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BizReport | Advertising November 10, 2016

Ad Roundup: New video, ad options

In today's advertising roundup, a new video player has come to the digital space, and a new expandable ad format is launching. Details: ... >>

BizReport | Internet November 09, 2016

Study: Customer service, multi-platforms challenging for brands

Advanced software and business platforms are supposed to make work easier for digital businesses, but many are still feeling the pinch of strategy challenges. That's the takeaway from new G2Crowd data which indicates more than half of SMB continue to... >>

BizReport | Advertising November 08, 2016

Ad Roundup: Partnerships to offer up additional control

In today's advertising roundup, three new partnerships in the digital space that should help businesses better control creative development and budgets. ... >>

BizReport | Advertising November 03, 2016

Top 3 tips to a strong contextual commerce strategy

Contextual Commerce uses all forms of data to inform the customer's user experience in real time. A simple example of this would be WW Grainger changing the user experience, product and even pricing of a customer's site to reflect cleaning... >>

BizReport | Mobile Marketing November 03, 2016

Mums rely on mobile for holiday shopping

Mothers on both sides of the Atlantic increasingly turn to their mobile device to help them save time looking for new holiday shopping ideas, according to new research from Sharethrough.... >>

BizReport | Advertising November 02, 2016

Ad Roundup: Template and programmatic solutions released

In today's advertising roundup, two new releases that should simplify how marketers create ads and how they buy ad space, and an integration set up to ease how brands communicate in-house and between departments. ... >>

BizReport | Advertising November 02, 2016

Mobile accounts for almost half total Internet ad revenues in H1 2016

Total revenues from all Internet advertising in the U.S. reached a record high in the first half of this year, with mobile accounting for nearly half, according to new figures released by the IAB.... >>

BizReport | Advertising November 01, 2016

Study: Brands missing local link

Brands are missing out on sales because they aren't connecting locally. That's one takeaway from new Netsertive data. According to their new report fewer than 10% of brands are 'aligned with' local merchants. ... >>

BizReport | Advertising November 01, 2016

Hormel Foods is bringing home the virtual bacon

Bacon marketing is once again embracing technology to tickle the taste-buds of a new generation of bacon-lovers. ... >>

BizReport | Social Marketing November 01, 2016

Research shows increased ad spend in social media

New targeting capabilities on social media platforms have been partly responsible for an increase in ad spend between the second and third quarters of 2016, according to new research from Kinetic Social. ... >>

BizReport | Mobile Marketing October 31, 2016

75% of Internet use in 2017 will be via mobile

Internet use via mobile devices will increase slightly next year, according to new research released by media buying agency Zenith.... >>

BizReport | Mobile Marketing October 31, 2016

Mobile Roundup: Targeting key to digital moves

A new integration and a new partnership, both in the digital space, should help marketers better use data to engage mobile consumers. ... >>

BizReport | Mobile Marketing October 28, 2016

Meet the mobile experts - the Mobile Prodigies

New research from Verve redefines Millennials and Generation Z into one expert mobile demographic and reveals just how much value they put on their mobile devices. ... >>

BizReport | Advertising October 28, 2016

Ad Roundup: Video, multichannel launches

In today's advertising roundup, two releases that will offer brands the ability to engage through video and across channels. ... >>

BizReport | Advertising October 28, 2016

Top 3 tips to improve channel data strategy

Channel partners are an important part of any digital business strategy, but also important is managing the data these channel partners offer. Here are three tips for better channel data management. ... >>

BizReport | Advertising October 26, 2016

New eBay ad targeting tool knows what mood a shopper is in

eBay is focusing ad efforts on helping shoppers to buy rather than on selling with a new tool that identifies what sort of mood a shopper is in.... >>

BizReport | Advertising October 26, 2016

Ad Roundup: Data key to new launches

Two new releases into the digital space are using artificial intelligence to help brands control costs while creating a better experience for shoppers. ... >>

BizReport | Blogs & Content October 26, 2016

Top 3 tips to improve travel marketing strategy

With more travel-bound consumers using mobile devices to research destinations, buy tickets, and check-in to their airlines or rental cars, it is very important for travel brands to personalize the content on their site. Here are three tips to do... >>

BizReport | Advertising October 24, 2016

Expert: Why brands must manage channel data

Customer and advertising data can help businesses better target campaigns and increase revenue, but improper management of data can do a lot of harm. One expert believes channel data management is key for businesses. Here's why. ... >>

BizReport | Advertising October 21, 2016

Expert: Where retailers should focus this holiday season

With less than a month until the Thanksgiving Weekend and the official start to the holiday shopping season, one expert offers retailers advice on where to focus their advertising efforts for the remainder of the year. ... >>

BizReport | Advertising October 20, 2016

Online ad viewability in UK remains below 50%

Advertisers wasted around £154 million in the third quarter of this year due to less than half of online ads meeting minimum viewability thresholds, according to ad verification firm Meetrics.... >>

BizReport | Advertising October 18, 2016

Top 3 tips to make more from your holiday ad spend

Before finalizing those holiday ad budgets, one expert offers three tips that could help brands make the most of the upcoming holiday shopping season. ... >>

BizReport | Advertising October 14, 2016

Yahoo data IDs how Hispanic consumers prefer to communicate

Recent Yahoo data about the Hispanic consumer base in the US could be helpful to brands trying to engage; among the more interesting findings is that more than half 'actively look' for content that is tailored to their heritage. ... >>

BizReport | Advertising October 14, 2016

Top 3 tips to improve personalization

While more businesses are attempting to personalize ad campaigns, customer experiences, and branded content, many are also falling short. This shortfall has a lot to do with how businesses use personalization; here are three tips to a better personalization strategy.... >>

BizReport | Ecommerce October 13, 2016

Travel Roundup: Travelers using multiple devices, not just interested in hotels

When it comes to traveling, consumers aren't just looking at hotels, and they aren't only looking from their desktop devices. ... >>

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