RSS feed Get our RSS feed

News by Topic


BizReport : Tags : Tag Results

Tag Results

Search this site:

1529 Tag Results

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10

25 result(s) displayed (51 - 75):

BizReport | Advertising April 21, 2017

Researchers developing a super-adblocker

If publishers are already concerned about how the war on ad blockers is going, they may not want to hear about the daddy of all ad blockers that is currently being developed by Princeton and Stanford researchers. If you do... >>

BizReport | Advertising April 20, 2017

Gaming video content audiences exceed those of HBO and ESPN

The latest data from games and interactive media intelligence firm, SuperData, reveals the global audience for gaming video content will rise 21% within the next three years and already exceeds that of most major mainstream channels. ... >>

BizReport | Advertising April 20, 2017

Study finds in-store displays aren't converting

A recent study found that in-store displays aren't pulling their weight in terms of customer conversions. According to Quri, up to half of displays in RiteAid and Target stores were missing items, particularly in the health and beauty aisles. One... >>

BizReport | Advertising April 19, 2017

Expert: Top tips for a strong outdoor ad strategy

Experiential marketing is critical for maximum brand exposure. The top three reasons experiential marketing is needed for optimum brand exposure include: promoting engagement, creating interactive experiences, and reaching audiences on a grassroots level. ... >>

BizReport | Advertising April 18, 2017

Study: Consumers aren't overexposed during campaigns

An interesting finding from IntegralAds' new H2 2016 Media Quality Report is that, contrary to popular opinion, consumers aren't being overexposed to products or brands during campaigns. Researchers, in fact, ad fraud is making it seem as if more viewable... >>

BizReport | Advertising April 17, 2017

Ad Roundup: Upping personalization keys

In today's advertising roundup, a trio of releases that focus on personalizing the advertising experience to increase customer engagement. ... >>

BizReport | Advertising April 17, 2017

Expert: Why brands need experiential campaigns now

With marketers expected to outspend IT departments on technology in 2017, marketers should seek ways to harness digital technology and mobile devices to create memorable, audience-driven experiences with experiential marketing techniques. ... >>

BizReport | Advertising April 17, 2017

Study finds pre-roll most engaging

Look no farther than traditional pre-roll advertising units to engage. That, according to new YuMe data which found that pre-roll remains not only the most engaging video ad format, but also ranks as the most informative according to viewers. ... >>

BizReport | Advertising April 14, 2017

Top 4 tips to up the Adtech game

With the goal of reducing reliance on middlemen in the adtech ecosystem and taking greater control over revenue, more publishers are building or acquiring their own platforms. Here are four ways publishers can be successful with this strategy. ... >>

BizReport | Advertising April 13, 2017

Ad Roundup: AI key to new releases

In today's advertising roundup, artificial intelligence. AI is key to three new releases and announcements from digital brands. ... >>

BizReport | Advertising April 12, 2017

IAB UK: Mobile video is fastest-growing ad format

The latest IAB UK/PwC Digital Adspend report is out, and it shows that, in 2016, digital advertising grew at its fastest rate for nine years. ... >>

BizReport | Advertising April 12, 2017

Study: Nearly half of execs say they don't understand customers

When it comes to understanding what customers want, whether in retail or another vertical, sales professionals are at a loss. That, according to new Altify data, which found that 42% of sales pros say their marketing functions 'do not understand'... >>

BizReport | Internet April 12, 2017

Study: First impressions key for SMB customers

Small businesses may need to freshen up their appearance. That's a key takeaway from a new VistaPrint survey, which found that most consumers (60%) say they are less likely to buy from SMBs with neglected or 'old' websites. ... >>

BizReport | Advertising April 11, 2017

Ad Roundup: Tools to increase connection

In today's advertising roundup, a trio of releases in the digital space that should enhance the information brands have about customers, thereby increasing engagement and connection. ... >>

BizReport | Ecommerce April 07, 2017

Ad Roundup: Releases to up communication factor

In today's advertising roundup, a trio of new releases which should help marketers better communicate and engage with customers. ... >>

BizReport | Research April 07, 2017

Study: Coupons pushing more restaurant choices

Shoppers are making their dinner choice with their wallet. That's a key takeaway from new Valassis research which indicates that coupons are dictating where people will eat. Researchers found nearly half of hungry consumers choose where to eat according to... >>

BizReport | Mobile Marketing April 07, 2017

Check out this mobile brand campaign checklist

Using insight from a norms database of over 200 mobile brand effectiveness studies, a new report reveals the ten key elements marketers should consider for mobile creative best practice. ... >>

BizReport | April 06, 2017

UK regional publishers unite to promote brand ad safety benefits

Amid concerns that brands are funding terrorism through programmatic, as well as the fake news backlash, UK regional publishers have gone public to promote local advertising and highlight the dangers of "blind programmatic ad buying". ... >>

BizReport | Advertising April 06, 2017

Study finds trademark infringement increasing

New data out from trademark research brand CompuMark indicates trademark infringement is going up. Through a new survey, researchers found that while more brands are filing for new trademarks, few are actively guarding those trademarks against infringement. ... >>

BizReport | Advertising April 06, 2017

Up to 70% of in-stream video ad inventory misrepresented as in-banner

Many video ad impressions may be being misrepresented, according to new research from Rocket Fuel. ... >>

BizReport | Advertising April 05, 2017

Ad Roundup: Releases focus on contact

In today's advertising roundup, a trio of releases that put the focus on the contact between brands and customers. ... >>

BizReport | Email Marketing April 05, 2017

Report: Half aren't testing email

While most marketers say they'll increase their email spend over the next year, half say they aren't testing email campaigns, and one-quarter report they 'don't focus' on any metrics at all for their campaigns. ... >>

BizReport | Advertising April 05, 2017

YouTube restricts entry to Partner Program

In a bid to better determine the validity of a channel, and protect content creators and advertisers, YouTube has restricted ads to channels that have 10,000 lifetime views or more. ... >>

BizReport | Advertising April 04, 2017

Ad Roundup: Ecommerce, publishing tools launched

In today's advertising roundup, a trio of releases that should help digital brands and publishers increase the personalization factor for their customers. ... >>

BizReport | Advertising April 03, 2017

Reports: Communication, Emotion key for engagement

Two new reports highlight the effort - or lack thereof - that brands are putting into properly communicating with shoppers. ... >>

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10