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BizReport | Ecommerce August 10, 2015

How brands can take stress from families BTS shopping

Back to school is one of the most important shopping seasons for retailers. It also presents a stressful time for families, which is why brands must emphasize a seamless, stress-free and fun shopping experience. Our expert shares his thoughts on... >>

BizReport | Advertising August 07, 2015

Top 3 tips to create sticky messaging

Making a brand message stick is one of the biggest hurdles for brands in the online space, and one wrong move can ruin the strategy. One expert offers his top 3 tips to create sticky brand messaging. ... >>

BizReport | Advertising August 07, 2015

Mobile key driver of rise in paid search spending

A new report from Kenshoo reveals that the global spend on social advertising grew significantly YoY in the second quarter of 2015, with mobile the key driver. ... >>

BizReport | Advertising August 06, 2015

Ad Roundup: Social, email releases

In today's advertising roundup, two new solutions that should give brands more insight and access to online consumers. ... >>

BizReport | Advertising August 05, 2015

Ad Roundup: Tools look at email, sales, mobile workloads

In today's advertising roundup, new email and sales tools which should help brands increase transactions and conversions and a new mobile ad option for publishers. ... >>

BizReport | Mobile Marketing August 05, 2015

Click-to-call ads 4x more likely to lead to purchase

Consumers who 'click-to-call' from a mobile ad are more likely to make a purchase than those who interact with an online ad, according to recent research from mobile advertising analytics firm Marchex.... >>

BizReport | Internet July 31, 2015

Brands: How to prepare for a non-Flash environment

Over the years there have been several calls for the death of Flash - and yet many websites continue to use Flash-based development. However, several online giants have announced they'll no longer support Flash, and that could mean the real... >>

BizReport | Internet July 30, 2015

Experts weigh in on the death of Flash

With a growing number of key technology players disabling or calling for 'the end' of Flash, many are saying this is finally the beginning of the end for the technology. If it is, in fact, the end for Flash, what... >>

BizReport | Advertising July 30, 2015

How travel brands can stop fraud

The online travel space is expanding quickly. Consumers are looking for trip information across devices, but many want options in lodging, airfare and car rentals as well as content, and as with all ecommerce the experience is key. But among... >>

BizReport | Advertising July 29, 2015

Brands: How to use programmatic TV buys to your advantage

Programmatic TV is a new form of selling ad space driven by the desire for new buyers to TV. According to one expert programmatic TV will see big increases over the coming months. Here's how it could affect brands. ... >>

BizReport | Advertising July 29, 2015

Top 3 tips that will help you use location more accurately

Location data provides a plethora of insight into consumers on a very granular level. It provides context around where, when and how consumers are interacting with brands as they traverse between the physical and digital world.... >>

BizReport | Advertising July 28, 2015

Massive mobile ad fraud uncovered

A report by fraud detection firm Forensiq has found thousands of malicious apps in official app stores that are carrying out ad fraud. ... >>

BizReport | Advertising July 27, 2015

Brands: Why you need to improve on location

In real estate experts tell us, "location, location, location". One expert says a similar mantra - one of location data - could be used with online marketing. Brands need to up their location game, says one expert, if they want... >>

BizReport | Advertising July 24, 2015

Radio most effective channel driving sales for Amazon's Prime Day

Analysis of how advertising helped Amazon to success in its inaugural Prime Day sale event reveals that radio was the most effective channel at converting awareness. ... >>

BizReport | Social Marketing July 24, 2015

New Twitter tool enables advertisers to plan ahead for big events

Twitter has increased its appeal to marketers with the unveiling of a new way to connect with users surrounding big events and holidays. ... >>

BizReport | Advertising July 23, 2015

Ad Roundup: Releases focus on interaction, location

In today's advertising roundup: two new releases looking at customer interaction and location to boost brand's revenue. ... >>

BizReport | Advertising July 23, 2015

Programmatic ad buying rises in UK as ad viewability falls

According to European ad verification firm Meetrics, while programmatic ad buying has many benefits to advertisers, there is a big question mark about inventory quality. ... >>

BizReport | Ecommerce July 23, 2015

Get real: Ditch soulless stock photography for user-generated content

Perfect teeth on well-groomed models with flawless figures. Big smiles while eating salad. The stuff of stock photography. But do these images resonate with today's consumers? ... >>

BizReport | Advertising July 22, 2015

Ad Roundup: Acquisitions and partnerships to give marketers more info

In today's advertising roundup, a trio of announcements regarding partnerships and acquistions that should set up brands with more insight into their customer bases or their infrastructure. ... >>

BizReport | Advertising July 22, 2015

Experts: How SMBs can achieve early success

Small businesses have a lot of hurdles these days - there is website design, there are larger brands taking up more online space, there are shoppers who are 'ad blind'. Six experts are offering their top tips to help SMBs... >>

BizReport | Advertising July 21, 2015

Ad Roundup: Tools to focus on business knowledge

In today's advertising roundup: new tools in the online space could set businesses up to better understand their customers. ... >>

BizReport | Advertising July 21, 2015

Top 3 tips to build a strong marketing team

Marketing teams are becoming more important every day. No longer are these teams relegated to developing advertising campaigns, in many cases marketing teams are also social media experts, they plan both online and in-person events and sometimes liaise between departments.... >>

BizReport | Advertising July 16, 2015

Ad Roundup: Using relevance and personalization to engage

In today's advertising roundup: two new releases that focus on customer engagement, and how an ad agency's 'yes' pitch to non-profit donors landed a big award. ... >>

BizReport | Ecommerce July 15, 2015

Reports: BTS shopping will be strong

In just a couple of weeks moms and dads across the US will begin back to school shopping for their K-12 and college aged kids. New jeans and backpacks, computers and mobile devices as well as paper notebooks and pens... >>

BizReport | Advertising July 15, 2015

Ad Roundup: Platforms to personalize content

In today's advertising roundup: a trio of releases setting up publishers and marketers to serve more relevant, personalized ads to consumers. ... >>

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