RSS feed Get our RSS feed

News by Topic

BizReport : Tags : Tag Results

Tag Results

Search this site:

957 Tag Results

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10

25 result(s) displayed (26 - 50):

BizReport | Advertising October 26, 2015

DISH tests programmatic portal

Satellite provider DISH is bringing programmatic to television buying. They've begun testing a pay-TV first: a programmatic marketplace that goes impression by impression. ... >>

BizReport | Advertising October 23, 2015

Millennials demonstrate highest levels of trust in advertising

Trust for advertising has its highest levels among Millennials, according to recent research released by Nielsen, and not just for online channels. ... >>

BizReport | Advertising October 23, 2015

JICWEBS' 'taxonomy of online ad fraud' next step to restore trust, confidence

The UK's independent body that defines standards and best practice for online ad trading has published a report outlining the different sources of malicious and non-malicious non-human traffic in a bid to restore trust and confidence in the channel. ... >>

BizReport | Advertising October 22, 2015

Ad execs give Facebook top marks for social ad effectiveness

Emarketer has released a Social Advertising Effectiveness Scorecard revealing which social platform out of the "Big Three" and "Emerging Three" got the highest grade among several company executives. ... >>

BizReport | Advertising October 22, 2015

Brands: How to better ID your customer segments

So you know female Millennials are most likely to shop for your brand's items. Is that enough to fully identify your segment? Not necessarily - especially during the busy holiday season. One expert offers his top tips to better identify... >>

BizReport | Research October 21, 2015

Study: CFOs want single-source data information

Looking ahead to 2016, CFOs are looking for more streamlined data. That according to a new Adaptive Insights survey which found most CFOs believe siloed data (69%) and having inaccurate data (40%) for planning purposes are their biggest challenges moving... >>

BizReport | Advertising October 21, 2015

Ad Roundup: Enhanced connection tools

Two new ad releases this week should give consumers better context and relevance to the ads served to them. Details in today's ad roundup. ... >>

BizReport | Advertising October 20, 2015

Ad roundup: New video, TV options for brands

In today's advertising roundup, new television and video ad options that should ensure brands have more control and options in the video space - and across video screens. ... >>

BizReport | Advertising October 20, 2015

Research suggests marketers choose cheap subtitles over expensive dubbing

Creating one advert to be run on television or video across several countries requires that it be understood by a large audience that includes many different languages. Should advertisers use subtitles, or dubbing? New research from EMLYON business school may... >>

BizReport | Blogs & Content October 19, 2015

Top 3 tips to curate content for marketing

With so many consumers going to social media to tell others about their favorite restaurants, new finds or old favorites, some brands have been tempted to use this content for marketing purposes. One expert offers his top 3 best practices... >>

BizReport | Advertising October 19, 2015

Kenshoo reveals impact of mobile on social and paid search ads

A key driver of growth in social and search advertising is mobile, according to new figures released by Kenshoo. ... >>

BizReport | Advertising October 16, 2015

Meetrics: £1billion spent on unseen online ads in U.K. this year

Online ad viewability has risen in the UK, according to new figures released by ad verification company Meetrics, yet a significant amount is still being spent on ads that never get seen. ... >>

BizReport | Advertising October 15, 2015

Ad Roundup: 3 new partnerships

In today's advertising roundup: three partnerships that will increase brands' access to data, and thereby increase customer engagement. ... >>

BizReport | Advertising October 15, 2015

What Connexity's new integrations mean for brands heading into holidays

The Connexity CPC Marketplace provides a market for more than 7,000 retailers to distribute their product listings and efficiently drive sales on cost-per-click basis. Retailers provide a data feed, or upload their product offers (175 million high-quality product listings) into... >>

BizReport | Advertising October 14, 2015

Expert: What is working, what isn't in local marketing

When geo-targeting first came on the scene it was based on a cyber 'fence' around a business. That fence seemed like a good idea, but just having one of these fences around a business didn't identify audience members. One expert... >>

BizReport | Advertising October 13, 2015

Report: Facebook tops Google for display growth

Change is in the wind in the display advertising space. That according to one new report which indicates a social network is gaining ground on a perpetual advertising leader. ... >>

BizReport | Advertising October 13, 2015

Ad Roundup: SaaS, partnerships and increased feedback

In today's advertising roundup a trio of releases into the online space - one offering SaaS tools, a partnership for fraud prevention and a new release that ups the feedback brands obtain. ... >>

BizReport | Advertising October 12, 2015

Ad Roundup: Trio of releases for small businesses

Small businesses have three new options in the online space - vCita, myDevices and StartApp have all launched programs into the online and mobile spaces that could help brands better connect. ... >>

BizReport | Internet October 09, 2015

3 ways analytics may be clouding your strategy

Analytics are a great thing. Surveys, customer behaviors, interests and even the time of life a person is in can be crucial in targeting the right message at the right time. The problem? According to one expert the dearth of... >>

BizReport | Advertising October 08, 2015

Display ad revenues continue to rise despite ad blocking

Research has revealed who is ad blocking, and why, and how advertising supports an Internet that few consumers wants to pay for. Yet, despite the rise in ad blocking, digital display advertising revenues in the UK continue to rise, according... >>

BizReport | Ecommerce October 08, 2015

Top 7 tips to increase B2B success

There is so much crowding in the online space that many businesses have trouble finding a solid foot-hold. Seven experts weigh in on how to better prepare your business for success.... >>

BizReport | Advertising October 08, 2015

How to make the most of TV ads

According to some reports the TV audience is shrinking - down by 15% year over year. This has led to TV upfronts going down by up to 10%, and has pushed marketers to look for ways to bolster their TV... >>

BizReport | Advertising October 06, 2015

Ad Roundup: Programmatic making strides

Two releases into the online space this week underline the growing importance of programmatic advertising options. Details in today's advertising roundup. ... >>

BizReport | Ecommerce October 05, 2015

Reports highlight what may, may not work this holiday

Marketers, are your holiday plans really in line with what shoppers want? One new report indicates...maybe not. According to Bronto Software there is a growing disconnect between holiday shoppers and marketers. ... >>

BizReport | Advertising October 05, 2015

Study: Shoppers don't trust traditional marketing

There is new data out that indicates traditional marketing methods - TV/radio/print advertising - are not building trust with consumers. In fact, the data indicates there is a large disconnect between what brands believe is happening with their advertising and... >>

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10