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25 result(s) displayed (26 - 50):
Advertising isn't hitting the mark when attempting to portray parents and older generations, new research suggests.... >>
A survey conducted in the U.S. and U.K. aimed at finding out consumer attitudes to online content and apps reveals a general reluctance to pay despite intolerance for advertising.... >>
A new report from adblock solutions provider PageFair reveals a significant increase in installed adblock software in the past year, claiming the practise has gone mainstream.... >>
Ads in Facebook's newsfeed can get annoying and many choose to hide them. Now, Facebook wants a little more detail about why their users choose to hide an ad in an effort to improve targeting.... >>
A new ad format has been launched by Unruly that allows brand content to dynamically adapt to the layout around it creating a 'truly native' experience.... >>
This week two new releases will up the targeting and personalization options available to online brands. Here's how:... >>
A new report from custom programmatic advertising firm MyThings reveals some interesting findings about the optimization and customization of banners in real-time. ... >>
A strong presence as part of the message and tone of a digital campaign has always been important for brands; the key is to have that presence without being directly in the consumer's face. Whether the iPhone makes a few... >>
YouTube is the most effective social platform for product launches and influencing customers' purchasing decisions, according to a new study from AOL Platforms.... >>
Data is increasingly important, not just to create online campaigns but to serve relevant ads to engaged consumers at the right time and in the right place. A new partnership in the online space should give brands and marketers better... >>
Before consumers can relate to a brand, they need to relate to an ad. The digital space and the wealth of data there is making it simpler for many brands to compete and connect. Moving into 2015, one expert identifies... >>
New this week: Bronto is releasing a shopping cart recovery app while Mixpo has announced the acquistion of ShopIgniter. Here's how these headlines could affect your business.... >>
The use of technology is changing consumer behavior and a survey conducted in the U.K. demonstrates that marketers need to react to changing habits and provide engaging content outside of traditional time-frames.... >>
Events will be given more visibility on Facebook with the launch of new tools for advertisers that will boost awareness and, hopefully, attendance.... >>
Twitter is on a mission to ensure marketing and ad agency's campaigns on the platform have the maximum impact on their target audience. ... >>
A new global targeting feature has been added to Facebook - the ability to target social networks users based on the type of connection they use.... >>
The promise of Big Data was that if the marketer could gather and analyze enough information, he/she could receive major insights into how to improve your business. The problem was that once the insights were gained, marketers and retailers found... >>
Marin Software has identified the U.K. as being the nation that uses mobile to research purchases and shop more than any other. ... >>
Online personalization is the third industrial revolution and yet 72% of executives still grapple with how to apply it online. Dynamic Yield is one platform helping brands with the application and analysis of online personalization. ... >>
It's annoying, for some, but a fact of life - ads are what keep the Internet free of charge to use. Video ad platform Ebuzzing calculated just how much it would cost each user in the U.K. if advertising was... >>
The portrayal of seniors in advertising is not going down well with that target audience, according to new research conducted by marketing communications agency GlynnDevins.... >>
Entertainment brands are increasingly turning to rich media and video ad formats to align themselves with consumers' increasing use of video on mobile devices, according to a new report released by Vdopia. ... >>
With back to school shopping in full swing, many retailers are turning their attention to holiday promotions, sales and making sure their websites are ready for the showrooming and webrooming customers that will head their way. One expert tells us... >>
Twitter is experimenting with video ads that look like Tweets in users' content feed in an attempt to better monetize the platform.... >>
In the rapidly changing online space, retailers and advertisers need tools to help them reach not only local but international shoppers. Three moves should help brands push their expansion efforts.... >>
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- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
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