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BizReport | Advertising October 05, 2015

Early success for Instagram advertising

Some of the first data on Instagram advertising has been released by Rakuten Marketing and the results are encouraging for advertisers. ... >>

BizReport | Advertising October 02, 2015

Study: Brands keen on cross-channel but falling short

All the hype around cross channel strategies is making brands take a look at how they collect and use data, but many continue to fall short in truly creating a cross channel strategy from the data collected. That's the takeaway... >>

BizReport | Advertising October 02, 2015

Who are the ad blockers and why are they blocking?

Ad blocking on Apple's iOS has been a regular news feature of late, and adds to the already prolific use of ad blockers by consumers across devices. A new infographic from Global Web Index reveals the profile of an ad... >>

BizReport | Advertising October 01, 2015

New IAB guidelines to foster consumer trust in content marketing

To ensure more transparency among consumers around digital advertorials, and to help them distinguish advertorial from editorial, the Internet Advertising Bureau has released a new set of guidelines. ... >>

BizReport | Advertising September 30, 2015

Google announces new ad targeting tool

Google has announced a new tool that will enable marketers to upload a list of email addresses to help target ads across paid search on the engine, YouTube and Gmail. ... >>

BizReport | Advertising September 29, 2015

Ad Roundup: Software releases in the online space

In today's advertising roundup, three new releases that small businesses may find helpful in reaching and engaging customers. ... >>

BizReport | Mobile Marketing September 29, 2015

Mobile Roundup: Tools to give mobile brands increased control

Three new releases into the mobile space could give brands more control over data, audience segments and targeting options. Details in today's mobile roundup. ... >>

BizReport | Advertising September 29, 2015

Word-of-mouth most trusted form of advertising among British consumers

Yet more research reveals that word-of-mouth is perhaps the most influential form of marketing or communication, more so than advertising and promotional email. ... >>

BizReport | Advertising September 29, 2015

People, not ads, most effective means of influencing consumer buying decisions

Are you in-the-know about which sources consumers turn to and trust when researching purchases? According to a new study from Experticity, an overwhelming number of marketers are wrong about which marketing activity consumers trust the most. ... >>

BizReport | Internet September 28, 2015

Study: Millennials like CSR, but may engage differently

Social responsibility has been a buzz word for a couple of years now. One new report indicates Millennials, especially, are interested in one type of social responsibility: corporate social responsibility (CSR). ... >>

BizReport | Advertising September 28, 2015

Brands: Data trends to watch

The drive to data is a huge trend in the online space. Brands are collecting more data, analyzing more data and integrating more data. Here are the trends to watch in the data space. ... >>

BizReport | Advertising September 24, 2015

SMB Roundup: SMB tools for the online space

This week two releases into the online space could set up small businesses with additional tools to reach ever elusive online consumers. ... >>

BizReport | Advertising September 23, 2015

What the Simulmedia, TiVo Research partnership means for data

This week Simulmedia and TiVo Research announced a partnership that will give brands independent verification to their television campaigns. What does this mean for the TV space? ... >>

BizReport | Ecommerce September 23, 2015

Expert: Online sales outpacing in-store

According to some reports in Q2 2015 online sales have begun to out-pace in-store sales. One expert suggests this change in how people are shopping is an indication that consumers are now demanding immediate gratification as part of their shopper... >>

BizReport | Advertising September 19, 2015

Ad Roundup: Platforms to better connect brands

In today's advertising roundup, two platform releases that should set up brands with better data. One solution connects brands with real-time analysis while another links sales and campaign data. ... >>

BizReport | Internet September 19, 2015

How to help your business go digital

Your business has a website or a Facebook page or an email address. You buy online advertising. You're digital, right? Maybe not. One expert explains how marketers can truly help their businesses 'go digital'. ... >>

BizReport | Advertising September 18, 2015

Consumers do watch TV ads, and they do react with digital research

Research from Market Track has found that not only do many U.S. Internet users watch ads on television, but also that digital research is the most common response. ... >>

BizReport | Advertising September 17, 2015

Study: Most SMBs turning to social for advertising

The social space isn't just for sharing pictures of your children or catching up on your 10 year reunion. Advertisers have pushed into the social space, and according to one new report, small businesses are leading part of the charge.... >>

BizReport | Advertising September 16, 2015

Ad Roundup: Partnerships and platform extensions

In today's ad roundup: two partnerships that will increase brands' insight, and a platform extension offer more creative control. ... >>

BizReport | Advertising September 16, 2015

Ad Roundup: Releases for analytics, ecommerce

In today's advertising roundup, a trio of releases that should increase brands' insight into ecommerce, fraud and partner programs.... >>

BizReport | Advertising September 11, 2015

Top 3 tips to deal with multiple data silos

Extrapolating data from email lists, social media and even online display campaigns has become relatively simple. The problem comes with aggregating those data points from across the online and offline spaces and siloing it into a singular view of the... >>

BizReport | Social Marketing September 09, 2015

Top 3 tips to engage Millennials via social media

Millennials are arguably the most connected generation - ever. They've grown up with cell phones, email and the Internet and have are among the earliest adopters of new technology - all of which makes them very valuable to brands. One... >>

BizReport | Advertising September 09, 2015

Ad Roundup: Releases add functionality for brands

In today's advertising roundup: functionality. A trio of new releases are setting up new levels of functionality for brands online. ... >>

BizReport | Advertising September 09, 2015

Study: Publishers frustrated by lack of programmatic competition

Programmatic advertising has given brands a better handle on parts of their ad budgets, but if you ask publishers about programmatic their response is likely to be one of frustration. That according to new Technorati data which indicates the lack... >>

BizReport | Advertising September 07, 2015

Study: Men more emo while watching video ads

Turns out men are more emotional than women when it comes to video ads - Millennial men, that is. According to new data out from Unruly men between the ages of 18 and 34 were more likely to become angry... >>

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