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BizReport | Advertising July 06, 2015

Report: Data scientists spend bulk of time cleaning up

It turns out a lot of data scientist aren't spending their time analyzing data but in cleaning up data. That's the takeaway from a new Xplenty report which shows between 50% and 90% of business intelligence (BI) workers' time is... >>

BizReport | Advertising July 06, 2015

Ad Roundup: 3 solutions to power brand engagement

In today's advertising roundup: an email integration that should improve both personalization and optimization for brands, as well as a partner portal option and cloud-based software services.... >>

BizReport | Mobile Marketing July 03, 2015

'Commuter Commerce' worth £9.3 billion each year

More evidence has emerged that 'commuter commerce' is an increasingly popular activity among consumers thanks to WiFi availability on public transport and faster mobile browsing speeds. ... >>

BizReport | Social Marketing July 02, 2015

Facebook tests 10-second video views and monetization

Facebook is rolling out a new option for advertisers this week of being charged only for video ads that are view for 10 seconds or more, along with revenue-sharing. ... >>

BizReport | Advertising July 01, 2015

Ad Roundup: Video, content tools launched

In today's advertising roundup, two platform which give content creators and brands access to targeting and distribution. ... >>

BizReport | Advertising July 01, 2015

IAB UK: Not all ad blockers want to block all ads

New research released today shows that only half of ad blockers in the U.K. do so to avoid seeing all ads. Their main motivation, according to the research by YouGov, is to block those ads they find annoying, disruptive, or... >>

BizReport | Advertising June 30, 2015

Survey: Students, parents say localization key to buying

Retailers wanting to cash in on back to school shoppers may want to think more locally. That is the word from a new Eyeview survey which found a majority of both students and parents are influenced to make purchases because... >>

BizReport | Advertising June 30, 2015

Corporate Visions release powers insights-based data

New today: Power Insights from Corporate Visions. The new release gives brands the ability to power data-based insights for use in both ad campaigns and sales conversions. The tool was created after a recent survey which found that many decision... >>

BizReport | Advertising June 30, 2015

Neurological study pits digital ads against physical ads

Direct mail advertising is superior to digital advertising in a number of key ways, according to a new study sponsored by the U.S. Postal Service's Office of Inspector General. ... >>

BizReport | Ecommerce June 30, 2015

Study: Millennials cautious with spending

When it comes to having a drink with friends or going on a spontaneous trip, Millennials may be more likely to go. But, according to one new report, while they're willing to go they are also more likely to pay... >>

BizReport | Advertising June 29, 2015

Top 3 tips to reduce customer churn

Reaching consumers has never been simpler than with online and social media efforts, but engaging those same consumers so that they become loyal buyers has never been harder. One expert offers his top 3 tips to reduce customer churn. ... >>

BizReport | Advertising June 26, 2015

The triggers retailers must ID to increase revenue

By now we all know that when a consumer abandons a cart, savvy retailers will send a quick email to remind them of the items. But a cart abandonment email is only one trigger of many that retailers can tap... >>

BizReport | Advertising June 25, 2015

Studies underline importance of data, priorities

Two studies this week underline the changing priorities for marketers and retailers, and the challenge of getting all departments on the same page. ... >>

BizReport | Social Marketing June 24, 2015

Facebook video views creep up on YouTube

Is Facebook on the brink of taking on YouTube's dominant position in video content? New research from Ampere Analysis appears to point in that direction. ... >>

BizReport | Advertising June 24, 2015

Manta: SMBs missing Millennials

About half of the current workforce is made up of Millennials; the demographic is a growing percentage of discretionary spending as well, but many SMBs report they aren't focused on engaging this potentially lucrative demographic, according to new data from... >>

BizReport | Advertising June 23, 2015

Ad Roundup: Euclid Analytics and BlueConic releases

In today's advertising roundup, Euclid Analytics has launched a solution to measure what shoppers are doing in stores while BlueConic has releasing a freemium model of their enterprise software tools.... >>

BizReport | Advertising June 23, 2015

Study: RTB needs better reporting

Programmatic buying is helping many brands better control advertising budgets, but one new study indicates old reporting habits may actually be hurting some RTB campaigns. ... >>

BizReport | Advertising June 23, 2015

Consumers to brands: Stop shouting, start personalizing

Consumers are fed up with brands that continue to implement the "old-fashioned" marketing strategy of repeatedly blasting out ad messages. They want ads shown less often and with more personalized and relevant content, according to a new survey by Marketo... >>

BizReport | Advertising June 22, 2015

Consumers hate sponsored content but realize it is how they get free news

According to a new report from Reuters, it is not at all surprising that publishers are turning to native advertising and sponsored content in the face of increased use of ad blocking technology. But, what do consumers think of the... >>

BizReport | Advertising June 20, 2015

Sourcepoint developed to block ad blockers

Publishers are missing out on billions of dollars due to the increasing popularity of ad blocking. Perhaps new software released by an ex-Google employee can help publishers reclaim some of the lost revenue by using a 'transparent transaction' approach. ... >>

BizReport | Advertising June 18, 2015

Ad Roundup: Partnerships to increase optimization

There is a new partnership and an acquisition that will help brands better optimize campaigns to increase consumer engagement. Details in today's ad roundup. ... >>

BizReport | Advertising June 17, 2015

Study: Terrestrial radio out, streaming in

It may not come as a surprise that fewer and fewer consumers are listening to their AM/FM radios any longer, but it may surprise some that many of these listeners are choosing online streaming services and even listening to the... >>

BizReport | Advertising June 17, 2015

Survey: Personalization a priority for marketers

More advertisers are looking to personalization to make a difference in their online campaigns. That according to new Evergage data which shows more than 80% of marketers surveyed are either now using or planning to implement personalization strategies over the... >>

BizReport | Advertising June 16, 2015

Ad Roundup: Partnerships and new releases put customer first

In today's advertising round up, a new partnership as well as two new releases that will put the customer journey first for advertisers, publishers and retailers. ... >>

BizReport | Advertising June 15, 2015

Study: What local means and what it doesn't to shoppers

According to many experts the key to engagement for many shoppers is local - is the product on the shelves of a store in their city. But, one new report indicates local may be more than single physical location.... >>

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