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BizReport | Advertising December 22, 2016

Study: Gen Zers impatient, want human contact

New data out from Marchex may help marketers better interact - and engage - with Gen Z. Just who are Gen Zers? They are the generation coming up behind Millennials, and are expected to pack quite the spending punch. ... >>

BizReport | Viral Marketing December 22, 2016

3 trends that will shape video performance marketing

There is a lot going on in the video space, but there are three trends that one expert says will shape video performance marketing next year. ... >>

BizReport | Advertising December 21, 2016

Experts: Mobile native, commerce important in 2017

Look for more out of mobile native companies as well as mobile commerce. Those are two areas that experts say will have a big impact on 2017. Here's why. ... >>

BizReport | Advertising December 20, 2016

Expert: How brands can break through media noise

The landscape for advertising in the digital space has changed drastically over the past five years, with consumers 'tuning out' more and more ads, getting their news and information from alternative sources, and even changing how people watch TV and... >>

BizReport | Advertising December 20, 2016

Consumers say standard mobile ad formats 'boring', 'annoying', 'disruptive'

Boring, uninteresting, disruptive and frustrating - that what consumers in the US think about standard mobile ad formats, according to research from Yieldmo. ... >>

BizReport | Advertising December 16, 2016

Expert: AI to be part of 2017 growth

Look for artificial intelligence to become an even bigger part of brand strategy in 2017. That's the word from one expert, who believes there are four reasons AI will become crucial to brand success. ... >>

BizReport | Advertising December 15, 2016

Ad Roundup: Releases underline importance of analysis

Three new releases into the digital space this week underline the importance of campaign analysis, in addition to cool features like video. Details in today's advertising roundup. ... >>

BizReport | Advertising December 15, 2016

Mobile more accurate than desktop when targeting narrower audiences

Mobile campaigns are more successful than desktop in terms of accurate targeting of narrow audiences, according to new research from measurement firm Nielsen. ... >>

BizReport | Advertising December 12, 2016

Research reveals lack of diversity in UK ad imagery

A review of the top 20 advertising spenders in 2015 by Lloyds Banking Group reveals that minorities continue to be significantly under-represented. ... >>

BizReport | Advertising December 09, 2016

How to use payments as a marketing tool

Did you know payments can be more than, well, payments? According to one expert, payments can also be used as marketing tools, giving consumers new ways to pay for items, and businesses new ways to engage those same shoppers. Here... >>

BizReport | Advertising December 09, 2016

Expert: How to improve personalization strategy

There is a fine line to personalization the customer experience, placing native and programmatic ads, and creeping out customers. Here's how businesses can take the creep factor out of personalized emails, ads, and content. ... >>

BizReport | Advertising December 09, 2016

77% of publishers victims of non-human traffic

A new survey from The 614 Group and Distil Networks reveals that the vast majority of publishers are not aware of how their traffic is audited by third-party providers. ... >>

BizReport | Advertising December 08, 2016

Ad Roundup: Partnerships and a new release

Two new partnerships may make it simpler for brands to advertise and to collect payments online; and a new release offers up productivity options. Details in today's advertising roundup. ... >>

BizReport | Advertising December 08, 2016

Expert: Tipping point for personalization is near

For the past 8 years, we've heard that personalization was reaching the mainstream tipping point; within the last three years Apple has released Siri, Amazon the Echo, and now Google is releasing Home. Are we now at the tipping point?... >>

BizReport | Advertising December 07, 2016

Top 3 tips for chatbot, CSE integrations

Chatbots may quickly become the future for customer service. Here's what brands need to know to ensure there is a strong strategy in place for customer service, chatbot usage, and the integration of chatbots within CSE. ... >>

BizReport | Viral Marketing December 07, 2016

Video Roundup: New formats mean new opportunities

In today's video roundup, two new video releases will give advertisers more options when it comes to creating and serving video content. ... >>

BizReport | Advertising December 07, 2016

Facebook trumps YouTube for Christmas TV ad discovery

The battle for views of the UK's Christmas TV ads began last month and new data suggests that when it comes to interactions and views, Facebook trumps YouTube. ... >>

BizReport | Advertising December 06, 2016

Forecasts: Programmatic, Native on the up

Two forecasts indicate a strong growth period is in the works for both Programmatic and Native advertising. Here's how it breaks down: ... >>

BizReport | Advertising December 02, 2016

Consumers more likely to click on ads featuring user-generated photography

Consumers put more trust in photos featuring "real people" than those used in traditional advertising, according to new findings from visual commerce and marketing platform, Olapic.... >>

BizReport | Advertising December 01, 2016

Ad Roundup: Acquisition, launch to add layers of control

In today's advertising roundup, a new acquisition and a platform launch that should give brands more control over their ad spend, creative, and monitoring. ... >>

BizReport | Advertising November 30, 2016

How use data to improve customer service

While brands have a plethora of data available to better engage and convert customers, in the customer service space, many are not using data wisely. . .or in some cases at all. That, according to one expert, is a big... >>

BizReport | Advertising November 29, 2016

Nielsen: Mobile ad targeting has improved to match desktop

New data from Nielsen reveals that mobile ads are now on a par with desktop ads in terms of on-target percentages. ... >>

BizReport | Advertising November 29, 2016

Platform uses hidden audience segments to connect

Earlier this Fall, Telmar released Audience Effects, an advanced application that helps planners tap hidden audience segments that offer the greatest potential to enhance a brand's performance. The system identifies the best audience segments and how to reach them across... >>

BizReport | Advertising November 28, 2016

Marketers increasingly reflect diversity in campaign image selection

Images depicting racial and sexual diversity are increasingly being chosen by marketers for their campaigns, according to new research from stock photography provider Shutterstock. ... >>

BizReport | Advertising November 28, 2016

Experts: Make ad dollars go farther in 2017

Radio and newspaper, digital banners, mobile geo-fences, SMS - there are a plethora of ways brands can reach consumers. Three experts weigh in on how brands can better use their ad dollars in 2017. ... >>

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