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BizReport | Advertising December 29, 2017

Top 3 strategies for brands to improve global presence

Digital devices continue to 'shrink' the world, making it possible for a small brand in the US to connect with consumers in India. This trend of business - and consumers - crossing borders means marketers need to have a firm... >>

BizReport | Ecommerce December 28, 2017

How marketers can make the most of Amazon deal features

Amazon's Deal of the Day features are helping many brands, third party sellers, and other marketers capitalize on merchandise sell-through. The key is knowing how to snag a deal of the day, and how to prepare once a deal is... >>

BizReport | Ecommerce December 27, 2017

Top 3 tips to turn 2017 holiday data into green in 2018

Most companies make the largest percentage of their revenue between Thanksgiving and Christmas, but many also struggle with putting the data they collect during this time to work for them. We've asked a digital marketing expert to share his advice.... >>

BizReport | Advertising December 25, 2017

Top 3 CRM trends to watch

More brands are adding 'relationship' to their marketing stack, trying to create more connections with their customers. While this is an admirable goal, many are also still struggling with how to create better customer relationships without over-connecting and turning the... >>

BizReport | Advertising December 22, 2017

Chatbots, shoppable media key to engagement

Last year, much of the marketing talk was about virtual/augmented reality, and consumers' ability to 'touch' or 'see' products in their homes thanks to digital content. This year, it became clear that while VR is a fun product, most consumers... >>

BizReport | Advertising December 21, 2017

AI to Partnerships, how B2Bers can prep for New Year

From mobile optimization to email subject lines, a new year means a new strategy. We've asked a B2B expert for his opinion on how B2B brands can make the most of 2018. ... >>

BizReport | Email Marketing December 18, 2017

Top tips for improving subscriber engagement

While we're still in the midst of the holiday shopping season, it's also time to start thinking about how to keep those new email subscribers engaged after the holiday season. One expert offers a few tips for increasing email engagement... >>

BizReport | Social Marketing December 15, 2017

What FB Messenger opening to ads means to marketers

Facebook's recent move to allow direct marketing to consumers through their messaging app surprised many in the digital sector, not the least of whom are the customers themselves. Many wonder what this move means for them, and for advertisers, the... >>

BizReport | Advertising December 14, 2017

Expert IDs tech trends to watch for 2018

Tech continues to change the way marketers approach their customers. From chatbots to voice assist, one expert identifies ways tech will change how marketers engage in the new year. ... >>

BizReport | Blogs & Content December 12, 2017

Top tips to increase engagement through content

'Tis the season for marketers to put on their best face and get "PRT"-y for consumers: get personal, get relevant and get timely with their advertising. One expert explains how marketers can get more personal - and more relevant -... >>

BizReport | Ecommerce December 11, 2017

More people banking online, how marketers can connect

As more people turn to mobile and online banking, rather than going to actual bank locations, it makes sense for bankers to take more of their business online, as well. One expert explains how bank marketers can connect with the... >>

BizReport | Advertising December 08, 2017

Expert: Sales Trends to Watch in 2018

As marketers countdown to January 1, 2018, and put the final touches on strategies for the first quarter, one expert offers insight into a few trends that will likely impact performance. Namely, trends in AI, sales operations, and lead generation.... >>

BizReport | Internet December 07, 2017

Expert: Bots may be a marketers new best friend

Bots continue to be a big part of marketers' business within social media, especially Facebook. Some data shows that most (80%) of businesses have bots on their wanted list by 2020, to help with customer service and engagement. One expert... >>

BizReport | Social Marketing December 06, 2017

Top 3 tips to improve social marketing

Whether marketers have a physical store or do all business digitally, social media is an increasingly important want to connect with customers. The problem is that many marketers continue to struggle with the right balance of social content. Here are... >>

BizReport | Advertising December 05, 2017

Best practices for a strong omnichannel presence

If 2017 has taught us anything it is that consumers are taking their phones and devices everywhere, shopping across screens, and engaging with brands across channels. This is making it imperative that marketers build a strong omnichannel presence. Here are... >>

BizReport | Internet December 01, 2017

Marketers: Why happy employees are key to success

You've heard the expression 'happy wife, happy life'. In business, that expression could be modified to 'happy employee, strong revenue line'. Unfortunately, some marketers are missing out on how to build loyal - and happy - employees, and this could... >>

BizReport | Advertising November 30, 2017

Marketers: How to fight bot-generated traffic

As ad fraud continues to rise, publishers are pushing back, fighting against fraudsters and bots. Here's how one company is fighting back. ... >>

BizReport | Loyalty Marketing November 29, 2017

Why building customer loyalty is a big job

According to experts, about half of loyalty programs in the US go unused by consumers, even after they've signed up. In some cases, the program may be too difficult, but in others, it's a question of customer latency and getting... >>

BizReport | Advertising November 28, 2017

Marketers: How to combat ad fraud

Advertising fraud continues to be a big issues for online publishers and marketers, and with every solution, fraudsters seem to find new ways around one. One expert explains how his company is working to combat ad fraud. ... >>

BizReport | Advertising November 24, 2017

Marketers: Create seamless, social campaigns

Two new reports out shed light on how more marketers can engage across digital: first, by creating seamless, omni-channel campaigns, and then, by going social. ... >>

BizReport | Blogs & Content November 16, 2017

Expert cites video as key to engagement

Digital video is growing to be a key part of the online marketing pie. Consumers are streaming for entertainment, news, and, yes, product and brand information. This is what marketers need to know to connect. ... >>

BizReport | Advertising November 15, 2017

Solid start to 2017 holiday season, how marketers can prep

Adobe has released initial findings for the 2017 holiday shopping season - and if the season continues, marketers will have a merry Christmas, indeed. According to Adobe's data the US Veteran's Day weekend shopping totals topped $1.3 billion, a 9%... >>

BizReport | Advertising November 14, 2017

Marketers: Messaging apps key to customer engagement

While more shoppers are, indeed, buying more products online, that doesn't mean a good product listing page is all a marketer needs to connect. Messaging apps are gaining in popularity for both marketers, merchants, and shoppers, as they offer ways... >>

BizReport | Email Marketing November 13, 2017

Top 4 email trends to incorporate now

Email may be the grandfather of digital marketing, but it continues to be a big hitter. Email, also, continues to evolve, making it important for marketers to evolve, too. Here are 4 trends changing email now, and how marketers can... >>

BizReport | Blogs & Content November 10, 2017

Content tips for holiday marketing

New data out from VigLink indicates nearly half of consumers won't be buying on Black Friday or Cyber Monday. Instead, they'll be researching products and planning shopping trips. How can marketers connect? Through the right content. Here are three tips.... >>

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