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BizReport | Advertising June 07, 2016

Listeners say ads in podcasts less intrusive than in other digital formats

A new study commissioned by audio on-demand network Wondery reveals that podcast listeners are highly receptive to ads and find them less intrusive than in other digital formats.... >>

BizReport | Advertising June 06, 2016

Forecast: Local ad revs to push $170b by 2020

Look for steady growth in the local ad segment. That's the takeaway from BIA/Kelsey's new Local Advertising Forecast 2016. Researchers suggest that local ad revenues will continue at a nearly 5% CAGR over the next four years. ... >>

BizReport | Advertising June 06, 2016

Expert: Changes in data challenging marketers

It's no secret that data is more complex not than it was in 2010, and it's no secret that many marketers continue to struggle with both collecting and compiling data. One expert explains the challenges. ... >>

BizReport | Advertising June 06, 2016

Expert: Audio ads aren't dead

While experts agree that the readership of newspapers and the listenership of terrestrial radio stations have changed over the past decade, they also agree that the mediums are far from dead. Advertisers merely need to adjust their approach. One expert... >>

BizReport | Advertising June 03, 2016

How radio blocks ad blocking

Radio is one of the big three traditional mediums for both content and advertisements, but many advertisers continue to overlook radio as a viable ad option. Some cite dwindling listenership or channel-hopping junkies, but one expert believes that, in an... >>

BizReport | Advertising June 02, 2016

Ad Roundup: B2B solutions launched

In today's advertising roundup, new data segments and a new partnership that should help B2B marketers better reach their intended targets. ... >>

BizReport | Blogs & Content May 31, 2016

Consumers: There is a time, place for paid content

It used to be that advertorial content was frowned upon, but one new report indicates that time may have passed. According to a recent Harris Poll, more than half of Americans say there is a time and place for paid... >>

BizReport | Advertising May 30, 2016

Trends to watch for back-to-school

While many children are still in school, it's never too early to prep for next year. That's where new data from HookLogic comes in. Researchers from HookLogic have examined more than $100 million in sales from June through September of... >>

BizReport | Advertising May 27, 2016

Ad Roundup: Targeting, Payments and Data

New releases for payments, data and targeting could give marketers new insight into customers. Details in today's advertising roundup. ... >>

BizReport | Advertising May 27, 2016

Studies highlight importance of location, relevance

Data has been shown to dramatically increase the reach and engagement levels of branded advertising. And, according to two new studies, marketers are getting better are reading data and using it to find in-market shoppers. ... >>

BizReport | Advertising May 26, 2016

Expert: What Google, Amazon announcements mean for marketers

Both Amazon and Google have made announcements that have brands and marketers wondering what to do. One expert weighs in on what these announcements mean for marketers. ... >>

BizReport | Advertising May 23, 2016

Survey: Though ads influence, relevance is key

While many consumers agree that seeing product advertisements does influence their purchasing decisions somewhat, the relevance of ads is key to engagement. That's the takeaway from a new Rapt Media survey which found most (95%) are blocking ads because of... >>

BizReport | Internet May 23, 2016

Brands: What you need to know about the 3 leading cyberattacks

Cyberattacks on businesses will never completely cease, but there are ways to combat the attacks if a brand knows what to look for. One expert has identified 3 leading types of attacks. Here's how businesses can recognize them. ... >>

BizReport | Advertising May 20, 2016

Ad Roundup: Releases focus on omnichannel

Two new releases should give brands more play across channels. Details in today's advertising roundup. ... >>

BizReport | Advertising May 20, 2016

Top 3 tips for better personalization

Experts agree that personalization is key to creating a loyal customer base. With better data, brands have been able to better personalize both ad campaigns and shopping experiences, but some consumers say this personalization feels 'creepy'. One expert shares three... >>

BizReport | Advertising May 20, 2016

Top 3 tips to increase localization

Localization and transcreation (creating entirely new content for the right cultural fit) must be used in conjunction with translation to deliver native brand experiences that reflect more than an audience's language. One expert explains how to deliver better localized content.... >>

BizReport | Advertising May 19, 2016

Expert: How to personalize without the creep factor

Personalization has always been important for marketers, but with the advent of social media, consumers now want hyper-personalization - a web or mobile experience built just for them. The problem with hyper-personalization is that it can also lead to what... >>

BizReport | Advertising May 19, 2016

Ad Roundup: Personalization solutions

Personalization is the keyword for two announcements this week in the online space. Both Smartling and Grey Jean Technologies are pushing farther into the personalization realm. ... >>

BizReport | Advertising May 18, 2016

Optimal: The cost of ad blocking

Analytics firm Optimal forecasts that ad blocking will take almost $4 billion out of the digital ad industry this year as millions of people in the US use ad blocking software. ... >>

BizReport | Advertising May 17, 2016

Ad Roundup: Solutions aim to give retailers more insight

In today's roundup, micro-influencers, increased target and a payments/reward system are up and running for marketers and brands. ... >>

BizReport | Advertising May 13, 2016

Top 3 tips to build your brand

Building a brand is about building you employees as well as making connections with consumers. One expert offers her top three tips on brand-building while also building up a company culture. ... >>

BizReport | Advertising May 12, 2016

Ad Roundup: Data center of new releases

In today's advertising roundup, three new releases that put the focus on data. ... >>

BizReport | Advertising May 12, 2016

Poll: Personal data high on consumers watch list

When it comes to having personal information stolen during a security breach, consumer say they'd rather 'break a bone'. That according to new data from Feedzai, which also found more than half of consumers believe it is 'never acceptable' for... >>

BizReport | Advertising May 12, 2016

Study: Video ads getting the shares

Millennials are notorious for being 'always on', but that always on mentality could result in good things for marketers. According to new data from Unruly, Millennials are more than 100% more likely to share video ads than other consumer groups.... >>

BizReport | Advertising May 11, 2016

Ad Roundup: Releases for increased security, ad options

In today's advertising roundup, a trio of releases that will increase brand's online control. ... >>

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