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BizReport | Internet May 09, 2017

Expert: What the Google Docs/Phishing scandal revealed to brands

Last week, news broke that phishers could use Google Docs to obtain consumers' personal information - and that news has a lot of consumers avoiding the shared documents and with good reason. We checked in in Ivanti's CSO about the... >>

BizReport | Advertising May 08, 2017

83% of advertisers plan increase in digital video ad spend

New global research from AOL reveals digital video will see the largest increase in ad spend this year at the expense of television budgets. ... >>

BizReport | Loyalty Marketing May 05, 2017

Loyalty Marketing: No longer about points, says expert

As expectations for more personalized customer interactions skyrocket, companies will need to carefully consider how they communicate with customers, prioritizing personalized communication in preferred channels over hitting channels with massive audiences, hoping to reach them. ... >>

BizReport | Internet May 05, 2017

Expert: The dark side of AI for brands

Artificial Intelligence has been touted as a great opportunity for marketers to better reach and engage with consumers. But, according to one expert, there is a darker side to AI, and that side could harm the brands hoping for help.... >>

BizReport | Advertising May 05, 2017

Report predicts significant rise in audience ID ad spend

Ad spend on audience IDs is set to triple in the next few years, according to new data released by Yahoo and Enders Analysis. ... >>

BizReport | Ecommerce May 04, 2017

Expert: Fall maintenance preps for Black Friday

While the summer months should be used to look into ways a website is not ready for the rush of holiday shoppers, the autumn months are a time to make a few last minute tweaks to prep for the big... >>

BizReport | Advertising May 03, 2017

Ad Roundup: AdRoll, zvelo, Infogroup releases

In today's advertising roundup, two new tools have been released into the digital space that should help brands better manage traffic and campaigns; and a new partnership is geared toward increasing market share. ... >>

BizReport | Advertising May 02, 2017

Pre-roll dominant video ad format across Europe

Eight out of ten advertisers have increased their use of pre-roll ads on mobile during the last twelve months, according to IAB Europe's inaugural Video Ad Formats survey. ... >>

BizReport | Ecommerce May 01, 2017

Study: Jewelry, food baskets key for Mom's

The old stand-bys continue to be favorites for Mother's Day. That, according to new data from Criteo; researchers found that jewelry and food baskets continue to top the lists of gifts from dads and kids. ... >>

BizReport | Blogs & Content May 01, 2017

Report: More people hitting digital news, media

Hitwise, a division of Connexity, has released new data that shows Americans' interest in news and media has increased over the past year. According to their data 1 in every 12 online visits were made to news/media websites; that is... >>

BizReport | Advertising May 01, 2017

YouTube, on desktop, is the place for game industry advertisers

While the latest IAB report shows that more than half of all digital ad revenue goes on digital ads, a new report from Strike Social that focuses on gamers warns advertisers in the gaming industry that YouTube, and desktop, are... >>

BizReport | Social Marketing April 28, 2017

What Twitter's roll-out of Periscope ads means for digital brands

Recently, Twitter announced the roll out of pre-roll ads for the Periscope platform. With this move, along with Facebook's launch of live video, and sites like SnapChat and Instagram keying in on the power of video, how can brands better... >>

BizReport | April 28, 2017

Channel 4 video-on-demand ads address viewer by name

Consumers are used to getting personalized direct mail, email and even digital ads, but thanks to UK broadcaster Channel 4, they are now being addressed by name via the television.... >>

BizReport | Advertising April 28, 2017

IAB: 2016 Internet ad spend breaks records

The latest IAB Internet Advertising Revenue Report reveals that, for the first time, mobile accounted for more than half of Internet advertising spend ... >>

BizReport | Advertising April 27, 2017

Study: Marketers overwhelmed with data

While most marketers agree that collecting data is in their job description, the job of analyzing that data, is not. That's the word from a new BlueVenn report, which found that 64% of US and UK marketers agree that their... >>

BizReport | Advertising April 27, 2017

Top 3 tips for a more earth friendly marketing campaign

In the US, businesses use about 68 million trees each year to produce 17 billion catalogs and 65 billion direct mail pieces. With Earth Day having just passed, one expert offers three tips to make a more eco-friendly advertising impact.... >>

BizReport | Advertising April 25, 2017

Study: Most believe personalization key to success

While most marketers do believe personalization is key to their ad success, most also don't believe they - or the industry as a whole - are getting personalization right. That's the takeaway from new Evergage data. ... >>

BizReport | Research April 24, 2017

Survey: More consumers want to be paperless

When it comes to bills and even shoppers, more consumers want to be paperless. That's a key takeaway from new Inlet data. Researchers found that more than half of consumers would give up either chocolate or alcohol if, in return,... >>

BizReport | Advertising April 24, 2017

Survey IDS when customers will share personal data

While customers do not want to share too much personal data with the stores or businesses where they shop, there are a few instances in which consumers say sharing personal data is okay. New data out from [24]7 explains when... >>

BizReport | Advertising April 24, 2017

Snap Ads spend rises 593% QoQ

The first quarter of 2017 has seen a significant rise in paid media spend on social media, according to new research from data science and media tech firm, 4C Insights. ... >>

BizReport | Mobile Marketing April 21, 2017

Expert IDs trends to watch in mobile video

More viewers are turning to mobile devices to catch not only first-run programming from hubs like Netflix and Hulu, but to catch up on past episodes from traditional networks, and to find new content from YouTubers. One expert identifies trends... >>

BizReport | Advertising April 21, 2017

Consumers more positive about advertising in traditional media

Kantar Media's DIMENSION report reveals that more than half of consumers in the UK believe advertisers are doing a better job of targeting now than they did in the past and also feel significantly more positive about traditional advertising than... >>

BizReport | Advertising April 21, 2017

Researchers developing a super-adblocker

If publishers are already concerned about how the war on ad blockers is going, they may not want to hear about the daddy of all ad blockers that is currently being developed by Princeton and Stanford researchers. If you do... >>

BizReport | Advertising April 20, 2017

Gaming video content audiences exceed those of HBO and ESPN

The latest data from games and interactive media intelligence firm, SuperData, reveals the global audience for gaming video content will rise 21% within the next three years and already exceeds that of most major mainstream channels. ... >>

BizReport | Advertising April 20, 2017

Study finds in-store displays aren't converting

A recent study found that in-store displays aren't pulling their weight in terms of customer conversions. According to Quri, up to half of displays in RiteAid and Target stores were missing items, particularly in the health and beauty aisles. One... >>

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