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BizReport | Advertising July 28, 2017

Purpose-driven brand ads up fourfold in five years

Purpose-driven ads have grown in number over the past five years, according to video ad tech firm Pixability, and they generate more views and engagement than other ad types. ... >>

BizReport | Email Marketing July 27, 2017

Why email marketers need machine learning

A lot has been said about the potential for machine learning - AI - for display, social, even native ad campaigns. But, according to one expert, the potential benefits for email marketers may be bigger. ... >>

BizReport | Advertising July 26, 2017

Report: Digital transformation for business survival

Adapting to the digital marketplace is key to businesses staying in business. That, according to Couchbase data; their new report indicates most US, UK, French, and German companies believe they could fail if they don't adapt correctly to the digital... >>

BizReport | Advertising July 25, 2017

Ad Roundup: Data, mobile releases

In today's advertising roundup, new tools and a new partnership that should put brands in better touch with data, as well as a new tool to help combat mobile fraud. ... >>

BizReport | Mobile Marketing July 25, 2017

Expert: App security key for CMOs

Mobile apps and websites, while offering consumers more convenience, offer most brands a security challenge for which many are unprepared. Here's what businesses need to know. ... >>

BizReport | Advertising July 24, 2017

Expert: How businesses can use creative optimization

Everyone knows accessing advertising data for campaign targeting is a crucial step in a successful campaign. But, according to one expert, brands also need to be using data in the development of their campaign creative. Here are three tips in... >>

BizReport | Search Marketing July 21, 2017

Accuracast: Google's ad shuffle pays off

It seems that Google's gamble of eliminating text ads from the right rail of search results pages has paid off, according to new analysis from Accuracast. ... >>

BizReport | Advertising July 21, 2017

Ads on newsbrand websites 84% more likely to be viewed

Does the context of the website on which ads are placed matter? Yes, according to new research that found ads on newsbrand sites were far more likely to be viewed. ... >>

BizReport | Advertising July 20, 2017

Ad Roundup: New digital tools for marketers

In today's advertising roundup, two new releases and an expansion that should help digital marketers better connect. ... >>

BizReport | Trends & Ideas July 20, 2017

DMA (UK) reveals continuing decline in newspaper inserts

The Direct Marketing Association (UK) has released research revealing print advertising inserts in newspapers continue to decline while magazine and third-party distributions are taking a larger market share. ... >>

BizReport | Advertising July 20, 2017

Experts weigh in on Sizmek, Rocket Fuel deal

This week, Sizmek announced plans to purchase Rocket Fuel. We asked several digital experts what the implications of this move are for the industry. ... >>

BizReport | Advertising July 19, 2017

Ad Roundup: Tools to connect brands, consumers

In today's advertising roundup, a trio of releases that should give brands more insight into their customer bases. ... >>

BizReport | Advertising July 18, 2017

Ad Roundup: Announcements highlight brand safety, engagement

In today's advertising roundup, two announcements that focus on brands building higher engagement, and another that underlines the importance of brand safety. ... >>

BizReport | Ecommerce July 18, 2017

Survey: Retailers discounting more for back to school

With word out that more parents and families will be shopping the deals this back to school season, retailers are taking note. According to new data from RetailMeNot, most merchants (81%) they surveyed about back to school plans are including... >>

BizReport | Advertising July 18, 2017

UK to get new ad standards addressing gender stereotyping

The Committee of Advertising Practice is drawing up new ad standards to take a tougher line on ads that feature stereotypical gender roles or characteristics. ... >>

BizReport | Ecommerce July 17, 2017

Why retailers must engage digitally

It's no secret that digital continues to grow its importance to retail, especially with Amazon's annual Prime Day just past. But, how can retailers engage digitally while still offering personalized experiences? ... >>

BizReport | Advertising July 17, 2017

MediaRadar: Programmatic purchases down, native up

Brand safety concerns have led to a significant drop in the purchase of programmatic ads, according to a new report from MediaRadar. ... >>

BizReport | Ecommerce July 14, 2017

Expert: Resistance to paywalls lessening

Digital content has always been a balancing act for publishers, and that is unlikely to ever change. But, some consumer sentiments toward paywalls are changing. One expert explains. ... >>

BizReport | Advertising July 14, 2017

Expert: Why brands need CMP fluency

CMP - Creative Management Platform - is a buzzword that has been floating around for a few months now, but many brands still don't know what it is about CMP that they need to understand. We asked Thunder's Victor Wong... >>

BizReport | Mobile Marketing July 13, 2017

Anura identifies more than 1,000 zombie apps in Google Play Store

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BizReport | Advertising July 13, 2017

How CDPs are helping brands better understand data

It can be hard for even the largest of enterprises to understand the wealth of data available from the wealth of channels in which their business has a standing. That, according to one expert, is why customer data platforms (CDPs)... >>

BizReport | Advertising July 12, 2017

Report: Print, Programmatic ads down, Native up

Advertising, both print and digital, is undergoing another transformation. That's the word from MediaRadar's new Consumer Advertising Report. According to their data both print and programmatic ad spend has declined over the past year. The good news: native ad spending... >>

BizReport | Mobile Marketing July 12, 2017

Anura identifies more than 1,000 zombie apps in Google Play Store

Zombie apps infect mobile phones expending data usage and battery life and cost advertisers billions of dollars annually. Next-gen fraud protection software, Anura, announced this week that more than a thousand of such apps have been identified in the Google... >>

BizReport | Mobile Marketing July 12, 2017

Survey: Format key for mobile video

Mighteor research has pointed out that phone-flipping is no longer happening with mobile viewers. Instead, viewers are watching on their phones in the vertical rather than horizontal position. What does this mean for mobile video? ... >>

BizReport | Advertising July 11, 2017

Study: Localization stymies CMOs

While many brands believe they have a handle on local businesses - and customers - new data from the CMO Council indicates they do not. In fact, according to the new Adaptability in Branded Content Delivery report at least 66%... >>

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