2012

Poll: Amazon more trustworthy than Facebook

New data out from Harris Interactive and Placecast finds that, from a consumer data standpoint, most US shoppers trust Amazon more than they trust social network Facebook. Most poll respondents (66%) said Amazon's use of personal data 'somewhat to very... >>

BizReport | Advertising July 20, 2012

3 Questions with Resonates Bryan Gernert

With the 2012 Presidential Election looming, most are focused on how political campaigns are being managed and how voters are being engaged. But did you know brands can learn - and use - some of these strategies in general campaigns,... >>

BizReport | Mobile Marketing July 10, 2012

Mobile security firm reveals security risks associated with mobile app ads

Consumers are lapping up free apps, and most are happy to tolerate the ads served within those apps, as a payoff for free use. Lookout Mobile Security has found that, for many ad-supported app users, they payoff could be more... >>

BizReport | Advertising July 04, 2012

Juniper: In-app ad spend to triple by 2017

By 2015, in-app advertising spend across mobile devices will be triple that of 2012, according to new data released by Juniper Research.... >>

BizReport | Advertising July 04, 2012

33Across: Focus on Facebook vs. the rest of the Web

Have you reassesed your Facebook strategy lately? Many have. A new survey from social and interest graph operators 33Across reveals that more agencies and brands are shifting their attention from Facebook towards "the rest of the Web". ... >>

BizReport | Advertising July 03, 2012

Study: SMBs receptive to political messages

With just over four months until the 2012 Presidential Election, it appears small businesses are receptive to political advertising. A new survey from MerchantCircle finds SMBs continue to show concern over the economic recovery in the US - in addition... >>

BizReport | Advertising July 03, 2012

GroupM: Modest UK ad spend growth predicted for 2012/13

UK ad spending remains above expected growth levels in other Western European countries, according to new figures released by GroupM, with digital showing the best growth prospects.... >>

BizReport | Research June 27, 2012

Survey: 80% feel demand-gen campaigns falling short

Demand generation efforts are struggling according to a new survey from Corporate Visions. After surveying more than 400 sales people and executives, researchers found a startling 80% believe their demand-gen campaigns are not helping them meet sales or marketing goals.... >>

BizReport | Advertising June 22, 2012

Even during tough times consumers respond to humorous ads

No matter what the economic climate, ads that make consumers laugh are most effective in terms of ad recall and purchase intent, according to a new study from Nielsen.... >>

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