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BizReport | Mobile Marketing September 01, 2016

Facebook urges mobile advertisers to speed up or risk reach

Brands on Facebook are being urged to build better, and faster, mobile experiences or risk a drop in their reach.... >>

BizReport | Advertising August 31, 2016

Top 3 tips to create speech analytics strategy

Approaching the analysis of consumer calls to a business is quite different from analyzing past behaviors or even how they click onto a website. Here are three keys to creating a strong speech analytics strategy. ... >>

BizReport | Advertising August 31, 2016

Ad Roundup: Targeting key for video, digital products

In today's advertising roundup, two partnership and one new release that have targeting abilities at their core. ... >>

BizReport | Advertising August 31, 2016

Snapchat rumored to be rolling out behavioral targeting for advertisers

Snapchat is one of the most-downloaded apps in the U.S. and, as of the third quarter of this year, will be rolling out behavioral targeting capabilities. ... >>

BizReport | Advertising August 30, 2016

Accordant Media: 151% increase in global programmatic auction volume

Programmatic buying has risen significantly over the past year, according to recently released data from Accordant Media, including mobile. ... >>

BizReport | Advertising August 26, 2016

Optimove integration allows targeted campaigns via Google Ads

Marketing cloud specialists, Optimove, have announced a new integration with Google Ads that will enable businesses to target existing customers on Google with personalized ads.... >>

BizReport | Advertising August 26, 2016

Expert: How ad blocking can work for brands

No business wants their ad to be blocked by a customer, but that block can give something back to the brand or publisher. Here's how. ... >>

BizReport | Advertising August 26, 2016

Brands: How speech analytics can work for you

Speech analytics may be the next frontier in customer engagement according to one expert. What are speech analytics and what makes them so important? Our expert explains. ... >>

BizReport | Advertising August 25, 2016

Ad Roundup: Releases, partnerships focus on data

In today's advertising roundup: data. One new release and two partnerships are focused on how to better connect brands with data analysis. ... >>

BizReport | Advertising August 25, 2016

New AI technology optimizes mobile video ad campaigns

Artificial intelligence is not just for gamers and chat bots. New, self-learning technology using artificial intelligence to optimize video ad campaigns has been announced by mobile video platform, LoopMe.... >>

BizReport | Advertising August 24, 2016

Expert: How ad blocking is affecting brands now

Ad blocking hasn't become the death knell of the digital marketplace as some experts believed - at least not at this point. But, ad blocking does come at a cost for merchants and brands. ... >>

BizReport | Search Marketing August 24, 2016

Google will penalize mobile websites with pesky pop-ups

Annoying ads are the main reason many turn to ad blockers so the recent news from Google that they will be penalizing those who use pop-up ads and interstitials on a mobile website will be well received.... >>

BizReport | Advertising August 23, 2016

Expert: Brands can recover from endorsement scandal

As sponsors drop Olympic swimmer Ryan Lochte after the incident in Rio, many brands are asking what they can do to protect themselves from similar situations. One expert believes that not only can Lochte recover from the events, but so... >>

BizReport | Advertising August 23, 2016

Ad Roundup: Mobile, data tools released

In today's advertising roundup: a new partnership that will help brands connect with video and a mobile tool that should dig deeper into app data. ... >>

BizReport | Advertising August 19, 2016

Study: Engagement happening in digital

When it comes to engaging with brands, more and more consumers are doing so in the digital space. That's one takeaway from new STARTEK data which found that most (80%) of consumers are now using digital devices - smartphones, tablets,... >>

BizReport | Advertising August 18, 2016

Ad Roundup: 3 releases tap into data

In today's advertising roundup, three new tools that brands can use to better understand their customers. ... >>

BizReport | Advertising August 18, 2016

Olympic viewers may not connect with ads

New data out from Toluna indicates that while people are tuning in to the Olympics, those viewers may not be tuned in to Olympic sponsors. But, there are ways to better engage with them. ... >>

BizReport | Advertising August 17, 2016

Ad blocking: 'Value exchange' message may be getting through to consumers

The latest IAB quarterly report, carried out in conjunction with YouGov, reveals no recent uptick in ad blocker use among adults in the UK. In fact, confusion among consumers as to what is, and is not, an ad blocker may... >>

BizReport | Ecommerce August 17, 2016

Expert: BTS sales aren't breaking records

While many American children are back in school this week, the back to school (BTS) spend hasn't made a huge splash for retailers. That's the takeaway from new Brand Keys data which indicates the BTS spend so far in 2016... >>

BizReport | Internet August 17, 2016

Top 3 tips for better automation strategy

While many brands are beginning to look into automation for different aspects of their business, the cost of automation continues to hold business owners back, as does the thought of all the work time that could be taken up with... >>

BizReport | Advertising August 16, 2016

Ad Roundup: 3 releases to increase business' knowledge

In today's advertising roundup, three new releases that are focused on helping improve brands' collection, understanding and use of digital data. ... >>

BizReport | Internet August 15, 2016

Expert: Drawbacks to employing bots

There has been some expansion in the use of marketing bots across the digital space over the past year, primarily in the B2B space. One expert believes we'll see more growth across both B2B and B2C spaces, but warns there... >>

BizReport | Advertising August 12, 2016

Expert: How marketing bots are impacting B2B, B2C brands

From cloud storage to automating campaign creative, more and more businesses are pushing the tech attached to their business. One expert looks at how marketing bots are impacting both B2B and B2C brands. ... >>

BizReport | Advertising August 12, 2016

Online editorial content offers key opportunity to reach Olympic fans

It is not just sports fans that will be reading about, and watching, this summer's Olympics. Brands have a great opportunity to reach fans of the sporting event, but also those who really aren't that into sports, too. ... >>

BizReport | Mobile Marketing August 11, 2016

Mobile advertisers believe they offer positive experience, users disagree

Ask mobile marketers and mobile operators and most will say they believe the experience they provide consumers is positive. Ask consumers and most will say otherwise.... >>

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