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BizReport | Advertising January 11, 2017

4 Questions with Integral's CMO

There is no question that the digital ad space has experienced strong growth for the past five years, or that some of this growth could cause growing pains for marketers. I had the chance to chat with Integral Ad Science's... >>

BizReport | Advertising January 11, 2017

London: Digital billboard ads target wealthy drivers based on vehicle registration

Drivers stuck in traffic at a set of traffic lights in London are being served digital billboard ads from the Bermuda Tourism Authority based on the type of car they drive. ... >>

BizReport | Advertising January 10, 2017

Expert: Challenges brands must address for video, VR success

There is no question and live video and virtual reality have great potential for brands. The key will be for brands to be able to offer the same kind of experience through live video and virtual reality that can be... >>

BizReport | Advertising January 10, 2017

Apple's search ad performance impressive

Apple's app store search ads perform well with half of those who click on an ad going on to download the app. ... >>

BizReport | Advertising January 09, 2017

4 Trends to watch in ad:tech

Many experts believe data will have a big impact on brands in 2017. One expert offers four trends he believes brands should watch. ... >>

BizReport | Advertising January 09, 2017

Advertising: Research challenges socioemotional-selectivity theory

Contrary to socioemotional selectivity theory, a new study published in the Journal of Advertising Research reveals that older consumers prefer rational, rather than emotional, marketing appeals. ... >>

BizReport | Advertising January 05, 2017

Ad tech funding, deals drop in 2016

The headline findings of a new analysis released by CB Insights, conducted on behalf of the Financial Times, show that the number of global financing deals in ad tech firms is forecast to have decreased by the end of 2016.... >>

BizReport | Advertising January 05, 2017

Expert: Look beyond iOS, social

As we get into 2017, many brands are looking at social spaces as ways to engage consumers, and they're deciding which mobile developer has the best ROI for campaigns. Those are good things to research, but according to one expert... >>

BizReport | Advertising January 04, 2017

Expert: How to use AI to improve ROI

Experts agree that data and artificial intelligence will be key for brands in 2017. I had the opportunity to chat with Rocket Fuel's Randy Wootton about how AI can help brands improve ROI. ... >>

BizReport | Advertising January 04, 2017

GroupM/Spotify reveal $220m mobile music streaming ad opportunity

Group M and Spotify plan to tap into streaming media consumption, in particular music, to generate new ad revenue. ... >>

BizReport | Advertising January 03, 2017

How to overcome 3 sales challenges

For a sales leader, there is a never ending pressure to deliver more - more revenue, pipeline accuracy, top producing reps, and all with less - less budget, time, and staff. The most successful sales leaders embrace this stress and... >>

BizReport | Advertising January 03, 2017

Prediction: Data to become industry catalyst

Data, data, data. For at least five years, experts have been underlining the importance not only of data collection but proper data analysis. However, in 2017, the need for true understanding of data will be even more important. So says... >>

BizReport | Advertising January 02, 2017

3 ways VR will change in 2017

With all the fuss surrounding virtual reality from a consumer standpoint, it's only normal for brands to wonder how they might fit into the new space. Vertebrae's Vince Cacace offers insight into three trends he believes will influence brands in... >>

BizReport | Advertising December 30, 2016

Expert: Brands must understand the product is the message

From native video to in-game ads to social and mobile and banners, there are more digital ad options than ever. Couple that will offline ad options, and it's no wonder many brands aren't sure where to go with the next... >>

BizReport | Advertising December 29, 2016

Expert: Brands should make these programmatic moves now

Programmatic continues to be a strong player in the digital advertising space, but there are two specific trends that one expert believes will impact brands in 2017. Along with those trends, are changes brands should consider making now. ... >>

BizReport | Internet December 29, 2016

Top 3 tips for brands to enter AR/VR

Augmented and Virtual Reality are hot commodities in the consumer sector, and many experts believe this trend will continue as AR/VR gear continues to get better. Here are three tips to help brands enter the space. ... >>

BizReport | Mobile Marketing December 27, 2016

3 mobile trends that will change 2017

Mobile is expected to be a huge factor not just for retailers but for all digital brands as we move into 2017. According to Syntonic, there are three trends that brands need to prep for now. ... >>

BizReport | Advertising December 26, 2016

Experts say AdTech will influence more next year

Advertising Technology will come into its own in 2017. That's the word from two experts who believe there are three trends to watch in the AdTech space. ... >>

BizReport | Research December 23, 2016

Top 3 tips for brick-and-mortar to ensure customer satisfaction

With Amazon's recent Fresh announcement, the increased use of mobile devices in-store, and an ever-shrinking shopper attention span, many brick-and-mortar brands are feeling the pressure. One expert offers 3 tips for brick-and-mortar brands to ensure customer satisfaction. ... >>

BizReport | Advertising December 22, 2016

Study: Gen Zers impatient, want human contact

New data out from Marchex may help marketers better interact - and engage - with Gen Z. Just who are Gen Zers? They are the generation coming up behind Millennials, and are expected to pack quite the spending punch. ... >>

BizReport | Viral Marketing December 22, 2016

3 trends that will shape video performance marketing

There is a lot going on in the video space, but there are three trends that one expert says will shape video performance marketing next year. ... >>

BizReport | Advertising December 21, 2016

Experts: Mobile native, commerce important in 2017

Look for more out of mobile native companies as well as mobile commerce. Those are two areas that experts say will have a big impact on 2017. Here's why. ... >>

BizReport | Advertising December 20, 2016

Expert: How brands can break through media noise

The landscape for advertising in the digital space has changed drastically over the past five years, with consumers 'tuning out' more and more ads, getting their news and information from alternative sources, and even changing how people watch TV and... >>

BizReport | Advertising December 20, 2016

Consumers say standard mobile ad formats 'boring', 'annoying', 'disruptive'

Boring, uninteresting, disruptive and frustrating - that what consumers in the US think about standard mobile ad formats, according to research from Yieldmo. ... >>

BizReport | Advertising December 16, 2016

Expert: AI to be part of 2017 growth

Look for artificial intelligence to become an even bigger part of brand strategy in 2017. That's the word from one expert, who believes there are four reasons AI will become crucial to brand success. ... >>

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